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Online recruiting and social media
Table of Contents
Recruiting
06 Importance of digital HR in selected regions 2016
07 Importance of digital HR in selected markets 2016
08 U.S. employers who have not hired after screening social profiles 2017
09 Quality recruitment sources according to global HR 2016
10 Social recruiting usage in selected industries in the U.S. 2016
11 Positive social media discoveries made by online recruiters 2017
12 Damaging social media discoveries made by online recruiters 2017
13 Social media content eliciting negative U.S. recruiter reactions 2017
Demographics
15 U.S. online job information search 2015, by gender
16 U.S. online job information search 2015, by age
17 U.S. online job information search 2015, by education
18 U.S. online job information search 2015, by income
19 U.S. online job application 2015, by gender
20 U.S. online job application 2015, by age
21 U.S. online job application 2015, by education
22 U.S. online job application 2015, by income
Recruiting
Recruiting 6
data
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
Africa 79%
Oceania 77%
Nordics 74%
Asia 74%
Global 72%
Share of respondents
data
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0%
India 82%
Netherlands 82%
Australia 81%
Italy 76%
China 74%
Spain 74%
Germany 72%
Global 72%
Mexico 70%
France 70%
Belgium 69%
Brazil 69%
Share of respondents
U.S. employers who have not hired after screening social profiles 2017
Share of U.S. hiring professionals who have not hired a candidate based
on content they found on social media from 2012 to 2017
data
60.0%
54%
51%
49%
50.0% 48%
43%
40.0%
Share of respondents
34%
30.0%
20.0%
10.0%
0.0%
2012 2013 2014 2015 2016 2017
Note: United States; 2012 to 2017; 2,300; hiring managers and human resource professionals across industries and company sizes in the private sector
data
60.0%
50.0% 48%
46%
40%
40.0%
Share of respondents
34%
30.0% 28%
20.0%
10.0%
0.0%
Employee referrals Third-party websites or online Social professional networks Third-party recruiter/staffing firm Internal hires
job boards
Note: Worldwide; 2016; 3,973; talent acquisition decision makers who work in a corporate HR department
IT 76%
Sales 65%
Retail 59%
Manufacturing 56%
Share of respondents
Note: United States; February 10 to March 17, 2016; 2,186; hiring managers and human resource professionals
data
Creativity 35%
Share of respondents
Note: United States; February 16 to March 9, 2017; 2,300; hiring managers and human resource professionals across industries and company sizes in the
private sector
data
0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0%
Share of respondents
Note: United States; February 16 to March 9, 2017; 18 years and older; 2,300; hiring managers and human resource professionals across industries and
company sizes in the private sector
Share of respondents
Posting selfies 7%
Demographics
Demographics 15
data
60.0%
55%
54%
53%
50.0%
40.0%
Share of respondents
30.0%
20.0%
10.0%
0.0%
Male Female Total
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
90.0%
83%
80.0%
70.0% 68%
60.0%
Share of respondents
50.0%
43%
40.0%
30.0%
20.0%
10%
10.0%
0.0%
18-29 30-49 50-64 65+
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
70.0%
65%
60%
60.0%
50.0%
44%
Share of respondents
40.0%
32%
30.0%
20.0%
10.0%
0.0%
Less than high school High school grad Some college College +
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
70.0%
62%
60.0% 57%
50%
50.0%
Share of respondents
40.0%
30.0%
20.0%
10.0%
0.0%
Less than 30,000 U.S. dollars 30-74,999 U.S. dollars 75,000 U.S. dollars or more
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
50.0%
46%
45%
45.0% 44%
40.0%
35.0%
Share of respondents
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Female Total
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
90.0%
79%
80.0%
70.0%
60.0% 57%
Share of respondents
50.0%
45%
40.0%
32%
30.0%
20.0%
10.0% 7%
0.0%
18-29 30-49 50-64 65+ Total
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
60.0%
56%
51%
50.0%
45%
40.0% 38%
Share of respondents
30.0%
24%
20.0%
10.0%
0.0%
Less than high school High school graduate Some college College+ Total
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
60.0%
51%
50%
50.0%
45%
43%
40.0%
Share of respondents
30.0%
20.0%
10.0%
0.0%
Less than 30,000 U.S. dollars 30-74,999 U.S. dollars 75,000 U.S. dollars or more Total
Note: United States; June 10 to July 12, 2015; 18 years and older; 2,001
data
LinkedIn 38%
HR department 14%
Glassdoor 12%
Facebook 12%
Headhunter 12%
Share of respondents
data
500
467
450
450 433
414
396
400 380
364
347
350 332
313
Member count in millions
296
300 277
259
250 238
218
202
200 187
174
161
145
150 131
116
102
90
100 78 81
64
55
42 48
50 37
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
'09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12 '13 '13 '13 '13 '14 '14 '14 '14 '15 '15 '15 '15 '16 '16 '16
data
3500
2,991
3000
2500
2,219
Revenue in million U.S. dollars
2000
1,528.5
1500
972.3
1000
522.2
500
243.1
120.1
0
2009 2010 2011 2012 2013 2014 2015
Chart Title
1200
1000
Revenue in million U.S. dollars
800
600
400
200
0
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
'09 '09 '09 '09 '10 '10 '10 '10 '11 '11 '11 '11 '12 '12 '12 '12* '13 '13 '13 '13 '14 '14* '14 '14 '15 '15 '15 '15 '16 '16 '16
data
50.0%
46%
45.0%
40.0%
35.0% 34%
30.0%
Reach
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Male Female
Note: United States; January 20 to 22, 2018; 18 years and older; 2,007
data
60.0%
51%
50%
50.0%
45%
43%
40.0%
30%
Reach
30.0%
26%
20%
20.0%
10.0%
0.0%
18-24 25-34 35-44 45-54 55-64 65-75 75+
Age group
Note: United States; January 20 to 22, 2018; 18 years and older; 2,007
Share of U.S. internet users who use LinkedIn 2016, by education level
Percentage of U.S. internet users who use LinkedIn as of April 2016, by
education level
data
60.0%
50%
50.0%
40.0%
Share of respondents
30.0%
27%
20.0%
12%
10.0%
0.0%
High school grad or less Some college College +
Education level
Note: United States; March 7 to April 4, 2016; 18 years and older; 1,520
data
70.0%
60%
59%
60.0% 58%
57%
55%
52%
50%
49%
50.0% 47%
45%
Share of mobile visiting members
43%
41%
40.0% 38%
34%
31%
30.0%
20.0%
10.0%
0.0%
Q1 '13 Q2 '13 Q3 '13 Q4 '13 Q1 '14 Q2 '14 Q3 '14 Q4 '14 Q1 '15 Q2 '15 Q3 '15 Q4 '15 Q1 '16 Q2 '16 Q3 '16
References
References 34
Conducted by Deloitte
Region Worldwide
Published by Deloitte
Conducted by Deloitte
Region Worldwide
Published by Deloitte
U.S. employers who have not hired after screening social profiles 2017
Share of U.S. hiring professionals who have not hired a candidate based
on content they found on social media from 2012 to 2017
Conducted by LinkedIn
Region Worldwide
Published by LinkedIn
Published by CareerBuilder.com
Conducted by Jobvite
Published by Jobvite
Conducted by LinkedIn
Region Worldwide
Published by LinkedIn
Conducted by LinkedIn
Region Worldwide
Published by LinkedIn
Conducted by LinkedIn
Region Worldwide
Published by LinkedIn
Region Worldwide
Published by LinkedIn
Share of U.S. internet users who use LinkedIn 2016, by education level
Percentage of U.S. internet users who use LinkedIn as of April 2016, by
education level
Conducted by LinkedIn
Region Worldwide
Published by LinkedIn
Conducted by Quantcast
Published by Quantcast