THE GARYVEE

CONTENT MODEL
1.

THE CONTENT PYRAMID

THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
THE CONTENT PYRAMID
 1
1.

ESTABLISH PILLAR CONTENT

1. ESTABLISH PILLAR CONTENT
1. ESTABLISH PILLAR CONTENT
 2
1.

CREATE MICRO CONTENT

2. CREATE MICRO CONTENT
2. CREATE MICRO CONTENT
5. CREATE MICRO CONTENT
2.
 3
1.

DISTRIBUTE PILLAR & MICRO CONTENT

 3
1.

DISTRIBUTE PILLAR & MICRO CONTENT

3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
3. DISTRIBUTE PILLAR & MICRO CONTENT
 4
1.

GET COMMUNITY INSIGHTS

 4
1.

GET COMMUNITY INSIGHTS

4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
4. GET COMMUNITY INSIGHTS FROM PILLAR CONTENT

KEY COMMENTS
 5
1.

COMMUNITY DRIVEN MICRO CONTENT

 5
1.

COMMUNITY DRIVEN MICRO CONTENT

5. COMMUNITY DRIVEN MICRO CONTENT EXAMPLE
 6
1.

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

 6
1.

DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

6. DISTRIBUTE SECOND-ROUND OF MICRO CONTENT

COMMUNITY DRIVEN MICRO CONTENT

NOW LET’S SEE HOW THE SAUSAGE
GETS MADE IN REAL LIFE
1.

NOW ENTERING THE GARYVEE

CONTENT MACHINE:
 1
1.

THE GARYVEE VIDEO EXPERIENCE

1. GV VIDEO EXPERIENCE
1. GV VIDEO EXPERIENCE
1. GV VIDEO EXPERIENCE
 2
1.

THE GARYVEE AUDIO EXPERIENCE

2. GV AUDIO EXPERIENCE
 3
1.

FIRST ROUND OF STORIES &

MICRO CONTENT
3. FIRST ROUND OF STORIES AND MICRO
 4
1.

DISTRIBUTION
4. DISTRIBUTION:
GV VIDEO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
GV AUDIO EXPERIENCE
4. DISTRIBUTION:
MICRO CONTENT & STORIES
 5
1.

COMMUNITY INSIGHTS
5. LISTEN LISTEN LISTEN

KEY COMMENTS
5. APPLY INSIGHTS TO MICRO CONTENT
5. APPLY INSIGHTS TO MICRO CONTENT
 6
1.

FACEBOOK MICRO
6. FACEBOOK MICRO
6. FACEBOOK MICRO
6. FACEBOOK MICRO
 7
1.

INSTAGRAM MICRO
7. INSTAGRAM MICRO
7. INSTAGRAM MICRO
 8
1.

INSTAGRAM QUOTES
8. INSTAGRAM QUOTES
 9
1.

TWITTER QUOTES
9. TWITTER QUOTES
 10
1.

INSTAGRAM STORIES
10. INSTAGRAM STORIES
10. INSTAGRAM STORIES
 11
1.

SNAPCHAT STORIES
11. SNAPCHAT STORIES
 12
1.

GIF CONTENT
12. GIF CONTENT
12. GIF CONTENT
 13
1.

WRITTEN WORD
13. WRITTEN WORD
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13. WRITTEN WORD
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13. WRITTEN WORD
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HERE ARE THE RESULTS ;)
1 KEYNOTE BECAME OVER 30 PIECES
OF CONTENT
 RESULTING IN OVER
35 MILLION VIEWS
ACROSS MORE THAN 20 DIFFERENT
SOCIAL PLATFORMS
CONTENT
 CONTENT

CONTENT
 CONTENT

CONTENT
CONTENT
OH WAIT...
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MORE CONTENT!
THANK YOU FOR YOUR ATTENTION
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GLOSSARY
GLOSSARY