Ceceli Da RosA

cecelidarosa@gmail.com 562-565-0383 cecelidarosa.weebly.com

Education
Loyola Marymount University, 2015-2019
Bachelor of Business Administration, Marketing, Expected Graduation: May 2019
Admitted to competitive two year M-School of Institute Marketing program, focusing on Account
Management, Media, Strategy, and Content Creation.

Marketing Experience
Team One | Los Angeles | May 2018-Oct 2018
Account Management Apprentice, Lexus Social Team
Team One is a fully integrated advertising, digital, and media agency dedicated to helping premium brands
thrive in the modern landscape.
-Worked directly under the account executive to assist in social media requests for the Lexus clients.
-Researched competitive examples in the social space and assembled a bi-weekly deck that was
presented to Lexus Social clients.
-Researched and monitored digital and social trends, and reported worthy findings to internal teams.
-Tracked the Lexus social channels, and complied deck with metrics for the internal team.
-Attended client meetings and presentations, and took recap notes and shared with the internal team.
PK4 Media | El Segundo | Jul 2017-Oct 2017
Intern, Sales & Marketing
PK4 Media is a digital advertising agency and is advertising industry’s first Omni-Channel Media Company.
-Developed target segments and organized them into over one thousand websites.
-Administrated the company’s LinkedIn, Facebook, Twitter, and website.
-Composed the company's monthly newsletter.

Marketing Projects
Museum of Tacos | M-School | Jan 2018-May 2018
Brand Planning and Strategy for Taco Bell’s CSR
In the M-School course, Brand Planning and Strategy, students were given the task to create a campaign
strategy to reposition or completely pivot Taco Bell’s current CSR effort, the Liv Mas Scholarship. Our team
decided to reposition their CSR effort by bridging the gap between Taco Bell and the Liv Mas Scholarship
through creating a pop-up Museum of Tacos. See project here.
-Created a campaign to reposition Taco Bell’s current CSR to increase awareness and brand lift.
-Developed a consumer portrait, created a manifesto, and designed Media and Out of Home activations.
-Conducted primary research consisting of intercept interviews, dyads and triads, and Simmons.
LMU Pause | M-School | Aug 2017-Dec 2017
Marketing For Good Project
Marketing For Good is an M-School project where students work in teams of four to create a brand that is “For
Good” in a total of 15 weeks. Our brand, LMU Pause, encouraged students to take 11 Mindful Minutes, or a
Pause, everyday to help manage stress. See project here.
-Administrated Instagram and Facebook accounts.
-Created and launched several events and a disruptive event.
-Developed and sold products to increase brand lift.
-Conducted primary qualitative and quantitative research develop consumer insights.

Skills 

• Ad Words • iMovie • Sales Force
• Event Planning • Mail Chimp • Simmons
• Facebook Marketing • Microsoft Office • Social Media
• Google • Qualitative Research • YouTube Marketing