Project

Description
• Increasing trend of drug users
especially among teens.
• Despite efforts from
governmental agency, this
continuing increase suggest that
efforts from other, non
governmental organization are
needed in order to address this
issue.
Our Focus

1
Increasing awareness on drug
problems and recovery
2 process

Increasing the quality of

life of recovering drug
users
ECC

HOW?
ECC

English Campaign
Competition
ECC

What
Youth campaign
competition done in English

Who where students create

school and online campaign

High School Students

ECC
 ANY
QUESTIONS?
ECC

English Campaign
Competition
 Rules and
Requirements
Requirements
1. Make a series of online campaign
(minimum 2)
2. Post said campaign on social
media (with #ECC
#ImpactingAIESEC)
3. Create a campaign at your
school(in the form of seminars
for your friends)
 Winning Criteria

1.Number of people
reached from online
campaign (judged based
on likes and seen)
2.Content
3.Creativity
Rules
1. No plagiarism
2. All contents are made by the team
3. Have to actively participate in all
events
4. All contents have to be based on
facts
5. All decision made by OCs are final
and binding
Guidelines
Social media campaign:
1. A series of pictures or videos
2. Objectives:
• spreading awareness of drug issue
• say no to drug
3. Make sure that the delivery fits your
target market
4. Create a campaign strategy
5. Every pictures, videos, and other
materials must include AIESEC dan
Impacting logo and be brand-filled
Guidelines
Seminar:
1. Target: your school friends
2. Objectives:
• spreading awareness of drug issue
• say no to drug
3. Go wild!

p.s. here’s some suggestions:

• Bring speakers from outside
• Create interactive campaign
Today’s Task
1. Make a campaign strategy for both
online and seminar
2. Make campaign presentation (for
both online and seminar in ONE
presentation)
3. Present your idea to others
Online Campaign Strategy
Presentation Content
1. Meet the team: Photo, team name,
team stand
2. Outline
3. Objective
4. Goals
5. Target
6. Platform
7. Content
8. Timeline
Seminar
Presentation Content
1. Outline
2. Objective
3. Goals
4. Target
5. Content
6. Rundown
7. Speaker
8. Budget
 Resources
Contents:
h t t p : / / b i t . l y / E C C R e s o u r c e s
Examples:
• h t t p s : / / b l o g . h o o t s u i t e . c o m / s o c i a l - m e d i a -
c a m p a i g n - s t r a t e g y /
• h t t p s : / / a r t - s h e e p . c o m / 2 5 - o f - t h e - m o s t - c l e v e r -
a n d - p o w e r f u l - s o c i a l - a w a r e n e s s - c a m p a i g n s /
• h t t p s : / / b t h e c h a n g e . c o m / t u r n i n g - a w a r e n e s s -
i n t o - a c t i o n - c a m p a i g n s - w i t h - s o c i a l - i m p a c t -
6 f 0 4 2 a 8 e b 2 e d
• h t t p s : / / b l o g . w i s h p o n d . c o m / p o s t / 1 1 5 6 7 5 4 3 7 0 9
8 / s o c i a l - m e d i a - m a r k e t i n g - p l a n
Designs:
• h t t p s : / / w w w . c a n v a . c o m /
 Deadlines
1. Presentation: 4 PM
2. Social media campaign materials: January
1 st
3 . F i x e d s e m i n a r o u t l i n e : J a n u a r y 2 nd

Submission:
http://bit.ly/ECCSubmission

Create a folder of your team name