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India's Pioneer in

Sports Management Education

International Institute of Sports Management
Established in 2010, International Institute of Sports Management is India’s only of its kind dedicated sports management education provider, IISM is perhaps the largest
such specialised institute in entire South Asian continent.

IISM was conceptualized and founded by former India Test Cricketer, Mr. Nilesh Kulkarni.

We provide students and young professionals with an in-depth understanding of design and implementation of the evidence-based sports-specific training
interventions. Our comprehensive curriculum is a judicious blend of classroom learning along with field exposure to various sporting events, industry assignments,
conferences and live projects in the sports industry.

Our USP comes from our enviable industry patronage in the form of experts and professionals who design our curriculum, share experiential learning and explore the
possibilities of internships & placements for deserving IISM students.

At IISM, success is but a milestone that fuels our voyage towards the next level of value creation for the community

We offer three programs- Bachelor of Sports Management (BSM), Master of Sports Management (MSM) and Post Graduate Program in Sports & Wellness Management

• Bachelor of Sports Management: Three years full time Bachelors Degree Specialization in Sports Management & Sports Coaching from University of Mumbai

• Master of Sports Management: Two years full time Masters Degree Specialization in Sports Management from University of Mumbai

• Post Graduate Program in Sports & Wellness Management: 11 Months Autonomous Sports & Wellness Management Program

More than being just an institute, we have strived to become the movement that creates young heroes with the ability and agility to unfurl new prospects in the sports
sector and the business that surrounds it. The environment at IISM is so nurturing and fostering that it instils the spirit of initiatives, ingenuity and courage in each
student along with imparting classroom education and field experience side by side.

A sport like cricket, especially on a platform like the Indian Premier League, has paved the way for sportainment in India and continues to dominate the field; but newer
leagues like the PKL, ISL, PBL, HIL, PWL, various Marathons (Delhi, Mumbai, Bangalore, Hyderabad) have further expanded the sports industry, making it a commercially
viable platform.
The GroupM and Sportzpower reports reveal that, in totality, the sports industry has grown by 10 percent - up from Rs. 43725 million in 2013 to Rs. 48069 million in 2015.

This growth has led to a demand of professionally trained Sports Managers who can organize, manage and administer various leagues, teams and sports organizations
efficiently and effectively.

At IISM our aim is to groom these Sport Managers - equip them with knowledge and required skills to thrive in this sunrise.
Vision and Mission:

To be a key contributor in developing India as a sporting country globally; to be the catalyst in this
growth by being the Center of Excellence in Sports Management & allied areas of Education.

To develop Sports Management heroes that would engage in representing India on a global
map in leading sporting events such as the Olympics, Fifa World Cups,
World Championships, Asian Games & major leagues.

To contribute in development of sports at grassroots level in India & Internationally

Founder-Director’s Message
Sports- The Sunrise Sector! The sports industry has witnessed a growth of 12 per cent year-on-year. While, FICCI’s Vision
document 2014 estimates a total requirement of 43.7 lakh human resources across the industry by 2022. While the numbers
clearly talk volumes about the opportunities that lie ahead, it’s interesting to understand the change that we’ve witnessed over
the last decade, owing to the influx of various sporting leagues like ICC World Cup T20, Indian Premier League, Pro Kabbadi
League, Indian Table Tennis League, ISL, Futsal etc.

These leagues have not just aided in the overall awareness of the sports but also increased the affinity towards it. The
consumption of sports on television has increased immensely, giving a further fillip to the development of sports in India. One
must not forget that this has thus, aided in making a middle class parent receptive to the idea of their children pursuing careers
in sports-a sure facilitator in the demand for sports management. However with growth, also comes responsibility. While, there is
no doubt that the sports industry is seeing an upward surge, it’s also signalling towards the need of professionals at various skill
levels, Sports Managers being crucial in the same.

In a short span of 8 years, International Institute of Sports Management, Mumbai (IISM), we’ve succeeded in carving a niche for
ourselves as the first professional Sports Management education provider of India.

Mr. Nilesh Kulkarni The field offers a pool of opportunities depending on one’s interests and the sector that one wishes to join. Whether it’s
Founder Director, IISM managing athletes, curating venues; managing and creating sporting properties; creating wealth and marketing of events or
developing businesses, etc. a specialization in Sports Management provides challenging as well as satisfying career avenues.

With its collaborative arrangements within the Sports Industry and global sporting industry icons as its advisors and supporting pool of visiting faculty from top B-Schools
among many others, IISM is an embodiment of underlying philosophy of ‘Global Mindset, Indian Roots’. The academic rigour of our curriculum is complemented by insightful
guest lectures delivered by personalities with a record of outstanding accomplishments in all areas of Sports Management providing a deeper perspective to the ideas and
practice of management to the students.

As an institute, we’ve always strived to break the stereotypes & create new paths for our students & the industry as a whole. I take immense pride in mentioning that in January
2016, IISM created history by producing India’s first ever National Anthem – Jana Gana Mana – sang by the leading sports heroes of India including – Bharat Ratna Sachin
Tendulkar, Sunil Gavaskar, Sania Mirza, Mahesh Bhupathi, Bhaichung Bhutia, Gagan Narang and Sushil Kumar. The anthem has so far inspired over 2.5 million (and counting)
hearts through social media and cinema halls!

Our classroom sessions go hand in hand with real-life, real-time exposure to various sport events, practical case studies and project assignments, thus offering you an
unparalleled experience of learning that enriches the rest of your lives.

This is your moment to shine, rise & set out of this journey of becoming the Jerry Maguire’s of the sporting ecosystem & represent India on the global map. Bon Voyage!
Our Programs

Bachelor of Sports Management Master of Sports Management

3 year full-time Bachelor Degree in Sports Management 2 year full-time Master Degree in Sports Management
in Association with University of Mumbai in Association with University of Mumbai

PGP in Sports & Wellness Management

11 Month Autonomous Sports Management Program
Bachelor of Sports Management (BSM)
Often times the love for sports & the passion you have within, gets lost while choosing your career path. A lot of times, it’s forgotten how the people working behind the scenes in
sports are just as important as the players on the pitches, courts and fields, & in-fact in today’s scenario are extremely imperative.

IISM’s Bachelor of Sports Management program is a three years full time bachelor degree in association with University of Mumbai which comes in two-fold prepping you for the
industry just the way it should. The course is specially designed to provide you with specialisation into Management & Coaching

While the specialization into the Management aspect of it let’s you embrace the study of management for issues related to the administrative tasks, planning, organizing, managing
and operating for various types of sporting ventures. It also teaches you about the business aspects of sports including sports systems and organizations finance, promotion,
management, law and other relevant areas. On the other hand, specialisation into the coaching establishes a foundational base for you to be well-equipped with everything that
goes on the field- right from technology to nutrition, anatomy-physiology to direction.


Duration: Three Years Regular program

Syllabus - Full Time
Lecture Days: Monday - Saturday

Eligibility - 50% and above marks in HSC for general category

candidate, 45% and above for reserve category candidate.

Course Fees: Rs.7,03,920

• 2400 hours of classroom training & field exposure

• Uniquely Designed Under Graduate Business Management program in Sports Management
Course Highlights: • Internship & placement opportunities
• Opportunity to work on sporting events & research projects
Bachelor of Sports Management (BSM)

Semester 1 Semester 2 Semester 3 Semester 4

• Financial Accounting • Principles of Marketing • Integrated Marketing Communication • Corporate Communication & Public Relations
• Business Law • Ethics & Governance • Sports Management • Introduction to Sport Coaching
• Business Communication - I • Information Technology in Business • Product Innovations Management • Conflict & Negotiation
• Foundation Course in Physical Education 1 Management • Environmental Management • Indian Ethos in Management
• Foundation of Human Skills • Foundation Course in Physical Education 2 • Production & Total Quality Management • Business Planning & Entrepreneurial
• Business Environment • Business Statistics • Logistics & Supply Chain Management Management
• Business Economics-I • Strategic Management • Business Research Methods • International Business
• Principles of Management • Operation Management

Semester 5 Semester 6 Internships and Work Opportunities:

The Institute assists in exploring Internship opportunities at the end of
Specialization - Management Specialization - Management
the second year of BSM. The internship program provides the students
• Sports Law • Sports Analytics Management
with an opportunity to take a deeper dive into the practical scenario and
• Sports Marketing • Sports Sponsorships
understand topics related to sports industry and give you a chance to
• Sports Financial Management • Sports Grassroot
expand your network.
• Sports Economics • Sports Broadcasting & Journalism
We also offer practical placement assistance at the end of the third year
• Sports Organization & Administration • Media marketing in Sports Facility
of BSM to all the successful students. After the completion of the degree,
• Sports HRM & Event Management
• Summer Internship • Project Work - Sports
you may utilize sources to get assistance to discover work opportunities.
Specialization - Coaching & Nutrition Specialization - Coaching & Nutrition
• Sport Nutrition • Exercise Psychology
• Anatomy and Physiology • Sports Injuries
• Introduction to Strength and Conditioning • Sports Psychology Since Day 1, my experience with IISM has been great!
• Health and Exercise Physiology • Differently Abled Athletes The faculties and staff member are really friendly and understanding. What makes it so great
• Biomechanical Principles of Sports • Sports Wellness Management is that the education at IISM also focuses on practical knowledge apart from the standard
Performance • Introduction to Performance Analysis bookish knowledge and that really helps in pursuing a professional course.
• Sport Coaching and Leadership • Project Work - Sports
• Summer Internship -Vinit Shah
2nd Year, BSM Student
Master of Sports Management (MSM)

The Master of Sports Management program at IISM is a specialized business management degree in Sports domain in association with University of Mumbai. The advanced

program includes a 60:40 ratio of Management studies and sports management in the curriculum.

The MSM program aims to develop world class managers to handle and manage the sports industry with an understanding of the practices, strategies and the fundamentals of

the sports industry to manage key functions of sports marketing, sports operation, sports finance, sports events and grassroots development.

The student is offered an in-depth understanding about the fundamentals of business of sports through classroom education, industry visits, field works, internships, live

research projects and various guest workshops.


Duration: Two Years Regular Program

Syllabus - Full Time
Lecture Days: Monday - Saturday

Eligibility - Graduate in any stream with 50% marks and above,

45% and above for reserved category candidate

Course Fees: Rs.7,31,360

• 1350 hours of classroom training & field exposure
Course Highlights: • Degree awarded in association with University of Mumbai.
• Curriculum developed and delivered by management experts and sports industry professional.
• Opportunity to work on live industry projects & research initiatives
Master of Sports Management (MSM)

Internships and Work Opportunities:

Semester 1 Semester 2
The Institute assists in exploring opportunities for
• Perspective Management • Financial Management Internships at the end of your 1st year. The
• Financial Accounting • Legal Aspects of Business & Taxation internship program provides the students with an
• Business Statistics • Business Research Methods
opportunity to gain deeper understanding of the
various departments/functions of a sporting
• Operations Management • Economic Environment of Business
organization and gives you a chance to expand
• Managerial Economics • Marketing Applications & Practices
your network.We also provide practical placement
• Marketing Management • Sports Management assistance at the end of 2nd year to all the
• Business Communication • Sports Human Resource Management successful students. After the completion of the
• Organizational Behaviour • Sports Organization & Administration degree program, you may utilize sources to get
assistance to discover work opportunities.

Being a sports enthusiast, I always wanted to give

Semester 3 Semester 4 back to the industry what it had bestowed me with.
For me, getting an admission at IISM (International
Institute of Sports Management) was the perfect
• International Business • Entrepreneurship Management opportunity of doing so. Being affiliated to Mumbai
University, the institute offers a perfect package of
• Strategic Management • Digital Marketing in Sports experienced faculties, wonderful campus, quality
• Product & Brand Management • Media Marketing in Sports education, real world experiences, and amazing
friends, it’s everything one needs from a college and
• Sports Marketing • Public Relations in Sports
infact it’s a lot more! It has helped me shape up my
• Sports Analytics Management • Sports Facility & Event management future and broaden my horizons beyond the
• Sports Financial Management • Business Negotiations Skills bookish knowledge.
The courses even though challenging are very
• Sports Sponsorships • Project Work informative, preparing us well-enough for the
• Sports Law competitive market. I couldn’t have asked for
anything better. Proud to be an IISMite!
• Summer Internship
-Mr.Ganesh Mate,
1st year MSM student.
Post Graduate Program in Sports &
Wellness Management (PGPS & WM).

The Post Graduate Program in Sports & Wellness Management is a rigorous 11 months full time specialized Sports Management program that delves into the professional

aspects of Sports & Wellness Management with robust input of general management and focussed inputs in sport managment domain. This advanced program includes

studies leadership in Sports and Personnel Management, Sports Accounting and Finance & Sports Marketing Management.

Duration: 11 Months Full time
Sports Management Program
Lecture Days: Monday -Saturday

Eligibility - Graduate in any stream with 50% and above.

Course Fees: Rs.3,50,000

• 560 hours of classroom training & field exposure

• An uniquely designed program developed by industry and international sport managment experts.
Course Highlights: • Winter internships for better understanding & placement prospects.
• Highly recommended for candidates with work experience to enter the sports industry.
Post Graduate Program in Sports &
Wellness Management (PGPS & WM).

Semester 1 Semester 2
• Business Statistics • Sports Organisation & Administration
• Strategic Management From the moment I came to IISM, I was filled
• Sports Analytics Management
with with nothing but great energy
• Business Statistics • Sports Financial Management and enthusiasm.
• Sports Management The faculties and staff members at IISM are
• Sports Sponsorships beyond amazing and shall always
• Sports Human Resource Management
• Sports Wellness & Leisure want the best for us.
• Sports Facility & Event Management Personally as well, they’ve
• Sports Law • Media Marketing in Sports helped me beyond words.
Each faculty came from an active sports
• Sports Marketing • High Performance Leadership in Sports
industry background and the experience and
• Winter Internship • Project Work knowledge they bring to our class can’t be
matched. Its a privilege for me to have joined
IISM and I am glad I too that decision.

-Ankit Kasera
PGPSM, 2015-16 Batch

Internships and Work Opportunities:

PGPS & WM will have a 60 hour Module in Sem 2.
The institute offers assistance in exploring winter internships to students enrolled in the Details of the module:
PGPSM program. It offers an opportunity to learn and explore the sports industry and • Introduction to Physical Literacy
give a chance to expand your network. • Importance of Yoga, Diet, Nutrition in Lifestyle Management.
We also provide practical placement assistance after a successful • Business of Wellness- Gyms, Fitness & Physiotherapy Centres
completion of the program to prepare you for the outside world. • Finance, Marketing & Franchising in Wellness Industry.
Admission Process: SMAT Structure
Admission to BSM, MSM OR PGPS & WM program will be a 3 round process.


Round 1: SMAT Test Round 1: SMAT Test
This year the test consists of 120 questions and the duration for the exam is This year the test consists of 90 questions and the duration for the exam is
2 hours. The sectional breakup for the questions is as follows: 1.5 hours. The sectional breakup for the questions is as follows:


Section 1 Quantitative Analysis 20 Section 1 Quantitative Analysis 15
Data Interpretation Data Interpretation
Section 2 30 Section 2 25
Logical Reasoning Logical Reasoning
Section 3 Verbal Ability Verbal Ability
35 Section 3 25
Verbal Reasoning Verbal Reasoning
Reading Comprehension Reading Comprehension
Section 4 Sports Awareness 35 Section 4 Sports Awareness 25
Total 120 Total 90

Round 2: SoP Round 2: Essay

The selected candidates have to submit a “Statement of Purpose”(SoP) The selected candidates have to submit an essay based on the topic
for joining the program. A questionnaire will be provided to given to them related to sports and social issues. The pointers will be provided to
selected candidates to write the SoP. selected candidates to write the essay.

Round 3: Panel Interview Round 3: Personal Interaction

The candidates shall be shortlisted based on the test and SoP submission for The candidates shall be shortlisted based on their SMAT results and essay submission
a personal round of interview by the panelists from Sports Industry. The interview shall for personal interaction. The interaction shall focus on candidate’s liking and
focus on candidate’s liking and awareness on business of sports. awareness on business of sports.
10 Reasons to join IISM

India’s First Professional Campus Based In Mumbai –

International Sports Management Institute The Sport Management Hub of India

Full-time Degree programs in Innovative & Sports industry

Association with University of Mumbai. led Curriculum

Highly Qualified & Experienced Dedicated Days of Integrated Live

Faculty from the Sports Industry Exposure to Leading Sporting Events

Guest Lectures & Workshops Extensive research & industry interface

by the Top sport celebrities. projects to enhance learning experience.

Governed & Guided by

Internship & Placement assistance with
the Best Sporting organization,
leading Sporting Organizations of India
Personalities & Professionals

IISM has been awarded by India Today for “Excellence in

Innovation in Management Studies” owing to its culture
that facilitates not only learning from academicians and
eminent industry captains but peer learning as well, aided
by the latest technology, a continually evolving curriculum,
and constant corporate interaction.

IISM in collaboration with GICED,

is proud to have inked this
association to write a new chapter for professional
education in Sports Management. It is perhaps for
the first time that a mainstream university has
announced a full time Bachelor's and Master's
qualification in Sports Management.

Honourable Chief Minister of Maharashtra,

Shri. Devendra Fadnavis and Cricket Sensation
Shri. Rahul Dravid at IISM Convocation Ceremony.

Honoured with an Arjuna Award and Padma Shri, Bhaichung Bhutia

the flag bearer of Indian football recently visited IISM along with the
illustrious football coach and manager David Moyes
for an Informative & Interactive Session guiding the
IISM Students about the nitty-gritty of the
sport and what happens not just on the field but off it too.

Frequent mentoring and guidance offered by leading sports celebrities,

industry’s captains and chief of federation.
Joint Research and Live Projects Exposure

Powered By
IISM students have successfully established a mark for themselves in the ever
evolving & growing sporting ecosystem. Recruiters
IISM, students are equipped with the professional skills and proficiency necessary to
lead meaningful careers within the sports industry & be a reckoning force behind its
success. We understand how entrepreneurship is blooming in our country & how
the start-up space in India has a phenomenal growth lying ahead. Thus as an
institute, we’ve strived to become a movement that creates young heroes with the
ability and agility to unfurl new prospects in the sports sector and the business that
surrounds it. At IISM, we wish to transform our students from being first class
management students into astute thought leaders who are ready to take on the
challenges of the sports corporate world, both in India and abroad.

Whether it’s working on-field for managing a sporting league; or off-field

involvement in planning & strategising; actively participating in research projects;
or supporting live projects, our students have actively participated & contributed
towards an array of projects ranging right from training programs, internships,
developing research papers, & many more.

IISM as an institute have created more than 700+ sports management professionals
for the fast growing sports industry of India, thus playing a pivotal role in
facilitating its growth.

Our Alumni have worked with leading sports management organisations,

corporates and federations like IMG Reliance, Mumbai City FC, OGQ, Sportz
Interactive etc. and also patented some of the ventures of their own. Over the last
couple of years, a lot of our students have actively worked on big sporting leagues
& events such a Premier Futsal, Indian Premier League, etc.

When it’s about the sports industry, it’s a lot more than “just a job” & it’s a lot more
than “the love for the game”. It’s about sheer dedication, passion and hard work
blended with the skill-based learning. It’s about the decision you’re taking today to
create a better future for tomorrow.
Learning Campus Address: Third Floor, Annex Bldg, Jai Hind College Campus, Churchgate, Mumbai 400 020.

T: +91-8976018871 / 72 | E: admissions@iismworld.com

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