BUSINESS COMMUNICATION

Communication is the process of conveying information from a sender

to a receiver with the use of a medium in which the communicated
information is understood the same way by both sender and receiver.

It is a process that allows organisms to exchange information by

several methods. This process requires a vast repertoire of skills in
intrapersonal and interpersonal processing, listening, observing,
speaking, questioning, analyzing, and evaluating. Use of these
processes is developmental and transfers to all areas of life: home,
school, community, work, and beyond. It is through communication
that collaboration and cooperation occur.

Business Communication In A Business

Communication used to promote a product, service, or

organisation; relay information within the business; or deal
with legal and similar issues.

Business Communication encompasses a variety of topics, including:

1. Marketing,
2. Branding,

3. Customer relations,

4. Consumer behaviour,

5. Advertising, Public relations,

6. Corporate communication,

7. Community engagement,

8. Research & Measurement, Reputation management,

9. Interpersonal communication,

10. Employee engagement, Online communication, and Event

management.

11. It is closely related to the fields of professional communication

and technical communication.
Business is conducted through various channels of communication,
including:

1. The Internet,
2. Print (Publications),

3. Radio,

4. Television,

5. Outdoor,

6. Word of mouth.

Business Communication can also refer to internal communication. A

communications director will typically manage internal communication
and craft messages sent to employees. It is vital that internal
communications are managed properly because a poorly crafted or
managed message could foster distrust or hostility from employees.

There are several methods of business communication,

including:

1. Web-based communication - for better and improved

communication, anytime anywhere ...
2. e-mails, which provide an instantaneous medium of written
communication worldwide;
3. Reports - important in documenting the activities of any
department;
4. Presentations - very popular method of communication in all
types of organizations, usually involving audiovisual material,
like copies of reports, or material prepared in Microsoft
PowerPoint or Adobe Flash;
5. telephoned meetings, which allow for long distance speech;
6. forum boards, which allow people to instantly post information at
a centralized location; and
7. face to face meetings, which are personal and should be
succeeded by a written followup

Public Relations
Public relations includes ongoing activities to ensure the organization
has a strong public image. Public relations activities include helping the
public to understand the organization and its products.

Similar to effective advertising and promotions, effective public

relations often depends on designing and implementing a well-
designed public relations plan.

The plan often includes:

1. Description of what you want to convey to whom,

2. How you plan to convey it,

3. Who is responsible for various activities

4. By when, and how much money is budgeted to fund these

activities.

Customer Relations

Customer relationship management (CRM) is a term applied to

processes implemented by a company to handle its contact with its
customers.

CRM software is used to support these processes, storing information

on current and prospective customers. Information in the system can
be accessed and entered by employees in different departments, such
as:

1. Sales
2. Marketing

3. Customer service

4. Training

5. Professional development

6. Performance management

7. Human resource development, and compensation.

8. Details on any customer contacts can also be stored in the

system.
 Types/Variations of CRM

1. Operational CRM

2. Sales Force Automation (SFA)

3. Analytical CRM

4. Sales Intelligence CRM

5. Campaign Management

6. Collaborative CRM

7. Geographic CRM

Consumer behavior

Consumer behavior is:

1.The study of how people buy

2. What they buy, when they buy and why they buy.

It attempts to understand the buyer decision processes/buyer decision

making process, both individually and in groups.

Problem recognition is that result when there is a difference

between one's desired state and one's actual state. Consumers are
motivated to address this discrepancy and therefore they commence
the buying process.

Sources of problem recognition include:

1. An item is out of stock

2. Dissatisfaction with a current product or service
3. Consumer needs and wants
4. Related products/purchases
5. Marketer-induced
6. New products