CONTENTS

SL. NO TITLE PAGE NO

LIST OF TABLES 2

3
LIST OF FIGURES

CHAPTER 1 INTRODUCTON 4

CHAPTER 2 REVIEW OF LITERATURE 10

CHAPTER 3 ANALYSIS AND 22

INTERPRETATION

CHAPTER 4 FINDINGS, SUGGETIONS AND 38

INTERPRETATIONS

BIBLIOGRAPHY 43

APPENDIX- QUESTIONAIRE 44

1
 LIST OF TABLES

SI NO. TITLE PAGE NO.

3.1 Table showing the age of customers. 23

3.2 Table showing the gender of customers. 24

3.3 Table showing the residents respondents. 25

3.4 Table showing the literacy rate of respondents 26

3.5 Table showing the demand for using the 27
product.
3.6 Table showing the presentation of product. 28

3.7 Table showing the packaging of product. 29

3.8 Table showing the promotional activities attract 30

customers.
3.9 Table showing customer care services provided 31
by the company

3.10 Table showing the satisfaction of the price of 32

product

3.11 Table showing the customer schemes of the 33

company

3.12 Table showing the quality of items as per the 34

advertisement of Brahmins

3.13 Table showing the extra quantity offer from 35

company
3.14 Table showing the online payment system of 36
company
3.15 Table showing the complaints regarding the 37
product

2
 LIST OF FIGURES

SI NO. TITLE PAGE NO.

3.1 Graph showing the age of customers 23

3.2 Graph showing the gender of customers 25

3.3 Graph showing the residents respondents 25
3.4 Graph showing the literacy rate of respondents 26
3.5 Graph showing the demand for using the 27
product.
3.6 Graph showing the presentation of product 28

3.7 Graph showing packaging of product. 29

3.8 Graph showing the promotional activities 30

attract customers.

3.9 Graph showing the customer care services 31

provided by the company

3.10 Graph showing the satisfaction of the price of 32

product

3.11 Graph showing the customer schemes of the 33

company

3.12 Graph showing the quality of items as per the 34

advertisement of Brahmins

3 .13 Graph showing the extra quantity offer from

company 35

3.14 Graph showing the online payment system of 36

company

3.15 Graph showing the complaints regarding the 37

product

3
 CHAPTER 1
INTRODUCTION

4
INTRODUCTION
Every business concern get there income from sales. Sales are the
life blood of a business. The primary objective of a sales promotion is to
improve a company’s sales by predicting and modifying the target customers
purchasing behaviour and patterns. Sales promotion is very important as it not
only to boost but also help a business to draw new customers while at the same
time retaining older ones. Sales promotion is one of the seven aspects of the
promotional mix. The other six parts of the promotion mix are advertising,
personal selling, direct marketing, publicity/public relations, corporate image
and exhibition. Media and non-media marketing communication are employed
for a pre-determined, limited time to increase consumer demand, stimulate
market demand or improve product availability. Examples include contest,
coupons, freebies, and loss leaders, point of purchase displays, premiums,
prices, product samples and rebates.

Sales promotion can be directed at the consumer, sales staff or

distribution channel members such as retailers. Sales promotion targeted at the
consumer are consumer sales promotion. Sales promotions targeted at retailers
and wholesale are called trade sales promotions. Some sales promotions,
particularly ones with unusual methods, are considered gimmicks by many.
According to William J. Stanton “Promotion is an exercise in information ,
persuasion and influence flows”.

Sales promotion of Spices and Pickle industries in Thodupuzha

with special reference to ‘Brahmins Foods India Private Limited’ is done
basically by analyzing the financial statements. The financial statements are
mirrors which reflect the financial position and operating strengths or
weaknesses of the concern. A financial statement is an organized collection of
data according to logical and consistent accounting procedures. Its Purpose is to
convey an understanding of the financial aspects of a wholesale business firm.
Sales promotion consists of a wide verity of promotional tools designed to
stimulate earlier and /or stronger market response. They include tools for
consumer promotion, trade promotion and sales-force promotion. Sales
promotion tools are used by most organisations, including manufactures,
distributors, retailers, trade associations and non-profit institutions.

Spices industries are the strongest industry in the present world. It

is one of the most profitable industries in today’s world. The word promotion

5
originates from the Latin word ‘ promovere’. The meaning is “to move
forward” or to push forward or to advance an idea .The aim of production is
sales. Sales promotion is one among the three pillars of promotional mix.

6
OBJECTIVES OF THE STUDY

 To study the present condition regarding sales of the company.

 To know the present sales promotion activities adopted by the company.

 To study the impact of the sales promotion policy adopted by the company.

 To find out the suggestions and findings for improving sales.

SCOPE OF STUDY
The main purpose of the study is to identify the awareness of
sales promotion program adopted by various producers engaged in the
production of spices and food products and in specific relation to Brahmins
Foods India products. To study the reach of sales promotion programs of
Brahmins Foods product among the consumers of Idukki.

7
METHODS OF DATA COLLECTION

After establishing the objectives and determining the design of the

research, it is necessary to collect accurate data.

The methods used for collection of data are:

 Primary data
 Secondary data

PRIMARY DATA

The source by which data are collect originally for ascertaining purpose is
called primary source. The data collect from primary source are named primary
data.

For the purpose of the study, the researcher collects primary data with the help
of questionnaire and personal interview.

 Questionnaire

The questionnaire is the medium of communication between the

investigator respondents. Or it is a medium for obtaining information by a list of
well frame questions. The success of an investigator depends on the framing of
questionnaire.

 Personal Interview

Personal interview is the process of communication where there is

face to face conversation between investigator and respondents.

These data were generated from the customers of Brahmins foods

private ltd. Around 40 customers were selected for regular category and the data
are collected by using a structured questionnaire served on that customers.

SECONDARY DATA
The source of data is said to be secondary when the data to be used are
published another organization. The data obtained from secondary source are
called secondary data.

8
LIMITATIONS

 The respondents sometimes may not reveal their own feelings.

 Some respondents have given irrelevant answers.

 The study was restricted to Thodupuzha, Idukki district area.

 As the sample size is the key result in cannot be generalized but are
indicative.

 Time was the main constraint to the questionnaire method.

 Lack of co-operation from the respondents due to their busy work.

 Certain respondents have a negative attitude towards the survey.

9
 CHAPTER2
REVIEW OF LITERATURE

10
COMPANY PROFILE
INTRODUCTION

Brahmins Group had very humble beginning set up in 1987 by Sri

V Vishnu Namboodiri, a promising entrepreneur at Thodupuzha in Idukki
district of Kerala for manufacture of pickles and a flour mill. By the hard work
and dedication of the promoter and with the patronage from well-wishers, the
unit began to grow slowly. With the growth of the unit, diversification of the
activities was undertaken and new products like Rice powder, spices, aerated
water, jams etc. was introduced in the market. On account of the goodwill and
wide acceptance of the product, the unit was able to perform well. Meanwhile,
different units were floated by the promoter to meet the growing demands of the
market. Here also the unit has only to say success stories. When it was felt that
the existing facilities are not enough to cater to the demand a new unit was set
up in 2003 at KINFRA Small Industrial Park at Nellad near Muvattupuzha in
Ernakulam district. Here one state of the art wheat flour plant was set up and the
entire production was shifted to Nellad.

The good will generated in the market is such that ‘Brahmins

Touch’ has become a household name in Kerala & Abroad. All during this
period the firm made it a point that whatever products go to the market is of
superior quality and at no point of time there was y compromise on quality
which is the strength of the organization.

11
A VEGETARIAN PROMISE

Brahmins Group made a humble beginning in 1987 with the

production of curry powders. As the business grew, trust on the brand and
customer following too came up. Today, Brahmins is one of the market leaders
in the food industry with over 100 products being manufactured on a daily
basis. It has been the hard work and dedication of our sincere staff members and
the patronage of our well-wishers that has taken the Group to what it is today.
Every Brahmins product is brought to the market keeping in mind the fact that
our loyal customers deserve only the best. Right from procurement of raw
materials to production and packaging, extra care is taken to assure hygiene and
quality of international standards. No compromise whatsoever is made in
ensuring that only the purest of products will reach the market.

The group has full-fledged, state-of-the-art manufacturing units

that make use of greatly reputed modern technology and equipment’s. These
units cater to the requirements of a global customer-base that spreads across
countries and continents. Brahmins reaches out to its dear customers through 86
distributors from all of India, apart from having well-appointed channel partners
in the United Arab Emirates, Sultanate of Oman, Kuwait, The United States of
America, The United Kingdom, Canada and Australia.

The goodwill generated in the market is such that Brahmins has

become a household name in India & Abroad. Our customers have been kind
enough to bestow the phrase 'Brahmins Touch' for the special properties that our
products carry. There’s nothing that can't be bettered. That being the fact, we're
always on an endeavour to better our products and also introduce new ones.

12
BRAHMINS MARKET

Our prime market is India and we are supplying our products

through 86 distributors all over India We also have appointed well equipped
channel partners in United Arab Emirates, Sultanate of Oman, Kuwait, United
States of America , United Kingdom , Canada and Australia.

13
CERTIFICATIONS & MEMBERSHIPS

14
PRODUCT PROFILE

Product is anything that can be offered to the market that might

satisfy the needs and wants of a customer. Brahmins India has a wide variety of
products. Those are listed below.

• Spices: - Premium grade spices, carefully selected from growing areas

and processed in hygienic processing units.

• Indian Curry Mixes: - Traditional Indian Curry Mixes with unique blend
of Brahmins.

• Indian Breakfast Cereals :-Tasty & Healthy breakfast cereals

• Pickles:-Hot & Spicy vegetarian pickles, Prepared from premium quality

vegetables carefully procured to ensure freshness & taste.

• Flours :-Flour from finest grains, carefully procured

• Vermicelli & Pasta :-Vermicelli & pasta made from finest quality wheat
flour.

• Dessert Mixes :-Ready Mixes for Indian Desserts like Palada Payasam ,
Semiya Payasam , Vermicelli Gheer and many.

• Convenient foods :-Easy to Prepare ; A range of food products reduces

preparation time and make cooking easy , like Ginger Coffee.

• Whole Grains & Pulses :-Matta Rice , Wheat , Navara Rice , Basmathi
Rice , Jeerakashala Rice & Pulses

15
 ORGANIZATION CONTRIBUTION TO SOCIETY

• Social Contribution of the company

The company provide Indian Curry Mixes, Indian Breakfast,

Pickles, Flours, Dessert Mixes, Convenient foods, Whole Grains & Pulses to the
orphanages and charitable institute free of cost. The company provides funds for
philanthropic purpose, that is provide funds to Cancer patients and provides
more job opportunities to poor people.

• Environment Control of the Company

One of the special features of the Brahmins Food India Pvt.Ltd is

that it doesn’t pollute the environment. They recycle the waste materials and use
it for another purpose

VISION

To become a leading player in food industry by providing quality

products to the customers.

MISSION

• Optimum utilization of resources.

• To maintain internal quality system standard

• To provide society with superior products and the employees with

good working environment.

16
OBJECTIVES

• Increase the market share by maximizing sales and improve the

quality of the products offered.

• To be competitive at a maximum values of money.

• Maintain absolute leadership over the market in the near future.

• To enlarge business scale of operations by introducing new

technology.

• To carry on the manufacturing of vegetarian food items.

• Some of the major objectives are profit maximization, customer

satisfaction, effective utilization of work force, to reduce cost of
production, bring financial stability.

STRATEGIES

Organization usually follows several plants to reach their goals.

Brahmins formulated following strategies to achieve objectives.

• Develop superior quality products using new technology imported from

developed countries.

• Company will also continue to identify and explore consumer market by

conducting market researches.

• Thoughtful planning and rightly hiring human resource help the company
to maintain a high level of standard in its operations.

17
SALES PROMOTION

Sales promotion is one level or type of marketing aimed either at

the consumer or at the distribution channel (in the form of sales-incentives). It is
used to introduce new product, clear out inventories, attract traffic, and to lift
sales temporarily. It is more closely associated with the marketing of products
than of services. The American Marketing Association (AMA), in its Web-
based "Dictionary of Marketing Terms," defines sales promotion as "media and
non media marketing pressure applied for a predetermined, limited period of
time in order to stimulate trial, increase consumer demand, or improve product
availability." Business pundits and academic students of business have
developed almost fancifully sophisticated views of sales promotion. In down-to-
earth terms it is a way of lifting sales temporarily by appealing to economic
motives and impulse-buying behavior. The chief tools of sales promotion are
discounts ("sales"), distribution of samples and coupons, the holding of
sweepstakes and contests, special store displays, and offering premiums and
rebates. All of these techniques require some kind of communication. Thus
sales promotion and advertising are difficult to distinguish.

The need for promotion arises from the intensity of competition.

Sellers must somehow attract customers' attention. In the open markets of old
(and farmers markets of today), sellers did and do this by shouting, joking with
customers, and sometimes by holding up a squealing piglet for everyone to see.
Priya Raghubir and his coauthors, writing in California Management
Review, identify "three faces" of consumer promotions: these are information,
economic incentive, and emotional appeal. Information may take the form of
advertising the availability of something, incentives are offered in the form of
discounts, and emotional appeals are made by displays and, of course, by the
low price itself.

Precisely because sales promotions must

provide incentives—whether to the distribution channel, the company's own
sales people, or to the consumer—they cost money by definition and must
produce additional volume to pay for the expenditures. A grand sale that clears
out the inventory but, with added advertising costs factored in, reduces margin
too is—a failure. Sales promotions therefore must be carefully calibrated to
achieve the purpose. Holding promotions too frequently will habituate
customers to buy only when promotions are in effect. Avoiding promotions

18
altogether will let competitors draw customers away. Alas, business never fails
but to challenge the participant.

Objectives of Sales Promotion

Sales promotion is a vital bridge or a connecting link between

personal selling and advertising .Sales promotion activities are undertaken to
achieve the following objectives:

1. To increase sales by publicity through the media which are complementary to

press and poster advertising.

2. To disseminate information through salesmen, dealers etc., so as to ensure the

product getting into satisfactory use by the ultimate consumers.

3. To stimulate customers to make purchases at the point of purchase.

4. To prompt existing customers to buy more.

5. To introduce new products.

6. To attract new customers.

7. To meet competition from others effectively.

8. To check seasonal decline in the volume of sales.

Importance of Sales Promotion:

The importance of sales promotion has increased tremendously in the

modern times. Lakhs of rupees are being spent on sales promotional activities to
attract the consumers in our country and also in other countries of the world.

Some large companies have also begun to appoint sales promotion

managers to handle miscellaneous promotional tools. All these facts show that
the importance of sales promotion activities is increasing at a faster rate.

19
Sales promotion techniques
(1) Discount:

Under this method, the customers are offered products on less than the listed
price. For example, giving a discount of 30% on the sale of Liberty Shoes.
Similarly giving a discount of 50% + 40% by the KOUTONS.

(2) Refunds:

Under this method, some part of the price of an article is refunded to the
customer on showing proof of purchase. For example, refunding an amount of
5/- on showing the empty packet of the product priced 100/-.

(3) Product Combination:

Under this method, along with the main product some other product is offered
to the customer as a gift. The following are some of the examples:

(4) Quantity Gift:

Under this method, some extra quantity of the main product is passed on as a
gift to the customers. For example, 25% extra toothpaste in a packet of 200 gm
tooth paste. Similarly, a free gift of one RICH LOOK shirt on the purchase of
two shirts.

(5) Instant Draw and Assigned Gift:

Under this method, a customer is asked to scratch a card on the purchase of a

product and the name of the product is inscribed thereupon which is
immediately offered to the customer as a gift. For example, on buying a car
when the card is scratched such gifts are offered – TV, Refrigerator, Computer,
Mixer, Dinner Set, Wristwatch, T-shirt, Iron Press, etc.

(6) Lucky Draw:

Under this method, the customers of a particular product are offered gifts on a
fixed date and the winners are decided by the draw of lots. While purchasing the
product, the customers are given a coupon with a specific number printed on it.

On the basis of this number alone the buyer claims to have won the gift. For
example, ‘Buy a bathing soap and get a gold coin’ offer can be used under this
method.

20
(7) Usable Benefits:

Under this method, coupons are distributed among the consumers on behalf of
the producer. Coupon is a kind of certificate telling that the product mentioned
therein can be obtained at special discount.

It means that if a customer has a coupon of some product he will get the
discount mentioned therein whenever he buys it. Possession of a coupon
motivates the consumer to buy the product, even when he has no need of it.

Such coupons are published in newspapers and magazines. Some companies

distribute coupons among its shareholders. Sellers collect the coupons from the
customers and get the payment from the company that issues the same.

(8) Full Finance @ 0%:

Under this method, the product is sold and money received in installment at 0%
rate of interest. The seller determines the number of installments in which the
price of the product will be recovered from the customer. No interest is charged
on these installments.

(9) Samples or Sampling:

Under this method, the producer distributes free samples of his product among
the consumers. Sales representatives distribute these samples from door-to-door.

This method is used mostly in case of products of daily-use, e.g., Washing

Powder, Tea, Toothpaste, etc. Thus, the consumers willy-nilly make use of free
sample. If it satisfies them, they buy it and in this way sales are increased.

(10) Contests:

Some producers organize contests with a view to popularizing their products.

Consumers taking part in the contest are asked to answer some very simple
questions on a form and forward the same to the company. The blank form is
made available to that consumer who buys the product first.

Result is declared on the basis of all the forms received by a particular date.
Attractive prizes are given to the winners of the contest. Such contests can be
organized in different ways.

21
 CHAPTER 3
ANALYSIS AND INTERPRETATION

22
 Age of customers
Table -3.1

Age No of respondent Percentage

ercentage

15-30 10 25

30-40 20 50

40-50 5 12.5

Above 50 5 12.5

Total 40 100

Figure-3.1

60

50

40

30
50
20

25
10
12.5 12.5
0
15-30 30-40 40-50 ABOVE50

Interpretation

The above graph shows 25% of customers are of age between 15

15-30, 50% of
customers are of age between 30-40,
30 40, and 12.5% of customers are of age
between 40-50
50 and above
23
 Gender of customers
Table -3.2

Category No of respondent Percentage

Male 20 50

Female 20 50

Total 40 100

Figure-3.2

60

50 50
50

40

30

20

10

0
Male Female

Interpretation
The above graph shows that 50 % of the respondents are male and remaining
50% of customers are female.

24
 Residents of respondents
Table -3.3

Category No of respondents Percentage

Rural 16 40%

Urban 24 60%

Total 40 100%

Figure-3.3

70
60
60

50
40
40

30

20

10

0
Rural Urban

Interpretation

The above table shows that urban peoples are more responded to the study that
is 60%.Only 40% of rural people are responded to the study

25
 Literacy rate of customers
Table -3.4

Category No of respondent Percentage

10 6 15

Plus two 14 35

Degree and above 20 50

Total 40 100

Figure-3.4

60

50
50

40
35

30

20
15

10

0
10 Plus Two Degree&Above

Interpretation

From the above table shows that majority of the respondents are graduates and
percentage is 50% and 35% of respondents are Plus Two. Only 15% of
respondents are SSLC

26
 Demand for using the product
Table -3.5

Nature No of respondent Percentage

Regular 25 63

Irregular 15 37

Total 40 100

Figure-3.5
70

60

50

40

30 63

20
37

10

0
Regular Irregular

Interpretation
The above graph shows that 63% of customers are regular in using the product
and 37% are irregular in using the product.

27
 Promotional activities attracts customers
Table -3.6

Promotional activities No of respondent Percentage

Discounts 12 30

Extra offer 5 12.5

1 +1 offer 7 17.5

Advertisement 16 40

Total 40 100

Figure-3.6

45

40

35

30

25

20 40

15 30

10
17.5
12.5
5

0
Discounts Extra offer 1 + 1 offer Advertisement

Interpretation
The above graph shows that 30% of customers attract towards discount offers,
12.5% customers attracts extra offers, 17.5% customers attracts 1 +1 offer, and
40% customers attracts advertisement.

28
 Quality of items as per the advertisement of Brahmins
Table -3.7

Category No of respondent Percentage

Highly satisfactory 30 75

Satisfactory 7 17.5

Averagely satisfactory 2 5

Dissatisfactory 1 2.5

Highly dissatisfactory 0 0

Total 40 100

Figure-3.7

80

70

60

50

40
75
30

20

10 17.5
5 2.5
0 0
Highly satisfactory Satisfactory Average Dissatisfactory Highly dissatisfactory

Interpretation

The above graph shows that 75% of customers are highly satisfactory,17.5%
customers are satisfactory,5% customers are averagely satisfactory,2.5%
customers are dissatisfactory, and no customers are highly dissatisfactory of
quality of item as per the advertisement of Brahmins.
29
 Customer schemes of the company
Table -3.8

Category No of respondent Percentage

Good 25 63

Average 10 25

Poor 5 12

Total 40 100

Figure-3.8

70

60

50

40

30 63

20

25
10
12
0
Good Average Poor

Interpretation
63% of customers like the customer schemes of the company,25% of customers
averagely like the customer schemes and 12% not like the customer schemes.

30
 Presentation of products
Table -3.9

Category No of respondent Percentage

Good 30 75

Average 7 17.5

Poor 3 7.5

Total 40 100

Figure-3.9
80 75

70

60

50

40

30

20 17.5

10 7.5

0
Good Average Poor

Interpretation
From this graph we can see that 75% customers like the presentation of
products, 17%customers averagely like the presentation of products and 7% of
customers do not like the presentation of products.
products

31
 Packaging of product
Table -3.10

Category No of respondent Percentage

Yes 35 88

No 5 12

Total 40 100

Figure-3.10

100

90

80

70

60

50
88
40

30

20

10
12
0
Yes No

Interpretation
From this graph we can see that 88% of customers like the packaging of product
and 12% of customers do not like the packaging of product.

32
 Customer care service provided by the company
Table -3.11

Nature No of respondent Percentage

Good 32 80

Average 6 15

Poor 2 5

Total 40 100

Figure-3.11

90

80

70

60

50

40 80

30

20

10
15
5
0
Good Average Poor

Interpretation
From this graph we can see that 80% of customers like the customer care
service of the company 15% averagely like the customer care service and 5 %
does not like the customer care service of the company.

33
 Satisfaction of the Price of Product
Product
Table -3.12

Nature No of respondent Percentage

Yes 35 88

No 5 12

Total 40 100

Figure-3.12

100

90

80

70

60

50
88
40

30

20

10
12
0
Yes No

Interpretation
From this graph we can see that 88% of customers are satisfied with the price of
product and 12% are not satisfied with the price of product.

34
 Extra quantity offer from company
Table -3.13

Category No of respondents Percentage

Satisfactory 30 75

Dissatisfactory 10 25

Total 40 100

Figure-3.13

80 75

70

60

50

40

30 25

20

10

0
Satisfactory Dissatisfactory

Interpretation

The above graph shows that 75% are satisfied with the extra quantity offered by
the company and only 25% are dissatisfied.

35
 Online payment system of the company
Table -3.14

Category No of respondent Percentage

Satisfied 32 80

Dissatisfied 8 20

Total 40 100

Figure-3.14

90
80
80

70

60

50

40

30
20
20

10

0
Satisfied Dissatisfied

Interpretation

The above graph shows that 80% of the customers are satisfied with the online
payment system of the company and 20% are dissatisfied with the payment
system.

36
 Complaints regarding the product
Table -3.15

Category No of respondents Percentage

Yes 0 0

No 40 100

Total 40 100

Figure-3.15

120

100
100

80

60

40

20

0
0
Yes No

Interpretation

The above graph shows that no customers having the complaints about the
products. All Customers are satisfied with the product.

37
 CHAPTER 4

FINDINGS, SUGGESTIONS
AND CONCLUSION

38
Findings

 Majority (50%) of the customers are in age of 30-40.

 The male and female respondents are in equal percentage.

 All the respondents are qualified above SSLC and Plus Two.

 Majority (60%) of the customers using the product are belongs to urban
areas.

 From this survey we can understand that 62% of customers are regular in
using the product.

 Majority of the customers attracts the products through advertisements.

 90 % of customers are satisfied with the customer care service of the

company and only a few customers dissatisfy the customer care service.

 75 % of the customers are highly satisfied with the quality of the

production.

 Majority(80%) of the customers like the online payment system.

 25 % of customers are only dissatisfied with the quality of the product.

 Majority of the customers (75%) like the presentation of the product.

39
 Majority of the customers are satisfied with the product as per their
expectation.

 Most of the respondents are satisfied with the packaging of product.

 87 % of the customers are satisfied with the price of the products.

 No customers have complaints regarding the product.

40
Suggestions

 Different promotions methods are useful for improvement of sales. A

promotion mix should be selected very carefully to achieve the objective.

 Benefit of sales promotion schemes are not reaching to all customers

always. A wide gap is there.

 Information regarding sales promotion methods not readily available to

all customers. More efforts needed to communicate to all concerned
parties very often to increase more awareness regarding sale promotion
methods

 Urban people are more users of the product; rural people are less
consumed, so concentrate more advertisement in rural area.

41
Conclusion
In our study on the sales promotion activities and its
effectiveness in Brahmins ltd we have concluded the following.

Most of the customers buying decision depended on the promotional

activities of the products, reasonable price of the products, packaging of the
products, quality of the products ,customer services etc. So if the company
should give more importance to these activities more customers will buy the
products and the sales volume of the company will increase and they can earn
more profit.

42
 BIBLIOGRAPHY

Website:

 www.brahminsgroup.com/
 www.google.com

Books:

 DC BOOKS
 CHAND BOOKS ON SALES PROMOTION

43
APPENDIX

44
 QUESTIONNAIRE TO THE CUSTOMER

PERSONAL DETAILS
Name and Address :

Occupation :

Age :

Gender : Male Female

Residence : Urban Rural

Educational Qualification

Below 10 +2 Degree & Above

Q1. What is the demand for using the product?

a. Regular

b. Irregular

Q2. Which type of promotional activities attracts you?

a. Discounts

b. Extra Offer

c. 1+1 Offer

d. Advertisements

Q3. Rate the Attractiveness of the advertisement of Brahmins?

a. Very Attractive

b. Less Attractive

c. Not at All Attractive

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Q4. Rate the quality of item as per the advertisement of Brahmins?

a. Highly Satisfactory

b. Satisfactory

c. Averagely Satisfactory

d. Dissatisfactory

e. Highly Dissatisfactory

Q5. Do you get the clear picture through the promotional media?

a. Yes

b. No

Q7. Are you satisfied with the price of the products?

a. Yes

b. No

Q8. Is there any kind of price off or extra quantity get on the product?

a. Yes

b. No

Q9. Do you get the satisfaction of products according to your expectation?

a. Yes

b. No

Q10. How do you rate the presentation of products in Brahmins?

a. Good

b. Average

c. Poor

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Q11. Are you attracted with the packaging of product?

a. Yes

b. No

Q12. Do you think Offers are clearly presented through Displays in Brahmins?

a. Yes

b. No

Q13. Are you satisfied with the online payment system of the company?

a. Yes

b. No

Q14. Do you have any complaints regarding the products of the company?

a. Yes

b. No

Q15. How do you rate the customer schemes of the company?

a. Good

b. Average

c. Poor

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