TRƯỜNG ĐẠI HỌC KINH TẾ-TÀI CHÍNH

KHOA KINH TẾ

COMSUMER BEHAVIOR

Họ và tên : Nguyễn Trần Ánh Nhi

Lớp : 16D1KQ06
MSSV : 165080509

Tháng 12/2017
Product 1 : Perfume Chane ( Chance Eau Vive )

Image 1: Product 1 - Perfume

1) Why you bought that product over another ?

- I bought this item last week when I went shopping with my friends. I decide to
get it from small shop in shopping mall. Because Chance Eau Vive perfume is
one of the famous brands which attached me with something : stylish , fashion ,
its smell is very sexy…

2) What are the best source of information?

- Firstly , I saw it on ads at shopping mall , its picture on the ads is very
attractive.

- Secondly , my friend introduced me. “ I had used it” ,she said

- Thridly, it was merchandised on the glass shelves luxurily. And promoter at

here recommended about it.

3) Does your product have positive reinforcement/ negative reinforcement?

- Positive reinforcement: I feel more comfortable for a long day , more confident
and I felt happy when buy it

- Negative reinforcement : I waste a lot of money because of an expensive ittem



4)What is your motivation / your value ?

- My motivation:
+ Person factors: interest, more values

+ Spend money to advance what they see as their personal development and
potential

+ Indirect comparison to other products: this is better choice…

- My value: powerful, indentify, exciting, needed when I have social relations.

5) What is your perception regarding the product?

- Valueable of the woman

- Not only have material value but also spiritual value

- According to Maslow Hierarchy , perfume belongs to belongingness , such as:

clothing, grooming products

6) What are advantage or disadvantages result from purchasing product ?

Advantages Disadvantages

- Confident in front of - Spend a lot of money

everybody - Don’t save money
- Comfortable for a long day

- Feel happy every day

- This good habit

7) What are competitor?

- There are many different brands in the market: Dior, Tomford , Gucci,
Burberry, Versace,…

8) Draw perceptual map based on quality and price

Price

Quality

9 ) Your satisfaction or dissatisfaction with the purchase?

- I satisfaction with the purchase beacause it have many benefit for me but price
is high with me

10) is acquiring a product stressfull or pleasure experience ?

- I was pleasure that product bring to me

11) What does purchase say about the consumer?

- based on the purcharse , we can be known as ages , jobs , teenage or adults

12) Your intent to continue that purchase?

- yep , I will continue buy it if I have enough money

13) Does the product provide pleasant or perform its intented function ?

- yes , the product provide pleasant when I use it

14) How is the product eventually disposed of and what are the environmental
consequences of this act ?

- it change my habit

- opening a new market

Product 2 : Mac Chili Lipstick

1) Why you bought that product over another ?

- I bought it because Mac is famous brands , it have warm colour

2) What are the best source of information?

- I saw it on facebook , instagram , I had research many color , and I think Mac
Chili is suitable for me

3)Does your product have positive reinforcement/negative reinforcement?

- About positive reinforcement : I felt confident and I felt happy when bought it ,

-About negative reinforcement : I had bought too much lipstick for a week

4)What is your motivation / your value ?

- My motivation : lipstick is very necessary for any ages

- My value that I get : I happy when have another lipstick 

5) What is your perception regarding the product?

- This is demand of the woman

- Not only have material value but also spiritual value

- According Maslow , lipstick belongs to hobby => self-actualization

6) What are advantage or disadvantages result from purchasing product ?

Advantages Disadvantages

- Confident before anyone - Have much a choice for color

- Feel happy every day

- Look like beuty every day

7) What are competitor?

- Have many competitor : Dior , Tomford , Laneigie , Innisfree , The Face Shop
, SkinFood,....

8)Draw perceptual map based on quality and price

Price

Quality

9 ) Your satisfaction or dissatisfaction with the purchase?

- I satisfaction with the purchase beacause it have many happiness

10) is acquiring a product stressfull or pleasure experience ?

- I was pleasure that product bring to me

11) What does purchase say about the consumer?

- based on the purcharse , we can be known as ages , jobs , teenage or adults

12) Your intent to continue that purchase?

- yep , I will continue buy it because color is wonderful

13) Does the product provide pleasant or perform its intented function ?

- yes , the product provide pleasant when I use it

14) How is the product eventually disposed of and what are the environmental
consequences of this act ?

- it useful for my life

- increase about economics for trade

Product 3: Adidas shoes (stand smith in green)

1. Why you bought that product over another ?

- I bought it because they're so damn cute, and the pop of green is eye-
catching

2. What are the best source of information?

- The first: I saw it in the store of adidas

3. Does your product have positive reinforcement/negative reinforcement?

- About positive reinforcement : It made me look younger, confident and I

felt happy when I wear it.

- About negative reinforcement :

4. What is your motivation / your value

- My motivation: stan smith have a normal design, I can wear it whenever I

want.

- My value that I get: happy, intresting with it

5. What is your perception regarding the product?

- Both woman and man can wear it

- Not only have material value but also spiritual value.

- According to maslow , this is necessity => belongingness

6. What are advantage or disadvantages result from purchasing product ?

Advantages Disadvantages

- Confident before anyone - Spend much money

- Comfortable for a long day - Don’t save money

- Feel happy to wear it

7) What are competitor?

- There are many competitor: Nike, Converse, Puma….

8)Draw perceptual map based on quality and price

Price
 Quality

9) Your satisfaction or dissatisfaction with the purchase?

- I satisfaction with my shoes because this is basic demand of the people

10) is acquiring a product stressfull or pleasure experience ?

- I was pleasure that produce bring to me.

11) What does purchase say about the consumer?

- The comsumer bought the purchase is teenage , dynamic style

12) Your intent to continue that purchase?

- no , beacause shoes have new products and why I don’t try other products

13) Does the product provide pleasant or perform its intented function ?

- I feel commodious when I wear it

14) How is the product eventually disposed of and what are the environmental
consequences of this act ?

- shoes is suitable for sport , to work or go out

-bring to new dynamic style

Produce 4 : “ Cho tôi xin một vé đi tuổi thơ” author Nguyen Nhat Anh
1) Why you bought that product over another?

- I bought it because I recommend by my classmate

2) What are the best source of information?

- the best source of information is bookstore , advertising on banner , from my

friends

3)Does your product have positive reinforcement/ negative reinforcement?

- About positive reinforcement : after reading , I want to return my childhood

-About negative reinforcement : I was re-think in the past , I take the time to re-
read many times

4)What is your motivation / your value ?

- My motivation : it helped me relaxed in my free time

- My value that I get : happy , interesting with it , recall childhood

5) What is your perception regarding the product?

- This is relax demand of people

- Not only have material value but also spiritual value

- According Maslow , perfume belongs to hobby => self-actualization

6) What are advantage or disadvantages result from purchasing product ?

Advantages Disadvantages

- Feel happy - Spend the times too much

- This good habit

- Relax in free time

7) What are competitor?

- Have many competitor : Anh Khang , Hamlet Truong ,

8)Draw perceptual map based on quality and price

Price

Quality

9 ) Your satisfaction or dissatisfaction with the purchase?

- I satisfaction with the purchase beacause it have many benefit for me and many
value
10) is acquiring a product stressfull or pleasure experience ?

- I was pleasure that product bring to me

11) What does purchase say about the consumer?

- based on the purcharse , we can be known as ages , jobs , teenage or adults ,

hobby , laborious

12) Your intent to continue that purchase?

- yep , I will continue buy another book with same author

13) Does the product provide pleasant or perform its intented function ?

- yes , the product provide pleasant when I use it

14) How is the product eventually disposed of and what are the environmental
consequences of this act ?

- after the reading , I have a little effect in my daily life

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