Self service interface for

business users
This chapter provides an overview of the features of IBM Cognos Business
Insight Advanced, including statistics services and lineage and search features,
based on fictitious business scenarios. Executing the step-by-step instructions
that we include in this chapter, you can become familiar with IBM Cognos
Business Insight Advanced and how it can address real business situations.
In this chapter, we discuss the following topics:
_ Explore the IBM Cognos Business Insight Advanced interface
_ Choose a reporting style
_ Change existing reports
_ Create content
_ Search for meaningful information
_ Summarize data and create calculations
_ Add filters to refine data
_ Add external data
_ Create a package with the Self Service Package wizard
_ Create statistical calculations

7
218 IBM Cognos Business Intelligence V10.1 Handbook
7.1 Explore the IBM Cognos Business Insight Advanced
interface
IBM Cognos Business Insight Advanced is a web-based tool that is used by
advanced business users and professional report authors and analysts to create
and analyze reports.
IBM Cognos Business Insight Advanced allows users to create reports using
relational or dimensional styles. However, it is important that you choose a
reporting style that helps users make the most of their data and avoid mixing
dimensional and relational concepts; otherwise, reports can display
unpredictable results.
This tool allows users to work with both relational and dimensional data sources,
as well as external data, and allows them to show their data in lists, crosstabs,
and charts. This tool also allows users to take advantage of the interactive
exploration and analysis features while they build reports. The interactive and
analysis features allow them to assemble and personalize the views to follow a
train of thought and generate unique perspectives easily. Its interface is intuitive
to allow the minimum investment in training.
The interface consists of the following key areas (see Figure 7-1):
_ Page layers
_ Context filters
_ Insertable Objects pane
_ Page navigation
_ Work area
_ Properties pane
Objective of this chapter: The objective of this chapter is give an overview of
the major features of IBM Cognos Business Insight Advanced. This chapter
does not include all the features. For more information, refer to the IBM
Cognos Business Insight Advanced User Guide.
Chapter 7. Self service interface for business users 219
Figure 7-1 IBM Cognos Business Insight Advanced user interface
7.1.1 Page layers
The Page layers area is used to create sections or page breaks in reports. When
you add a dimension level or dimension members in this area, notice that one
block with the current selection of the hierarchy is created in your report.
Using IBM Cognos Business Insight Advanced: IBM Cognos Business
Insight Advanced is not a replacement for IBM Cognos Query Studio or IBM
Cognos Analysis Studio. If you have reports that were created in these
studios, you must recreate a new version of the reports in IBM Cognos
Business Insight Advanced if you want to use this studio for those reports.
Page layers area
Context filter area
Insertable Objects pane
Page navigation
Properties pane
Work area
220 IBM Cognos Business Intelligence V10.1 Handbook
For example, to analyze the Gross Profit metric by region for separate pages for
each year, you must add the Time dimension on the Page layers area, as shown
in Figure 7-2. To change the section, click the arrows in the page navigation.
Figure 7-2 Adding Page layers
Page layers: The Page layers configuration is applied to the entire report.
Chapter 7. Self service interface for business users 221
7.1.2 Context filters
The Context filters area is used to filter reports for separate contexts of
information. When you add a hierarchy or members of a hierarchy in this area,
you will notice that one block with the context selection is created in your report.
For example, to analyze the Gross Profit metric by region but only for web sales,
you can add the order method web to the Context filter, as shown in Figure 7-3.
Figure 7-3 Adding Context filters
Context filters: The Context filters configuration applies only to the selected
object. If you need to apply the same Context filters for two or more objects,
you must select each object and then add the desired dimension member.
222 IBM Cognos Business Intelligence V10.1 Handbook
7.1.3 Insertable Objects pane
The Insertable Objects pane contains the objects that you can add to the reports.
These objects are grouped in the following tabs:
_ Source
_ Toolbox
The Source tab shows the data model. Exploring this data model, you can find
dimensional members and metrics or query subjects and their query items. What
you see in this tab depends on the selection that you made in the Insertable
Objects Source toolbar.
As shown in Figure 7-4, the toolbar contains shortcuts to set properties that
impact the behavior of the report when you insert data from a dimensional model
and allow users to add external data, such as spreadsheets or comma-separated
value (CSV) files.
Figure 7-4 Insertable Objects Source toolbar
The Toolbox tab contains all the objects that you can add to your report to
improve the readability, separate contents, and create labels.
View Members Tree
For dimensional models or Dimensionally Modeled Relational (DMR) models,
this view displays measures folders, measures, and dimensions. Inside each
dimension, the user can see live data (Figure 7-5) and use this data to create
reports easily by dragging the items into one of the areas, such as the Work,
Page layers, or Context filter areas.
Adding a dimension member: You cannot add the same dimension level or
members of a dimension both in the Page layers and Context filter areas,
because one configuration suppresses the other configuration. Therefore,
when you add a dimension member from a hierarchy that is used in the other
configuration, IBM Cognos Business Insight Advanced removes the prior
configuration automatically.
For example, if you have Year in the Page layers section and you add Quarter
to Context filters, the Page layers configuration is reset and the Quarter is
placed in the Context filter section.
Chapter 7. Self service interface for business users 223
Figure 7-5 View Member Tree displaying members
View Metadata Tree
The content of this view depends on the data model that is displayed.
View Member Tree options: The View Member Tree options are not
displayed when users select a package that contains only a relational data
model.
224 IBM Cognos Business Intelligence V10.1 Handbook
If you expand a dimensional data model (Figure 7-6), this view displays these
items:
_ Folders
_ Namespaces
_ Measure folders
_ Measures
_ Dimensions
_ Hierarchies
_ Levels
Figure 7-6 Dimensional data source displayed on View Metadata Tree
Chapter 7. Self service interface for business users 225
If you expand a Relational model (Figure 7-7), this view displays folders,
namespaces, query subjects, and query items.
Figure 7-7 Dimensional data source displayed on View Metadata Tree
226 IBM Cognos Business Intelligence V10.1 Handbook
Toolbox tab
This tab shows objects that allow users to display data, such as lists, crosstabs,
and charts, create new columns with calculations, and improve the layout, such
as the text items, labels, blocks, images, and hyperlinks (Figure 7-8).
Figure 7-8 Toolbox objects
7.1.4 Page navigation
The icons in this page navigation area become enabled if the report retrieves
more than one page. These icons allow users to scroll down, scroll up, and go to
the top and to the bottom of the report pages without having to run the report
(Figure 7-9).
Figure 7-9 Page navigation on first page of report
Large reports: Do not include large reports in dashboards (IBM Cognos
Business Insight workspace).
Chapter 7. Self service interface for business users 227
7.1.5 Work area
This area contains all the objects that are dropped on the report, such as lists,
crosstabs, charts, and layout components.
If the Page Preview in the View menu is enabled, this area shows live data and
the user can interact with it. If Page Design is enabled, this area does not show
live data.
7.1.6 Properties pane
This pane displays the formatting options that are available for a selected object
in a report.
Ancestor button
The Properties pane has a icon called Ancestor, which allows users to select
any part of a selected object. You typically use this icon for layout purposes, for
example, to change the background of the rows inside a crosstab.
What to do if you see an asterisk (*) character: The following behavior can
happen when you use IBM Cognos Transformer cubes or SAP Business
Warehouse (BW) data sources. If you see an asterisk character (*) in a list,
crosstab, or chart, one of the following conditions was detected:
_ An unknown currency
_ A value with an unknown or questionable unit of measure, such as
separate currencies in the calculation or roll-up
228 IBM Cognos Business Intelligence V10.1 Handbook
When you select one object and then select the Ancestor icon, all levels above
the selected object displays. Figure 7-10 shows the display in the Ancestor
properties if the user selects a crosstab cell.
Figure 7-10 Ancestor properties
Also, this feature is useful when you need to find an object inside another object,
for example, a crosstab inside a table.
Chapter 7. Self service interface for business users 229
Toolbar and menu
The Business Insight Advanced interface shows a toolbar with shortcuts for
commonly used features. This interface also displays a menu at the top of the
window that allows users to configure more advanced features, such as the
interface behavior (Figure 7-11).
Figure 7-11 Top toolbar menu
The following list describes several of the options for each of the menu items:
_ Blue bullet (upper-left corner): Create, open, and save reports, PDF
configuration, and report properties
_ Edit: Cut, copy, paste, and delete commands
_ View: Switch between Page Design and Page Preview, enable and disable
toolbars and visual aids, and configure the number of rows that is displayed
on the Work area when Page Preview is set
_ Structure: Set group configuration, swap rows and columns, add headers and
footers to reports, and convert lists to pivots.
_ Data: Set configurations to filter, suppress data, sort, change summarization
criteria, create calculations, and show dimensional analysis features, such as
Insert Children, Explore, and Drill options
_ Style: Set styles and conditional formatting to objects
_ Run: Allow users to run the report in various output types: HTML, PDF,
Microsoft Excel, CVS, and XML
_ Tools: Allow Cognos to check the report’s specification, show and copy the
specification, manage external data, and configure advanced options of the
interface behavior