​San Francisco, CA 

emailme@elainego.com 
www.elainego.com 
Full-stack digital marketing leader      
 
Summary 
I have almost 15 years of experience in digital marketing, working with tech companies and also probono with 
nonprofits to provide them with the strategy, tools and content to get in front of customers with the right 
message at the right time. Whether it’s developing a GTM strategy, messaging or working cross-functionally to 
execute a campaign or improve the process, I enjoy the thrill of learning something new and making an 
impact on how and what we communicate. 
 
Experience 
Senior Staff Marketing Manager, Global Customer Lifecycle ​Evernote, Redwood City, CA 6/18 – present 
Senior Manager, Marketing (Operations and Automations)  1/17 – 6/18 
Senior Marketing Manager (Automations)  6/16 – 1/17 
As the global CRM lead and owner of email and in-app messages, I take on a customer-centric view while 
balancing with the needs of the organization when communicating with our customers. I lead cross-functional 
efforts as well as drive and execute against our own team's initiatives such as automated campaigns, lifecycle 
marketing and building and maintaining the marketing infrastructure and tools we rely on.   
● Lead the migration, implementation, maintenance, and use of Salesforce Marketing Cloud and feature 
requests for proprietary on-platform communication tools 
● Create complex, dynamic, automated and multilingual email and in-app campaigns  
● Continually improve and optimize customer communications and marketing processes 
● Drive cross-functional projects and collaborate across multiple teams - Marketing, Sales, Design, 
Analytics, Data Engineering, Legal, Security, Producers and Technology teams 
 
 
Probono: M ​ arketing Manager/Project Lead, ​Taproot Foundation, San Francisco, CA 3/11 – present 
Serve as the primary day-to-day point of contact with the nonprofit client, and leader of the Service Grant 
team (made up of 4-6 consultants). Own the project schedule, ensure effective task delegation, and lead 
regular communication and client meetings. Ensure quality control process on deliverables and client 
relationships. Drive strategy and review of deliverables including marketing and fundraising strategies. 
 
Non-profits clients include: Kidpower, Breakthrough Silicon Valley, Challenge Day, The Center for Violence-Free 
Relationships, Harper for Kids, Ashkenaz Music & Dance Community Center, Social Justice Collaborative, 
Community Legal Services in East Palo Alto (CLSEPA), Hack the Hood 
 
 
Program Lead, Google Apps Referral Program​, Google via Epsilon, Mountain View, CA  2/15 – 5/16 
Embedded Consultant/Staff Augment 
Lead central marketing and global initiatives, advise on regional marketing efforts and collaborate with 
regional leads to plan, develop and execute recruitment and engagement campaigns. 
● Advised on best practices and internal processes to reduce time spent on manual activities by 30% 
● Expand the program to over 21 countries, 12 languages and 8 currencies and lead asset translations 
● Managed social community resulting in 400+% jump in the number of members and increased 
engagement 
● Strategized and executed (including personally designing, coding and deploying) over 25 marketing 
campaigns, most notably targeted email communication to generate excitement about the Google 
Apps Referral Program and increase program member satisfaction 
● Implemented triggered campaigns that focused on providing program members with information to 
efficiently and successfully engage their referrers  
● Led development of program resource portal including wireframing, content development and 
curation, and orchestrated execution and ongoing reporting and monitoring 
 
 
 
Manager, Client Services (on-site at Google)​, Epsilon, San Francisco, CA 5/13 – 2/15 
Provided account and project management for a digital agency; built, owned and grew relationships within 
Google. Products serviced include Google Apps for Work, Android, Nexus, YouTube, Google Wallet, 
DoubleClick, Chromebooks, Google for Education, and Android Wear 
● Consulted on marketing best practices, including positioning of products in digital communications, 
developing effective email campaigns, and leveraging data to increase relevance 
● Shaped and mapped lifecycle marketing strategies that increases subscription rates and user adoption 
● Developed strategy, advised on creative and executed global multi-channel CRM programs targeting 
small and medium-sized businesses and educational institutions 
● Conducted market research via surveys and focus groups to gain insights into consumer behavior to 
affect marketing initiatives including what increases product awareness and adoption 
● Created digital media for the global launch of a new tablet, mobile device, and OS 
 
 
Project Manager, ​Pearson & Co, Campbell, CA 11/06 – 5/13 
Provided marketing strategy and campaign execution, project management, and operations support for 
boutique sales and marketing consultancy based in Silicon Valley, serving clients primarily in B2B technology 
markets. Drove business growth and improved client satisfaction through strong account management and 
creative marketing execution/problem-solving. 
 
Proven skills and success in designing and implementing integrated outbound marketing campaigns, content 
development, market research, positioning and messaging for clients including LexisNexis, Hewlett-Packard, 
and Symantec. 
● Conducted research to create quarterly market and competitive intelligence tools that aggregated 
internal research and external data into concise timely reports for sales and marketing teams  
● Collaborated with internal and external stakeholders to build and execute strategic marketing 
campaigns including multi-channel and multi-stage sales and marketing programs 
● Accelerated client revenue generation through the development of over 15 consultative sales 
playbooks which include best practices, buying drivers and trends 
● Created sales presentations using storytelling, clear differentiation and competitive positioning 
● Developed outbound demand gen marketing strategy to build awareness and penetrate new regions 
● Created a demand generation toolkits with turn-key campaign strategies, building blocks and 
ready-to-use deliverables to enable global regions to efficiently run campaigns for emerging solutions 
● Produced and updated dashboard reports for ongoing campaigns using Google Analytics and Excel 
and made recommendations based on metrics 
● Recommended testing experiments to ensure evolution and increased relevance of campaigns 
● Assisted with financial operation functions including forecasting, invoicing and reporting  
 
 
Marketing and Advertising Consultant, ​Alliance Manufactured Homes, Sunnyvale, CA 11/06 – 09/08 
Acted as the marketing resource for a start-up. Wireframed, designed and collaborated with executives and 
programmer to create a website. Developed and coded online ads and e-newsletters to generate leads. 
 
 
Marketing Coordinator,​ San Jose Advantage Homes Inc., San Jose, CA 9/04 – 11/06 
Worked with 12 outlying offices to streamline marketing efforts and developed more efficient and organized 
processes. Lead and managed several projects from concept to implementation company-wide. 
● Developed metrics and ROI reports measuring marketing campaigns effectiveness 
● Collaborated with web developer and use HTML knowledge to develop web content resulting in an 
increase in web traffic by 15% and number of leads by 25% 
● Supervised and managed simultaneous advertising campaigns for events throughout California 
including design and distribution of marketing materials and nurturing campaigns for follow up 
● Designed and developed marketing materials (brochures, spec sheets, flyers) 
● Executed customer newsletter through research and content development, design, production and 
printing 
 
 
Other pro bono initiatives 
Quinn Physical Therapy: Repositioning and rebrand (logo, website, stationery) 
Santa Clara University: Repositioning and rebrand (website, collateral, image library) 
Henri Nouwen Society: Book design and coordination 
 
Education 
B.S. California Polytechnic State University, ​San Luis Obispo, CA   
Marketing Management, International Management, minors in Statistics and Economics 
 
Skills 
Adobe Photoshop, InDesign, Illustrator, SQL, HTML, CSS 
Email systems: Salesforce Marketing Cloud (SFMC/ExactTarget), SilverPop, GAMMA (Google’s Proprietary Email 
System) 
 
Interests 
Volunteering, non-profits, education, travel, photography, reading, graphic design, typography, cooking