1.

Why did Societe Generale’s managers decide to develop an automated

transaction processing system?

Societe generale's managers decide to develop an automated transaction processing

system because transaction processing systems provide many real-time benefits for
every business. A transaction processing system is a type of computer processing that
takes place in the presence of a computer user and allows for an immediate response to
a user request or transaction. Some examples of transaction processing systems include
Automated Teller Machines (ATM), Credit Card Authorizations, Online Bill Payments,
Self-Checkout Stations, Trading Stocks Over the Internet and Other Forms of
Electronic Commerce. Every business deals with these types of systems every day and
how Societe Generale decides to manage these transactions is an important factor in its
success. As the business grows, the number of transactions they’ll have to deal with
will drastically increase. It is essential that they ensure that the transaction process
doesn’t become too complex, or else they can deal with frustrated customers and the
potential of losing them. All automated transaction processing system results in higher
productivity, reliability, availability, and increased performance and can reduce
operating costs. Moving to lights-out operations yields a good return on investment.
The benefits of automated systems can be a powerful motive for increasing service to
the end users.

2. Why did managers decide they needed an “intelligent system?” In what way was
the new system “intelligent?”

First of all, managers decide that the bank need an intelligent system as things move
fast. Digital transformation and data management are key to any business especially in
banking sector. Through digitalization of the working system, they may reduce their
burden in managing the corporation activity such as the burden caused by large volume
of underperforming and non-performing financial instruments and loans. The bank able
to remain competencies as it gains competitive advantage over other banks in the same
industry. The incorporation of intelligent system prepared Societe Generale to master
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today's data demands by staying ahead of the competition through controlling and
leveraging the power of their data (Societe Generale).

Since Societe Generale has adopted a universal banking model, one stop shop to
fulfil client’s wants and requirement, they need an intelligent system to organize the
data collected from its clients. It engaged in three banking segments including retail
banking for consumers, international banking to service corporate clients, and
investment banking for wealthy clients and other sources of capital like pension funds,
insurance firms, and sovereign off-shore funds. The business flow of the bank goes on
smoothly through the implementation of intelligent system. Clients’ profile was
properly saved and store in a safer place. This give advantages to all the staffs.
Employees of all management level can easily access to the needed quickly and make
correct decision based on their findings. They able to provide excellent services while
making a good investment suggestion based on client’s preference and reduce chance
of error. This will indirectly build up a strong relationship with clients. They can also
gain customer confidence over the financial service provided as well as their loyalty.

Besides, they need an intelligent system in the bank to lighten the works of their
employees while minimize the chances of error. This is because intelligent system helps
to automate the transaction procedure. Business process can be simplified and delivered
in a shorter period. For example, Societe Generale automate the verification process
which was manually handled previously to reduce error in real time. Intelligent system
will also proactively identify the vulnerability and risks to them while prevent them
from facing critical problems and meet key service levels for availability, performance
and utilization. Since banks may have countless activities which need much efforts from
employees to be done accurately from time-to-time, there are possibility of getting
mistakes (North). Thus, they can achieve efficient result in a quick turnover time with
the use of intelligent system.

Moreover, the system is intelligent as it ensures the accessibility towards correct

information. All data was provided for downstream applications and the general ledger
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in particular. The system makes sure the transaction data is in compliance with the
sequences and complete so that the downstream application is capable to deliver their
task. The huge growth in its digital infrastructure allow the bank had to exchange, store,
and archive broad range of data. Thus, the intelligent system is a high-performance tool
that could gather data from across the infrastructure, across geographies and give end-
to-end visibility, from compute to storage, in a single view and provide the employees
with right details.

In conclusion, the application of intelligent system helps them to quickly adapt to

the changing business needs. This will indirectly reduce the operation costs, make a
better decision in delivering their services and continuously innovate.

3. What is the role of human decision makers in the new system?

This case study is related to the Societe Generale which is the France’s largest
bank. The day to day banking business involves various type of risk. Thus, human
decision makers play a crucial role in ensuring that transactions are made in their best
interest. Appropriate flow of information is essential in stage of decision making.
Human decision makers play important roles in verifying the information of the
organization. The data sometimes will record in the wrong ways and the amount of
recorded can change as information flow between and across systems. Thus, they need
to make sure the data is relevant, complete and accurate. This can reduce harmful to
business and the useless information is provided to company.

In addition, decision makers are responsible in planning for future of the

business. They need looking at past internal and external data to plan for business by
using the information and analysis provided by the new system. For instance, they need
to pull report based on the data provided by using graphs, chart and animations to help
customers visualize data. Apart from this, human decision makers need encompasses
information systems planning, installation and maintenance including hardware and
software upgrades. They may focus on specific issues such as network security or

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internet services and coordinates all technology operations.

Furthermore, another role of human decision maker is to solve the critical error
or handle the new situations that the system cannot decide. They need to find out the
solution to solve the critical error that disrupts the operation of business. They need to
analyses the problem and create the solution for future use. They also need to ensure
that the business is managed in a better and efficient ways so that it can be able to
achieve full potential thus gain competitive advantages. Besides, by using the new
system, the role of human decision makers is making performance analytics, budgeting
and product innovation. For instance, they need use performance data provide by the
new system about products, features or services to create new offerings designed around
current customer demands. They also need to create branch budget and employee goals
based on past achievement. This can aid them in target training and education of
employee for off-peak time and monitor progress of goal in real times.

4. Why did managers select the Infogix platform?

Infogix platform defined as worldwide data controls and examination Software

Company for organizations to oversee, monitor and screen their data for business
operations. Managers select the Infogix platform because of the system monitors
incoming transactions, providing balancing, and reunion and identifies and recognize
and predict fraud and customer behaviour. Rather than that, Managers choose Infogrix
Platform, since a standard based framework permitting improvement of complex
business rules for validating integrity. Moreover, through Infogrix Platform in operation,
transaction is verified several times a day so Infogix Platform, can take care of the issue
in substantially less time than with the manual framework. Besides that, manager
specify Infogix Platform because of the Infogix framework can identify the rules and
procedures that humans follow can when confirmed the data, and then apply those rules
in PC codes.

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References

North, R. (n.d.). The Importance of Artificial Intelligence in this advanced world.

Retrieved from Enterprise Edges: https://www.enterpriseedges.com/importance-
artificial-intelligence

Societe Generale. (n.d.). Retrieved from Net App:

https://customer.netapp.com/en/societe-generale-flash-storage-system-case-study

Transaction Processing System (TPS): Batch and Real-time system. Retrieved from
https://study.com/academy/lesson/transaction-processing-systems-tps-manual-and-
automated-systems.html

Infogix Controls Platform. Retrieved from

http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=2912966B4A1F80D8A1E7
C467ECD05D60?doi=10.1.1.169.1882&rep=rep1&type=pdf

Human Decision Making. Research Needs for Human Factors. Retrieved from
https://www.nap.edu/read/759/chapter/3