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Robert G.

de Posada
Experience

1995 to present O.N.E. Marketing & Research, Inc. Graham, WA


President
• Specializes in state government and U.S. congressional relations, public education campaigns and
communications strategies.
• Designs and implements communication and lobbying strategies for the firm’s national and
international clients.
• Specializes in crisis management and communications efforts to raise awareness of issues in the
Latino community across the U.S.
• Designed, produced and implemented independent expenditure radio campaigns in 2000, 2002 and
2004 with budgets of $500k-$750k.
• Designed and conducted some of the most accurate survey data on US Hispanic adults from 2000 to
2006.
• Clients include: Western Union, Golden Rule Insurance, PhRMA, Eli Lilly, RJ Reynolds, and Philip
Morris, among others.

1995 – October 2007 The Latino Coalition, Inc. Washington, D.C.


Founder and President
 Founded and lead the organization from a new unknown group to one of the most effective Latino advocacy
organizations in the U.S.
 Coordinated events and conferences with such dignitaries as President George W. Bush, Mexican President
Felipe Calderon, NYC Mayor Rudy Giuliani, leaders of the U.S. House and Senate, members of the
President’s Cabinet, and CEOs of major corporations, among others.
 Managed the day-to-day operations of the organization; developed and implemented the fundraising
strategy; served as spokesman for print and broadcast media; and developed and implemented the overall
strategy for the organization.
 Testified before Congressional Committees in the U.S. House of Representatives and Senate
 Designed, wrote and produced issue advocacy campaigns in Florida, California, Texas, New Mexico,
Connecticut, Illinois and New York, among others.

1993 – 1995 Smith Fairfield, Inc. Alexandria, VA


Principal
 Coordinated media relations efforts for agency clients
 Developed communication strategies for clients
 Wrote and implemented communications plans for clients
 Wrote, designed and produced print and radio ads
 Handled all media placement
 Wrote press advisories and releases; oversaw press conferences for clients
 Wrote keynote speeches for Members of Congress, CEOs, Administration officials and clients

1989 - 1993 Republican National Committee Washington, D.C.


Director of Hispanic Affairs
 Served as Director of Hispanic Affairs and Deputy Press Secretary for specialty media.
 Designed and implemented a comprehensive national effort to increase Hispanic participation and support
in the activities of the Republican Party. Also advised state and local Republican parties and candidates on
reaching out to Latino voters.
 Served as a spokesman for the Committee in the Latino media and as a spokesman on Latino issues.
 Directed communication efforts in congressional and local campaigns in California, Florida, New Mexico,
Arizona, Illinois, Pennsylvania, Connecticut, New York and New Jersey

Education

1984 - 1988 American University Washington, D.C.

Additional Information
• Currently serves as political analyst and on-air election night coverage analyst for Univision Network
(2000-2008)
• Member of the Board of Directors of the First Data Corporation’s Empowerment Fund
• Member of Harvard University’s Hispanic Journal
• Member of the National Board of Directors of Rebuilding Together, formerly “Christmas in April”.
• Served as one of three directors of Americans for Border and Economic Security with former
Congressmen Dick Armey (R-TX) and Cal Dooley (D-CA).
• Appointed by President Bush to serve on the National Commission to Save and Strengthen Social
Security.
• Served as an advisor to Virginia Governor George Allen on issues relating to the Hispanic
community including international trade and investment in Latin America. Appointed by Governor
Allen to serve on the State Commission responsible for reforming welfare programs in the
Commonwealth of Virginia.

202-255-1480 • rdeposada@aol.com

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