Hereford BID Proposal Wi-Fi

Wi-Fi Network Proposal
April 2016
Table of Contents
Section 1 Document Control ...................................................................................................... 3

Section 2 Distribution List .......................................................................................................... 4
2.1 Arcom IT Limited – Contact Details ..................................................................................... 4
2.2 Hereford BID – Contact Details ........................................................................................... 4
Section 3 Consortium Overview ................................................................................................. 5
Section 4 About Arcom IT .......................................................................................................... 6
Section 5 Executive Summary .................................................................................................... 8
Section 6 Requirements ........................................................................................................... 11
Section 7 Equipment Specifications .......................................................................................... 15
Section 8 Wireless Coverage .................................................................................................... 16
Section 9 Infrastructure ........................................................................................................... 24
Section 10 Packages / Return on Investment .............................................................................. 25
Section 11 Capital Costs ............................................................................................................. 30
Section 12 Service Charges ........................................................................................................ 33
Section 13 Backhaul Circuits ...................................................................................................... 36
Section 14 Time Schedule .......................................................................................................... 37
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©2016 Arcom IT. This document contains information which is confidential and of value to Arcom IT. Arcom ITs prior
written consent is required before any part of this document is redistributed or reproduced.
CONFIDENTIAL
Section 1 Document Control
SUBJECT: Wi-Fi Network Proposal
DOCUMENT NUMBER: 1.0
DATE: April 2016
PROJECT PHASE: Initial Proposal
CONTACT NUMBER 01483 505055
REVISION DATE CHANGES AUTHOR
1.0 06.04.2016 Initial Document John Owen
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Section 2 Distribution List
2.1 Arcom IT Limited – Contact Details
NAME TITLE CONTACT NUMBER EMAIL
John Owen Managing Director 01483 505055 john.owen@arcomit.co.uk
Marc Roberts Technical Consultant 01483 505055 marc@arcomit.co.uk
2.2 Hereford BID – Contact Details
NAME TITLE CONTACT NUMBER EMAIL
Georgia Smith Director 01432 376830 georgia.smith@herefordbid.co.uk
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Section 3 Consortium Overview
The team responsible for our bid for a new Wi-Fi system for Hereford City Centre consists of Arcom IT,
Cisco Meraki, Purple and Emcor. Together, this team was responsible for the implementation of an
almost identical solution at Woking, Surrey during the latter part of 2015.
http://purple.ai/woking-borough-council-and-woking-shopping-turn-purple/
We would be delighted to host representatives of the Hereford BID team at Woking to see for
yourselves the installation here, to discuss the common issues that prevail and to meet with the
customer, the people responsible for the ongoing support and maintenance of the system, and a
demonstration of the analytic and management tools we employ.
Responsibilities are divided amongst the team thus:
 Arcom IT – overall commercial leadership, project management, account management,

professional services, support
 Cisco Meraki – wireless and switching equipment, consultancy
 Purple – analytic software, consultancy
 Emcor – infrastructure deployment, facilities management, professional services, support
The consortium is balanced with each member having specific skills sets and expertise which are
complemented by the others.
The installation at Woking has proved to be a resounding success and we would be delighted to offer
our services to achieve a similar result at Hereford.
We include an overview for Arcom IT below and for further background on our partner companies
please visit:
https://meraki.cisco.com/
http://purple.ai/enterprise/
http://www.emcoruk.com/
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Section 4 About Arcom IT
Arcom IT (Arcom) is a solutions provider established since 1998 for IT infrastructures. We enable your
business to succeed through the reliable implementation and support of productive and secure IT
solutions. We provide services to manage our customers’ entire IT infrastructures from servers and
desktops to applications, data and networks, both wired and wireless. We also help customers throughout
the IT investment lifecycle from initial strategy development and technology assessment, through to
design, procurement and implementation.
Arcom is committed to delivering outstanding customer service and our talented team of people and
structured processes enable us to achieve this. The services we deliver are designed to help our customers
to make better use of their IT - to improve their operational efficiency and reduce their operating costs.
 Server & desktop Infrastructure  SharePoint & Web Design Services

 Server Virtualisation  Local & Cloud Based Back-Up Solutions
 Storage Solutions & Virtualisation  Disaster Recovery & Business Continuity
 Wireless Networks  Workforce Mobility
 Infrastructure Services  Hosted Telephony Services
 Cloud Based Services  Business Internet communications
 24/7 Monitored & Managed Support  Telephone, Remote & On-site Support
Our Professional Services is made up of the best talent in the industry, enabling us to deliver the best
solutions, on time and within budget. We’ve been delivering complex IT infrastructure solutions since
1998 and we’ll bring this experience to your project and apply it to your specific business needs.
We have achieved the highest levels of accreditations from leading manufacturers and we’re experts at
integrating these technologies. We’ll work with you to understand your business objectives and processes
with the aim of identifying, delivering and ultimately supporting, the most appropriate solution for you.
We’ve been building long term relationships with the world’s leading technology vendors since 1998. Our
customers benefit from the strength and range of these partnerships:
 Microsoft Silver Midmarket Solution Partner  Cisco Meraki Authorised Partner

 Citrix Silver Partner  McAfee, Trend, Sophos, Kaspersky & Symantec
 VMware Professional Partner  Veeam ProPartner
 HP Preferred Partner  Purple Partner
 EMC Velocity Affiliate Partner  Mimecast & Websense
 Dell Partner & IBM Business Partner
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Section 5 Executive Summary

Arcom would like to thank Hereford BID for the opportunity to submit a proposal for the provision of a
new wireless network covering the city centre. We are the ideal partner to work with the BID team in
delivering the ideal solution having recently installed a public realm wireless network across the centre
of Woking, Surrey that has an almost identical set of requirements.
The Wi-Fi system installed throughout Woking town centre covers all of the major public areas and the
entire Peacocks and Wolsey Place shopping malls with over 170 shops and restaurants, 2 theatres, 6
cinemas and 3,400 parking spaces (Surrey's largest covered shopping destination). Woking Wi-Fi
provides free, fast and secure wireless connectivity for all residents, visitors and businesses
alike. Employing Purple Wi-Fi analytic software on a base of Cisco Meraki hardware, the Council and
Woking Shopping now benefit from detailed customer insights and analytics, whilst visitors will get
more value from their shopping experience.
Woking Borough Council has always recognised that Wi-Fi is a core component of their digital delivery
strategy. Woking Shopping appreciates that their customers’ shopping experience is a priority, and that
free Wi-Fi is not only needed, but expected. Management were also aware that other towns and
competing shopping centres were already offering a free Wi-Fi service. Arcom was able to offer a
solution that allows the Council to see a tangible return on its investment in the Wi-Fi infrastructure.
Arcom discussed the Council and Woking Shopping’s requirements in detail, and decided that Cisco
Meraki equipment running Purple Wi-Fi custom firmware would be the best solution. This also meant
that remote management and monitoring was easily enabled.
Arcom designed the network to provide optimum coverage and performance across the town centre
and installed 31 Access Points all linked via a switching network to the fibre infrastructure. Internet
connectivity is via the redundant Gigabit service located at the secure Arcom data centre situated at
Export House in the heart of Woking.
One aspect of the solution that is very important is the ability to log on via either a registration form,
Facebook, Twitter or other social media applications. Using Purple Wi-Fi, users simply select the Wi-Fi
network, or they are prompted to log-in using a social media account or a short form. Woking Shopping
are able to ask customers for a Facebook ‘like’ or a Twitter ‘follow’, boosting their exposure on social
networks and creating a real buzz about the centres.
Each customer logging in to the free Wi-Fi gives their consent to allow data capture during the login
process. This data is then securely stored in line with all current legislation and best practice.
Woking can now offer visitors and shoppers a WiFi solution that’s free, fast and easy to use, whilst being
able to access a built-in reporting and insights platform.
The data builds on the existing database to communicate more effectively with users through e-
newsletters, promotions and offers. This increases time spent in the town centre and gives visitors more
reasons to shop in Woking.
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The following screenshots give a flavor of the power of the solution deployed:
Screenshot 1: High-Level User Statistics
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Screenshot 2: Live User Location Feed – Jubilee Square
Screenshot 3: User Heatmaps
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Section 6 Requirements
The requirements for this project have been identified as per the table below.
ID Description Bidder Compliance Scoring Criteria

(Full, Partial,
None)
1 All wireless access points shall be compliant with Y: Full Compliance – Y=1N=
appropriate industry standards Arcom uses Cisco 0
Meraki Access Points
2 All wireless access points shall be capable of providing Y: all APs capable of Y = 1 N (credible
a minimum of 100Mb/s providing minimum rationale) = 0 N =
100Mb/s throughput Bid Rejected
3 All wireless access points shall be capable of Y: automatic Y=1N=

managing available bandwidth bandwidth 0
management
4 All wireless access points shall be configurable to Y: fully configuarable Y=1
restrict access to authorised personnel on a per user basis N = Bid Rejected
5 Wireless access points shall be capable of diverse Y: standard feature Y=1N=
data routing 0
6 Wireless access points shall provide sufficient signal Y: initial survey Y=1
strength to guarantee outdoor coverage to 100% of indicates required N = Bid Rejected
the Primary BID area identified in Figure 2 concentration and
positioning of APs to
provide 100%
coverage
7 Wireless access points shall provide sufficient signal Y: initial survey Y=1N=
strength to guarantee outdoor coverage to 100% of indicates required 0
the Secondary BID area identified in Figure 2 concentration and
positioning of APs to
provide 100%
coverage
8 Data backhaul shall be sufficiently sized to guarantee Y: data backhaul can Y = 1 N (credible
90% of connected devices can receive a minimum of 2 be sized as required to rationale) = 0 N =
Mb/s download in the busiest hour of the day meet this minimum Bid Rejected
standard
9 Wireless access points shall be configurable to allow Y: specific devices can Y=1N=
access to be denied to specific devices be excluded 0
10 Wireless access points shall be configurable to allow Y: SSID and VLAN Y=1N=
for data traffic to be securely separated technologuies can 0
enable secure data
stream separation
11 Wireless access points shall be suitable for the UK Y: fully tested and Y=1N=
climate and outdoor operation compliant 0
12 All elements of the infrastructure shall have a working Y: minimum 10 year Y=1
lifetime of 10 years or a clear upgrade path lifetime expected N = Bid Rejected
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13 The WiFi network shall be configurable to support Y: network can be Y=1N

both unauthenticated and authenticated access configured =0
accordingly
14 All wireless access devices shall be capable of Y: full site survey Y=1N
minimizing interference from and to other wireless completed before =0
networks already in operation installation will
determine optimum
positioning to
eliminate
interference from
existing systems
15 All equipment shall be capable of operating Y: Full compliance Y=1N
24x7x365 =0
16 All data gathered by the WiFi network shall be Y: Secure portal Y=1N
accessible to the BID team at all times provided to access all =0
data
17 Data shall be gathered and presented in ‘real-time’ Y: Intuitive user Y=1N
without the need for excessive transformation and interface means that =0
manipulation all data is easily
understood in “real-
time”
18 Access to data gathered by the system shall be Y: permissions can be Y=1N
restricted to only authorized personnel restricted to =0
authorised personnel
only
19 Wireless Access Point availability shall be 95% of any Y: Arcom is currently Y=1N
24hr period (excluding agreed maintenance) operating 99.5% =0
availability at other
sites
20 Access layer network availability shall be 95% of any Y: Arcom is currently Y=1N
sites
21 Backhaul network availability shall be 95% of any Y: Arcom is currently Y=1N
sites
22 Access to data (metrics, measures, reports, analytic Y: available via the Y=1N
engines) shall be available during business hours 8:00 portal at any time or =0
to 17:00 can be restricted to
the hours specified
23 All reported faults shall be repaired within a Y: delivered under Y=1
maximum time of 24 hrs SLA N = Bid Rejected
24 The WiFi network shall be capable of ‘pushing’ data Y: push alerts can be Y=1
to connected clients and shall be configurable to configured for groups N = Bid Rejected
allow for different types of push data alerts and individual users
25 Data shall be gathered by the system and stored for Y: can be stored for Y=1N
a period of not less than 3 calendar month days whatever period BID =0
team requires
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26 Data shall be gathered by the system to allow for Y for ALL: Purple All = 5
reporting against the following measures: analytic software 8 measures = 4
• System availability collects all of this 7 measures = 3
• Access control information (and 6 measures = 2
• Bandwidth usage more) to allow full 5 measures = 1
• Footfall data control and tailoring 4 measures = 0 <4
• Location based metrics of service offered. measures = Bid
rejected
• Dwell time
• Demographic data about the connected
consumer
• Client device type
• Client device operating system
27 Data shall be gathered by the system to allow for Y: system can be All = 1
reporting against the following measures: configured to gather Partial = 0
• Age this data and tailored N = Bid Rejected
• Gender reports produced
• Domicile (home location)
• Marital Status
• Interests
28 The system shall be capable of integration with the Y for ALL: we already All = 2
following social media services: have this facility in Partial = 1
• Twitter place at other N = Bid Rejected
• Facebook locations. We expect
• Instagram to integrate new
• Linked-In social media
With the ability to ‘post’ data and messages to the applications as they
associated social media service. emerge in the future.
The system shall also be capable of integrating with

other emerging social media platforms which arise in
the future.
29 The system shall be configurable to direct connected Y: Full compliance Y=1N
clients to a dedicated =0
‘landing page’
30 The BID team shall have full and sole control of any Y: Full compliance Y=1
and all advertising offered using the wireless network N = Bid Rejected
and devices
31 The contractor shall be required to fully support and Y: Full compliance Y=1
maintain the system for a period of 4 years with an N = Bid Rejected
option for a further 5
32 The system shall be configurable to allow Y: Full compliance Y=2N
geographical zones to be created that will allow =0
device location data to be correlated to a physical
area
33 The contractor shall be responsible for all necessary Y: Arcom can offer a Y=1
permits, permissions, legal compliance and health fully managed system N = Bid Rejected
and safety matters related to the system taking overall
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responsibility for
every aspect
34 The system shall be capable of carrying CCTV data Y: the underlying Y=1N
traffic and ensuring suitable quality of service infrastructure wil be =0
provision capable of carrying
several data traffic
streams including
CCTV
35 The contractor shall install all elements of the Y: Full compliance Y=1
infrastructure necessary for the operation of the N = Bid Rejected
system
36 The system shall be capable of integrating with the Y: Full compliance – Y=1N
parking management systems used across Hereford require further =0
city information on
existing parking
system.
37 The system shall have diverse data backhaul Y: the system can be Y=2N
connections to eliminate this single point of failure configured with =0
redundant backhaul
connections from
alternative carriers
38 The system shall operate as a ‘walled garden’ Y: Fully configurable Y=1N
allowing access to only approved websites and =0
services
39 The system shall be configurable to block or allow Y: Fully configurable Y=1
access to internet websites and/or services based on to block of deny N = Bid Rejected
any combination of: access on any
• Protocol combination as stated
• TCP port
• Socket
• Address
• Keyword
• Filter list
40 The wireless network shall be configured as Y: system will operate Y=1
heterogeneous single layer ensuring clients remain as single network and N = Bid Rejected
connected to a single network whilst in proximity of users will remain
the BID area connected as long as
in BID area
41 The system shall be inherently scalable such that Y: scalability is Y=1
additional capacity can be added to support ensured through the N = Bid Rejected
additional client connections as and when the need modular architecture
arises that can be easily
expanded
42 The Network and Data elements shall be branded as Y: Full compliance Y=1
the Faster City project N = Bid Rejected
42 Hereford BID shall have total Autonomy over the Y: Full compliance Y=1
commercialisation of the service N = Bid Rejected
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Section 7 Equipment Specifications
Arcom proposes Cisco Meraki MR72 external access points connected via copper cabling (Cat 5e / Cat 6)
or or via advanced mesh technologies (to cover hard-to-wire areas and improve network resilience in
the event of a switch or cable failure) to distribution switches comprising of Cisco Meraki MS220-8P
devices. These provide power over Ethernet to the access points and connectivity back via fibre to the
central core, consisting of a pair of redundant Cisco Meraki MS420 aggregate switches connected to
Watchguard M500 XTM firewalls.
Please see accompanying datasheets for full product information on each component in the system.
WWW
User Smartphone
User Tablet
Distribution Switch
Redundant Core Switches
Fibre Link
User Laptop
Redundant Routers
Access Point
Central Core
Distribution Switch
Copper Link
Architecture Schematic
The core switches are connected via firewalls to the managed router(s) provided by the Internet Service
Provider (ISP). Should the BID team choose redundant connectivity from two alternative ISPs, then
connectivity will be as per the following:
INTERNET
Routers Firewalls Switches
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Section 8 Wireless Coverage
From our experience of other city wide Wi-Fi deployments which we have in place there isn’t a standard
algorithm that can be applied to determine the density of access points.
At the densest end of our spectrum is Camden Town who have access points roughly every 10-15
meters within their stables market area which is providing lots of triangulation points and very accurate
data.
On the other end of the scale we have a customer who has access points placed 80+ meters apart in a
linear street-based deployment format. What we find in this scenario is “pockets of dots” with a few
points in-between where a probe has managed to be seen by two distant access points. This works in
this customers scenario as they are already aware of where users are congregating but would like an
understanding of the numbers.
We believe that the BID team at Hereford would like to achieve something in-between these two
extremes where there is a steady flow of users traversing the streets. This will keep costs realistic yet
provide ample coverage and accurate reporting.
Reading the terminology used in the tender document “footfall data across the BID area” and “and
analyse movement around the bid area, including length of stay and zonal dwell time” suggests that the
kind of analytics the BID team would like from Purples zone analytics would be “X users first start their
journey on High Street West, if these X are then seen on High Street Central then X on Chruch Street
etc)”. We can measure traffic flows through the wireless area identifying any “hot-spots” of large user
concentrations. This is what we do at Woking.
Data capture may include but not be limited to: Name / Gender / Age / Email Address / WiFi locations /
Venues visited / Date / Time and Last seen, X Y Location as calculated by 2 or more Meraki AP’s, Logon
Method: Registration Form / Social Media, Social Interests as per Social Profile.
Purple Wi-Fi is fully ISO 9001 and ISO 27001 to protect corporate information and data. Access to the
Purple Wi-Fi data shall be authorised by the BID team and limited to only named personnel for a
specified purpose, thereby reducing the risk of inappropriate use of collected data.
The ‘splash’ pages and initial web page can be specified by the BID team for an ‘area’ of the network
relating to specific SSIDs. ‘Splash’ pages and redirection to web pages to be initially created and
subsequently updated by Arcom.
From the Meraki equipment, data capture may include but not be limited to: Mobile device type / OS,
Web Application Usage / Length of time, Data Usage, Connected AP. CMX location analytics from the
Meraki units are delivered to Purple Wi-Fi to map footfall in areas/zones and for devices to be mapped
to areas/zones as they pass through, which can then be utilised as a marketing and advertising tool for
retailers for number of visitors, time spent in the areas / zones email, marketing tools, for promotional
voucher creation, etc.
Arcom has measured (in metres) all of the streets identified on the map provided in the tender
document.
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Primary Area Street Measurements
H G
N
A: 110 F I
B: 219 J
C: 183
D: 67
E: 176
F: 213 C D K
G: 153 L
H: 83
I: 90 E
J: 91 B
K: 132 M
L: 111
M: 203
N: 336
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Secondary Area Street Measurements
O: 188
P: 170
Q: 214
Arcom proposes that in order to fully satisfy the requirement as laid out in the tender document then a
displacement of approximately 50m between access points is necessary.
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Distribution Network – Logical Drawing (Primary Area)
Old Market
Wall Street
Commercial Road
Maylord Shopping
Centre
Commercial Street
Primark
High Street West High Street
Church Street
BID HQ
Broad Street
A total of 10 distribution cabinets are required to be connected via fibre back to the central core.
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Distribution Network – Logical Drawing (Secondary Area)
Union Street
West Street
BID HQ
Bridge Street
For the second phase, an additional 3 distribution cabinets will be required.
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Access Point Locations – Primary Phase
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Heatmap – Primary Phase
A total of 36 MR72 access points are required.
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Heatmap – Secondary Phase
A further 9 APs are proposed for the secondary phase.
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Section 9 Infrastructure
From our experience the development of the infrastructure is subject to how the BID team want to
develop Hereford city centre. For example, Woking has a very progressive council and wants to own
every component in its network. However, this does not suit everybody. We would be pleased to offer
the benefit of our experience to guide the BID team through the various regulations and bureaucracy
that govern the installation of sub-terrarium services.
Arcom would review and survey subject to a number of options summarised below:
 Does the BID team have access to ducts? If you do then it is about establishing the routes and
where the central distribution will be (recommend BID offices).
 What type of fibre? As the BID team wants to expand into other services and have the capability
to scale upwards, then we propose multi-core fibre.
 How much influence does the BID team have with the highways authority and what mandates
are applicable that effect any civil works?
This information would best be resolved in a meetings or number of meetings to develop the appropriate
solution.
At this stage, costs are subject to the above as we require greater clarity on the make up of the city centre
and the overall plan. Civil work is required to run fibre with the highest cost being in the actual highways
(unless micro bore is approved). Expandability and future capacity will effect the type and cores of fibres
to be used and then there is the question of where break-outs can be established for equipment and
distribution.
We caution the Hereford BID team strongly against selecting a fully meshed Wi-Fi solution that requires
reduced wired connectivity to access points than a standard system as proposed by Arcom. This is because
significant degradation in bandwidth and performance occurs with every hop back to the switch and
consequently these types of Wi-Fi networks are absolutely NOT SUITABLE for a city centre deployment.
Cisco Meraki recommend a maximum of 2 hops for meshed connectivity – only use for APs in locations
that are unsuitable for cabling.
A mesh network will not guarantee the uniform and consistent service levels as per the stated requirement.
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Section 10 Packages / Return on Investment
In order to sell packages to the business community in Hereford the service offered via the BID team must
be both commercially attractive in comparison with traditional telecom providers (BT, Virgin, Talk Talk
etc.) and offer a superior experience both in terms of installation and customer care.
The following two alternative packages offer real value for commercial connectivity:
#1: Secure Connection for Business
Description
Provision of internet access into business premises (wired or wireless) with dedicated SSID and
guaranteed bandwidth.
Positioning
Solution sits between dedicated fibre circuit (leased line) and FTTC (Fibre to the Cabinet e.g. BT Infinity)
Service Description Costs

Leased Line Direct uncontended fibre Typically range from £3,500p.a.
connection from local telco POP for 10/100Mbps service to
(point of presence) into customer £30,000 p.a. for 1/1Gbps. In
premises. Regulated speed addition, installation costs
constrained by access equipment (subject to survey) may add many
– e.g. up to 100Mbps or 1Gbps. £’thousands
Hereford Secure Connect Extension from fibre network See costings below.
using copper cabling for last few
metres. Access speeds can be
offered in blocks of 10Mbps with
unique VLAN / SSID and
uncontended.
FTTC (Fibre to the Cabinet) Marketed as high-speed fibre by Virgin Media - £45 pcm plus £15
telcos to domestic market pcm line rental
primarily. Actually fibre to road-
side cabinet then copper into
premises. Speeds vary but
download speeds much greater
than upload making it unsuitable
for business traffic.
Benefits
Customer
 Low-cost uncontended internet connectivity with significantly reduced lead-times in
comparison with traditional telcos.
Hereford
 Additional annuity revenue stream with minimal associated costs
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Process
 Advertising and publicity of service via usual methods and publications to retailers and other
businesses (e.g. Hereford City Guide)
 Expression of interest form (produced by Arcom) completed by prospective customer detailing
any special requirements (e.g. unique SSID, QoS, etc.) and returned to Arcom.
 Survey of premises to determine:
o Optimum placement of additional AP devices (if any)
o Cabling requirements for connectivity back to local data switch
 Proposal preparation – fixed price installation plus annual service charge
 Acceptance by customer
 Initial Project Meeting with customer agreeing timescales and any other factors affecting
installation.
 Installation of cabling and equipment
 Service initiation and onward support
 Reporting (quarterly to Hereford BID) including commercials
Table 1: Implementation Costs
Task Owner Cost (£) Comment

Advertising & Publicity Arcom 0
Creation of Requirements Form Arcom 0 Internal marketing resource - not incremental
Subject to survey – assumes copper run < 90M
Cabling Arcom 150 from local data switch port.
Proposal Creation Arcom 0 Internal sales resource - not incremental
End User Equipment (Wireless) Arcom 375 Meraki Access Point & Licence
End User Equipment (Wired) Arcom 475 Meraki Access Router & Licence
Total - £525 Wireless or £625 Wired (one-off fee)
Table 2: Suggested Service Delivery Costs
Service Annual Cost (£) Comment

10MB Unique SSID 1,800 3 year term – invoiced monthly
QoS (for voice traffic) 360 Prioritises voice (VoIP) traffic and guarantees quality
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Suggested selling prices based on competitive analysis.
Example – 30/100Mbps fibre circuit, 3 year term excludes installation costs.
Supplier Virgin BT 2Connect Daisy

Monthly Charge (£) 325 385 521 425
Annual Equivalent (£) 3,900 4,620 6,252 5,100
 Quotations secured online on 20/01/16
#2: Extension of Hereford BID Wi-Fi
Description
Provision of secure connection over new Wi-Fi without additional access points.
Benefits
Customer
 Low-cost internet connectivity with optional access to mobile analytic information for enhanced
customer satisfaction.
Hereford BID
 Additional annuity revenue stream with minimal associated costs
Process
 Advertising and publicity of service via usual methods and publications to retailers and other
businesses (e.g. Hereford City Guide)
 Quotation – monthly charge based on fixed term.
 Acceptance by customer
 Service initiation and onward support
Costs
Item Cost (£) Comment

Arcom Support & Configuration 120 Per annum
Assume 5% annual interest
MONTHLY COST SUGGESTED RRP MONTHLY

36 months 11.57 £45
24 months 11.03 £60
12 months 10.50 £75
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Should the retailer require analytic data from Purple in addition to standard Wi-Fi, then the Hereford
BID team may charge for this, at say £100 per annum, as an additional service. For example:
Purple Service
Item Arcom Cost Comment

Arcom Support 120 Per annum
Purple licence 100 Per annum
Assume 5% annual interest
MONTHLY COST SUGGESTED RRP MONTHLY

36 months 21.22 £70
24 months 20.21 £85
12 months 19.25 £100
Return on Investment Example – Basic Service without Purple
Take-Up - Basic Service 3

Year Contracts
Tot Month
Month New
Month Sales Rev Rev
1 2 90 90
2 3 225 135 90
3 4 405 180 135 90
4 5 630 225 180 135 90
5 6 900 270 225 180 135 90
6 7 1215 315 270 225 180 135 90
7 8 1575 360 315 270 225 180 135 90
8 9 1980 405 360 315 270 225 180 135 90
9 10 2430 450 405 360 315 270 225 180 135 90
10 11 2925 495 450 405 360 315 270 225 180 135 90
11 12 3465 540 495 450 405 360 315 270 225 180 135 90
12 13 4050 585 540 495 450 405 360 315 270 225 180 135 90
TOTALS 90 £19,890
Annual recurring income (month 13 onwards, assuming no other

sales) £48,600
Summary
As demonstrated above, Arcom has considerable experience in packaging internet connectivity solutions
for local businesses and we would be pleased to work alongside the BID team in determining the most
appropriate products for Hereford.
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Another revenue opportunity that arises from installing its own Wi-Fi network (rather than take one
from a mobile airtime provider), Hereford BID will have the opportunity to charge the mobile operators
for offering their service through your network. This is where the new 802.11u or " Passpoint " comes
into play. All of the devices we have proposed support this standard.
If you install your own WiFi service you will be able to charge each mobile operator for using your WiFi
platform holding control of the service and more importantly keep a revenue stream rather than
sacrificing this lucrative income for the deployment of an inferior network.
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Section 11 Capital Costs

Capital costs constitute three main areas comprising:
1. Infrastructure
2. Networking & Wireless Equipment including software and licences
3. Mobile Analytic software and licences
Infrastructure
As the BID team will appreciate, it’s impossible at this stage to offer detailed costs for the infrastructure
required (fibre circuits, cabinets etc.) without further in-depth discussions regarding the nature of any
ducting and conduits already in-place. Subsequent to this we would look to conduct a detailed site-survey
across the city centre identifying the most appropriate routes and locations for access points and data
cabinets to house the distribution switches.
The output from this exercise would be a detailed cost breakdown of both the civils works and materials
required to implement the city-centre Wi-Fi as per the specified requirement.
Networking Equipment
As per our preliminary paper-based survey, we have specified 36 external access points to cover the
primary area together with 10 distribution switches housed in cabinets across the city centre. These are
linked back to a pair (for redundancy) of Cisco MS420 aggregation switches at the core. These in turn are
linked to a pair of firewalls and onwards to the internet.
Fully Redundant System (Primary Area)
QTY UNIT SELL TOTAL SELL

MR72-HW Meraki MR72 Cloud Managed AP 36 810.51 29,178.24
MA-ANT-20 Meraki Dual-band Omni Antennas 72 100.87 7,262.40
Meraki MS220-8P L2 Cloud Managed
MS220-8P-HW 10 636.13 6,361.33
8 Port GigE 124W PoE Switch
Meraki AC Power Cord for MX and
MA-PWR-CORD-UK 10 14.69 146.93
MS (UK Plug)
Meraki MS420-48 Enterprise License
LIC-MS420-48-3YR 2 1,347.39 2,694.77
and Support, 3 Year
Meraki MS420-48 L3 Cloud Managed
MS420-48-HW 2 20,070.01 40,140.03
48 port SFP+ Aggregation Switch
Meraki MS220-8P Enterprise License
LIC-MS220-8P-3YR 2 42.87 85.73
and Support, 3 Year
Meraki MR Enterprise License, 3
LIC-ENT-3YR 36 152.07 5,474.40
Years
WatchGuard Firewall M500 XTM 3
M500XTM3 2 9,996.00 19,992.00
Year Bundle
ARCOM-PM Arcom Project Management Services 5 800.00 4,000.00
Arcom Professional Services -
ARCOM-PS 6 750.00 4,500.00
Configuration / Install
TOTAL (ex VAT) £119,835.84
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Standard (non-redundant) System (Primary Area)

MA-ANT-20 Meraki Dual-band Omni Antennae 72 100.87 7,262.40
MS220-8P-HW 10 636.13 6,361.33
MA-PWR-CORD-UK 10 14.69 146.93
MS (UK Plug)
Meraki MS420-48 Enterprise License
LIC-MS420-48-3YR 1 1,347.39 1,347.39
and Support, 3 Year
Meraki MS420-48 L3 Cloud Managed
MS420-48-HW 1 20,070.01 20,070.01
48 port SFP+ Aggregation Switch
Meraki MS220-8P Enterprise License
LIC-MS220-8P-3YR 1 42.87 42.87
and Support, 3 Year
LIC-ENT-3YR 36 152.07 5,474.40
Years
WatchGuard Firewall M500 XTM 3
M500XTM3 1 9,996.00 9,996.00
Year Bundle
ARCOM-PM Arcom Project Management Services 3 800.00 2,400.00
ARCOM-PS 4 750.00 3,000.00
TOTAL (ex VAT) £85,279.57
Secondary Area Additions

MA-ANT-20 Meraki Dual-band Omni Antennae 18 100.87 1,815.66
MS220-8P-HW 3 636.13 1,908.39
MA-PWR-CORD-UK 3 14.69 44.07
MS (UK Plug)
LIC-ENT-3YR 9 152.07 1,368.63
Years
ARCOM-PM Arcom Project Management Services 1 800.00 800.00
ARCOM-PS 2 750.00 1,500.00
TOTAL (ex VAT) £14,731.34
Note: costs above exclude provision of cabinets, power management, ancillary cabling requirements – these would be included in infrastructure
costs. Professional Services includes includes the rack mounting of servers and related equipment, installation of system and database software
components, configuration of clustering and cross-connects, installation of the software, and loading of any initial customer data.
Networking equipment can be financed through Cisco Meraki 0% purchase scheme over 36 months.
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Mobile Analytic Software & Licences
Purple have a 5 years for the price of 3 model that will fulfil the 4 year requirement and leave a spare
year if the BID team decide to roll over after the initial term.
Professional Services from Purple can assist in customising the solution to exactly fit your needs – for
example, help with integrating the marketing aspect with the end user, successful access journey set up,
data analytics and journey management assistance etc). As you can appreciate, every iteration is
different.
Primary Area
License type Unit Cost Quantity Total Cost

Enhanced per AP £375 36 £13,500
Location License per AP £185 36 £6,660
Secondary Area
License type Unit Cost Quantity Total Cost

Enhanced per AP £375 8 £3,000
Location License per AP £185 8 £1,480
These prices for 5 years inclusive of updates and any support requirements.
Additional Services Total Cost

1 x Map draw Large £800
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Section 12 Service Charges
Our service includes the Initial phase of the design, installation, configuration and testing of the Wi-Fi,
access to the data centre and allocated rack space and internet connectivity and bandwidth allocation.
This Initial set-up is separate to the ongoing service charge which covers the provision of service to
ensure maximum availability and performance of the Wi-Fi system post-installation.
The coverage for each WAP to be 100% within an agreed distance from the device thereby providing full
coverage within the areas identified unless this cannot be achieved due to reasons out of Arcom’s
control. Equipment will be covered by manaufacturer warranties.
The network equipment shall be installed in secure locked racks designed for such use. Racks should be
in secure locations with access security and will be located either in the Hereford BID central location
and / or other locations within the city centre.
Arcom will provide internet connectivity through an the Approved Internet Service Provider(s) from the
equipment at the core facility The connectivity shall include routed high-speed connections a firewall
for security and speed optimisation. Diverse routing and additional resilience shall be included under
change control for future requirements
Data access security shall be provided through managed firewall services with security on all web pages,
a private network path for administration and SNMP monitoring, and fully hardened servers. Arcom will
undertake the management of these services.
The availability of all access points shall be monitored and managed by Arcom and we will be
responsible for monitoring the compatibility of the equipment (including the software) used by the ISP
and the equipment (including the software) used by end-users.
The continuing services provided by Arcom include internet connectivity, load distribution
management, security services, monitoring, back-up, release management and change control, and
administration services.
Arcom will provide, 24 hours a day and seven days a week, monitoring of the Wi-Fi service to detect and
resolve outages. This includes firewall monitoring and intruder detection. We will develop the back-up
schedule, perform scheduled back-ups, provide routine and emergency data recovery, and manage the
archiving process for all data or configuration used to deliver the services. The back-up schedule shall
include at least weekly full back-ups and daily incremental back-ups. In the event of data loss, Arcom
will provide recovery services to try to restore the most recent back-up.
Arcom will provide release management and change control services to ensure that versions of servers,
network devices, storage, operating system software and utility and application software are audited
and logged, and that new releases, patch releases and other new versions are implemented as deemed
necessary to maintain the Wi-Fi Services.
Arcom will be responsible for the administration of the Wi-Fi services in respect of arranging meetings,
liaising with third party suppliers, the Hereford BID team and nominated partners. Production and
distribution of agendas, minutes and reports.
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Calculation of the Charges
Based on a 4 year term:
Service Monthly Cost

Maintenance renewal for Hardware 0
Licence renewal for Purple WiFi 0
License renewal for Meraki or other WiFi equipment 0
Infrastructure Support (Emcor)* 385
Arcom Remote Management of Public Realm WiFi 1,340
TOTAL £1,725
*excludes any damage caused either maliciously or by accident to the infrastructure fabric (e.g. broken cable due to civil works in road).
For a 9-year term a discount of 20% would apply bringing the monthly premium down to £1,380. Please
note that Meraki and Purple licences would need renewing to accommodate this longer term.
Power Consumption
From the official figures included in the product datasheets:
Equipment Maximum Draw Minimum Draw Expected Draw*

Meraki MS420 Aggregate Switch 175W 45W 120W
Meraki MS220-8P Distribution 888W 5W 75W
Switch
M500 XTM Firewall 75W 30W 55W
*expected draw based upon specification proposed
Based upon an electricity cost of 10p per kWh, and using the standard equipment specification for the
Primary Area:
UNIT POWER DRAW QTY UNIT MONTHLY TOTAL MONTHLY

Meraki MR72 Cloud Managed
0 36 0 0
AP*
Meraki Dual-band Omni
0 72 0 0
Antennae*
Meraki MS220-8P L2 Cloud
75 Managed 8 Port GigE 124W PoE 10 5.76 57.60
Switch
Meraki MS420-48 L3 Cloud
120 Managed 48 port SFP+ 1 8.64 8.64
Aggregation Switch
WatchGuard Firewall M500
55 1 4.32 4.32
XTM 3 Year Bundle
TOTAL (ex VAT) £70.56
*power to access points is over Ethernet
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Estimated power costs over 4 years: £3,386.88
Estimated power costs over 9 years: £7,620.48
(Assumes 10p per kWh throughout period).
Service Availability
Arcom will provide at least a 99.5% uptime service availability level (Uptime Service Level). This
availability refers to an access point on the Wi-Fi network. Availability does not include customer-
caused outages or disruptions or outages or disruptions due to force majeure events.
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Section 13 Backhaul Circuits
Arcom can provide backhaul circuits through any of our partner telecoms companies – BT, Exponential-e,
Gamma or Virgin Media Business.
We suggest that a 1GB fibre bearer leased line is more than adequate to start with and will provide for
scalability as usage grows. The throughput on this line can be anything from 100MB to the full 1GB. We
have provided some examples in this document.
The BID team may consider duplicate lines from alternative providers to ensure redundancy.
Our experience at Woking and other places has shown that the vast majority of public users do not utilise
vast amounts of bandwidth from their surfing, email and social media activity. There are however some
users who – having gleaned the free nature of the service – have significant data consumption over a
period of time, though their bandwidth remains relatively low.
Capacity for individual connections can be limited to a size and time period which would discourage
excessive data downloads in a particular area, i.e. people streaming films. This can be adjusted by
Arcom based on usage and monitoring and can form part of the monitoring information.
Each new fibre leased line is subject to survey and the process for installation can take anything up to 60
working days. We recommend that Hereford BID make this one of their earliest decision points in the
process for the new Wi-Fi network in order to achieve the timescales as stated in the RFP document.
Based on a leased line to your offices in Saint Owen Street, which will house the core equipment:
Site Term Description Install Annual Monthly

3 Years Smart Internet 200/1000mb FOC £ 15,960 £ 1,330
HR1 2PJ
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Section 14 Time Schedule
The installation of the new Wi-Fi network across Hereford can be achieved in a realtively short timescale
if the necessary infrastructure is in place. Once again, we caution against a mesh network as the
topography of the city centre is particularly unsuited for the type of technology and service levels will
vary widely. Mesh is only suitable for a maximum of 2 hops and can be used in those “difficult to reach”
areas.
Our experience at Woking has demonstrated that a solid infrastructure lends itself to a consistently
high-level of service and easy expansion of the network to new areas and, if required, new technologies
as they become available. The appropriate infrastructure can also carry traffic for other services such as
CCTV and ANPR.
High-Level Schedule of Works (post award agreement)
Description WHEN WHO

Full survey of city centre Week 1 Arcom
Discovery Phase for existing in-ground services Week 1 Arcom / Emcor
Sign-off on final plan & locations Week 2 Arcom / BID
Sign-off for backhaul services Week 2 Arcom / BID
Submission for any required permits and authorities Week 2 BID
Agreement for distribution locations Week 2 Arcom / BID
Infrastructure civils work commence Week 3 Emcor
Procurement of Active Equipment Week 3 Arcom
Off-site set-up of Equipment & Testing Week 5 Arcom
Phased roll-out of Equipment as per civils completion Week 6 onwards Arcom / Emcor
Implementation of Purple Analytic Software Week 7 Purple
Installation & Commissioning of Backhaul Services Week 8 Arcom
Configuration as per BID Requirements Week 8 Arcom
Testing Week 9 Arcom / BID
Go-Live Week 10
We believe that with the full cooperation of the appropriate authorities we can fulfil the project in 10
elapsed weeks – this may be shorter if the majority of infrastructure already exists (carrying CCTV for
example) and allows for 2 weeks contingency against the BID team’s target date of 31st July 2016.
The Arcom-led consortium has the experience of working together successfully at Woking and we will
employ the same project management and technical team at Hereford to ensure the same conclusion.
END of DOCUMENT
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CONFIDENTIAL

Hereford BID Proposal Wi-Fi

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Wi-Fi Network Proposal

Section 1 Document Control ...................................................................................................... 3

Section 1 Document Control

SUBJECT: Wi-Fi Network Proposal

DOCUMENT NUMBER: 1.0

DATE: April 2016

PROJECT PHASE: Initial Proposal

CONTACT NUMBER 01483 505055

REVISION DATE CHANGES AUTHOR

1.0 06.04.2016 Initial Document John Owen

Section 2 Distribution List

2.1 Arcom IT Limited – Contact Details

NAME TITLE CONTACT NUMBER EMAIL

John Owen Managing Director 01483 505055 john.owen@arcomit.co.uk

Marc Roberts Technical Consultant 01483 505055 marc@arcomit.co.uk

2.2 Hereford BID – Contact Details

NAME TITLE CONTACT NUMBER EMAIL

Georgia Smith Director 01432 376830 georgia.smith@herefordbid.co.uk

Section 3 Consortium Overview

Responsibilities are divided amongst the team thus:

 Arcom IT – overall commercial leadership, project management, account management,

Section 4 About Arcom IT

 Server & desktop Infrastructure  SharePoint & Web Design Services

 Microsoft Silver Midmarket Solution Partner  Cisco Meraki Authorised Partner

Section 5 Executive Summary

Screenshot 1: High-Level User Statistics

Screenshot 2: Live User Location Feed – Jubilee Square

Screenshot 3: User Heatmaps

ID Description Bidder Compliance Scoring Criteria

3 All wireless access points shall be capable of Y: automatic Y=1N=

13 The WiFi network shall be configurable to support Y: network can be Y=1N

The system shall also be capable of integrating with

Section 7 Equipment Specifications

Routers Firewalls Switches

Section 8 Wireless Coverage

Primary Area Street Measurements

Secondary Area Street Measurements

Distribution Network – Logical Drawing (Primary Area)

High Street West High Street

Distribution Network – Logical Drawing (Secondary Area)

For the second phase, an additional 3 distribution cabinets will be required.

Access Point Locations – Primary Phase

Heatmap – Primary Phase

A total of 36 MR72 access points are required.

Heatmap – Secondary Phase

A further 9 APs are proposed for the secondary phase.

Section 10 Packages / Return on Investment

#1: Secure Connection for Business

Service Description Costs

Table 1: Implementation Costs

Task Owner Cost (£) Comment

Total - £525 Wireless or £625 Wired (one-off fee)

Table 2: Suggested Service Delivery Costs

Service Annual Cost (£) Comment

Suggested selling prices based on competitive analysis.

Example – 30/100Mbps fibre circuit, 3 year term excludes installation costs.

Supplier Virgin BT 2Connect Daisy

 Quotations secured online on 20/01/16

#2: Extension of Hereford BID Wi-Fi

Item Cost (£) Comment

Assume 5% annual interest

MONTHLY COST SUGGESTED RRP MONTHLY

Item Arcom Cost Comment

Assume 5% annual interest