INTRODUCTION

Personality Development quintessentially means enhancing and grooming one’s

outer and inner self to bring about a positive change to your life. Each individual
has a distinct persona that can be developed, polished and refined. This process
includes boosting one’s confidence, improving communication and language
speaking abilities, widening ones scope of knowledge, developing certain hobbies or
skills, learning fine etiquettes and manners, adding style and grace to the way one
looks, talks and walks and overall imbibing oneself with positivity, liveliness and
peace.

Personality is a hypothetical construct that we use in an attempt to understand two

noticeable things about human behavior: The first is that, within an individual,
there is a consistency in behavior from time to time and across situations. The
second is that the pattern of consistency differs from person to person.

Personality traits affect productivity as well. The most relevant and effective
technical training for the job is useless if the employee is not a good worker. To
become a good worker, the employee must have a commitment to personal growth
and apply that commitment to developing effective work habits, self-management
skills, communication skills, and the ability to think analytically and creatively
 ATTITUDE

• An attitude is a hypothetical construct that represents an individual's

degree of like or dislike for an item. Attitudes are generally positive
or negative views of a person, place, thing, or event—this is often
referred to as the attitude object. Attitudes are judgments.

Unlike personality, attitudes are expected to change as a function of experience.

Tesser (1993) has argued that hereditary variables may affect attitudes - but
believes that they may do so indirectly. For example, consistency theories, which
imply that we must be consistent in our beliefs and values. The most famous
example of such a theory is Dissonance-reduction theory, associated with Leon
Festinger, although there are others, such as the balance theory.

• They develop on the ABC model

A - Affect
B -Behavior
C - Cognition
TIPS TO DEVELOP THE RIGHT
ATTITUDE
A Positive Attitude has many benefits. It can:

• Improve almost any relationship

• Move forward in your career
• Bring your business to the next level
• Improve your health
• Develop Your Self Esteem
• Eliminate worry
• Make life more exciting and enjoyable
• Become more motivated
8 STEPS TO DEVELOP THE RIGHT
ATTITUDE
• CHOOSING THE ATTITUDE YOU WANT TO DEVELOP
• GOAL SETTING
• JOURNALING
• VISUALISIN
• MAKING TIME
• SELF TAKING
• AFFIRMING
• ACTING LIKE THE PERSON YOU WANT TO BE.

MOTIVATION
Motivation is the activation of goal-oriented behavior. Motivation is said to
be intrinsic or extrinsic. The term is generally used for humans but,
theoretically, it can also be used to describe the causes for animal behavior
as well. This article refers to human motivation. According to various
theories, motivation may be rooted in the basic need to minimize physical
pain and maximize pleasure, or it may include specific needs such as eating
and resting, or a desired object, hobby, goal, state of being, ideal, or it may
be attributed to less-apparent reasons such as altruism, selfishness,
morality, or avoiding mortality. Conceptually, motivation should not be
confused with either volition or optimism. Motivation is related to, but
distinct from, emotion

MOTIVATIONAL TRIGGERS
• RECOGNITION
• PARTICIPATION
• APPRECIATION
• RESPECT
• FEAR ACHIVEMENT
• CHALLENGE
• AFFILIATION
MOTIVATIONAL THEORIES-A
SAMPLE
Motivation is the activation of goal-oriented behavior. Motivation is said to
be intrinsic or extrinsic. The term is generally used for humans but,
theoretically, it can also be used to describe the causes for animal behavior
as well. This article refers to human motivation. According to various
theories, motivation may be rooted in the basic need to minimize physical
pain and maximize pleasure, or it may include specific needs such as eating
and resting, or a desired object, hobby, goal, state of the causes for animal
behavior as well. This article refers to human motivation. According to
various theories, motivation may be rooted in the basic need to minimize
physical pain and maximize pleasure, or it may include specific needs such as
eating and resting, or a desired object, hobby, goal, state of being, ideal, or
it may be attributed to less-apparent reasons such as altruism, selfishness,
morality, or avoiding mortality. Conceptually, motivation should not be
confused with either volition or optimism.[1] Motivation is related to, but
distinct from, emotion
SMART GOALS

• S-specific
• M-measurable
• A-attainable
• R-relevant
• T-time
 ACCOUNTABILITY

Accountability is a concept in ethics and governance with several

meanings. It is often used synonymously with such concepts as
responsibility,[1] answerability, blameworthiness, liability, and
other terms associated with the expectation of account-giving.
As an aspect of governance, it has been central to discussions
related to problems in the public sector, nonprofit and private
(corporate) worlds. In leadership roles, accountability is the
acknowledgment and assumption of responsibility for actions,
products, decisions, and policies including the administration,
governance, and implementation within the scope of the role or
employment position and encompassing the obligation to report,
explain and be answerable for resulting consequences.
 TYPES OF ACCOUNTABILITY

• POLITICAL ACCONTABILITY
• MARKET ACCOUNTABILITY
• SELF ACCOUNTABILITY
• ADMINISTRATIVE ACCOUNTABILITY
• ETHICAL ACCOUNTABILITY
 POLITICAL ACCOUNTABILITY
Political accountability is the accountability of the government, civil
servants and politicians to the public and to legislative bodies such as
congress or parliament.

In a few cases, recall elections can be used to revoke the office of an elected
official. Generally, however, voters do not have any direct way of holding
elected representatives to account during the term for which they have been
elected. Additionally, some officials and legislators may be appointed rather
than elected. Constitution, or statute, can empower a legislative body to hold
their own members, the government, and government bodies to account.
This can be through holding an internal or independent inquiry. Inquiries are
usually held in response to an allegation of misconduct or corruption. The
powers, procedures and sanctions vary from country to country. The
legislature may have the power to impeach the individual, remove them, or
suspend them from office for a period of time. The accused person might
also decide to resign before trial. Impeachment in the United States has been
used both for elected representatives and other civil offices, such as district
court judges.

In parliamentary systems, the government relies on the support or

parliament, which gives parliament power to hold the government to
account. For example, some parliaments can pass a vote of no confidence in
the government.
 MARKET ACCOUNTABILITY
Voices for decentralization and privatization of the government,
services provided are nowadays more “customer-driven” and should
aim to provide convenience and various choices to citizens; with this
perspective, there are comparisons and competition between public and
private services and this, ideally, improves quality of service. As
mentioned by Bruce Stone, the standard of assessment for
accountability is therefore “responsiveness of service providers to a
body of ‘sovereign’ customers and produce quality service. Outsourcing
service is one means to adopt market accountability. Government can
choose among a shortlist of companies for outsourced service; within
the contracting period, government can hold the company by rewriting
contracts or by choosing another company.
 SELF ACCOUNTABILITY
As individuals, it is our capacity for self-accountability that
keeps us functioning ethically and responsibly. While people
may be accountable to others, they may not be as
accountable to themselves when there is no one else to
observe, monitor or hold them responsible.
Self-accountability is the cornerstone of ethics: It is who you
are and what you do when no one is watching. When you
have a well-developed sense of self-accountability, you are
honest with yourself, and are answerable and responsible for
what you say and do. You have the ability to look beyond
the immediate moment to consider the consequences and
know if you are willing to pay them. You have personal
ethics.
ADMINISTRATIVE ACCOUNTABILITY

Internal rules and norms as well as some independent commission are

mechanisms to hold civil servant within the administration of
government accountable. Within department or ministry, firstly,
behavior is bounded by rules and regulations; secondly, civil servants
are subordinates in a hierarchy and accountable to superiors.
Nonetheless, there are independent “watchdog” units to scrutinize and
hold departments accountable; legitimacy of these commissions is built
upon their independence, as it avoids any conflicts of interest. Apart
from internal checks, some “watchdog” units accept complaints from
citizens, bridging government and society to hold civil servants
accountable to citizens, but not merely governmental departments.

ETHICAL ACCOUNTABILITY
Ethical accountability is the practice of improving overall personal and
organizational performance by developing and promoting responsible
tools and professional expertise, and by advocating an effective enabling
environment for people and organizations to embrace a culture of
sustainable development. Ethical accountability may include the
individual, as well as small and large businesses, not-for-profit
organizations, research institutions and academics, and government.
One scholarly paper has posited that "it is unethical to plan an action
for social change without excavating the knowledge and wisdom of the
people who are responsible for implementing the plans of action and the
people whose lives will be affected.

VALUES
A personal and/or cultural value is an absolute or
relative ethical value, the assumption of which can be
the basis for ethical action. A value system is a set of
consistent values and measures. A principle value is a
foundation upon which other values and measures of
integrity are based. Those values which are not
physiologically determined and normally considered
objective, such as a desire to avoid physical pain, seek
pleasure, etc., are considered subjective, vary across
individuals and cultures and are in many ways aligned
with belief and belief systems. Types of values include
ethical/moral values, doctrinal/ideological (religious,
political) values, social values, and aesthetic values. It
is debated whether some values which aren't clearly
physiologically determined are intrinsic such as
altruism and whether some such as
acquisitiveness should be valued as vices or
virtues. Valusociology; anthropology; social
psychology; moral philosophy and business
ethicses have typically been studied in
sociology; anthropology; social psychology;
moral philosophy and business ethics.

BUSINESS ETHICS
 • Business ethics (also known as Corporate
ethics) is a form of applied ethics or professional
ethics that examines ethical principles and moral
or ethical problems that arise in a business
environment. It applies to all aspects of business
conduct and is relevant to the conduct of
individuals and business organizations as a whole.
Applied ethics is a field of ethics that deals with
ethical questions in many fields such as medical,
technical, legal and business ethics.
• Business ethics can be both a normative and a
descriptive discipline. As a corporate practice and
a career specialization, the field is primarily
normative. In academia descriptive approaches are
also taken. The range and quantity of business
ethical issues reflects the degree to which
business is perceived to be at odds with non-
economic social values. Historically, interest in
business ethics accelerated dramatically during
the 1980s and 1990s, both within major
corporations and within academia. For example,
today most major corporate websites lay emphasis
on commitment to promoting non-economic social
values under a variety of headings (e.g. ethics
codes, social responsibility charters). In some
cases, corporations have redefined their core
values in the light of business ethical
considerations (e.g. BP's "beyond petroleum"
environmental tilt).
 PERSONAL GROOMING
• The verb to groom may refer to:
• Adult grooming, befriending an adult, in the
negative context of preparing them to accept
inappropriate behavior
• Child grooming, befriending a child, in the negative
context of preparing them to accept inappropriate
behavior
• Dog grooming, the care provided for a dog's
physical appearance (especially its coat and nails),
or specific work done to enhance its appearance
for a show
• Horse grooming, the daily hygienic care provided
for horses, or specific work done on the horse to
enhance its physical appearance for a show
• Personal grooming, or preening, in humans and
animals, a hygienic activity (caring for physical
appearance)
• Snow grooming, the process of preparing snow for
recreational uses, such as skiing
• Social grooming, the activity by which animals and
people who live in proximity can bond and
reinforce social structures
• Traffic grooming, a technical activity in
telecommunications
HYGIENE
 Hygiene is an old concept related to medicine, as well as to
personal and professional care practices related to most aspects
of living. In medicine and in home (domestic) and everyday life
settings, hygiene practices are employed as preventative
measures to reduce the incidence and spreading of disease. In
the manufacture of food, pharmaceutical, cosmetic and other
products, good hygiene is a key part of quality assurance i.e.
ensuring that the product complies with microbial specifications
appropriate to its use. The terms cleanliness (or cleaning) and
hygiene are often used interchangeably, which can cause
confusion. In general, hygiene mostly means practices that
prevent spread of disease-causing organisms. Since cleaning
processes (e.g., hand washing) remove infectious microbes as
well as dirt and soil, they are often the means to achieve
hygiene. Other uses of the term appear in phrases including:
body hygiene, personal hygiene, mental hygiene, dental hygiene,
and occupational hygiene, used in connection with public health.
The term "hygiene" is derived from Hygeia, the Greek goddess of
health, cleanliness and sanitation. Hygiene is also the name of a
branch of science that deals with the promotion and preservation
of health, also called hygienics. Hygiene practices vary widely,
and what is considered acceptable in one culture might not be
acceptable in another.

CASE STUDY
 ICICI Lombard is a general insurance company. There are good
number of relationship managers. They belong to different
verticals like. FIG, CSG and SME. But lately the business was
going down. There was not much productive. CASE STUDY
Absenteeism was also increasing. There were no new customers
and al CASE STUDY
so the company lost some of its platinum to reliance. These
platinum companies were major fund risers. The company was
indeed going through a crisis.

Manager HR Mr. Jitesh Baba had to look into thematter. He had

sent mail to all the relationship mangers. Those questions were
as bellows:

i. Their tenure in the company.

ii. Number of clients being handled.
iii. Number of new business they were getting for the
organization.
iv. Number of visits they were giving to their clients.
v. Premium received from the company.
vi. The current salary.
vii. Their achievement.

It was found that maximum relationship managers were doing

pretty well. Their work has received applause. Initially they were
happy with a well-done mail and appreciation. But it was found
that during performance appraisal they were not given good
rating, as a result the raise that was given was not enough. Even
because of recession, was not given at all. As a result many of
them left the organization and joined other banks or insurance
company.

Case study of motivation

Motivation is often best explained by reference to real
examples.

karan majumder is a star performer. he is asked to head

a poorly performing business unit . in his first few
interactions with his employees, he forms an
impression that they are worthless fellows, and that the
business unit had to be closed down sooner then later.
but in one last ditch effort, he exhorts his employees to
pull the company out of trouble. he tells them that they
are better then what they think they are, and that he
expects them to turn the business around , that shoots
down their proposals without offering any explanations,
and micromanagers