FRANCISCO BUSTAMANTE NATIONAL HIGH SCHOOL

Tibungco, Davao City

WALKIE TALKIE SCHOOL OF SCIENCE AND TECHNOLOGY OF TIBUNGCO

In partial fulfillment

Group 3

Guillermo, Raquel

Maitum, Queen

Baiorola, Daniya

Arca, Jheasleen

Sapui, Shaira

Mariano, Rachelle

Farola, Abby

Banggoas, Eric John

Tanmot, Patrick

Villaceran, John Lloyd

 BUSINESS PLAN

A. EXECUTIVE SUMMARY

Walkie Talkie School of Science and Technology of Tibungco was formerly

known as Walkie Talkie School of Science and Technology, a secondary school located

at Valdez Rd, Bunawan, Davao City, Davao del Sur. The establishment of WTSST was

envisioned by the students of FBHS to educate future programmers, engineers, other

and their children towards sustainable way of living and proper use and conservation of

Information Technology. More than anything else, Walkie Talkie School of Science and

Technology of Tibungco has been the most effective instrument in realizing the

importance of Information Technology towards it’s students.

The Company

The Walkie Talkie School of Science and Technology of Tibungco envisions it’s

students to pursue our vision, accomplish our mission and achieve our goals through

our core values of: Supremacy, righteousness, ingenuity, Leadership, Love of God and

Country. We envision the Walkie Talkie School of Science and Technology of Tibungco

to be: A outstanding institution of higher learning that is imbued with its core values for

the development of human resources, and generation and utilization of knowledge and

technology for a productive, sustainable, just, and humane society.

Products and Services Target Market

The Walkie Talkie School of Science and Technology of Tibungco offers its

quality education towards it’s students which provides instruction and progressive

leadership in education, engineering, arts, sciences, fisheries, and other fields.

The Competition

The competitors of Walkie Talkie School of Science and Technology of Tibungco

are the following: Holy Cross of Bunawan, UM Ilang, New Ilang Achievers Academy,

Harvest House and Jose Maria College

Marketing and Sales Strategy

The Walkie Talkie School of Science and Technology of Tibungco advertises the

school by the use of Internet, Flyers, and leaflets towards the possible enrollees of the

school.

Operations

The most important operational features of the Walkie Talkie School of Science

and Technology of Tibungco is the set of activities given to the students to improve their

learning and skills. With the innovation of the facilities of our school it allows the

students to practice more and learn more.

Management

The founders of Walkie Talkie School of Science and Technology are founded by

Raquel Guillermo, Queen Maitum, Daniya Baiorola, Jheasleen Arca, Shaira Sapio,

Rachelle Mariano, Abby Farola, Eric John Banggoas, Patrick Tamot, John Lloyd

Villaceran. The mentioned names above are the key members of the success of the

prestigious school.

Development

The Walkie Talkie School of Science and Technology of Tibungco is currently

facing its crucial year in business because as time goes by competitors are constantly

emerging.

Financials

The Walkie Talkie School of Science and Technology of Tibungco has a monthly

income of 36,879,587.89. Allowing the school to provide more quality education and

more innovative facilities towards its students.

Funds Sought and Uses

The Walkie Talkie School of Science and Technology of Tibungco seeks at least

5,786,985.51 to provide the school with competent facilities and highly qualified

professors to teach its students and to constantly innovate the school buildings and

facilities.
B. COMPANY DESCRIPTION

Company Name and Location

The name of the company is The Walkie Talkie School of Science and

Technology of Tibungco. There are several branches including the Walkie Talkie School

of Science and Technology of Tagum, Walkie Talkie School of Science and Technology

of Iligan, Walkie Talkie School of Science and Technology of Manila, and Walkie Talkie

School of Science and Technology of Tibungco. The main location of the school can be

found in Valdez Rd, Bunawan, Davao City, Davao del Sur, which is the Walkie Talkie

School of Science and Technology of Tibungco.

Ownership and Legal Status

The form of the large-scale business is a school and was named Walkie Talkie

School of Science and Technology of Tibungco by the founder Exekiel Albert Y. Tulio

and the co-founder Raquel Guillermo. The important legal issues that affect the Walkie

Talkie School of Science and Technology of Tibungco is its competitors. Flaming the

name of the school to pin the school down but it never bothered the students of the

school for they know how competent the school is.

Company History, Milestone And Development To Date

The company was founded in 1987 by Exekiel Albert Tulio and was further

innovated by the founders’. The most important milestone of Walkie Talkie School of

Science and Technology of Tibungco is to be recognized by the International School

Organization and was accredited as level 3 school institution.

Products or services

The product of the school is its students. With the help of quality education and

innovative facilities allows the potential customers to notice the school quickly among

any other school nearby. Mostly, the students of Walkie Talkie School of Science and

Technology of Tibungco are well-trained, very smart, and very competitive to be

compared to any other school graduates.

Industry Developments and Trends

The Walkie Talkie School of Science and Technology of Tibungco operates a school.

The school is constantly growing by 39%.

Fundings to date and funds sought

The Walkie Talkie School of Science and Technology of Tibungco is founded at May 05,

1987 with the starting funds of 49,957,357.67. By the joined amount of money the

investors. The company

C. TARGET MARKET

Target Market Location

The Walkie Talkie School of Science and Technology of Tibungco is located at Valdez

Rd, Bunawan, Davao City, Davao del Sur, Philippines. Its wide range of land allows the

school to build buildings and infrastructures so that it can nurture its students to bring

the very best out of them.

Target Customer Characteristics

The general observable traits of the students of the Walkie Talkie School of

Science and Technology of Tibungco is that the students are highly knowledgeable

about technology. Just like any other typical students, some are noisy, quite, average,

friendly, smart, etc.

Customer Motivation and Purchasing Pattern

The most essential factors that affects the students from choosing the school are
the products of the school. The students did not choose the The Walkie Talkie School of
Science and Technology of Tibungco because of its innovative facilities, the students
chose Walkie Talkie School of Science and Technology of Tibungco because of its
quality education towards its students.

Market Size
The estimated target of the Walkie Talkie School of Science and Technology of
Tibungco is 36,416. The main factor that affect the potential pool of customers from the
school is the financial factor.

Market Trend
The Walkie Talkie School of Science and Technology of Tibungco by 39%.

D. THE COMPETITION
Types of Competition
The Walkie Talkie School of Science and Technology of Tibungco are
encouraging students through Internet and flyers and leaflets.

Specific competition
The Walkie Talkie School of Science and Technology of Tibungco have specific
competitors nearby just like Holy Cross of Bunawan , UM Ilang , New Ilang Achievers
Academy , Harvest House and Jose Maria College.
Highlight your competitive edge
The Walkie Talkie School of Science and Technology of Tibungco’s edge among its
competitors are the professors affiliations with regards to teaching and the innovations
of systems and its facilities.

Barriers to entry and future competition

The following are the barriers to entry and future competition:
 University of Mindanao
 University of South Eastern Philippines
 Davao del Norte State College
 Maryknoll College of Panabo, Inc.
 Davao Doctors College

List of my potential competitors

The following list of competitors are the following: Holy Cross of Bunawan, UM
Ilang, New Ilang Achievers Academy, Harvest House and Jose Maria College.

E. Marketing and Sales Plan

Marketing Message
1. we got to the point

2. we take the customers viewpoint

3. we use familiar language

4. Bringing students together from around the world

5. Train a child in the way he should go

6. Opens doors to colleges

7. Students first
Offline Marketing Vehicles
The school will assign someone to visit the other school twice a year or at the

end of each semester . They will be conducting some campaign such as networking ,

speaking engagements , print publications, cold calls and print advertising .

Online and Social Marketing Vehicles

Website: www.Walkietalkiescienceandtechnolgy.com

Facebook : Walkie Talkie Science and Technology Official

Twitter: @WalkieTalkieOfficial

IG: @WalkieTalkieOfficial

The person that will manage the social activities is the school’s official secretary.

Marketing and Sales Strategy

The school has it’s own advisor that would present the different strategies in the

board so that we can identify the marketing objectives and alignment with the sales

objectives.

Sales Team
The sales team are being paid from the school’s fund .In its formal usage , our

school serves as the umbrella function that manages advertising, promotions , public

relations and sales. Our school functions include research and development ,

distribution and communications .

F. OPERATIONS
Key Elements of Operation
The most critical factors of Walkie Talkie School of Science and Technology of
Tibungco is the quality teaching of the professors and instructors. Because just a single
mistake with regards to the teaching of professors and instructors can ruin the
reputation of the school.

Technology
The school is fully equipped with Information System, Clinical System,
Attendance Monitoring System, POS System, etc. Which is very essential to the
innovation of the school making it several step away ahead of its competitors. Systems
that make it lot easier for students and teachers and even parents. It helps the student
to attend class for the system will automatically send information to their parents if the
student arrived, or skipped the class. The clinical system to help the nurse of the school
to quickly analyze the sickness of the student and to automatically retrieve the past
sickness of the students. The POS System allows the canteen staffs to work more
effectively and to avoid inaccurate change towards the students. Still the school has its
own programmers to make the lives of the students easier.

Operational Advantages
The operational procedures and innovations that enhance efficiencies, minimizes
cost, and maximizes the profits is mainly the systems built by the programmers of the
school. Compare to other schools the Walkie Talkie School of Science and Technology
of Tibungco are way more innovative than any other schools in the Philippines. The
systems allows the parents to monitor their child’s activity which gives them the reason
why they should enroll their child in the school.

Operational Challenge
The Walkie Talkie School of Science and Technology of Tibungco is dealing with
the students issue, may it be in school or at their home. The school is still working for
innovation of the systems and facilities so that the students can enjoy learning and
schooling at the same time. There might be instances that other schools might cope up
with the current state and position of the school so in response the school is always
ready for innovation even if it costs them a lot.

Social Responsibility and Sustainability

The school is always looking for indigenous group of people and allow the
students to help them so that the students could not only grow in school but to allow
them to grow as helpful individuals, such activity allows them to see a glimpse on how
real world really works. The school is also open for comments and suggestions from the
students so that the students’ voice will be heard. There will also be lots of extra-
curricular activities so that the students will not be pre occupied by school activities but
also by sports which will allow them to excel not only academically but also with doing
the things that the students want.

G. MANAGEMENT STRUCTURE
The Key Team Members of Walkie Talkie School of Science and Technology of
Tibungco are the following:
 Dr. Raquel Guillermo ; B.S. in Biological Sciences
 Engr. Queen Rochelyn Maitum. ;Civil Engineering
 Engr. Abby,Farola ;Environmental Engineering
 Daniya Bairola ; BS Accounting and Finance
 Shaira Sapio ; BS Nursing
 Althea Modo : BS Chemistry
 Rachelle Mariano ; AB History
 Jheasleen Arca ; Bachelor of Fine Arts major in painting
 John Lloyd Vilaceran ; BS Mathematics
 Patrick Tamot; BS commerce
 Eric John Banggos ; BS in Business Administration
Future Managements Needs
The Walkie Talkie School of Science and Technology of Tibungco is seeking for
reliable board members, advisors, consultant, teachers, staff, share-holders and most
importantly the most reliable next President of the school in the future.

Staff Structure
The list of important staffs are the following:
 Dr. Raquel Guillermo - President
 Engr. Queen Rochelyn Maitum – Vice President
 Engr. Abby,Farola – Spokes Person
 Daniya Bairola - Instructor III
 Shaira Sapio - Instructor III
 Althea Modo - Instructor II
 Rachelle Mariano - Instructor II
 Jheasleen Arca - Instructor II
 John Lloyd Vilaceran - Instructor I
 Patrick Tamot – Instructor I

Identify Board Members, Advisry Consultants

The board members of the Walkie Talkie School of Science and Technology of
Tibungco are the following: Raquel Guillermo, Queen Maitum, Daniya Baiorola,
Jheasleen Arca, Shaira Sapio, Rachelle Mariano, Abby Farola, Eric John Banggoas,
Patrick Tamot, John Lloyd Villaceran. With the exceptional skills, knowledge, and
affiliations of the aforementioned names makes the name of Walkie Talkie School of
Science and Technology of Tibungco competent enough to stand out to its competitors.