MARKETING PLAN

Projected Cost to date: $ 1,700.00

Actual Cost to date: $ 1,500.00

CAMPAIGN TYPE
National Marketing
Banner Ads
Paid Digital Advertising

Local Marketing
Newspaper
In-Store Marketing
POP (Point of Purchase)

Public Relations
Public Events
Sponsorships
Press Releases
Webinars
Conferences
Client Events

Content Marketing
Sponsored Content
Landing Page
White Papers / ebooks

Social Media
Twitter
Facebook
Pinterest
Instagram

Google+
LinkedIn
Online
Blog
Website
Mobile App
Mobile Alerts
Email Newsletter
SM Paid Digital Advertising
Advertising
Online
Print
Outdoor
Radio
Television
Over The Top (OTT)

Web
Development
Pay-Per-Click Advertising
SEO (Search Engine Optimization)

Market Research
Surveys
Impact Studies

Sales Campaigns
Campaign A
Campaign B
Campaign C
Campaign D
Campaign E

Other
Premiums
Corporate Branding
Business Cards
Signage
The content shown in this Marketing Plan spreadsheet are intended as a guide only. Extraco Banks accepts no re
PROJECT GOALS TARGET AUDIENCE
n spreadsheet are intended as a guide only. Extraco Banks accepts no responsibility for loss resulting from use of this spreadshee
CLICKS / RESPONSE NOTES WEIGHT
s resulting from use of this spreadsheet.
 * Enter date of first Monday each month
Q1

JANUARY FEBRUARY MARCH

PROJECTED COST ACTUAL COST 4 11 18 25 - 1 8 15 22 29 7

SUBTOTAL $ 200.00 SUBTOTAL $ 200.00
$ 200.00 $ 200.00

SUBTOTAL $ 1,500.00 SUBTOTAL $ 1,300.00

$ 600.00 $ 500.00
$ 400.00 $ 200.00
$ 500.00 $ 600.00

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -
SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -

SUBTOTAL $ - SUBTOTAL $ -
 Q2 Q3

MARCH APRIL MAY JUNE JULY AUGUST

14 21 28 - 4 11 18 25 - 2 9 16 23 30 6 13 20 27 - 4 11 18 25 - 1 8 15
 Q3 Q4

AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

22 29 5 12 19 26 - 3 10 17 24 31 7 14 21 28 - 5 12 19 26 -