Insurance Sector

KLE society’s college of Business Administration, Lingraj College
INDUSTRY PROFILE:
Introduction
India has a diversified financial sector, which is undergoing rapid expansion. The sector
comprises commercial banks, insurance companies, non-banking financial companies, co-
operatives, pension funds, mutual funds and other smaller financial entities. The financial sector
in India is predominantly a banking sector with commercial banks accounting for more than 60
per cent of the total assets held by the financial system.
India's services sector has always served the country’s economy well, accounting for about 57
per cent of the gross domestic product (GDP). In this regard, the financial services sector has
been an important contributor.
The Government of India has introduced reforms to liberalize, regulate and enhance this
industry. At present, India is undoubtedly one of the world's most vibrant capital markets.
Challenges remain, but the future of the sector looks good. The advent of technology has also
aided the growth of the industry. About 75 per cent of the insurance policies sold by 2020 would,
in one way or another, be influenced by digital channels during the pre-purchase, purchase or
renewal stages, as per a report by Boston Consulting Group (BCG) and Google India.
Market Size
The size of banking assets in India reached US$ 1.8 trillion in FY14 and is expected to touch
US$ 28.5 trillion by FY25.
The Association of Mutual Funds in India (AMFI) data show that assets of the mutual fund
industry have hit an all-time high of about Rs 12 trillion (US$ 189.83 billion). Equity funds had
inflows of Rs 5,217 cr (US$ 825.49 million), taking total inflows on a year-to-date basis to Rs
61,089 cr (US$ 9.66 billion). Income funds and liquid funds account for the largest proportion of
AUM, with Income funds accounting for Rs 5.22 trillion (US$ 82.59 billion) and equity funds
accounting for Rs 3.06 trillion (US$ 48.41 billion).
During 2013-14, the life insurance industry recorded a premium income of Rs 3.14 trillion (US$
49.67 billion), as against Rs 2.87 trillion (US$ 45.39 billion) in the previous financial year,
registering a growth of 9.4 per cent.
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India’s life insurance sector is the biggest in the world with about 36 cr policies,
which are expected to increase at a compounded annual growth rate (CAGR) of 12-15 per cent
over the next five years. The insurance industry is planning to hike penetration levels to five per
cent by 2020, and could top the US$ 1 trillion mark in the next seven years. The total market size
of India's insurance sector is projected to touch US$ 350-400 billion by 2020.
According to the recent data released by the Insurance Regulatory and Development Authority
(IRDA), the gross direct premium underwritten by non-life insurance companies during 2013-14
was Rs 77,538.25 cr (US$ 12.26 billion) compared to Rs 69,089 cr (US$ 10.92 billion) in 2012-
13. The gross direct premium underwritten during 2011-12 was Rs 58,119.71 cr (US$ 9.19
billion). The non-life sector growth was 19 per cent in 2012-13 and 23 per cent in 2011-12.
India is the fifteenth largest insurance market in the world in terms of premium volume, and has
the potential to grow exponentially in the coming years. Life insurance penetration in India is
just 3.1 per cent of GDP, which has almost doubled since 2000. A fast growing economy, rising
income levels and improving life expectancy rates are some of the many favourable factors that
are likely to boost growth in the sector in the coming years.
Investment corpus in India’s pension sector is expected to cross US$ 1 trillion by 2025,
following the passage of the Pension Fund Regulatory and Development Authority (PFRDA) Act
2013.
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 The Financial Services Industry

The financial services industry covers a broad range of business organizations including banks,
credit card companies, insurance companies, stock brokerages and investment fund corporations.
 Banking
Banking is composed of three different subfields including commercial banks, savings banks,
and credit unions. Commercial banks represent the largest portion of the industry. Not only do
these banks save and invest money but also are involved in international trading and lending.
Savings banks primarily serve their clients in lending and saving of money. Both commercial
and savings banks are regulated and overseen by one of the 12 Federal Reserve districts and the
FOMC. Banks are required under regulation to hold a percentage of deposits as required reserves
equal to the federal funds rate. Excess reserves beyond the required reserve rate are used by
banks in investment opportunities, loans, mortgages, or exchanged among banks that are in need
of reserves. The difference between commercial banks and savings banks is seen in the types of
clients and consumers they do transactions with and the amount of services they provide. People
that in one way or another had a "bond", such as members of a labor union, originally created
credit unions, today anyone can join a credit union.
 The Foreign Exchange Market (Forex)

Bloomberg and its competitors all follow the foreign exchange market closely for their clients.
The foreign exchange market (forex) is simply the market in where currencies from all over the
world are traded. The forex market is the largest financial market in the world. The forex market
see's over $2 trillion in daily trades. This market, with the help of companies such as Bloomberg,
is expected to grow rapidly as businesses become more aware and informed. The forex market
involves the buying of one currency from all over the world, while at the same time selling
another. As global currencies are valued against one another buyers look for currencies on the
rise and try to sell those that are weak. As one might assume, the most often traded currencies are
the U.S. Dollar, the Euro, the British Pound, the Swiss Franc, and the Japanese Yen.
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 Investment Services
The investment service industry involves the investment of money into securities. These
securities include stocks, bonds, or mutual funds. Securities are bought and sold daily on the
market by investment service agencies for clients all over the world.
 Insurance
The insurance business involves insurance carriers, brokerages and agencies. Insurance
companies charge premiums to cover the risks of their clients. The premium that the insurance
company charges is based directly on the likelihood that a client will suffer a financial loss. The
insurance companies use formulas and algorithms to determine the risk of their clients. Insurance
companies use underwriters to measure risk and price the policy accordingly. The premiums that
customers pay are invested in order to build a strong portfolio to cover client losses. Life
insurance, property and casualty insurance, reinsurance, health insurance, and liability insurance
are the main fields within the insurance industry.
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Financial inclusion by governments and various schemes
Financial inclusion has been a buzzword for the policymakers and governments for a long time.
Attempts have been made by the policymakers and financial institutions to bring large sections
of the rural population within the banking system having realized that financial inclusion is the
essence of sustainable economic growth and development in a country like India. Inclusive
growth becomes impossible without financial inclusion. Financial inclusion is also must for the
economic development of the country. Without Financial Inclusion we cannot think of economic
development because a large chunk of total population remains outside the growth process.
Though our country's economy is growing at a one digit, still the growth is not inclusive with the
economic condition of the people in rural areas worsening further. One of the typical reasons for
poverty is being financially excluded. Though there are few people who are enjoying all kinds of
services from savings to net banking, but still in our country around 40% of people lack access to
even basic financial services like savings, credit and insurance facilities. India is the second only
to China in the number of people excluded from financial facilities. Even after 68 years of
independence, around ten cr households are not connected with banking. Bringing every
household within the grasp of the banking system there has been an ongoing process started a
decade ago. However, the present Indian government has packaged it in a mission mode and
made it an achievable target. In order to reduce the degree of “financial untouchability” the new
government has come up with a big bang action plan which is popularly known as “Pradhan
Mantri Jan-Dhan Yojana”. It’s a mega financial inclusion plan with the objective of covering all
households in the country with banking facilities along with inbuilt insurance coverage. The
purpose is to accelerate growth, fight poverty effectively and to empower the last man in the last
row in Indian economy. Amid this background, the present paper endeavors to study the recent
trends in financial inclusions in India with special reference to PMJDY, analysis of its different
key areas, the barriers in the process and suggests strategies to ensure maximum financial
inclusion for the underprivileged and unbanked areas.
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Also the two insurance schemes have been launched, namely Pradhan Mantri Suraksha Bima
Yojana (PMSBY) and Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) would provide
insurance cover in the unfortunate event of death by any cause / death or disability due to an
accident, whereas the pension scheme, Atal Pension Yojana (APY), would address old age
income security needs.
The Sukanya Samriddhi Account Yojana, also known as girl child prosperity scheme is launched
by Prime Minister Narendra Modi. Sukanya Samriddhi account is to ensure a bright future for
girl children in India. This yojana is to facilitate them proper education and carefree marriage
expenses. The scheme has well been accepted by the masses in wake of the financial security
and independence it would provide to the girl child as well as their parents and guardians.
Prime Minister Narendra Modi has launch MUDRA Bank. Providing credit of up to Rs10 lakhs
to small entrepreneurs, the bank will act as a regulator for 'Micro-Finance Institutions' (MFIs).
The roles envisaged for MUDRA include laying down policy guidelines for micro enterprise
financing business and registration of MFI entities as well as their accreditation and rating.
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National Skill Development Corporation
The National Skill Development Corporation, (NSDC) is a one of its kind, Public Private
Partnership in India. It aims to promote skill development by catalyzing creation of large,
quality, for-profit vocational institutions.
NSDC provides funding to build scalable, for-profit vocational training initiatives. Its mandate is
also to enable support systems such as quality assurance, information systems and train the
trainer academies either directly or through partnerships. NSDC acts as a catalyst in skill
development by providing funding to enterprises, companies and organisations that provide skill
training. It will also develop appropriate models to enhance, support and coordinate private
sector initiatives. The differentiated focus for the 21 sectors under NSDC’s purview and its
understanding of their viability will make every sector attractive to private investment.
Vision
NSDC was set up as part of a national skill development mission to fulfill the growing need in
India for skilled manpower across sectors and narrow the existing gap between the demand and
supply of skills. The Union Finance Minister announced the formation of the National Skill
Development Corporation (NSDC) in his Budget Speech (2008-09): "...There is a compelling
need to launch a world-class skill development programme in a mission mode that will address
the challenge of imparting the skills required by a growing economy. Both the structure and the
leadership of the mission must be such that the programme can be scaled up quickly to cover the
whole country.
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Mission
 Upgrade skills to international standards through significant industry involvement and

develop necessary frameworks for standards, curriculum and quality assurance
 Enhance, support and coordinate private sector initiatives for skill development through
appropriate Public-Private Partnership (PPP) models; strive for significant operational
and financial involvement from the private sector
 Play the role of a "market-maker" by bringing financing, particularly in sectors where
market mechanisms are ineffective or missing
 Prioritize initiatives that can have a multiplier or catalytic effect as opposed to one-off
impact.
Objective
To contribute significantly (30 per cent) to the overall target of skilling / up-skilling 500 million
people in India by 2022, mainly by fostering private sector initiatives in skill development
programmes and to provide funding.
NSDC is a not-for-profit company set up by the Ministry of Finance, under Section 25 of the
Companies Act. It has an equity base of Rs. 10 cr, of which the Government of India holds for
49%, while the private sector has the balance 51%.
To ensure superior decision-making, the NSDC requires a structure and governance model that
provides it with autonomy, stature and continuity. Thus, the organization has a tiered decision-
making structure comprising:
 National Skill Development Fund (NSDF)

 The Board of Directors
 Board Sub Committees
 Executive Council.
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Each has a clear-cut role in NSDC’s operations, activities and strategy to facilitate the
organization’s mandate of coordinating and stimulating private sector skill development
programmes with enhanced flexibility and effectiveness.
The 15-member board has six government nominees, one of whom is the chairman of the
corporation (from the private sector) and nine are private sector members.
The NSDC facilitates or catalyses initiatives that can potentially have a multiplier effect as
opposed to being an actual operator in this space. In doing so, it strives to involve the industry in
all aspects of skill development.
The approach is to develop partnerships with multiple stakeholders and build on current efforts,
rather than undertaking too many initiatives directly, or duplicating efforts currently underway.
To scale up efforts necessary to achieve the objective of skilling / up-skilling 150 million people,
the NSDC strives to:
 Develop ultra low cost, high-quality, innovative business models

 Attract significant private investment
 Ensure that its funds are largely “re-circulating”; i.e. loan or equity rather than grant
 Create leverage for itself
 Build a strong corpus.
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Keeping this in mind, the NSDC plays three key roles:
 Funding and incentivizing: In the near term this is a key role. This involves providing
financing either as loans or equity, providing grants and supporting financial incentives to
select private sector initiatives to improve financial viability through tax breaks, etc. The
exact nature of funding (equity, loan and grant) will depend on the viability or
attractiveness of the segment and, to some extent, the type of player (for-profit private,
non-profit industry association or non-profit NGO). Over time, the NSDC aspires to
create strong viable business models and reduce its grant-making role
 Enabling support services: A skills development institute requires a number of inputs or
support services such as curriculum, faculty and their training, standards and quality
assurance, technology platforms, student placement mechanisms and so on. The NSDC
plays a significant enabling role in some of these support services, most importantly and
in the near-term, setting up standards and accreditation systems in partnership with
industry associations
 Shaping/creating: In the near-term, the NSDC will proactively seed and provide
momentum for large-scale participation by private players in skill development. NSDC
will identify critical skill groups, develop models for skill development and attract
potential private players and provide support to these efforts.
Skill development
The challenge of skilling / up-skilling 150 million by 2022 requires both fundamental education
reform across primary, secondary and higher education and significant enhancement of
supplementary skill development. NSDC focuses primarily on supplementary skill development
and strive to create seamless tracks within the education system.
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 Pradhan Mantri Jan Dhan Yojana (PMJDY)
Pradhan Mantri Jan Dhan Yojana (PMJDY) is a nationwide scheme launched by Indian
government in August 2014. In this scheme financial inclusion of every individual who does not
have a bank account is to be achieved.
The scheme will ensure financial access to everyone who was not able to get benefits of many
other finance related government schemes. These financial services include Banking/ Savings &
Deposit Accounts, Remittance, Credit, Insurance, Pension which will be made available to all the
citizens in easy and affordable mode.
According to the data issued by finance ministry, till September 2014 around 40 million (4 crs)
bank accounts have been opened under the Pradhan Mantri Jan Dhan Yojana since the scheme
launched.
However there was another financial scheme (Swabhimaan) launched earlier in which the target
of opening the bank accounts was for villages only. But in Pradhan Mantri Jan Dhan Yojna the
entire individuals irrespective of their area (rural or urban) can get a bank account without
depositing any amount if they fulfill other eligibility criteria. This scheme is very beneficial for
the rural population where banking services and other financial institution are rarely available.
Under the Jan Dhan Yojna anyone who is India citizen above age of 10 years and does not have
a bank account, can open the account with zero balance. Account can be opened in any bank
branch or Business Correspondent (Bank Mitr) outlet, specially designed for the purpose of
opening the accounts under this scheme. The scheme also provides facility of accidental
insurance cover up to rupees one lakh without any charge for the account holder.
The account holders under the jan dhan yojana will be given a RuPay debit card which can be
used at all ATMs for cash withdrawal and at most of the retail outlets for making transaction for
purchases.
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 Benefits of Pradhan Mantri Jan Dhan Yojana
The Pradhan Mantri Jan Dhan Yojana or more popularly known as PMJDY scheme is planning
on revolutionizing the traditional banking system in India by providing the banking opportunity
and insurance coverage to all including the poor. It is an initiative taken by the Prime Minister
Narendra Modi who started this ambitious project to help the poor become more financially
confident through this venture and allowing every citizen the right to have their own bank
account and insurance coverage which was previously impossible for most of the population
under poverty.
The purpose of this scheme will definitely benefit the overall economy of the country and the
scheme provides some lucrative benefits which should certainly be availed and considered. Here
is listed some important benefits of the Pradhan Mantri Jan Dhan Yojna (PMJDY) scheme which
would certainly inspire the country to a more prosperous future for all.
 Life insurance under Pradhan Mantri Jan Dhan Yojana
Under the PMJDY scheme the account holders will be given worth Rs.30000 insurance coverage
if they comply with certain specification of the scheme which includes opening an account by
January 26, 2015 and having an accidental insurance coverage of over Rs. 200000.
 Loan benefits under Pradhan Mantri Jan Dhan Yojana
The account holder can take loan benefit of up to Rs.5000 from the bank after six months from
opening the account. Though the amount might seem insignificant for many but we have to
realize the scheme is directed mostly towards people below the poverty line and who are
struggling desperately to sustain their everyday living. The loan benefit can be a scintilla of hope
for those people who could utilize the loan amount and invest it in a more profitable outcome,
particularly in farming or other agricultural prospect.
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 Pradhan Mantri Jeevan Jyoti Bima Yojana
Prime Minister Narendra Modi is keen on getting the unbanked population brought to the
mainstream banking systems and thus have started Jeevan Jyoti Bima Yojana for the people
employed and working in unorganized sector.
One such scheme recently launched is Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), that
offers a renewable life insurance cover of Rs 2 lakh with just a mere premium of Rs 330. Any
Indian resident within the age group of 18 to 50 years is eligible to avail the scheme, provided he
or she has a saving bank account with which the scheme would be attached.
 Details of Jeevan Jyoti Bima Yojana
Pradhan Mantri Jeevan Jyoti Bima Yojana is an insurance scheme that would be renewable every
year with a cover for just one year at a time. The scheme covers death due to any reasons. The
main administrator of the scheme would be Life Insurance Corporation along with few other
insurance companies who are willing to offer a similar product under the scheme.
Any Indian resident within the age group of 18 to 50 years is entitled to join the scheme. If
anyone has multiple saving accounts in several banks, the person can only join one scheme that
could be attached to any of the saving accounts.
 Enrollment Period of Jeevan Jyoti Bima Yojana
The cover period for initial launch of PMJJBY is from 01st of June 2015 to 31st of May 2016.
All aspiring subscribers are required to give their consent to their respective banks by 31st May
2015. The government may extend the enrollment of the scheme till 31st August 2015 and may
further extend it to another three months, i.e. till 30th November 2015. However, those joining
after 31st may still have to make full payment of their premium amount in order to avail the
cover during the said period.
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 Enrolment Modalities and Benefits of Jeevan Jyoti Bima Yojana
The premium within PMJJBY would be paid through an auto debit that would be attached to the
subscriber’s saving account. Since 2015 happens to be the launching year of the scheme, an
extension of 3 to 6 months would be provided for those willing to join scheme after the due date.
As per PMJJBY, the insurance for death is in the amount of Rs 2 lakh. This means that an
amount of Rs 2 lakh would be given to the nominee of the deceased/subscriber.
 Premium for Jeevan Jyoti Bima Yojana
The premium for PMJJBY is Rs 330 per annum to be auto-debited from the saving account of
subscriber on a one time yearly basis. This money would be debited from the on or before 30th
May of the given fiscal year.
A detailed payment of the premium is also possible provided the subscriber pays the full
premium in one time along with a self certificate of good health by a competent authority.
Although, the government would strive not to increase the premium in times to come, the
premium however, is subject to revision on a yearly basis.
 Who is eligible for Jeevan Jyoti Bima Yojana
Following are the eligibility conditions for availing life insurance under PMJJBY:
1. The subscriber should be within the age limit of 18 to 50 years
2. The subscriber should have a working saving account with any of the bank in India
3. The subscriber should give a written consent that the premium would be auto-debited from
his/her saving account on an annual basis and he/she would maintain the required minimum
balance at the time of auto-debit
4. Those who join the scheme after the last date of the scheme would have to pay full premium
along with a self certification of good health
5. A declaration would have to be made by the subscriber that he/she is not suffering from any
acute and critical illness at the time of enrolling into the scheme.
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 PM Suraksha Bima Yojana
Insurance is not a newer concept to India; however, its reach is still much limited. In spite of so
many insurance companies operating in India with their products and services, there are a
majority of people in rural areas, who are not at all covered under any kind of insurance.
Suraksha Bima Yojana is for them.
These people are those who are mostly below the poverty line and insurance is an unaffordable
service for them. Pradhan Mantri Suraksha Bima Yojana aims to reach such people with its
benefited insurance schemes after the successful performance of Pradhan Mantri Jan Dhan
Yojana.
 Benefits of PM Suraksha Bima Yojana
• The death benefits of Pradhan Mantri Suraksha Bima Yojana are up to 2 lakhs
• In case of irrecoverable and total loss of both hands, both eyes or sight or one leg or foot, the
insurance cover would be up to 2 lakh
• In case of lost of one leg, hand, foot, eye or sight, the sum assured would be Rs 1 lakh
 Premium for PM Suraksha Bima Yojana
The premium for PM Suraksha Bima Yojana is such that even the poorest of poor Indian would
be able to afford it. The premium is just Rs 12 per annum for each member. This amount would
be deducted from the policy holder’s saving bank account with an auto-debit facility, in the
month of June every year.
 Eligibility for PM Suraksha Bima Yojana
Following are the eligibility conditions for getting a policy under PM Suraksha Bima Yojana:
• Age limit: 18 to 70 years. The aspirant should have completed 18 years of age or should not be
more than 70 years of age.
• Should have a saving bank account ,Should give a consent letter for auto-debit facility
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 Pradhan Mantri Atal Pension Yojana
Named after the ex-prime minister of India, Atal Bihari Vajpayee, Atal Pension Yojana also
know as APY Scheme was launched in continuation to the Jan Dhan Yojana Scheme to bring
those employed in rural and unorganized sector under the ambit of Pension Schemes. The idea
of the scheme is to provide a definite pension to all Indians.
However, in order to get pension during your old age, you need to contribute accordingly. The
more you can contribute the more pensions you would get during old age. The scheme is backed
by Ministry of Finance, Government of India. The scheme would mostly touch those working
under unorganized sector.
 Eligibility for Atal Pension Yojana
Any Indian national within the age group of 18 to 40 years is eligible to contribute under Atal
Pension Yojana. However, any member of a statutory social security scheme is not eligible to
get the governments contribution for this pension scheme. But he will get all normal benefits of
Atal Pension Yojana.
 How to get Atal Pension Yojana?
In order to apply for Atal Pension Yojana, an Indian national needs to have an Aadhar Card and
a working bank account. Moreover, the Aadhar number should be duly linked with the
respective bank account. Date for submission of forms for Atal Pension Yojana is 01st June
2015. The pension account needs to be renewed every year before 01st of June.
 Premium payable under Atal Pension Yojana
There is also a policy under the scheme, wherein if the pension account holder dies, the
contributions would go to the family or the nominee of the account. The premiums to the
pension account would be paid through your bank account and it would be auto-debited from the
bank account that is linked to Aadhar card. Atal Pension Yojana is custom made for workers
employed with the unorganized sector. These workers live an insecure life since banking and
pension products do not reach them from the employers and thus Atal Pension Yojana would at
least ensure them of the basic requirement for life.
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Age of Years of Indicative Monthly Pension Indicative Return of

Joining Contribution Monthly to the subscribers Corpus to the
Contribution (in and his spouse nominee of the
Rs.) (in Rs.) subscribers (in Rs.)
18 42 210 5,000 8.5 Lakh
20 40 248 5,000 8.5 Lakh
25 35 376 5,000 8.5 Lakh
30 30 577 5,000 8.5 Lakh
35 25 902 5,000 8.5 Lakh
40 20 1454 5,000 8.5 Lakh
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 Sukanya Samriddhi Account or Sukanya Samriddhi

Yojana or Sukanya Samriddhi Scheme
The Sukanya Samriddhi Account Yojana, also known as girl child prosperity scheme is launched
by Prime Minister Narendra Modi. Sukanya Samriddhi account is to ensure a bright future for
girl children in India. This yojana is to facilitate them proper education and carefree marriage
expenses. The scheme has well been accepted by the masses in wake of the financial security
and independence it would provide to the girl child as well as their parents and guardians.
Sukanya Samriddhi Account Yojana offers a small deposit investment for the girl children as an
initiative under ‘Beti Bachao Beti Padhao’ campaign. One of the key benefits of the scheme is
that it is quite affordable and offers one of the highest rates of interest. Currently it is set as 9.2%
per year for Fy 2015-16 and also SSAY is under the Income tax Act 1961, section 80C.
 Sukanya Samriddhi Account Yojana: Key Pointers
• Till a girl attains an age of 10 years, the Sukanya Samriddhi account yojana can be opened
under her name
• Only one account under this scheme is permissible for every girl child
• Walk into any post office or authorized banks to open the account
• To open an account under SSAY, Birth Certificate of the girl child would be required to submit
• The opening amount for the account is Rs 1,000. Thereafter a multiple of Rs 100 can be
deposited to the account with a minimum of Rs 1,000 per year
• The maximum limit for deposits in the account is Rs 1,50,000 per year
• The maturity duration of the account is 21 years
• Sukanya Samriddhi Account is transferrable to anywhere in India from a Post office or bank to
others
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The scheme comes from Ministry of Finance under its notification GSR 863(E). This
notification was published on 02ndDecember 2014. The scheme will operate with the name
Sukanya Samriddhi Account Rules, 2014.
 Who would be the Depositor in Sukanya Samriddhi Account Yojana
Since this is an account dedicated to the girl child, a parent or guardian of the girl child could be
depositor of the account.
Age limit for opening Sukanya Samriddhi Account
Any legal guardian or parents of a girl child can open Sukanya Samriddhi Account under this
scheme anytime at the time of birth of the child till she attains an age of ten years. As a matter of
exception, any girl who attained an age of ten years within one year prior to announcement of
this scheme would also be entitled to get this account opened under her name.
As a grace period, any girl born between 02nd February 2003 and 01st December 2004 is also
eligible to get an account under the scheme; however, they would have to get the account opened
by 01st December 2015. Read More for Age Limit
 Documents required for opening of Sukanya Samriddhi Account
The process of opening a Sukanya Samriddhi account is quite simple and not much
documentation is required in normal cases. Here is a list of document a parent or guardian needs
to take along when applying for an account under the scheme:
• Certificate of Birth of the Girl child
• Proof of Address of parents/guardians
• Proof of identity of the parents/guardian
So, in all, you need just three basic documents and Sukanya Samriddhi Account would be
opened for your girl child. Please read more for Documents Required
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 Who is authorized to operate Sukanya Samriddhi Account?
As mentioned earlier in the article, the account could be opened by the parents of legal guardian
of the girl child. They would be operating the account until the girl child turns 10 years. After
10 years, a girl child may operate her own account, if she chooses to.
Pre-Mature Withdrawal and Account Transfer in Sukanya Samriddhi Account Yojana
Sukanya Samriddhi Scheme has been launched across India and hence the account is
transferrable to any part of the country in situation of the account holder or the depositor moving
to other places.
The scheme clearly envisages that a pre-mature amount of up to 50% is allowed for withdrawal
after the account holder turns 18 year for the requirement of either marriage or higher education.
In case of marriage of the account holder after 18 years, the operation of the account may not be
possible and hence this scheme offers closure of the account after marriage of the account holder.
In that case, an affidavit and relevant proof would be require stating that the girl is above 18 year
of age and has been married after that. Read More for Withdrawal Rules
 The Advantages of Sukanya Samriddhi Account Yojana
• High and best in market interest rates
• Full tax benefits under 80C of Income Tax act
• Maturity amount to be given directly to the girl child
• Interest would be paid even after maturity of the account, if it is not closed by the account
holder or depositor
• No fixed number of deposits. The depositor can deposit a multiple of Rs 1,000 through out the
year, with no limitation on number of deposits. This is indeed a big advantage of the scheme.
• Account can be transferred anywhere in India
• Girl child / Account holder may operate her account, if she wishes to. This would give a lot of
financial independence to the girl child as well.
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 MUDRA Bank :- Micro Units Development and

Refinance Agency Ltd
The Prime Minister Narendra Modi launched the promised Micro Units Development and
Refinance Agency Ltd (MUDRA) Bank on 8 April, 2015 with a corpus of Rs 20,000 cr and a
credit guarantee corpus of Rs 3,000 cr. The launch was the fulfillment of an announcement made
earlier by the Finance Minister Arun Jaitley in his FY 15-16 Budget speech.
 How Can MUDRA Bank Make a Difference to the Economy?
Most individuals, especially those living in rural and interior parts of India, have been excluded
from the benefits of formal banking system. Therefore, they never had access to insurance,
credit, loans and other financial instruments to help them establish and grow their micro
businesses. So, most individuals depend on local money lenders for credit. The loan comes at
high interest and often with unbearable conditions, which make these poor unsuspecting people
fall in a debt-trap for generations. When businesses fail, the borrowers become vulnerable to the
lender’s strong-arm tactics and other forms of humiliation.
As per NSSO Survey of 2013, there are close to 5.77 cr small-scale business units, mostly sole
proprietorships, which undertake trading, manufacturing, retail and other small-scale activities.
Compare this with the organised sector and larger companies that employ 1.25 cr individuals.
Clearly, the potential to harness and nurture these micro businesses is vast and the government
recognises this. Today, this segment is unregulated and without financial support or cover from
the organised financial banking system.
 The principal objectives of the MUDRA Bank are:
1. Regulate the lender and the borrower of microfinance and bring stability to the
microfinance system through regulation and inclusive participation.
2. Extend finance and credit support to Microfinance Institutions (MFI) and agencies that
lend money to small businesses, retailers, self-help groups and individuals.
Page 21
3. Register all MFIs and introduce a system of performance rating and

accreditation for the first time. This will help last-mile borrowers of finance to evaluate and
approach the MFI that meets their requirement best and whose past record is most satisfactory.
This will also introduce an element of competitiveness among the MFIs. The ultimate
beneficiary will be the borrower.
4. Provide structured guidelines for the borrowers to follow to avoid failure of business or
take corrective steps in time. MUDRA will help in laying down guidelines or acceptable
procedures to be followed by the lenders to recover money in cases of default.
5. Develop the standardized covenants that will form the backbone of the last-mile business
in future.
6. Offer a Credit Guarantee scheme for providing guarantees to loans being offered to micro
businesses.
7. Introduce appropriate technologies to assist in the process of efficient lending, borrowing

and monitoring of distributed capital.
8. Build a suitable framework under the Pradhan Mantri MUDRA Yojana for developing an
efficient last-mile credit delivery system to small and micro businesses.
 Major Product Offerings
MUDRA Bank has rightly classified the borrowers into three segments: the starters, the mid-
stage finance seekers and the next level growth seekers.
To address the three segments, MUDRA Bank has launched three loan instruments:
1. Shishu: covers loans upto Rs 50,000/-
2. Kishor: covers loans above Rs 50,000/- and upto Rs 5 lakh
3. Tarun: covers loans above Rs 5 lakh and upto Rs 10 lakh
Page 22
Initially, sector-specific schemes will be confined to “Land Transport, Community,

Social & Personal Services, Food Product and Textile Product sectors”. Over a period of time,
new schemes will be launched to encompass more sectors.
 Some of the Offerings Planned for the Future:
1. MUDRA Card
2. Portfolio Credit Guarantee
3. Credit Enhancement
The modalities of functioning of MUDRA Bank are in place and it has been decided that the
funding activity will be carried out by microfinance institutions. However, the small businesses
have to wait to get full information on Mudra Bank and have a clarity on who all are eligible for
loans and how to get the benefits of this scheme.
MUDRA bank has join hands with 19 state and regional level coordinators so as to reach the
small entrepreneurs who have limited branch presence and are cut off from the general banking
system. The initiative taken by the government is expected to be helpful for the small and micro
businesses. It is also expected that these businesses will generate 10 times more number of jobs
which are normally generated by the big business firms/companies at present.
Page 23
National Skill Development Corporation, (NSDC)
 The National Skill Development Corporation, (NSDC) is a one of its kind, Public Private
Partnership in India. It aims to promote skill development by catalyzing creation of large,
quality, for-profit vocational institutions.
 NSDC provides funding to build scalable, for-profit vocational training initiatives. Its
mandate is also to enable support systems such as quality assurance, information systems
and train the trainer academies either directly or through partnerships. NSDC acts as a
catalyst in skill development by providing funding to enterprises, companies and
organizations that provide skill training. It will also develop appropriate models to
enhance, support and coordinate private sector initiatives. The differentiated focus for the
21 sectors under NSDC’s purview and its understanding of their viability will make every
sector attractive to private investment.
 Vision
NSDC was set up as part of a national skill development mission to fulfill the growing
need in India for skilled manpower across sectors and narrow the existing gap between
the demand and supply of skills. The Union Finance Minister announced the formation of
the National Skill Development Corporation (NSDC) in his Budget Speech (2008-09):
"...There is a compelling need to launch a world-class skill development programme in a
mission mode that will address the challenge of imparting the skills required by a
growing economy. Both the structure and the leadership of the mission must be such that
the programme can be scaled up quickly to cover the whole country."
 Mission
• Upgrade skills to international standards through significant industry involvement

and develop necessary frameworks for standards, curriculum and quality assurance
• Enhance, support and coordinate private sector initiatives for skill development
through appropriate Public-Private Partnership (PPP) models; strive for significant
operational and financial involvement from the private sector
Page 24
• Play the role of a "market-maker" by bringing financing, particularly in

sectors where market mechanisms are ineffective or missing
• Prioritize initiatives that can have a multiplier or catalytic effect as opposed to

one-off impact.
 Objective
 To contribute significantly (30 per cent) to the overall target of skilling / up-skilling 500
million people in India by 2022, mainly by fostering private sector initiatives in skill
development programmes and to provide funding.
 NSDC is a not-for-profit company set up by the Ministry of Finance, under Section 25 of
the Companies Act. It has an equity base of Rs. 10 cr, of which the Government of India
holds for 49%, while the private sector has the balance 51%.
 To ensure superior decision-making, the NSDC requires a structure and governance
model that provides it with autonomy, stature and continuity. Thus, the organisation has a
tiered decision-making structure comprising:
• National Skill Development Fund (NSDF)
• The Board of Directors
• Board Sub Committees
• Executive Council.
Each has a clear-cut role in NSDC’s operations, activities and strategy to facilitate the
organization’s mandate of coordinating and stimulating private sector skill development
programmes with enhanced flexibility and effectiveness.
 The 15-member board has six government nominees, one of whom is the chairman of the
corporation (from the private sector) and nine are private sector members.
Page 25
 The NSDC facilitates or catalyses initiatives that can potentially have a

multiplier effect as opposed to being an actual operator in this space. In doing so, it
strives to involve the industry in all aspects ofskill development.
 The approach is to develop partnerships with multiple stakeholders and build on current
efforts, rather than undertaking too many initiatives directly, or duplicating efforts
currently underway. To scale up efforts necessary to achieve the objective of skilling /
up-skilling 150 million people, the NSDC strives to:
• Develop ultra low cost, high-quality, innovative business models
• Attract significant private investment
• Ensure that its funds are largely “re-circulating”; i.e. loan or equity rather than
grant
• Create leverage for itself
• Build a strong corpus.
Keeping this in mind, the NSDC plays three key roles:
• Funding and incentivizing: In the near term this is a key role. This involves
providing financing either as loans or equity, providing grants and supporting financial
incentives to select private sector initiatives to improve financial viability through tax
breaks, etc. The exact nature of funding (equity, loan and grant) will depend on the
viability or attractiveness of the segment and, to some extent, the type of player (for-
profit private, non-profit industry association or non-profit NGO). Over time, the NSDC
aspires to create strong viable business models and reduce its grant-making role
 • Enabling support services: A skills development institute requires a number of

inputs or support services such as curriculum, faculty and their training, standards and
quality assurance, technology platforms, student placement mechanisms and so on. The
NSDC plays a significant enabling role in some of these support services, most
Page 26
importantly and in the near-term, setting up standards and accreditation systems

in partnership with industry associations
 • Shaping/creating: In the near-term, the NSDC will proactively seed and provide
momentum for large-scale participation by private players in skill development. NSDC
will identify critical skill groups, develop models for skill development and attract
potential private players and provide support to these efforts.
 Skill development
 The challenge of skilling / up-skilling 150 million by 2022 requires both fundamental
education reform across primary, secondary and higher education and significant
enhancement of supplementary skill development. NSDC focuses primarily on
supplementary skill development and strive to create seamless tracks within the education
system.
Page 27
COMPANY PROFILE:
Reliance Capital Ltd.
Reliance Capital Ltd. (RCL) was incorporated in year 1986 at Ahmadabad in Gujarat as Reliance
Capital & Finance Trust Limited. The name RCL came into effect from January 5, 1995. In
2002, RCL shifted its registered office to Jamnagar in Gujarat before it finally moved to Mumbai
in Maharashtra, in 2006.
In 2006, Reliance Capital Ventures Limited merged with RCL and with this merger the
shareholder base of RCL rose from 0.15 million shareholders to 1.3 million.
RCL entered the Capital Market with a maiden public issue in 1990 and in subsequent years
further tapped the capital market through rights issue and public issues. The equity shares were
initially listed on the Ahmadabad and Bombay Stock Exchange. Presently the shares are listed on
The BSE Ltd. and the National Stock Exchange of India.
RCL in the initial years engaged itself in steady annuity yielding businesses such as leasing, bill
discounting, and inter-corporate deposits. Later, in 1993 diversified its business in the areas of
portfolio investment, lending against securities, custodial services, money market operations,
project finance advisory services and investment banking.
RCL obtained its registration as a Non-banking Finance Company (NBFC) in December 1998.
RCL has since diversified its activities in the areas of asset management and mutual fund; life
and general insurance; commercial finance and industrial finance; stock broking; depository
services; proprietary investments; asset reconstruction; distribution of financial products and
other activities in financial services.
Page 28
Vision
It will be a company that is known as:
"The most profitable, innovative, and most trusted financial services company in India and in the
emerging markets".
In achieving this vision, the company will be both customer-centric and innovation-driven.
Page 29
OVERVIEW
Reliance Capital Ltd., a constituent of CNX Nifty Junior and MSCI Global Small Cap Index, is a
part of the Reliance Group. It is one of India's leading and amongst the most valuable financial
services companies in the private sector.
Reliance Capital Ltd. has interests in asset management and mutual funds; life and general
insurance; commercial finance; equities and commodities broking; wealth management services;
distribution of financial products; asset reconstruction; proprietary investments and other
activities in financial services.
Reliance Mutual Fund Ltd. is amongst top Mutual Funds in India with over five million investor
folios. Reliance Life Insurance Ltd. and Reliance General Insurance Ltd. are amongst the leading
private sector insurers in India. Reliance Securities is one of India’s leading retail broking
houses. Reliance Money Ltd. is one of India’s leading distributors of financial products and
services.
Reliance Capital has a net worth of Rs. 13,547 cr (US$ 2.2 billion) and total assets of Rs. 47,440
cr (US$ 7.6 billion) as on March 31, 2015.
Business mix of Reliance Capital
Asset Management Mutual Fund, Offshore Fund, Pension fund, Portfolio Management
Insurance Life Insurance, General Insurance
Commercial Mortgages, Loans against Property , SME Loans, Loans for Vehicles,
Finance Loans for Construction Equipment, Business Loans, Infrastructure
financing
Broking and Equities, Commodities and Derivatives, Wealth Management

Distribution Services, Portfolio Management Services, Financial Products
Other Businesses Asset Reconstruction
Page 30
OUR BUSINESSES
• Reliance Mutual Fund Ltd.
Reliance Mutual Fund (RMF) is amongst top Mutual Funds in India, with Average Assets under
Management (AAUM) of Rs. 1, 37,124 cr (US$ 22.0 billion) for the quarter ended March 31,
2015.
RMF offers a well-rounded portfolio of products that meet varying investor requirements.
Reliance Mutual Fund constantly endeavors to launch innovative products and customer service
initiatives to increase value to investors.
RMF has over five million investor folios and a wide distribution network with presence in 170
branches and more than 45,600 empanelled distributors. In addition, it has offices in Singapore
and Mauritius.
• Reliance Life Insurance Ltd.
Reliance Life Insurance Company Limited (RLIC) is amongst the leading private sector life
insurers with a private sector market share of 6% in terms of new business premium. RLIC has a
strong distribution network of approximately 900 offices across India.
RLIC offers wide range of innovative life insurance products, targeted at individuals and groups.
It offers need based products that caters to three distinct segments namely protection, retirement
and investment plans. RLIC is committed to emerge as a leading Life Insurer with global scale
and standards.
• Reliance Commercial Finance Ltd.
Reliance Commercial Finance aims to enable people to fulfill all their ambitions by creating
assets for personal & business requirements
It offers an exhaustive suite of financial solutions - Mortgages Loans, Loans against property,
Loans for Vehicles, Loans for Construction Equipment, SME Loans, business loans and
Infrastructure Financing.
Page 31
What’s more, with the help of our easy-to-use loan calculator, you can decide on
the tenure, interest rate and the loan amount that best suits you.
Reliance Commercial Finance has a loan book size of Rs. 15,409 cr (US$ 2.5 billion), with a
customer base of over 69,400 customers, as on March 31, 2015, across the top 44 Indian metros.
Reliance Commercial Finance prides itself in creating customized financial solutions for our
partners and customers by offering great Turnaround Time.
• Reliance Securities Ltd. & Reliance Money Ltd.
Reliance Securities Ltd.
Reliance Securities Ltd., the broking arm of Reliance Capital is the one of the India’s leading
retail broking houses in India, providing customers with access to equities, equity options and
commodities futures, wealth management, wealth management services, mutual funds, IPOs and
investment banking.
Reliance Securities has over 7.5 lac retail broking accounts through its pan India presence with
over 170 branches.
Reliance Money Ltd.
The third party distribution business of Reliance Capital, branded as ‘Reliance Money’ is a
comprehensive financial services and solutions provider, providing customers with access to life
and general Insurance products, and loans.
• Reliance General Insurance Ltd.
Reliance General Insurance Ltd. (RGI) offers a range of products for the corporate and
individual customers. RGI currently offers insurance products including Health, Home, Motor,
Travel, Fire, Engineering, Marine, Liability and Aviation.
RGI is amongst the leading general insurance companies in India, with a private sector market
share of 8%. RGI had a distribution network composed of 127 branches and over 17,200
intermediaries at the end of March 2015.
Page 32
• Reliance Asset Reconstruction Ltd.
Reliance Asset Reconstruction Company is a premier asset reconstruction company, the principal
sponsor / shareholder of which is the Reliance Group (through Reliance Capital Limited). The
other sponsors / shareholders are Corporation Bank, Indian Bank, GIC of India, Dacecroft and
Blue Ridge.
Reliance Asset Reconstruction Ltd. (RARC) is in the business of acquisition, management and
resolution of distressed debt/assets. RARC has assets under management of Rs. 1,088 cr (US$
174 million).
• International Businesses
Reliance Capital Limited intends to be a well-respected global player in the international

financial services sector.
Singapore
Reliance Asset Management (Singapore) Pvt. Ltd. (RAMS) is a private limited company with
limited liability and is regulated by the Monetary Authority of Singapore (MAS). RAMS holds a
Capital Markets Services (CMS) license issued by MAS, for carrying out fund management
activities under the Securities and Futures Act (SFA). It was set up as an offshore fund platform
of Reliance Capital Asset Management Limited in 2006 for managing/advising mandates from
global institutional and accredited investors. The core activity of RAMS is asset management
focusing on India equities, alternative & fixed income instruments. RAMS has in-house
capabilities to structure and manage customized mandates and new product offerings to meet
specific client requirements. RAMS is also a registered Foreign Institutional Investors (FII) with
Securities & Exchange Board of India.
• National Pension System
Reliance Capital Limited was appointed as one of the Points of Presence (POP) for distribution
of Government of India’s Pension Plan under the New Pension System (NPS). The pension plan
Page 33
is open to all the citizens of India. Interested citizens can open their account in any
of the designated Reliance Capital branches spread across the country.
Electronic Clearing Service (ECS) Auto Debit Mandate Form
Banks list for ECS
Branch List
New Offer document
New composite application form of NPS
New Contribution Instruction Slip
Subscriber change request form
Scheme Preference Change form
Withdrawal request from Tier II
• Quant Capital Ltd.
Quant Capital focuses on the wholesale client segment of the capital markets which includes
foreign and domestic institutions, corporations and ultra high net worth individuals.
Quant Capital has built and implemented state of the art trading, risk and operational platforms.
The firm employs over 200 professionals with diverse skills sets and has expanded its research
and quantitative teams to ensure complete sector coverage across Indian equities.
Page 34
Page 35
ABOUT RELIANCE SECURITIES
RELIANCE SECURITIES LTD.
Reliance Securities Ltd., the broking arm of Reliance Capital is one of the India’s leading retail
broking houses, providing customers with access to equities, derivatives, currency, IPOs, mutual
funds, bonds and corporate FDs. It also offers a secure online share trading platform and
investment activities in a secure, cost effective and convenient manner.
To enable wider participation, Reliance Securities also provides the convenience of trading
offline through variety of means, including Call and Trade, Branch Dealing Desks and network
of affiliates.
Reliance Securities is one of India’s leading retail broking houses with over 7 lakh customers
and a pan India presence at more than 1,700 locations.
RELIANCE CAPITAL LTD.
Reliance Capital, a constituent of CNX Nifty Junior and MSCI India, is a part of the Reliance
Group. It is one of India's leading and amongst most valuable financial services companies in the
private sector.
Reliance Capital has interests in asset management and mutual funds, life and general insurance,
commercial finance, equities and commodities broking, wealth management services,
distribution of financial products, private equity
Page 36
SWOT Analysis
1. Innovative range of financial services

2. Diversified risk with investments in upcoming sectors like
infrastructure
3. Largest E-broking house in the country
4. Has over 6000 outlets in India and over 3.5 million clients
5. Ranks among the top 3 private sector financial services and
Strength banking groups, in terms of net worth
Weakness 1. Penetration limited to urban areas
1. Growing rural market

2.Earning Urban Youth
3. Educating people about the benefits of investments to
Opportunity increase target audience
1.Stringent Economic measures by Government and RBI

Threats 2.Entry of foreign finance firms in Indian Market
Competition
1.Sharekhan
2.Indiabulls
Competitors 3. Angel Broking
Page 37
 MARKET SEGMENTS
Equity Cash
Equity Derivatives
Debt
Currency Futures
 PRODUCTS & SERVICES
Trading (Equities, Derivatives)
Investment Banking
Distribution of financial products
De-mat Services
Margin Financing
Research Methodology:
Title of the study:
“To study the awareness level about the various government schemes”
Research Problem:
What are the different financial schemes provided by government of India to the general public
and how well are the people aware of the newly introduced financial schemes. And to identify
what percentage of people have opted for these schemes.
Page 38
Situation Analysis:
Financial inclusion has been a buzzword for the policymakers and governments for a long time.
Attempts have been made by the policymakers and financial institutions to bring large sections
of the rural population within the banking system having realized that financial inclusion is the
essence of sustainable economic growth and development in a country like India. Inclusive
growth becomes impossible without financial inclusion. Financial inclusion is also must for the
economic development of the country. Without Financial Inclusion we cannot think of economic
development because a large chunk of total population remains outside the growth process.
Though our country's economy is growing at a one digit, still the growth is not inclusive with the
economic condition of the people in rural areas worsening further. One of the typical reasons for
poverty is being financially excluded. Though there are few people who are enjoying all kinds of
services from savings to net banking, but still in our country around 40% of people lack access to
even basic financial services like savings, credit and insurance facilities. India is the second only
to China in the number of people excluded from financial facilities. Even after 68 years of
independence, around ten cr households are not connected with banking. Bringing every
household within the grasp of the banking system there has been an ongoing process started a
decade ago. However, the present Indian government has packaged it in a mission mode and
made it an achievable target. In order to reduce the degree of “financial untouchability” the new
government has come up with a big bang action plan which is popularly known as “Pradhan
Mantri Jan-Dhan Yojana”. It‟s a mega financial inclusion plan with the objective of covering all
households in the country with banking facilities along with inbuilt insurance coverage. The
purpose is to accelerate growth, fight poverty effectively and to empower the last man in the last
row in Indian economy. Amid this background, the present paper endeavours to study the recent
trends in financial inclusions in India with special reference to PMJDY, analysis of its different
key areas, the barriers in the process and suggests strategies to ensure maximum financial
inclusion for the underprivileged and unbanked areas. The two insurance schemes to be
launched, namely Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Pradhan Mantri Jeevan
Jyoti Bima Yojana (PMJJBY) would provide insurance cover in the unfortunate event of death
by any cause / death or disability due to an accident, whereas the pension scheme, Atal Pension
Yojana (APY), would address old age income security needs.
Page 39
Prime Minister Narendra Modi has launch MUDRA Bank. Providing credit of up
to Rs10 lakh to small entrepreneurs, the bank will act as a regulator for 'Micro-Finance
Institutions' (MFIs).
The roles envisaged for MUDRA include laying down policy guidelines for micro enterprise
financing business and registration of MFI entities as well as their accreditation and rating.
There are about 5.77 cr small business units.
Research Objectives:
To know the awareness level among the people regarding the skill development and
training programs of NSDC.
To know the awareness level among the people about the MAKE IN INDIA initiative by
the Government of India.
To study the awareness about the Mudra bank (financing scheme) launched by the
Government of India.
To study the awareness about the Sukanya Samriddhi Yojana scheme
To study the awareness about the various new government schemes
1. Pradhan Mantri Jan-Dhan Yojana
2. Pradhan Mantri Jeevan Jyoti Bima Yojana
3. Pradhan Mantri Suraksha Bima Yojana
4. Atal Pension Yojana
Page 40
RESEARCH DESIGN:
Conclusive research
Descriptive research
Single cross sectional
The research would be based on Conclusive research because, it is based on large,

representative sample, and the data obtained would be subjected to quantitative analysis.
Conclusive research design is descriptive in nature. It is descriptive because, here the problem
needs to be analyzed in detail. Single Cross Sectional Design- It involves collecting the
information from the target population (Belagavi) at only one sample of respondents is drawn
Area of research
Location: Belagavi
Type of data collection methods:
Primary data collection

Secondary data collection
Measurement techniques
Questionnaire
Selection of the sampling
Population : Belagavi people

Sample Unit : Individual
Sample method : Questionnaire
Sample size : 200
Page 41
DATA ANALYSIS:
AGE:
a) 18-25 b) 25-35 c ) 35-45 d) 45 ABOVE
No of
Particulars Respondents Percentage
18-25 92 46%
25-35 63 32%
35-45 28 14%
45 ABOVE 17 9%
Total 200 100%
45 ABOVE
Age
9%
35-45
14%
18-25
46%
25-35
31%
Interpretation: The above chart depicts that 46% of respondents were of 18-25years, 31% of
the respondents were between 25-35years,14% were of 35-45years and remaining 9% were
45years and above.
Page 42
Gender:
Male Female
No of
Male 155 77%
Female 45 23%
Total 200 100%
Gender
Female
23%
Male
77%
Interpretation: The above chart depicts that 77% of the total respondents were male and the
remaining 23% were female.
Page 43
Marital status:
Married Unmarried
No of
Married 92 46%
Unmarried 108 54%
Total 200 100%
Marital Status
Married
Unmarried 46%
54%
Interpretation: The above chart depicts that 46% of the total respondents married and the
remaining 54% of the respondents were unmarried.
Page 44
Education:
Under graduate Graduate
Post Graduate Other
No of
Under graduate 68 34%
Post Graduate 46 23%
Graduate 62 31%
Other 24 12%
Total 200 100%
Education
Other
12%
Under graduate
34%
Graduate
31%
Post Graduate
23%
Interpretation: The above chart depicts that 34% of the respondents were under graduate, 23%
of the respondents were post graduate, 31% were graduates among the respondents and the
remaining 12% were others.
Page 45
OCCUPATION: Businessman Pvt. Employee

Govt. Employee Professional
Student other (specify):______________
No of
Businessman 36 18%
Govt. Employee 40 20%
Student 69 34%
Pvt. Employee 39 19%
Professional 9 5%
other 7 4%
Total 200 100%
Occupation
Professional other Businessman
5% 4% 18%
Pvt. Employee
19%
Student
34% Govt.
Employee
20%
Interpretation: The above chart depicts that 34% of the total respondents were students, 20%
were government employees, 19% were private employees, 18% were businessman and 5% were
professional and the remaining 4% were others.
Page 46
1) Are you aware of the National Skill development and Training programs conducted by
NSDC?
a) Yes b) No
No of
Yes 68 34%
No 132 66%
Total 200 100%
NSDC
Yes
34%
No
66%
Interpretation: The above chart depicts that only 34% of the total respondents were aware about
the NSDC’s training programs and the remaining 66% were not aware this program.
Page 47
2) Are you aware about newly launched Mudra Bank by Government of India?
a) Yes b) No
No of
Yes 45 22%
No 155 78%
Total 200 100%
Mudra Bank
22%
Yes
78%
No
Interpretation: The above chart depicts that only 22% of the respondents were aware about
newly launched Mudra Bank by Government of India and the remaining 78% of them were not
aware of the mudra bank.
Page 48
3) Are you aware about the MAKE IN INDIA initiative launched by the Government of India?
a) Yes b) No
No of
Yes 119 59%
No 81 41%
Total 200 100%
Make in India
No
41%
Yes
59%
Interpretation: The above chart depicts that 59% of the respondents were aware about the
MAKE IN INDIA initiative launched by the Government of India, and remaining 41% yet not
aware of this new initiative launched.
Page 49
4) Are you aware the Pradhan Mantri Jan-Dhan Yojana (PMJDY) scheme launched by
Government of India?
a) Yes b) No
No of
Yes 153 76%
No 47 24%
Total 200 100%
PMJDY
No
24%
Yes
76%
Interpretation: The above chart depicts that 76% of the respondents are aware about the
Pradhan Mantri Jan-Dhan Yojana (PMJDY) scheme launched by Government of India, and yet
24% of the respondents are not aware of this launch.
Page 50
5) Are you aware the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) scheme launched by
a) Yes b) No
No of
Yes 79 39%
No 121 61%
Total 200 100%
PMJJBY
Yes
39%
No
61%
Interpretation: The above chart depicts that only 39% of the respondents are about the Pradhan
Mantri Jeevan Jyoti Bima Yojana (PMJJBY) scheme launched by Government of India, and
remaining 61% are not aware are not aware about this initiative.
Page 51
6) Are you aware the Pradhan Mantri Suraksha Bima Yojana (PMSBY) scheme launched by
a) Yes b) No
No of
Yes 75 37%
No 125 63%
Total 200 100%
PMSBY
Yes
37%
No
63%
Mantri Suraksha Bima Yojana (PMSBY) scheme launched by Government of India, and
remaining 63% are not aware about this initiative.
Page 52
7) Are you aware the Atal Pension Yojana (APY) scheme launched by Government of India?
a) Yes b) No
No of
Yes 84 42%
No 116 58%
Total 200 100%
Atal Pension Yojana
Yes
42%
No
58%
Mantri Atal Pension Yojana (APY) launched by Government of India, and remaining 58% are
not aware about this initiative.
Page 53
8) Are you aware the Sukanya Samriddhi Yojana scheme launched by Government of India?
b) Yes b) No
No of
Yes 36 18%
No 164 82%
Total 200 100%
Sukanya Samriddhi Yojana
Yes
18%
No
82%
Interpretation: The above chart depicts that only 18% of the respondents are about Samriddhi
Yojana scheme launched by Government of India, and remaining 82% are not aware about this
particular initiative.
Page 54
9) How did you get to know about the various government schemes?
a) Advertisements c) banks
b) Word of mouth d) Other Sources Specify ______________
No of
Advertisements 137 48%
Word of mouth 72 25%
Banks 62 22%
Other Sources 13 5%
Total 284 100%
Other Sources
Specify Source of Information
5%
Banks
22%
Advertisements
48%
Word of mouth
25%
Interpretation: The above chart depicts that 48% of the respondents came to know about these
various schemes through advertisements, 25% through word of mouth, 22% through the banks
and remaining 5% through other sources.
Page 55
FINDINGS
After analyzing and interpreting the data, certain findings have been drawn .
 Only 34% of the total respondents are aware about the NSDC and its training and skill
development programs. And 66% are yet not aware of the following.
 Form the analysis we come to know that only 22% of the respondents are aware of about the
newly launched Mudra bank by the government of India. And 78% of them are still not
aware of this new Bank launched
 Form the analysis we come to know that 59% of the respondents are aware about the Make
In India initiate launched. And yet 41% of them are still not aware of the following.
 Form the analysis we come to know that 76% of the respondents are aware about the the
Pradhan Mantri Jan-Dhan Yojana (PMJDY) scheme. And yet 24% of the respondents are not
aware .
 Form the analysis we come to know only 39% of the respondents are about the Pradhan
Mantri Jeevan Jyoti Bima Yojana (PMJJBY) scheme. And remaining 61% are not aware are
not aware about this initiative.
Mantri Suraksha Bima Yojana (PMSBY) scheme. And remaining 63% are not aware about
this initiative.
Mantri Atal Pension Yojana (APY) launched. And remaining 58% are not aware about this
initiative.
 Form the analysis we come to know only 18% of the respondents are about Samriddhi
Yojana scheme launched by Government of India, and remaining 82% are not aware about
this particular initiative.
Page 56
CONCLUSION
 The government is taking major steps to reform the schemes and initiatives for the growth of
the country and betterment of the rural areas by providing various benefits at the expense of
the country’s finance.
 However, there is a need to spread awareness for the same in order to achieve the goals and
targets set. Government needs to take in-depth analysis and other methods like seminars,
one-on-one approach to reach out to the public to bring it to a satisfactory success level and
close down the communication gap. There is a gap due to the vast demographic environment
in the country.
 Frame time for some of the schemes is still young with a lot of potential to grow once
reached out to the people of the country.
 The schemes and initiatives will be a grand success in the coming years with the needful
receiving the promised yields.
 Banks should promote this schemes more offend to its customers.
 And awareness programs should be conducted on regular bases so the more people get
enrolled into this various schemes.
 Awareness in the rural area is lacking
 Need to promote the schemes more intensively in the rural areas
 NGO’s, self help groups and panchayats can be approached and information and details can
be provided regarding the various schemes and to general public and uneducated peoples, so
that more peoples can be benefited from this various government schemes.
 Hence more awareness among uneducated rural market can be provided
 The banks can be approached and can be asked to setup tents and provide assistance to
general public and get more people enrolled into various government schemes.
Page 57
SUGGESTIONS
 Spread the word about NSDC, its benefits in to people and also in the colleges, the benefits
associated with it.( As it is focused towards employment on skill bases jobs)
 Government must do one-on-one sessions and spread awareness about NSDC and seminars
should be conducted more offend.
 Placement of MUDRA Bank in more locations for the needful to extract benefits and detailed
information should be provided to general public and procedures and all the requirements.
And also who all can benefit from this.
 Involve the needful in the Make In India initiative and also to create awareness and the yields
of it and this in turn helps in employment generation. Help and support financial and
technically to the small and new startups and entrepreneurs.
 PMJDY, PMSYB, PMJJBY, APY and Samriddhi Yojana schemes should be spread across
the country and the government can place seminars for effective applicants.
 And also there should be more involvement from the bank side and they should explains and
provide more and detailed information of various schemes and its benefits associated with it .
 Banks to try and focus more on getting their customers interested and opted to this various
schemes.
Page 58
ANNEXURE
QUESTIONNAIRE
Dear Sir/Madam,
I am a student of KLE Society’s College Of Business Administration, Lingraj College
(CBALC), Belagavi. This research is “To study the awareness level about the Government of
India schemes launched by the Honorable Shri Narendra Modi Government among the
citizens of Belagavi.” This research is conducted for academic purpose only.
Name: ______________________________
AGE:
b) 18-25 b) 25-35 c ) 35-45 d) 45 ABOVE
Gender:
Male Female
Marital status:
Married Unmarried
Education:
Under graduate Graduate
Post Graduate Other
OCCUPATION: Businessman Pvt. Employee

Govt. Employee Professional
Student other (specify):______________
Page 59
10) Are you aware of the National Skill development and Training programs conducted by
NSDC?
a) Yes b) No
If Yes, what is it about?

________________________________________________________
11) Are you aware about newly launched Mudra Bank by Government of India?
a) Yes b) No
If Yes, Mudra Bank is _______________________________________
12) Are you aware about the MAKE IN INDIA initiative launched by the Government of India?
b) Yes b) No
If Yes, what is it about? ___________________________________________________
13) Are you aware the Pradhan Mantri Jan-Dhan Yojana (PMJDY) scheme launched by
b) Yes b) No
If Yes, what is it about? _____________________________________________________
14) Are you aware the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) scheme launched by
b) Yes b) No
Page 60
15) Are you aware the Pradhan Mantri Suraksha Bima Yojana (PMSBY) scheme launched by
b) Yes b) No
16) Are you aware the Atal Pension Yojana (APY) scheme launched by Government of India?
c) Yes b) No
17) Are you aware the Sukanya Samriddhi Yojana scheme launched by Government of India?
d) Yes b) No
18) How did you get to know about the various government schemes?
c) Advertisements c) banks
d) Word of mouth d) Other Sources Specify ______________
Page 61
19) What is the reason for not opting the schemes? (Please specify for which
Reasons
a) PMJDY- Pradhan Mantri Jan-

Dhan Yojana
b) PMJJBY - Pradhan Mantri

Jeevan Jyoti Bima Yojana
c) PMSBY- Pradhan Mantri

Suraksha Bima Yojana
d) APY- Atal Pension Yojana
you have not opted)
Page 62
BIBLIOGRAPHY
 http://www.pmjdy.gov.in/
 www. pmjjby.gov.in
 www.indiapost.gov.in/SukanyaSamriddhi.aspx
 https://en.wikipedia.org/wiki/Atal_Pension_Yojana
 https://en.wikipedia.org/wiki/Pradhan_Mantri_Suraksha_Bima_Yojana
 RELIANCE Securities ltd .in
 https://www.reliancemoney.com/
 www.rsec.co.in/Reliance_Securities
Page 63

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KLE society’s college of Business Administration, Lingraj College

 The Financial Services Industry

 The Foreign Exchange Market (Forex)

Financial inclusion by governments and various schemes

National Skill Development Corporation

 Upgrade skills to international standards through significant industry involvement and

 National Skill Development Fund (NSDF)

 Develop ultra low cost, high-quality, innovative business models

Keeping this in mind, the NSDC plays three key roles:

 Pradhan Mantri Jan Dhan Yojana (PMJDY)

 Benefits of Pradhan Mantri Jan Dhan Yojana

 Life insurance under Pradhan Mantri Jan Dhan Yojana

 Loan benefits under Pradhan Mantri Jan Dhan Yojana

 Pradhan Mantri Jeevan Jyoti Bima Yojana

 Details of Jeevan Jyoti Bima Yojana

 Enrollment Period of Jeevan Jyoti Bima Yojana

 Enrolment Modalities and Benefits of Jeevan Jyoti Bima Yojana

 Premium for Jeevan Jyoti Bima Yojana

 Who is eligible for Jeevan Jyoti Bima Yojana

1. The subscriber should be within the age limit of 18 to 50 years

 PM Suraksha Bima Yojana

 Benefits of PM Suraksha Bima Yojana

 Premium for PM Suraksha Bima Yojana

 Eligibility for PM Suraksha Bima Yojana

 Pradhan Mantri Atal Pension Yojana

 Eligibility for Atal Pension Yojana

 How to get Atal Pension Yojana?

 Premium payable under Atal Pension Yojana

Age of Years of Indicative Monthly Pension Indicative Return of

18 42 210 5,000 8.5 Lakh

20 40 248 5,000 8.5 Lakh

25 35 376 5,000 8.5 Lakh

30 30 577 5,000 8.5 Lakh

35 25 902 5,000 8.5 Lakh

40 20 1454 5,000 8.5 Lakh

 Sukanya Samriddhi Account or Sukanya Samriddhi

 Sukanya Samriddhi Account Yojana: Key Pointers

• The maturity duration of the account is 21 years

 Who would be the Depositor in Sukanya Samriddhi Account Yojana

Age limit for opening Sukanya Samriddhi Account

 Documents required for opening of Sukanya Samriddhi Account

• Certificate of Birth of the Girl child

• Proof of Address of parents/guardians

• Proof of identity of the parents/guardian

 Who is authorized to operate Sukanya Samriddhi Account?

Pre-Mature Withdrawal and Account Transfer in Sukanya Samriddhi Account Yojana

 The Advantages of Sukanya Samriddhi Account Yojana

• High and best in market interest rates

• Full tax benefits under 80C of Income Tax act

• Maturity amount to be given directly to the girl child

• Account can be transferred anywhere in India

 MUDRA Bank :- Micro Units Development and

 How Can MUDRA Bank Make a Difference to the Economy?

 The principal objectives of the MUDRA Bank are:

3. Register all MFIs and introduce a system of performance rating and

7. Introduce appropriate technologies to assist in the process of efficient lending, borrowing

 Major Product Offerings

1. Shishu: covers loans upto Rs 50,000/-

2. Kishor: covers loans above Rs 50,000/- and upto Rs 5 lakh

3. Tarun: covers loans above Rs 5 lakh and upto Rs 10 lakh

Initially, sector-specific schemes will be confined to “Land Transport, Community,

 Some of the Offerings Planned for the Future:

2. Portfolio Credit Guarantee

National Skill Development Corporation, (NSDC)