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A.

RHMAN TANTAWY V i s u a l Re s u m e
M B A , M a r ket i n g

“Creativity is a Must” 1
OBJECTIVES

Marketing & Brand Development


A result oriented marketing professional with a proven track record in marketing and brand
management, along with extensive commercial experience with experience in driving business growth
through strategic marketing and business development initiatives, product planning and directing
product launches.

Brand Creative
Marketing Advertising
development Designs

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AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Design 3
AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Design 4
AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Design 5
AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Design 6
AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Design 7
AbdelRhman Attia Tantawy PERSONALLY
24 YearSinglEgyptian Who Am I ?

Born in Madina, KSA


GPS: 24’27’’21N 39’45’25E

Stay in Cairo, Egypt


GPS: 30’04’’31N 31’27’’55E

+ Pharmacist
+ MBA
+ Marketing Diploma
+ Designer 8
Currently Pursuing:
MBA EDUCATION
ESLSCA Knowledge is power
Ecole Supérieure Libre des Sciences Commerciales Appliquées
2010

International Business .
International Marketing, Business Strategy, Finance for
Managers, Risk Management, Business research and analysis
Methodism, marketing management, organization behavior,
human resource management and Cross culture.
www.eslsca.org
www.eslsca.fr

 Internationally Recognized Degree.


 The programs are disseminated in English.
 Focus on a global perspective and an international vision in the field of Management.

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EDUCATION (CONTINUE…)

Knowledge academy
Marketing Diploma
2007-2008

Business marketing, Strategic management,


Integrated marketing communications and Brand
Management.

www.kegypt.com

10
EDUCATION (CONTINUE…)

Knowledge academy Ain Shams University


Marketing Diploma Fac ulty of pharmac y
2007-2008
2003-2008
Business marketing, Strategic management,
Integrated marketing communications and Brand Bachelor of Pharmacy; Pharmaceutical sciences,
Management. Drug Design, Clinical pharmacy and pharmacy
management.
www.kegypt.com
pharm.shams.edu.eg

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Market Plan and Branding tactics, Market
Marketing & Branding
Research and analysis, Excellent in IMC Plan.

Business
Above and below the line communication
Communications & advertising include TV, Radio, Press, outdoor and online Skills
media (Social Media).

Blends brand strategy, strategic brand design,


Brand Development and implementation to create the consistent,
cohesive, and relevant experiences that
elevate equity.

“It is not about Idea, it is about how to implement it.”


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WO R K
EXPERIENCE
Marketing consultant, 2010
ProTeam Egypt, Consulting and Training
www.proteamegypt.com

 De ve lop mar ke ting pr oje cts with e xe cutions, supe r vision and r e por ting.
 E stablish br anding plan & e le vate Company cor por ate Ide ntity.
 Suppor ting Busine ss De pt. to de ve lop ne w pr ogr ams (consulting & tr aining).
 Manage all docume ntation for pr oje cts unde r contr ol to e nsur e that pr oje cts
ar e done r ight within the de adline .
 E stablish Or ganization De ve lopme nt pr ogr ams and manage imple me n tat i on
& monitor ing.

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WO R K
Marketing executive, 2009
MKC, Communications & Advertising.
EXPERIENCE
www.mkcompass.com

 Planning and e x e cuting campaigns and e valuating its succe ss. Campaigns I
handle d include TVC, Radio, pr e ss, me r chants, outdoor s, BTL … e tc.
 Managing pr oduction of pr omotion mate r ials (booths, stands, pr inting
mate r ials … e tc )
 Mate r ials Logistics and me r chandising
 Ne gotiation with supplie r s and ve ndor s

Medical Representative, 2008


Novartis pharmaceutical

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WO R K
Marketing executive, 2009
MKC, Communications & Advertising.
EXPERIENCE
www.mkcompass.com

 Planning and e x e cuting campaigns and e valuating its succe ss. Campaigns I
handle d include TVC, Radio, pr e ss, me r chants, outdoor s, BTL … e tc.
 Managing pr oduction of pr omotion mate r ials (booths, stands, pr inting
mate r ials … e tc )
 Mate r ials Logistics and me r chandising
 Ne gotiation with supplie r s and ve ndor s

Medical Representative, 2008


Novartis pharmaceutical

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RECENT PROJECT HIGHLIGHTS
Marketing communications:
Assisted in the development and launch of total
marketing communication campaigns.

 S u b a r u , mar ke ting communicat ion plan


See: http://www.scribd.com/doc/36054300

 G l o r y , PR campaign
See: http://www.scribd.com/doc/36054061

* More on Scribd.com See contact

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RECENT PROJECT HIGHLIGHTS
Marketing communications: Brand Development:
Assisted in the development and launch of total  Work on Brand development to improve brand
marketing communication campaigns. equity, elevate sales and retain current
employees
 S u b a r u , mar ke ting communicat ion plan  Corporate identity and company profile
See: http://www.scribd.com/doc/36054300  Branding and international communications
protocol
 G l o r y , PR campaign  Brand identity, product packaging and
See: http://www.scribd.com/doc/36054061 promotion design

 Se e Br and De ve lopme nt Guide line :


http:// www.scr ibd.co m/doc/3 9244 736

* More on Scribd.com See contact

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RECENT PROJECT HIGHLIGHTS
Pharmaceutical :  Example:
Work on special situations, plan a full campaigns;  Bro nex, recovery plan
launch, re-launch, branding or awareness S e e : h t t p: / / w w w . s c r i b d. c o m / do c / 3 6 0 5 4 7 3 4
campaign include branding, logo redesign, pack,
advertising materials, master brochure and
special sales force activity. My plans always  Z o mig , Pharmacy awareness and branding,
contain solution oriented and creative idea. Dr.Zee campaign
S e e : h t t p: / / w w w . s c r i b d. c o m / do c / 3 6 0 5 4 5 1 4

 See Since Identity development:


http://www.scribd.com/doc/39349157  Ac tivent , New promotional campaign
S e e : h t t p: / / w w w . s c r i b d. c o m / do c / 3 6 0 5 4 8 7 4

 K ef en tech , marketing communication


campaign
S e e : h t t p: / / w w w . s c r i b d. c o m / do c / 3 6 0 5 3 4 2 8

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MICROSOFT OFFICE WORD.EXE
M I C R O S O F T O F F I C E P O W E R P O I N T. E X E
MICROSOFT OFFICE EXCEL.EXE

A D O B E I L L U S T R AT O R . E X E
A D O B E P H O T O S H O P. E X E
C o m pute r S k i l ls

A D O B E D R E A M W E AV E R . E X E
BASIC HTML

ALSO A VIDE INTERNET SURFER

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EXTRAS
 Language
 Spe ak booth E nglish and Ar abic.

 Activities and interests


 Boxing , Swimm i ng, Re ading,

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EXTRAS
 Language
 Spe ak booth E nglish and Ar abic.

 Activities and interests


 Boxing , Swimm i ng, Re ading, and de sign
See some of my design at:
behance.net/atantawy

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EXTRAS
 Language
 Spe ak booth E nglish and Ar abic.

 Activities and interests


 Boxing , Swimm i ng, Re ading, and de sign
See some of my design at:
behance.net/atantawy

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ax.tantawy@gmail.com

facebook.com/ax.tantawy
Contact
behance.net/atantawy Re a c h M e H e r e

t w i t t e r. c o m / a x Ta n t a w y

scribd.com/axtantawy

+ 2 0 1 0 74 2 0 1 47

“Thanks...”
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