MMM

OVERVIEW
A Simple Measure to
Save Lives

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

BACKGROUND
 A GLOBAL BURDEN

“Raised blood pressure continues to be the

biggest contributor to the global burden of
disease and to global mortality, leading to
9.4 million deaths each year.”

Poulter et al. Lancet 2015

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 …because cardiovascular disease affects a
third of adults in the world, it is the largest
epidemic ever known to mankind.

Yusef et al. Lancet 2015

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 ONLY 46.5% AWARENESS

Hypertension: Awareness, Treatment & Control†

by National Income: 2003 – 2009. PURE Study
Income level n Aware (%) Treated (%) Controlled (%)

High 6263 49.0 46.7 19.0

Upper Middle 18123 52.5 48.3 15.6
Lower Middle 23269 43.6 36.9 9.9
Low 10185 40.8 31.7 12.7

Total 57840 46.5 40.6 13.2

† <140/90
Chow et al. JAMA 2013

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 IN 2017

World Hypertension Day

expanded to become
May Measurement Month
 MMM17
AIMS:
To highlight the importance of measuring blood pressure
To identify and reduce the BPs of participants from over 100
countries who require intervention according to

OBJECTIVES:
To recruit participants, aged >18 years, who ideally have
not had their BPs measured in the previous 12 months
To supply diet and lifestyle treatment advice to all those
screened who have BPs in the Hypertensive range
To use the data on untreated hypertension to motivate
governments to improve screening facilities and policies.

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

MMM17
RESULTS
 MMM17:TRULY GLOBAL

100+ countries
1.2 million measurements
The largest synchronised global BP screening of its kind

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 SCREENINGS TOOK PLACE AT

Churches
Market Places
Community spaces
Universities
Pharmacies
Supermarkets
Factories
… and people’s doorsteps

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 PROMOTED IN MANY WAYS
INCLUDING
Celebrity endorsement and TV
coverage (local celebrities who
have suffered from hypertension
– singers, actors, sports
celebrities)
Advertising in scientific journals Cardiff FC

Awareness marches Size 8 Gospel Singer

Kenya
Street Plays
Engagement of rural community
leaders
Endorsement from government
health officials

Awareness Marches Pakistan

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

LOOKING
AHEAD
MMM18
 MMM18 AIMS & OBJECTIVES

1. Increase awareness of the health issues around hypertension – in

the public and healthcare arenas

2. Create scientific evidence to inform and influence health policy

3. Screen a further 1.5million+ people, who ideally haven’t

had their BP measured for over 1 year and collect quality data

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 HOW WE WANT TO DO THAT?

1. Increase PUBLIC media campaign, celebrity

awareness and endorsement and social
engagement to drive media engagement
people to screenings

2. Make it easier to collect,

via our new and more
record and submit your
flexible App
DATA

3. Deliver greater updated promotional

IMPACT materials

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 CAMPAIGN MESSAGES

MMM Strapline: A SIMPLE MEASURE TO SAVE LIVES

MMM call to action: #checkyourpressure

MMM 3 core messages:

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 NEW PROMO MATERIALS

Social Media profiles and

content
Facebook profile image
frame
Roller banners
Leaflets and posters
T-shirts

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure

 BE PART OF IT!
& help us to save
more lives
MMM18

A SIMPLE MEASURE TO SAVE LIVES #checkyourpressure