TITLE THINK LIKE AN ACCOUNTANT

Chapter 3
ANALYSIS The Analysis worksheet contains a table with advertising expenses, click-through rates, and click-throughs
for a two-year period. The worksheet also contains two charts that graphically present this data. To assist
with your analysis, follow these instructions to add a trendline for the click-through line in the second chart.

STEPS 1 Read all of the steps before working with the workbook.

2 Click the Analysis worksheet tab to view the table and chart.

3 Key your name in cell C2.

To add a trendline for the click-throughs:

4 Click anywhere on the red line.

5 On the Chart Tools and Layout tabs in the Analysis group, select Trendline.

6 Select Linear Trendline.

7 Click off the chart.

8 Use the charts to answer the questions.

9 Print the worksheet solution, as instructed by your teacher.

10 Save your work.

Problem Number: Think Like an Accountant, Chapter 3
Student's Name: Petch

Click-
Advertising Click-
Month through Click-through Rate
Expense throughs
Rate
1.50%
Jan $ 11,448 1.21% 6,926
Feb $ 10,486 1.06% 5,558 1.00%
Mar $ 11,737 1.18% 6,925
Apr $ 12,322 0.99% 6,099 0.50%
May $ 12,396 1.07% 6,632 0.00%
Jun $ 18,947 0.96% 9,095

May
Jan

Mar
Apr
Feb

Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan

Mar
Apr
May
Feb

Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jul $ 13,978 1.06% 7,408
Aug $ 10,998 0.95% 5,224
Sep $ 14,802 0.76% 5,625 Relationship of Advertising Expense
Oct $ 14,695 0.83% 6,098 to Click-throughs
Nov $ 18,489 0.90% 8,320
Dec $ 13,251 0.71% 4,704 $30,000 10,000
Jan $ 12,360 0.77% 4,759
$25,000 8,000
Feb $ 11,489 0.64% 3,676
Mar $ 16,489 0.65% 5,359 $20,000
6,000
Apr $ 12,489 0.70% 4,371
$15,000
May $ 12,480 0.78% 4,867 4,000
Jun $ 24,155 0.63% 7,609 $10,000
Jul $ 16,124 0.59% 4,757 $5,000 2,000
Aug $ 22,108 0.70% 7,738
Sep $ 20,489 0.75% 7,683 $- -
Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov
Oct $ 21,844 0.68% 7,427
Nov $ 20,848 0.53% 5,525 Advertising Expense Click-throughs Linear (Click-throughs)
Dec $ 18,127 0.71% 6,435