STRAIGHT LINE SYSTEM

TEN REASONS
PEOPLE ARE BROKE
!"#$%$&'()$#*+),-#,(#.$#/)+)01+22'#-300$--"32#,4$)#*4'#1-)5,#$%$&'()$#*$+2,4'6#74$#+)-*$&#1-)5,#+#-1892$#()$:#
.3,#!#4+%$#0&$+,$;#,41-#21-,#,(#4$29#-4(*#-(8$#("#,4$#;$-,&30,1%$#.$4+%1(&-:#81-,+<$-:#+);#1;$(2(=1$-#,4+,#9$(92$#
"+22#1),(#,4+,#<$$9#,4$8#"&(8#+041$%1)=#-300$-->#?(,#+22#("#,4$-$#9(1),-#*122#+992'#,(#'(3:#.3,#1;$),1"'1)=#,4$#
()$-#,4+,#;(#*122#4$29#'(3#&$+04#'(3&#=(+2->

10 THEY ARE UNABLE TO MANAGE THEIR STATE.

@'#-,+,$#!#8$+)#'(3&#94'-1(2(=10+2#+);#$8(,1()+2#-,+,$>#A1892'#93,:#,41-#1-#4(*#'(3#"$$2#1)#,4$#8(8$),>#B(3#0+)#.$#,4$#
8(-,#,+2$),$;#9$&-()#1)#,4$#*(&2;:#.3,#1"#'(3#+&$#1)#+#;1-$89(*$&$;#$8(,1()+2#-,+,$#'(3#0+)5,#+041$%$#0&+9>#

B(3#+&$#1)#+#;1-$89(*$&$;#-,+,$#1"#'(3#"$$2#(%$&*4$28$;:#3)0$&,+1):#(&#"$+&"32>#74$-$#*122#1)C3$)0$#'(3&#;$01-1()-#+);#
3);$&81)$#'(3&#+.121,'#,(#&$+04#'(3&#+-91&+,1()-#+);#=(+2->#!"#'(3#/);#'(3#+&$#0()-,+),2'#$D9$&1$)01)=#,4$-$#'(3#+&$#()2'#
-$,,1)=#'(3&-$2"#39#"(&#"+123&$>

E-#;$-,&30,1%$#+-#,4$#;1-$89(*$&1)=#-,+,$-#+&$:#+041$%1)=#+)#$89(*$&1)=#-,+,$#*122#=1%$#'(3#,4$#8$),+2#$;=$#+);#+,,1,3;$#
,4+,#'(3#)$$;#,(#.$#-300$--"32>#F$&$#1-#+#21-,#("#$89(*$&1)=#-,+,$-#"(&#.3-1)$--G#0$&,+1),':#0()/;$)0$:#02+&1,':#0(3&+=$:#
0()%10,1():#+8.1,1():#+);#9+--1()>#@'#&$8+1)1)=#1)#,4$-$#-,+,$-#,4$#8+H(&1,'#("#,4$#,18$#'(3#*122#.$#.$,,$&#$I3199$;#,(#
4+);2$#,4$#43&;2$-#,4+,#'(3#*122#$)0(3),$&>

!#3);$&-,+);#,4+,#'(3#0+)5,#8+)+=$#'(3&#-,+,$#$%$&'#81)3,$#("#$%$&'#;+'>#B(3#+&$#)(,#+#&(.(,>#J$#21%$#1)#+#*(&2;#*4$&$#
-,3""#4+99$)-:#.3,#*4$)#,41)=-#-,+&,#,(#=(#+*&':#,4+,5-#*4$)#-,+,$#8+)+=$8$),#&$+22'#8+,,$&->#J4$)#-(8$,41)=#=($-#*&()=#
8(-,#9$(92$#0&$+,$#+#.322-41,#-,(&'#,(#H3-,1"'#*4'#,4$'#0+)5,#4+%$#*4+,#,4$'#*+),>#!,#-,(9-#,4$8#"&(8#.$1)=#4()$-,#*1,4#
,4$8-$2%$-#+);#-$$1)=#,41)=-#+-#,4$'#&$+22'#+&$>

!"#'(3#+&$#+.2$#,(#8+)+=$#'(3&#-,+,$#;3&1)=#+#-$,.+0<#,(#'(3&#92+)-:#'(3#0+)#0(8$#(3,#("#1,#-,&()=$&#.'#,41)<1)=#'(3&#*+'#
,4&(3=4#,4$#"(22(*1)=#-,$9-G

K# !8+=1)$#'(3&#21"$#+-#+#8+9>#
K# B(3&#=(+2G#J$+2,4#+);#-300$-->#
K# A,$9#()$G#A$$#,41)=-#+-#,4$'#&$+22'#+&$>#
K# A,$9#,*(G#A$$#,41)=-#+-#.$,,$&#,4+)#,4$'#+&$>#
K# A,$9#,4&$$G#L+<$#+#92+)#,(#=$,#,4$&$>
9 THEY SET IMPOTENT GOALS.
74$#&$+-()#8(-,#9$(92$#+&$#)(,#-300$--"32#1-#)(,#.$0+3-$#,4$'#-$,#,4$1&#=(+2-#,((#41=4#+);#81--#,4$8M#1,5-#.$0+3-$#,4$'#-$,#
,4$1&#=(+2-#,((#2(*#+);#41,#,4$8>#!"#'(3&#=(+2-#+&$#2(*#+);#'(3#<$$9#41,,1)=#,4$8#,4$)#'(3#)$$;#,(#&+1-$#'(3&#+8.1,1()->#
B(3#)$$;#,(#4+%$#+#0(),1)31)=#;$;10+,1()#,(#=(1)=#"3&,4$&#,4+)#,4(-$#+&(3);#'(3>#N()5,#-$,#'(3&#=(+2#"(&#+%$&+=$#.$0+3-$#
+%$&+=$#-30<->#

O)#,4$#(,4$&#4+);#;()5,#-$,#'(3&#=(+2-#-(#41=4#,4+,#,4$'#.$0(8$#3)&$+21-,10#.$0+3-$#9$(92$#+.+);()#3)&$+21-,10#=(+2->#
!)-,$+;:#-$,#'(3&#=(+2-#H3-,#+.(%$#'(3&#0(8"(&,#P()$#-(#,4+,#,4$'#1)-91&$#'(3#,(#0(),1)3$#*(&<1)=#,(*+&;#,4$8>#74$#&1=4,#
=(+2#*122#8+<$#'(3#*+),#,(#-$03&$#,4$#"3,3&$#"(&#)(,#()2'#'(3:#.3,#+2-(#'(3&#"+812'>

74$#9&(9$&#=(+2#*122#=1%$#'(3#*$+2,4#+);#8()$'#*4104#1-#-1892'#+#*+'#("#+041$%1)=#"&$$;(8>#

8 THEY SUBSCRIBE TO THE SECRET.

74$#9412(-(94'#(3,21)$;#1)#,4$#.((<#The Secret#1-#)(,#()2'#0(3),$&Q9&(;30,1%$:#1,#1-#+#2(+;#("#0&+9>#E00(&;1)=#,(#The 
Secret,#,4$#*+'#,(#=+1)#-300$--#1-#,(#=(#1),(#+#I31$,#&((8#1)#'(3&#4(3-$:#,3&)#(""#,4$#21=4,-:#02(-$#,4$#-4+;$-:#-1,#()#,4$#
0(304:#+);#18+=1)$#+#04$0<#*1,4#+#.1=#)38.$&>#!"#'(3#.$21$%$#1)#The Secret:#$%$),3+22'#,41-#04$0<#-4(32;#-4(*#39#+,#'(3&#
;((&>#N($-#,41-#*(&<6#?(R#J4'#*(32;#1,6#

!"#,41-#1-#'(3&#-,&+,$='#"(&#-300$--#,4$#()2'#,41)=#,4+,#*122#$%$),3+22'#-4(*#39#1)#'(3&#8+12#.(D#1-#+)#$%10,1()#)(,10$>#!#
.$21$%$#1)#8+)1"$-,+,1():#.3,#!#.$21$%$#'(3#4+%$#,(#,+<$#+0,1()#+);#=(#(3,#+);#8$$,#1,>#B(3#-1892'#*122#)(,#+041$%$#-300$--#
(&#*$+2,4#1"#'(3#;()5,#,+<$#+0,1()#,(*+&;-#1,>#

!#,&1$;#The Secret#+);#)(,41)=#4+99$)$;>#!#*(&<$;#,(*+&;-#8'#=(+2-:#+);#!#+041$%$;#-300$-->#

7 THEY HAVE LIMITING BELIEFS ABOUT LIFE AND MONEY.

S((&#9$(92$#.$21$%$#,4$'#+&$#0&$+,3&$-#("#01&038-,+)0$>#@$0+3-$#("#,41-:#21"$#4+99$)-#,(#,4$8>#T104#9$(92$#.$21$%$#,4$'#+&$#
0&$+,(&-#("#01&038-,+)0$>#@$0+3-$#("#,41-:#,4$'#0&$+,$#(99(&,3)1,1$-#*1,41)#,4$1&#21%$->#

74$&$#1-)5,#+)'#8(&$#;$-,&30,1%$#.$21$"#1)#,4$#*(&2;#,4+)#,(#,41)<#,4+,#21"$#4+99$)-#,(#'(3>#F$&$#+&$#,4&$$#,41)=-#,4+,#
4+99$)#,(#'(3#*4$)#'(3#.$21$%$#,4+,#'(3#;()5,#0&$+,$#'(3&#(*)#;$-,1)'G#

1 B(3#92+'#,4$#.2+8$#=+8$>##B(3#.2+8$#+)'()$#+);#$%$&'()$#"(&#*4'#'(3#;()5,#4+%$#*4+,#'(3#*+),>#B(3#.2+8$#,4$#
=(%$&)8$),:#'(3&#"+812':#'(3&#.(--:#,4$#$0()(8':#(&#,4$#9$(92$#()#J+22#A,&$$,>#!"#'(3#;(#,41-#'(3#+&$#9(*$&2$--#
,(#+041$%$#-300$-->

2 W(&#$D+892$:#U!,#1-#.$0+3-$#,4$#$0()(8'#-,1)<-#,4+,#!58#)(,#*4$&$#!#*+),#,(#.$:V#(&#U!,#1-#.$0+3-$#9$(92$#+&$#
B(3#H3-,1"'#'(3&#-1,3+,1()#,(#'(3&-$2"#+);#,(#,4(-$#+&(3);#'(3>#B(3#3-$#-$),$)0$-#,4+,#-,+&,#*1,4#U!,#1-#.$0+3-$>V#

3)"+1&#,4+,#!#;()5,#4+%$#*4+,#!#*+),:V#(&#U!,#1-#.$0+3-$#8()$'#;($-)5,#&$+22'#8+,,$&#,4+,#!#;()5,#4+%$#+-#8304#+-#!#
*(32;#21<$>V#@'#H3-,1"'1)=#'(3&#03&&$),#-1,3+,1()#'(3#+00$9,#'(3&#03&&$),#-1,3+,1()>#

3 B(3#0(892+1)>#J4+,#'(3#"(03-#()#'(3#+,,&+0,#+);#8(%$#,(*+&;>#J4$)#'(3#0(892+1)#*4+,#;(#'(3#"(03-#()6#E22#
,4$#0&+9#1)#'(3&#21"$#+);#1"#'(3#"(03-#()#+22#,4$#0&+9#1)#'(3&#21"$#*4+,#;(#'(3#.$0(8$6#E#8+=)$,#,4+,#+,,&+0,-#8(&$#
0&+9>#E2-(:#'(3#83-,#;1-,+)0$#'(3&-$2"#"&(8#,4(-$#+&(3);#'(3#*4(#0(892+1)#+-#,4$'#8+'#1)C3$)0$#'(3&#-,+,$#1)#+#
)$=+,1%$#*+'>

S((&#9$(92$#.$21$%$#8()$'#;($-)5,#8+,,$&>#T104#9$(92$#%+23$#8()$'#+);#<)(*#1,#8+,,$&->#!58#)(,#-+'1)=#1,#1-#,4$# 
$);Q+22:#.$Q+22:#.3,#1,#1-#+#.$+3,1"32#,((2>#J4$)#'(3#4+%$#1,#'(3#0+)#3-$#1,#1)#0(3),2$--#*+'-G#,(#4$29#(,4$&-:#,&+%$2:#(&#,+<$#
0+&$#("#'(3&#9+&$),->#L()$'#+22(*-#"(&#,4$#"&$$;(8#,(#;(#,4$#,41)=-#,4+,#'(3#*+),#,(#;(>#!#+8#)(,#-+'1)=#,4+,#8()$'#
0&$+,$-#4+991)$--:#.3,#+#2+0<#("#8()$'#1-#+#9+--9(&,#,(#81-$&'>#!#-+'#-(2%$#,4$#8()$'#9&(.2$8#+);#,4$)#-(2%$#,4$#41=4$&#
9&(.2$8-#+",$&*+&;>
6 THEY CHOOSE BAD MENTORS.
B(3#83-,#.$#0+&$"32#*4(#'(3#04((-$#+-#'(3&#8$),(&>#S$(92$#*1,4(3,#8()$'#+&$#%$&'#I310<#,(#(""$&#,4$1&#+;%10$:#+);#,4$#*(&2;#
1-#"322#("#9$(92$#*4(#02+18#,(#.$#21"$#0(+04$-:#.3-1)$--#0(+04$-:#(&#-300$--#0(+04$->#74$#-0+&'#,41)=#1-#,4+,#8(-,#("#,4$8#
4+%$)5,#+041$%$;#+)',41)=>#!"#'(3#/);#+#21"$#0(+04#(%$&#,4$#!),$&)$,#4(*#;(#'(3#<)(*#,4$'5%$#+0,3+22'#+041$%$;#-(8$,41)=6#

O)#,4$#C19Q-1;$#&104#9$(92$#0+)#8+<$#"(&#.+;#8$),(&-#,((>#!)#,4$#8(%1$#Wall Street#,4$#04+&+0,$&#X(&;()#X$<<(#-+'-:#
UX&$$;#1-#=((;>V#!#8+;$#,4$#81-,+<$#("#,+<1)=#,41-#21)$#,(#4$+&,>#!#,4(3=4,#,4+,#=&$$;#*+-#-(8$,41)=#"&(8#*4104#!#0(32;#
;&+*#8(,1%+,1()>#

74$#,&3,4#1-#,4+,#=&$$;#1-#)(,#=((;>#E8.1,1()#+);#9+--1()#+&$#=((;>#X&$$;#1-#;$-,&30,1%$>#74$#/&-,#,41)=#,4+,#4+99$)-#*4$)#
'(3#=$,#=&$$;'#1-#,4+,#'(3&#$,410-#.$0(8$#0(89&(81-$;>#B(3#*+),#,(#8+<$#+-#8304#8()$'#+-#'(3#0+)#+-#"+-,#+-#'(3#0+):#
+);#1,#;($-)5,#8+,,$&#*4(#=$,-#43&,#+2()=#,4$#*+'>#

F(*$%$&#1"#,4$#9$&-()#'(3#+&$#8(;$21)=#'(3&-$2"#+",$&#1-#8(,1%+,$;#.'#=&$$;#'(3#;(#)(,#)$$;#,(#"(22(*#1)#,4$1&#"((,-,$9-#
$),1&$2'>#B(3#0+)#910<#+);#04((-$#*4104#04+&+0,$&1-,10-#,(#$832+,$>#B(3#0+)#$832+,$#,4$1&#+8.1,1()#.3,#)(,#,4$1&#=&$$;>#
B(3#0+)#1)0(&9(&+,$#,4$1&#-,&+,$=1$-#*1,4(3,#1)0(&9(&+,1)=#,4$1&#$,410->

@$#0+&$"32#*1,4#*4(#'(3#910<#+-#'(3&#8$),(&>#N()5,#910<#,4$#3)-4+%$)#=3'#()#,4$#-1;$#("#,4$#&(+;#*$+&1)=#,4$#;1&,'#-*$+,#
9+),-:#.3,#;()5,#910<#,4$#=3'#*4(-$#;$01-1()-#%1(2+,$#'(3&#$,410->

5 THEY ARE CONTROLLED BY FEAR.

W$+&#1-#+#)+,3&+2#9+&,#("#,4$#.3-1)$--#*(&2;>#!"#,4$#9+,4#,(#-300$--#*$&$#02$+&#03,#+);#1)"+221.2$#,4+)#$%$&'()$#*(32;#.$#
*$+2,4'>#@$0+3-$#1,#1-)5,#$%$&'()$#83-,#;$+2#*1,4#-1,3+,1()-#,4+,#8+<$#418#(&#4$&#+)D1(3->#74$&$#+&$#,4&$$#;1""$&$),#*+'-#
,(#9&(0$--#+);#8+)+=$#"$+&>#74$#/&-,#,*(#(9,1()-#*122#;$-,&('#'(3&#04+)0$-#"(&#+#-300$--"32#+);#4$+2,4'#21"$#*412$#,4$#
,41&;#=1%$-#'(3#,4$#81);-$,#'(3#)$$;#,(#3-$#"$+&#,(#'(3&#+;%+),+=$>

1 74$'#9&$,$);#,4+,#"$+&#;($-#)(,#$D1-,Q#74$#9$(92$#*4(#8+)+=$#"$+&#,4&(3=4#1=)(&1)=#1,#$);#39#1)#+#21"$#/22$;#*1,4#
9(%$&,'#+);#81-$&'>#@'#1=)(&1)=#"$+&#'(3#2$,#1,#0(),&(2#'(3#.$0+3-$#'(3#)$1,4$&#+0<)(*2$;=$#1,#)(&#2$+&)#4(*#,(#
;$+2#*1,4#1,>#Y)+0<)(*2$;=$;#"$+&#&$);$&-#'(3#189(,$),#1)#'(3&#$""(&,-#,(#&$+04#'(3&#=(+2-:#+);#,41-#1-#,4$#8(-,#
;1-$89(*$&$;#-,+,$#"(&#*$+2,4#+);#-300$-->#

2 4(*$%$&:#,41-#2$+;-#'(3#,(#+#92+0$#1)#'(3&#21"$#*4$&$#'(3#+&$#*$+2,4'#+);#+)D1(3->#B$-:#'(3#*122#4+%$#*$+2,4:#.3,#
74$'#+0,#1)#-91,$#("#"$+&Q#741-#*+'#("#;$+21)=#*1,4#"$+&#+22(*-#'(3#,(#+041$%$#0$&,+1)#=(+2-#;$-91,$#.$1)=#+"&+1;M#

'(3#*122#0()-,+),2'#.$#+"&+1;#("#,+<1)=#+#*&()=#-,$9>#74$-$#9$(92$#+&$#43)=#39#()#,4$#1;$+#(":#UJ4+,#1"#!#"+126V#(&#
UJ4+,#1"#!#;()5,#41,#8'#=(+26V#741-#&$-32,-#1)#+#-300$--#21"$-,'2$#*4$&$#'(3#-$0();#=3$--#+22#'(3&#;$01-1()-#+);#
21%$#1)#"$+&#("#"+123&$>##

3 74$'#$8.&+0$#"$+&#+);#2$,#1,#8(,1%+,$#,4$8Q#74$-$#9$(92$#+041$%$#,4$1&#=(+2-#+);#;(#-(#.'#+0<)(*2$;=1)=#,4$1&#
"$+&#*1,4(3,#2$,,1)=#1,#&31)#,4$1&#$)H('8$),#("#,4$1&#-300$-->

4 THEY TRY TO REINVENT THE WHEEL.

S((&#9$(92$#+2*+'-#,&'#,(#0(8$#39#*1,4#-(8$,41)=#-9$0,+032+&#+);#)$*#,(#8+<$#,4$1&#"(&,3)$>#741-#1-#,4$#.1==$-,#,&+9#
'(3#"+0$#+-#'(3#*(&<#,(*+&;#'(3&#=(+2->#!)-,$+;#("#-(8$,41)=#)$*:#*4+,#'(3#)$$;#1-#+#9&(%$)#-'-,$8:#()$#,4+,#'(3#<)(*#
*(&<-#+);#*122#4$29#'(3#=+1)#-300$--$->

J+&&$)#@3""$,#()0$#-+1;:#UJ4$)#!#.3'#+#.3-1)$--#!#*+),#,(#8+<$#-3&$#,4+,#,4$#-'-,$8#1-#-(#=((;#,4+,#$%$)#+)#1;1(,#0+)#&3)#
1,#.$0+3-$#-(()$&#(&#2+,$&#()$#*122>V#!#.$21$%$#,41-#-,+,$8$),:#+);#,4+,5-#*4'#!#;$%$2(9$;#,4$#A,&+1=4,#Z1)$#A'-,$8>#!,5-#-(#
-1892$#,4+,#!#*+-#+.2$#,(#3-$#1,#,(#4$29#43);&$;-#("#-,&3==21)=#0(89+)1$-#+);#,4(3-+);-#("#9$(92$#.$0(8$#*$+2,4'>

J4+,#1-#,4$#-'-,$8#,4+,#'(3#4+%$#1)#92+0$6#E&$#'(3#,&'1)=#,(#&$1)%$),#,4$#*4$$2#(&#;(#'(3#4+%$#()$#,4+,#1-#9&(%$)6##
3 THEY ARE LOUSY AT BUSINESS.
!#-,+&,$;#8'#/&-,#.3-1)$--:#L+)04$-,$&#W+&8-#L$+,#+);#A$+"((;:#*4$)#!#*+-#,*$),'Q()$#'$+&-#(2;>#!#-,+&,$;#*1,4#()$#,&30<#
+);#*1,41)#-$%$)#8(),4-#!#4+;#,*$),'Q-1D#,&30<-#+);#*+-#+#81221()+1&$:#$D0$9,#!#*+-#8+<1)=#$%$&'#81-,+<$#1)#,4$#.((<>#
L'#.3-1)$--#*+-#=&(*1)=#()#0&$;1,M#!#(%$&Q$D9+);$;#+);#*+-#(%$&0+91,+21P$;:#+);#H3-,#21<$#,4+,#!#*+-#(3,#("#.3-1)$--#+);#
.+)<&39,#+,#,*$),'Q,4&$$>#!#8+;$#,4$-$#81-,+<$-#.$0+3-$#!#;1;)5,#4+%$#+)'#.3-1)$--#$D9$&1$)0$>

!"#'(3#;()5,#4+%$#+)'#.3-1)$--#$D9$&1$)0$#1,5-#)(,41)=#,(#.$#+-4+8$;#(">#?(#()$#1-#.(&)#*1,4#.3-1)$--#-<122->#A(8$()$#4+-#
,(#,$+04#(&#-4(*#'(3#,4$#&(9$->#741-#1-#*4'#'(3#83-,#.$#-(#0+&$"32#*4$)#04((-1)=#'(3&#8$),(&>#B(3#*+),#,(#8+<$#-3&$#
,4+,#'(35&$#=$,,1)=#,4$#.$-,#1)"(&8+,1()#+%+12+.2$>

2 THEY ARE UNCOMFORTABLE WITH WORDS LIKE “SALES,”

MARKETING,” AND “PERSUASION”
[1,4$&#'(35&$#-$221)=#+);#9$&-3+;1)=#(&#'(35&$#"+121)=>#B(3#8+'#)(,#-$22#9&(;30,-:#.3,#'(3#4+%$#,(#4+%$#,4$#+.121,'#,(#-$22#
'(3&-$2"#+);#'(3&#0()0$9,->

B(3#;()5,#)$$;#,(#8+-,$&#9$&-3+-1():#.3,#'(3#)$$;#,(#.$0(8$#$""$0,1%$#+,#1,>#!,#1-#,4$#8(-,#0&301+2#-<122#,4+,#+)'#9$&-()#
0(32;#4+%$>#[%$)#J+&&$)#@3""$,:#*4(#8+)'#;()5,#,41)<#("#+-#.$1)=#+#8+-,$&#-+2$-8+):#4+-#+;81,,$;#93.2102'#,4+,#
9$&-3+-1()#1-#,4$#-1)=2$#8(-,#189(&,+),#-<122#4$#4+->#

B(3#;()5,#)$$;#,(#.$0(8$#+#4+&;Q0(&$#-+2$-#9$&-():#.3,#'(3#4+%$#,(#2$+&)#4(*#,(#.$0(8$#+)#$""$0,1%$#9$&-3+;$&#-(#,4+,#
'(3#0+)#-4+&$#'(3&#1;$+-:#0()0$9,-:#+);#%1-1()-#*1,4#(,4$&#9$(92$:#-(#,4$'#0+)#1)%$-,#1)#'(3>#!"#'(3#+&$#+.2$#,(#-$22#'(3&#
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1 THEY SLAVE AWAY FOR A PAYCHECK

74$&$#+&$#()2'#,*(#H(.-#*4$&$#'(3#0+)#8+<$#&$+2#8()$'#1"#'(3#*(&<#"(&#-(8$()$#$2-$G#

1 !"#'(3#*(&<#1)#+#H(.#,4+,#=1%$-#'(3#+#4$+%'#0(881--1()>#
2 !"#'(3#*(&<#1)#,4$#1)%$-,8$),#.+)<1)=#1);3-,&'#+);#0+)#2$%$&+=$#(""#("#+#43=$#0(89+)'5-#+--$,->#
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 SCORING YOUR LIFE
F$&$#1-#+#.&1$"#I31P#-(#,4+,#'(3#0+)#-$$#4(*#8+)'#("#,4$#+.(%$#9(1),-#;1&$0,2'#+""$0,#'(3>#E-#'(3#2((<#,4$8#(%$&#
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10 _____ You are unable to manage your state.#B(3#(",$)#"$$2#(%$&*4$28$;:#3)0$&,+1):#(&#"$+&"32#+.(3,#
;$01-1()-#(&#$%$),-#1)#'(3&#21"$>#J4$)#-(8$,41)=#=($-#*&()=#'(3#/);#'(3&-$2"#.2+81)=#(3,-1;$#
"(&0$-#1)-,$+;#("#2((<1)=#+,#,4$#-1,3+,1()#4()$-,2'>

9 _____ You set impotent goals.#B(3#/);#,4+,#'(3#(",$)#&$+04#,4$#=(+2-#,4+,#'(3#-$,#*1,4#21,,2$#$""(&,>#OT#
B(3#/);#,4+,#'(3&#=(+2-#+&$#-(#2(",'#,4+,#'(3#=1%$#39#()#,4$8#+",$&#+#9$&1(;#("#,18$>

8 _____ You subscribe to the The Secret. B(3#.$21$%$#1)#,4$#9412(-(94'#("#The Secret:#,4+,#.'#-1892'#
"(03-1)=#'(3&#,4(3=4,-#'(3#0+)#.&1)=#-9$01/0#$%$),-#,(#9+--#*1,4(3,#+)'#+0,1()>

7 _____ You have limiting beliefs about life and money.#B(3#.$21$%$#,4+,#'(3#+&$#+#0&$+,3&$#("#
01&038-,+)0$#+);#,4+,#'(3#;(#)(,#0(),&(2#'(3&#(*)#;$-,1)'>#B(3#92+'#,4$#U.2+8$#=+8$:V#H3-,1"'#'(3&#
03&&$),#-1,3+,1()#,(#,4(-$#+&(3);#'(3:#(&#0(892+1)#+.(3,#*4'#'(3#;()5,#4+%$#,4$#,41)=-#'(3#*+),>#
OT#B(3#.$21$%$#8()$'#;($-)5,#8+,,$&>

6 _____ You choose bad mentors. B(3#8$,#'(3&#8$),(&#\(&#21"$#0(+04]#(%$&#,4$#1),$&)$,>#OT#B(3#+&$#
3)-3&$#1"#41-#(&#4$&#+041$%$8$),-#+&$#-3.-,+),1+2#$)(3=4#,(#I3+21"'#418#(&#4$&#,(#=1%$#'(3#=31;+)0$>#
OT#B(3#4+%$#+#8$),(&#*4(#0();()$-#=&$$;'#.$4+%1(&#+);#*4(-$#$,410-#0()C10,#*1,4#'(3&#(*)>

5 _____ You are controlled by fear.#B(3#,41)<#,4+,#'(3#;(#)(,#4+%$#+)'#"$+&#+);#,4+,#1,#;($-#)(,#+""$0,#'(3&#
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(",$)#/);#'(3&-$2"#3)0(8"(&,+.2$#*1,4#,4$#;$01-1()-#'(35%$#8+;$>#

4 _____ You are trying to reinvent the wheel.#B(3&#-'-,$8#"(&#-300$--#;($-)5,#4+%$#+#&$21+.2$#,&+0<#&$0(&;#
("#*(&<1)=#.$0+3-$#1,#1-#)$*>

3 _____ You are lousy at business.#B(3#8+'#4+%$#,+<$)#-(8$#0(22$=$#.3-1)$--#02+--$-#.3,#4+%$#21,,2$#(&#)(#
&$+2#*(&2;#$D9$&1$)0$#&3))1)=#'(3&#(*)#.3-1)$-->#

2 _____ You are uncomfortable with words like “sales,” marketing,” and “persuasion”#B(3#+&$#
3)0(8"(&,+.2$#*1,4#,4$#1;$+#("#9$&-3+;1)=#(,4$&->#OT#B(3#"$$2#'(3#;()5,#4+%$#,4$#-<122-#,(#
$""$0,1%$2'#-$22#'(3&-$2"#+);#'(3&#1;$+->

1 _____ You slave away for a paycheck#B(3#+&$#)(,#1)#+#0(881--1()#.+-$;#9(-1,1()#+);#*(&<#"(&#-(8$()$#
$2-$>#

E;;#'(3&#9(1),-#39#4$&$#`````>#

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