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Ethical behavior is the actions that are consistent with the good values practices by the
society and the individual. In business, ethical behaviors demonstrate the key principles
which include the honesty, fairness, equality, diversity, equality and rights of the individual
important to apply the ethical actions to preserve the sensitivity of the staffs and colleagues.
In the case of EIB, the CEO namely Mariam is having an ethical behavior issues and earn no
respects from the staffs that affect the overall quality of EIB.
Mariam as the CEO of EIB did not work professionally as she does not even know the
direction of the company. She making the decision without full consideration and she might
change her mind instantly without discuss with the staff. The actions she is taken never
thinking on the implications towards the staffs. In fact she fired the staff without a strong
reason and sometime order the staff to do the undefined duties for long times other than the
original tasks. As the result, she did not gain respects from the staff and even the junior staff
dare to challenge her decision on the leave approval. Unethically, Mariam herself took leave
for her friend’s birthday in Bangkok although the reason she does not given a leave as it is on
of the client services management. She seldom meets the client by sending the staff including
the senior broking manager or the advisor to meeting up the customers. Mariam also did not
show her efforts to work honestly. She is unable to understand the theory and concept of
management and fail to understand the meaning of profiling and rebranding of the business
behavior at work.
Mariam is described a person without proper behaviour in managing the company and not
favour by the staffs. She always left the staffs without a proper direction makes the staff lost
their respects towards Mariam. The weak management leads by Mariam resulting high
turnover of the staff. On the first year after she sit for the CEO position, 12% turnover of the
service staff as the staffs dissatisfied with management style of Mariam. The turnover affect
the business to lost 10% of their major clients due to the junior staff are less experiences and
negotiation skills in advising the clients. She also does not involve in any staff club activities
even to know the staff private life which is important to understand the staff emotions.
Though there are complaints made to the Managing Directors on her attitudes, no
improvement happen so far. She always treats herself the most superior power and ordering
people to do anything out of their job specification. Even worst, she expects a blind loyalty
from the staffs without consideration on the subordinates’ feelings. For instant, she gave an
instruction for Hanum, a Senior Manager for Managemen and Corporate Affair to prepare a
business plan and to be completed in a week. She did not provide any further information for
Hanum. Even though many complaints have been made there is no solution on her attitudes
Therefore, she the organisation as whole to plays roles to influence Mariam’s attitudes since
she is the leader for the company. The best practice to apply is by organise an Ethics
Committee that are among the Managing Director and the rest of Board of Directors to strike
the strategic decision to resolve the ethical issues within the organisation. The committee
need to investigate the issues with a necessary integrated framework by stressing on the
management level to give a good example for the subordinates. The framework is necessary
to monitor and check the behaviour of the top management in leading the company as well as
the entire staffs to make sure everyone hold on the good business conducts towards the
business objectives.
At the same time, the practices of whistleblowing need to apply among the peers as to
monitor everyone’s wrong doing. Any level of staffs are giving a concern to report directly to
the Managing Directors or the Boards any unethical events practiced by the colleagues or the
leaders. In EIB cases, Hanum, Bakar or any staffs discriminated by Mariam and notice any
wrong doing by their CEO can directly make a report for necessary actions to preserve the
organisations reputation and the well being of the staffs. If necessary, the Boards may
incorporate a reward system for the staff to increase the commitment among the staff that
Referring to the EIB case, we can understand Bakar is playing the actual functions of the
company in many tasks such as servicing the customers, supporting the staff club activities as
well as making a report to the Managing Director. As he has already identify the roots of the
problem, he need to take an action to ensure all the potential staffs would not leave the
company due to the Mariam mismanagement. Bakar may suggest to the Boards to establish a
clear job tasks classification to ensure every level understand their roles and obligation to
contributes for the company. The Boards may involve in the business once a while to get the
direct update from the bottom line of the organization by approve the whistle blowing
Mariam may not be fired on her unethical behavior as she may have some potential talents in
leading the organization where it was informed that the Managing Directors aware of this
issues but no action taken so far. At the same time, the organization need to conducts a strict
screening process before employ a staff including the background checks and the previous
employees cross references to ensure only a problem free staff is hire. Bakar earn respects
from the staffs more than Mariam. Therefore he might play the role of motivator for the staff
to boost up their motivations resulted from Mariam’s actions and become the role model for
the entire staff to enable attitude influence to shape a better organizational behavior.