Form A

STARTUP CENTRE
INDIAN INSTITUTE OF TECHNOLOGY BHUBANESWAR

Application Form for Opening Startups by Individuals/Teams

1. Key Idea/Title of the Startup Entity : “My Smart City My Smart Clinic”

2. Name of the Applicant (or the Team Leader): Dr. Gyanaranjan Pradhan
3. Permanent Address of the Applicant : House No-3,Kokilagarden Pokhari Put,
Bhubaneswar,OdishaPin-751020
E-mail : drgyanaranjan@gmail.com
Telephone Number: 8763882569/9439990031
Nationality: Indian
Category of the team leader: (Tick) GEN (Yes)

4. If the applicant is a student : No

Name of the Institute: __________________ Branch and Semester: _____________________

Date of Birth: ________________________ Sex:_____________________________

5. If the applicant is not a student

Qualification: Master Degree in Health & Hospital Management (Specialised in Public Health
Management) from Indian Institute of Health Management Research (IIHMR),Jaipur,India

Present Occupation/Engagement: State Consultant –National Health Mission,Odisha

Work Experience (if any):

 State Consultant (National Health Mission Odisha)

 State Project Cordinator: Public Health Foundation Of India (UNICEF Project)

 Disitct Porject Officer: Govt. Of Gujurat

Date of Birth : 25-06-1981 Sex: Male

6. Name and address of Parent of Applicant
Name : Bhramarbar Pradhan Relationship : Father

Address: House-3,Kokilagarden,Pokhariput,Bhubaneswar,751020

Occupation: Retired Govt. Employee Annual Incom : 1,20,000

7. Name and address of the person who will stand guarantee for you
Name Manoj Kuamar Pradhan Relationship : Brother

Address: 1,Forrest Park,Bhubaneswar-751020

 Occupation: Software Enginire Annual Income: 50 Lakhs

8. Details of the other members of the team:

1. Name of the member: Dr. Sulagna Singhdeo PT.

Educational qualification:

 Master in Social Work

 Master in Human resource Management
 Bachleor In Physiotherapy

Nationality: Indian

Category: GEN Yes SC ST

Father’s Name : Khirod Kumar Singhdeo

Permanent address: Rengali ,Sambal Pur,Odisha

Phone : 9778031909/9438719618 Email: drsulu.sulagna@gmail.com

2. Name of the member: Dr. Lipsa Dutta PT.

Educational qualification:

 Master in Disability Adminstartion

 Master in Rural Devlopment
 Executive MBA in Hospital Management
 Bachleor in Physiotherapy

Nationality:Indian

Category: GEN Yes SC ST

Spouse’s Name : Dr. Mithlesh Kumar

Permanent address: Aditya Care Hospital,Bhubaneswar

Phone : 8455085393 Email: drlipsadutaa.pt@gmail.com

3. Name of the member: Ms Anindita Patnaik

Educational qualification: Master in Health care & Hospital Adminstration

Nationality:Indian

Category: GEN Yes SC ST

Father’s Name :Bishnu Prasad Pattnaik

Permanent address: 45,Ekram Villa,Jaydev Vihar,Bhubaneswar751015

Phone : 9777428280 Email: anindita.pattnaik@gmail.com

 4.Name: Mr. Subhrabhanu Panda
Educational Qualification:
 Master degree in Pharmacy,
 Post graduate diploma in Public health,
 Master degree in Bussiness administration
Nationality: Indian
Category: Gen
Fathers Name: Laximdhar panda
Permanent Adress: Senapati bagicha,kumuti patina,puri-752002
Phone: 9437109694 Email: subhrabhanu@gmail.com
5.Memebrs Name : Dr.Sunil Sahoo
Father: Gobardhan Sahoo
Plot-164,District Center,Chndrasekhar Pur
Educational Qualification: Bachleor Degree in Physiotherapy
Nationality: Indian
Category: Gen
Phone: 9778690470
Email: kumar.sunel@gmail.com

9. Startup is related to:

Yes
Product Service Technology Other (Please Specify)

10. Do you have a novel technology idea/ concept? Yes

11. Do you represent a 1st generation Startup? Yes

12. Do you or team members have any previous business experience? Yes No If
Yes, briefly mention how the past experience is going to help you in this new venture.

 The team members already in health care business specilay in the sector of Physiotherapy and
having 7 clinic in Odisha runs under the trust Hellophysio.
 Hellophysio is an ISO-9001-2008 certfied organisation .
 The details of regarding this organisation can be obtain from www.hellophysio.in.
 Currently there are 22 proffesional working in this organisation in its 7 physio care centres under
the brand name Pain & Fitness Clinic
 .This small experience help us to establsish a new private limited company and implementation of
multi chain clinical establish ment.
  As all the members are clinicians and with either public health or marketing experiences in health
sector, they them self act as their core strength and support each other effectively to roll out the
plan.
13. Is this Idea/Start-up related to your or any team member’s family business? No

14. How many employees will be working in the start-up?

a. Full Time : Three

b. Part Time : Three

15. What is the expected time to develop a working prototype or concept?

The expected time to develop one working prototype is 3 month from the date of concept approved. It includes

 Registration of new private limited company

 Completing all legal and trademark registration
 Setting up off one clinical establish mint
 Registration of clinical setup under clinical establish ment act and full fill of its pre-requistes.
 Neccesary pre- promotion and branding,Marketing strategy implementation.Hiring of Human
resource for one clinical set up.
 Financial arrangement for the project .

16. Why do you want to locate in IIT Bhubaneswar Startup Centre?

The major reason for choosing IIT Bhubaneswar as Startup Cenetr are
 Our first objective is by winning the start up compeettion we want to proof the potential of the
start up proposal and proof our self that we are in the right direction.It boost our confidence and
IIT-B provide moral support to esblish our innovative model.
 Hope to getting the initial millege by using the name of the IIT –Bhubaneswar & the guidance
from the mentors.
 Hope to develop required operational softwares and technical tools to operate a smart clinic for the
smart city. Basicaly we aim to seek help from the IIT students in this mater.
 Initialy the office setup and guidance we avail obtain from IIT.
17. Specify requirements (Mentoring/Equipment/Workshop facility) from IIT Bhubaneswar ( if any)
1. Office space: The initial office for the start up will be at IIT-Bhubaneswar.
2. We need electricity supply,internet and a furnish office set up.
3. Nedd of an mentor who can guide us in developing the prototype and lunching the prototype and
provide techno managerial support for scale up.
4. For scale up we expect IIT-B should fascilitate the funding either from Bank or any funding sources.
IIT-B may help us to explore various funding sources.
5. IIT-B may facilitate us to participate in various B-Plan competitions, start-up events to shadow case,
develop brand and attract funding agencies.
 6. We need various software’s to run the multi chain health canters and also need to develop some in
house technical components to establish smart clinic which include low cost tale medicine units,
health centre operational sofa ware, quality mantainnce softwares, auto mated health check up soft
wares and units, establishing health help line.
7. IIT-B may help us in developing our website,social markeinting tools,Digital marketing strategies and
aids.
8. We except IIT –B should with us still we scale up the model and make it a fiancialy viable model
which can provide common citizen health care in affordable and accessible.
18. If you are selected as a Startup in IITBBS, time required to initiate the activity:
 We need maximum 30 to 45 days to start the activity.
19. Write a brief note about your product/service/technology:
 The “My Smart city My Smart Clinic” the Future Health Care Center for Urban Citizen
of Odisha with aim to provide Primary Health Care with an aim to avail both Preventive ,
Promotive & curativehealth care,Health Information, Education, Guidance, Referral,
Consultation & Counseling under one roof.
 The Service Basket includes
 Primary physicians consultation (During Morning & Evening time)
 Round the time (24x7) trained Nursing services including first aids.
 Specialist Physicians consultaion ( During Evening Hour Only)
 Physiotherapy treatment during Day time for pain management & rehabiltaion.
 Life style modification consultaion which includes occupational & ergonomics
consultation,Dititian & nutritionist consultation,Clinical psychologist consultation
for mental health conditions an dmedical social worker counsselings.
 Products like phramcy,health care aids, health care supportive equipments,
prosthesis & orthosis.
 A wide range of pathological diagnosis tests.
 Home nursing,Physio & specialist consultation.
 Round the clock health help line thorugh toll free number ( hello2able 24x7)
 Emrgency Ambulance fascility ( Hope on Wheel)

20. Give a summary of the Business Plan for the Startup:

A. Target Sector of business: The primary sector is Health care sector with sub domains like Primary
care,Paharmcy,Pathological,Home care,speiclist ,e-health. The primary health care is defined as the
health care which aims to provide solution for preventive and promotive health and stermline the
referrals through specialists consultation for seeking secondary & tertiary care.Basicaly teh nature of
primary health care services are aim to early diagnosis of disiease and provide curative heath care with
health education and counselling. To increase the business spectrum this unique model includes
provide pharmacy & Pathological fascilities under one roof.

B. Service Description:
 General Physician Consultation
• 24x7 Nursing care & First Aid
• Vaccination
• Home medical & nursing care

Specialist physician Consultation

• Super Specialsit clinics
• Physio,Dititian,Occupational health,psuchologist consultation

Pharmacy & Dignosis care

• Pharamcy & medical aids provison
• Basic pathological tests

C. Design : The smart Clinic design based on its unique smarty appurtenance and its attractive interiors
in cost effective and durable innovative architecture. The specie need for a Smart clinic is only 400
square feet which is very compact and it uses health check up kiosk, single line health helpline,minor
ot,OPDs,Physio clinics.The innovative arrangement and space management able to coapcet the space .
The below given picture is one demonstrative model ( Not patent).
 D. IPR issues: The “My Smart city My Smart Clinic” is yet not registerd under any trade mark so the tam
able to achive its Trade mark registration and the service basket is very unqiue in naure and the team in
futir may apply for the patent of this service mix.The compact deisgn also need to be patented in
future.
E. Stage of development:
 Finacial arrangement : The fisrt step to start work.
 Formation of a registerd company: the initial step to register in company act and trade mark
and other IPR registration.
 Proto type development: One proto type developed and piloted in any part of Bhubaneswar
city within there month of commencement of project.
 Scale up of primary model of first generation of smart clinics: the fisrt generation of smart
clinics develops with its basic futures which focus only in primary health care, out sourcing of
pharmacy and diagnosis service. 10 numbers of such clinics establish first and after a period of
2 Year the next phase of more 15 new clinics set up.
 During the 2nd year all existing first generation clinics converted into second generation smart
clinics by adding few more services like in-house pharmacy.dignostics and ambulance
services.
F. Machinery & equipments:
 All basic medical equipmemts as per inidan public health standards
 Computer,telephones
 Health auto kiosks
 Health help line
G. Capital needs : For proto type Rs. 8 lakh
 Initial capital for proto type : Rs. 5 lakh
 For registration : 1 lakh
 For branding and promotion : 2 lakh
 For next each clinic 5 alkh
 Running cost for 1 year for 5 number of first phase clinics: 60 lakh per year- 1lakh per month
for 1 clinic ( For Human Resource & other expenses)

H. Competitor analysis :
 Direct competitor : Un-organised or person based poly clincs of teh city
 In- dirct competitor : Over the counter medicine practices/ slef precibed medicines
 Second line competitors: The small institutional based clinics,poly clincs,small nursing homes
 Thrid line competitors: The branded Super specialsit hospitals
 The Paralleled competitor: Public health institutions run by Govt, of Odessa and various
national & state health programs.

I. Market Size and Potential : Bhubanaswar City with a population around 9 lakh and with population
density more than 2000 per square kilometre .The decadal growth of the city around 20 %.The city
populations economic composition is very variable ranging from daily wages labour to high income group.
The health care model mainly target all middle income group population and some low income and high
income populations. Though there are number of public health, private health care facilities but still a potential
gap found as over the counter and self referral drug consumption rate is very high in the city. The large net
work hospitals are economically not accessible to a wide range of population where as the public health care
facilities fails to provide quality care. The middle players are create a huge parallel market but not organised to
provide all less than one roof. This model of health care aims to full fill the void in the existing market and
create a niche for it.
 Competitive Advantages

Unique selling points of products/services.

 No organizing sector still now exist in market.
 As have experience in implementing the same type of project
 A strong bases of both clinical, business and software with corporate goodwill it able to create
a space in market very quickly.
Future plan to deal with risks of potential competitors:
 Find a better way of negotiation and high level policy changing ability.
 Start a pilot project for the same as soon as possible.
 Roll out all shortfalls and implement at least 15 units in 1 city then in other cities
Marketing and Sales & Business communication:
 It sales services and products under one roof
 It starts negotiating type of selling strategy which is affordable and cost effective to its
customer. It able to provided both its services and products with very low cost than its
competitors.
 So selling strategy is completely differing. High group negotiation and lobby with appropriate
evidence of effectiveness of pilot project is the key of success in negotiation.
 The economics and cost analysis of project and it result of pilot project outcome and its
impact analysis with proper business communication strategy by using printing and electronic
media is the key of success marketing strategy.
 Some suggestions are given below.
 Participating and presenting the concept at all national and state level public health, hospital,
ICT, technology, e-health/health IT conferences, workshops, seminars.
 Present it in other business competitions and entrepreneurship promoting programs.
 After streamline the whole thing run the model project and do extensive research, analyze new
outcomes and compared with existing one and projecting one.
 SWOT analysis and take proper action to come out of box.
 Demonstrate the same to various sate govt. and other interested organization for PPP modes
for some clinics.
 Use electronic print media to promote concept and model.
I. Break-up of the estimated project cost
Prototype Development and Testing: Rs.5 lakh
Working Capital: Rs.8 lakh
Test Marketing: Rs.2 lakh
Legal Expenses: Rs.2 lakh
Contingency: Rs.5 lakh
 Branding & promotion Rs. 2 lakh
______________ ______________
Total Project Cost: Rs.24, 000, 00
______________ ______________

J. Expected revenue during the first three years of commercialisation : 2 core

K. Have you received any financial support for your proposed/present work? No
L. Other expected sources of fund : Self funding, Funding from Bank Loan
M. Potential users of the end product : Bhubaneswar Population
N. Time schedule/progress plan

• Proto type testing,piloting

1sy year • Establish ment of 5 smart clinics

• Establishment of 10 new smart clinics

• All exsting clinics upgraded to 2nd generation smart clinics
2nd year

• 10 new 2nd generation smart clinics

• Start at list 10 smart clinics in 5 new distitrct head quarter
3rd year cities.

O. How will you promote/advertise your product?

 Printing & all from of electronic medias media
 Social Campaigns’
 Digital marketing
 Social medial’s
 Direct marketing model to reaching customer
 Indirect mouth to mouth promotion strategy
P. Have you interacted with any faculty of IIT Bhubaneswar for collaboration?
No, Because unable to find a suitable mentor in health sector from IIT-BBS.If possible we are happy
to find one mentor from IIT.
21. What are the financial strengths of your team members?
1. The team lead is working as a state level consultant in health sector .He can afford the financial
needs in initial phase of development.
 2. The member-1 ( Dr. Sulagna Singh Deo is financially independent women and owner of one pain
& rhabiltation center. She also capable to bear some initial costs.
3. Memebr-2 ,Dr. Lipsa Dutta ,Financialy also sound & ability to support the team both financially
and also able to provide adequate time for the start up development.
4. Mmebr-3,Ms Anindita Patnaik, Also a public health professional and a state level consultant .She
is a indepedent and financialy indepednt.
5. Memeber-5 Mr. Subhrabahu also a masetr degree in Pahramcy and also finacialy very sound.
6. Memebr-6 Dr. Sunil Sahu PT. owner of one fitness and pain management cenetr and financially
very sound to support the start up.
22. Any other information which would help in evaluating your proposal :
 The strength of the team composition:
 The strength of the the team leader:
 The unquieness of the innovative model:
 The uniqueness of service basket offer by the start up
 Unique marketing strategy and promotional strategy to quickly popular by the target
customer
 The special pricing for services and products
 The quality of care :

23. Give names, designations, affiliations, and addresses (contact and email) of two references:

Reference 1
Name: Dr. Bhuputra Panda
Designation: Assocaite Proffesor
Indian Institute of Public Health ,PHFI-bhubaneswar
Adress: Infocity, Chandrasekharpur,
Bhubaneswar, Odisha 751024
Mobile: 9438507024
E- mail: bhuputra.panda@iiphb.org
Reference 2:

Name: Mr. Damodar Pati

Desgnation: Chairman,Neelachal Institute of Medical sciences
Adress: Near Ram Mandir,Bhubaneswar,Ocisha

Mobile:9937004479

I certify that the information set provided above is correct. Further, our entity

 has not exceeded turnover of INR 25 crore for any of the financial years;
  is working towards innovation, development, deployment and commercialisation of new
products, processes or services driven by technology or intellectual property; and
 is not formed by splitting up or reconstruction of a business already in existence.

Dr. Gyanaranjan Pradhan

Applicant’s Name & Signature (Team Leader)

Team Members Name:

 Dr. Sulagna Singh Deo

 Dr. Sunil Sahoo
 Dr. Lipsa Dutaa
 Ms. Anindita Pattnaik
 Mr. Subhrabhanu Panda