INSPIRING INDUSTRY PRACTICES

SKINCARE - ONLINE
SELF-ADMINISTERED DIAGNOSTIC QUESTIONNAIRE
 SKINCARE - ONLINE
M O B I L E S K I N A N A LY S I S

YOUCAM ALLERGAN* NEUTROGENA

SKIN CONDITIONS DETECTION SKIN PROCEDURES SKIN CONCERNS DETECTION VIA
VIA SELFIE S I M U L AT I O N S V I A S E L F I E PLUG-IN DEVICE

* ModiFace technology
 SKINCARE – OFFLINE
IN-STORE EXPERIENCES

SEPHORA INNISFREE x TMALL D E R M A N A LY Z E R

FAC I A L VAC U U M S K I N C AR E N E W R E TA I L SKIN DIAGNOSTIC
SERVICE PERSONALIZED BEAUTY BY BEAUTY ADVISOR
SHOPPING

Smart Skin Analyzer

Smart Shelf
 OTHER INDUSTRIES – OFFLINE
IN-STORE EXPERIENCES

ASICS STORY DYSON DEMO STORE

M O T I O N I D AN A LY S I S T O F I N D R E V O LV I N G S TO R E S PAC E INTERACTIVE GALLERY TO
THE PERFECT RUNNING SHOE SERVING COMMUNITIES & ENCOURAGE TRIALABILITY
BRANDS
TO P R O D U C E R E M A R K A B L E
SHOPPER EXPERIENCES

S URPRISING
U NIQUE
P ERSONALIZED A C T I VAT I O N

E NGAGING
R E P E ATA B L E
Source: Doug Stephens, Re-engineering retail
S URPRISING
INCORPORATE ELEMENTS OR INTERACTIONS THAT ARE COMPLETELY UNEXPECTED

U NIQUE
INCORPORATE METHODS, LANGUAGE OR CUSTOMS THAT ARE UNUSUAL OR PROPRIETARY BUT ALSO
AUTHENTIC AND NATURAL

P ERSONALIZED
CUSTOMER FEELS THAT THE EXPERIENCE THEY RECEIVED WAS SOMEHOW JUST FOR THEM

A C T I VAT I O N
E NGAGING
CONNECT WITH ALL FIVE SENSES: OF SIGHT, SOUND, SMELL, TASTE & TOUCH. THEY INVOLVE THE CUSTOMER
IN A VISCERAL WAY

R EPEATABLE
THEY ARE EXECUTED USING PRESCRIPTIVE AND TESTED METHODS TO ACHIEVE A UNIFORM LEVEL OF
CONSISTENCY AND EXCELLENCE ACROSS THE ENTERPRISE

Source: Doug Stephens, Re-engineering retail