Académique Documents
Professionnel Documents
Culture Documents
net/publication/237085317
CITATIONS READS
0 14,858
1 author:
Nimit Chowdhary
Jamia Millia Islamia
33 PUBLICATIONS 136 CITATIONS
SEE PROFILE
Some of the authors of this publication are also working on these related projects:
All content following this page was uploaded by Nimit Chowdhary on 06 June 2014.
Section A: Introduction
1. Introduction 2. Role of a Tour Guide 3. Tourist – the customer
Av a i l a
ble w
and e ith leadin
-busin g
Pleas ess b bookshop
ooksi
e
on ss wr ite to te s. s
ethi@ t
matri he publish
fo r a t xp e
t r a c t i u b l i s h e r s. r
on bu ve org
l k s u p o f fe r s
p l i e s.
TGA) and has been associated
Guiding skills Profile and role of Tour Guide; guest arrival and departure
formalities; tour arrangement procedures; pre-research;
commentary; guiding at a monument, guiding at museum,
guiding at religious place, guiding on a moving vehicle; first
aid and emergency medical care; map reading; itinerary
planning.
Guide’s Relation with travel and tour companies; role and function
context of state and national government; role of state government
and tourism development board; Dos and Don’ts for a
guide.
The reader is guided to build a sense of direction for the business by – developing
vision and mission, identifying competitors and customers, discussing steps to design
a strategy and detailing the process of market research, segmentation, targeting and
positioning for small tourism firms.
It discusses the 7Ps of tourism marketing in detail, dealing with – product, price, place,
promotion, physical evidence, people and process. The authors creatively weave an
important 8th P of tourism marketing – Partnering, a key element of any small tourism
company.
The book showcases marketing efforts of a successful merchandiser, a Tour Guide, a
Bed & Breakfast operator, a safari operator, MPSTDC and an
event management company.
Detailed segments on human resource requirements;
selection of location and design of premises; financial
planning; use of IT to advantage; inputs for developing
a website; a discussion on responsible tourism and
some useful tips for success make the book complete.