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388 19th Street  Oakland, California 94612

DOA Phone 510.238.1122  LMUDA Phone 510.452.4529  Fax 510.452.4530
info@downtownoakland.org  www.downtownoakland.org
info@lakemerritt-uptown.org  www.lakemerritt-uptown.org
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 2019 DOA Annual Budget
Worksheet

2018 2018 2018 2019

% Variance
Anticipated Annual Proposed Annual (projected % of
Annual Budget YTD Actuals Notes
Spend Budget 2018 actuals Budget
and 2019
budget)
Ordinary Income/Expense
Income
1,030,172.65 1,957,800.00
Assessment Revenue 100%
Assessment Revenue 97% (non-collection contingency and fees) 999,267.00 1,000,900.44 1,899,066.00

(Reserve) 0.00 0.00 57,000.00 3% Reserve reflects 3% of anticipated 97%

revenue collection

Prior Year Bal - Carry Forward 52,031.00 52,031.00

Total Income 52,031.00 1,052,931.44 1,842,066.00

Expense
DISTRICT IDENTITY (DISI) Marketing and Economic Enhancements
DISI Projects
45,000.00 32,928.68 39,000.00 40,000.00 3% 2019 allocation based on anticipated
Marketing and Communications needs
Communication Staff (Digital Media Coordinator) 39,987.00 This line item would be exclusive to the
Digital Media Coordinator position.
Subject to change - allocation based on
OVM's 2019 projected costs.

Misc 500.00 45.46 54.55 0.00 -100% Category disappears in 2019

Total DISI Projects 45,500.00 32,974.14 39,568.97 -100% Category disappears in 2019

Special Events
Arts & Culture (Public Space Programming) 5,000.00 5,000.00 5,000.00 63,000.00 1160% This line item includes costs associated
with both special event sponsorship and
public space activation.
CBD Sponsored Events 5,000.00 2,500.00 3,000.00 0.00 -100% Category is absorbed into Public Space
Programming in 2019
Total Special Events 10,000.00 7,500.00 9,000.00 -100% Category disappears in 2019

Total DISTRICT IDENTITY (DISI) 55,500.00 40,474.14 47,054.55 -100% Category disappears in 2019

ORGANIZATION
Non-Personnel Expenses
Accounting Expenses 3,500.00 3,250.00 3,250.00 3,500.00 8% 2019 allocation based on anticipated
needs - Includes cost of tax filing

Computer Service & Support 500.00 802.16 850.00 1,500.00 76% 2019 allocation based on anticipated
needs

Consulting & Legal Expenses 571.00 61.51 73.81 1,000.00 1255% 2019 allocation based on anticipated
needs
Fees & Permits 2,000.00 1,730.90 2,077.08 2,500.00 20% 2019 allocation based on anticipated
needs
Insurance
Directors & Officers 1,300.00 1,210.00 1,210.00 1,430.00 18% Awaiting quote from insurance broker
General Liability 5,830.00 5,830.00 5,830.00 6,401.00 10% Awaiting quote from insurance broker
Misc 1,000.00 1,601.04 1,921.25 4,500.00 134% 2019 allocation based on anticipated
needs
Occupancy expenses
Rent 49,236.00 41,853.50 45,653.00 65,000.00 42% 2019 allocation includes projected rent
increase for office space at 388 19th
Street as well as base rent plus four
annual adjustments that have never been
implemented for 1924 Franklin Street

Office furniture & equipment 2,000.00 964.49 1,157.39 4,335.00 275% 2019 allocation based on anticipated
needs - office is in need of some
additional furniture

Postage, shipping, delivery 500.00 111.13 133.36 300.00 125% 2019 allocation based on anticipated
needs

Printing & copying 3,000.00 2,862.69 3,150.00 3,150.00 0%

7
 2019 DOA Annual Budget
Worksheet

2018 2018 2018 2019

% Variance
Anticipated Annual Proposed Annual (projected % of
Annual Budget YTD Actuals Notes
Spend Budget 2018 actuals Budget
and 2019
budget)
Supplies 3,000.00 2,683.05 3,000.00 3,000.00 0%

Telephone & telecommunications 1,500.00 1,559.72 1,871.66 2,000.00 7%

Total Non-Personnel Expenses 73,937.00 64,520.19 70,177.55 -100% Category disappears in 2019
ORG/Special Projects
Annual Breakfast Meeting 5,000.00 0.00 2,500.00 5,000.00 100%

Total ORG/Special Projects 5,000.00 0.00

Personnel & Related
Staff Personnel 210,228.00 173,921.26 210,228.00 233,888.00 11% This line item includes costs associated
with the Executive Director, Program
Director (15%), Program Director, and
Office and Marketing Coordinator
positions. Subject to change - allocation
based on OVM's 2019 projected costs.

4,800.00 4,835.28 4,835.28 7,500.00 55% 2019 allocation based on anticipated

Training & Prof. Development needs
Total Personnel & Related 215,028.00 178,756.54 215,063.28 -100% Category disappears in 2019

Special Projects
Total ORGANIZATION 293,965.00 243,276.73 285,240.83 487,991.00 71% 26%
SOBO (Clean and Safe Enhancements (2019)
Clean and Safe 625,082.00 614,083.65 625,082.00 1,115,769.00 78%
Misc SOBO expenses 9,568.00 9,113.25 10,168.00 7,086.00 -30% Moves parking expenses to rent line item.

Program Director 77,118.00 This line item is exclusive to costs

associated with the Program Director
position (85% of total cost of position
divided between DOA/LMUDA along the
43/57 percentage split).Subject to change
- allocation based on OVM's 2019
projected costs.

Program Coordinator 27,726.00 24,671.53 27,726.00 42,889.00 55% This line item is exclusive to costs
associated with the Program
Coordinator position (total cost of
position divided between DOA/LMUDA
along the 43/57 percentage split. Subject
to change - allocation based on OVM's
2019 projected costs.
34,357.00 29,102.45 31,357.00 103,518.00 230% Line item allocation reflects focus on
projects such as median maintenance,
PROW Maintenance hanging plant program, and public space
management
5,100.00 6,015.52 6,698.00 7,695.00 15% 2019 allocation based on anticipated
Watering needs
Total SOBO 701,833.00 682,986.40 701,031.00 1,354,075.00 93% 71%

Total Expense 1,051,298.00 966,737.27 1,033,326.38 1,842,066.00 78%

$0.00

Expense Category Underspend $17,971.62

Available non-assessment funds $55,246.49
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10:25 AM 2019 LMUDA Annual Budget
04/16/15
Cash Basis Worksheet

2018 2018 2018 2019

% Variance
Proposed Annual (projected 2018 % of
Annual Budget YTD Actuals Anticipated Spend Notes
Budget actuals and Budget
2019 budget)

Ordinary Income/Expense
Income
Assessment Revenue - 100% 1,208,712.00 1,510,867.00
Assessment Revenue 97% (non-collection contingency and fees) 1,172,451.00 1,190,051.17 1,465,541.00
(Reserve) 0.00 0.00 45,000.00 3% Reserve reflects 3% of anticipated
97% revenue collection

Prior Year Bal - Carry Forward 25,636.96 25,636.96 0.00

Total Income 1,198,087.96 1,215,688.13 1,420,541.00

Expense
DISTRICT IDENTITY (DISI) Marketing and Economic Enhancements
DISI Projects
43,000.00 38,633.42 40,500.00 12,500.00 -69% 2019 allocation based on available
Marketing and Communications budget
Communications Staff (Digital Media Coordinator) 39,987.00 This line item would be exclusive to
the Digital Media Coordinator
position. Subject to change -
allocation based on OVM's 2019
projected costs.

Misc 500.00 0.00 0.00 0.00 -100% Category disappears in 2019

Total DISI Projects 43,500.00 38,633.42 40,500.000 -100% Category disappears in 2019

Special Events
Arts & Culture (Public Space Programming) 5,000.00 5,000.00 5,000.00 35,100.00 602% This line item includes costs
associated with both special event
sponsorship and public space
activation.
CBD Sponsored Events 5,000.00 3,000.00 3,000.00 0.00 -100% Category is absorbed into Public
Space Programming in 2019

Total Special Events 10,000.00 8,000.00 8,000.00 -100% Category disappears in 2019

53,500.00 46,633.42 48,500.00 -100% Category disappears in 2019

Total DISTRICT IDENTITY (DISI)
ORGANIZATION Management and Administration
Non-personnel expenses
Accounting Expenses 3,500.00 3,250.00 3,250.00 3,500.00 8% 2019 allocation based on anticipated
needs - Includes cost of tax filing

802.17 56% 2019 allocation based on anticipated

Computer Service & Support 600.00 962.60 1,500.00 needs
Consulting & Legal Expenses 500.00 61.51 73.81 1,000.00 1255% 2019 allocation based on anticipated
needs
Fees & Permits 2,000.00 1,852.06 2,000.00 2,000.00 0%

Insurance
11% Awaiting quote from insurance broker
Directors & Officers 1,300.00 1,285.00 1,285.00 1,430.00
12% Awaiting quote from insurance broker
General Liability 6,373.00 6,248.00 6,248.00 7,000.00
Misc 20% 2019 allocation based on anticipated
1,500.00 2,306.50 2,500.00 3,000.00 needs
Occupancy expenses
49,236.00 41,853.50 45,653.00 72,000.00 58% 2019 allocation includes projected
rent increase for office space at 388
19th Street as well as base rent plus
four annual adjustments that have
never been implemented for 1924
Franklin Street
Rent, parking, other occupancy
Office furniture & equipment 1,000.00 950.37 1,000.00 4,335.00 334% 2019 allocation based on anticipated
needs - office is in need of some
additional furniture
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Page 1 of 2
10:25 AM 2019 LMUDA Annual Budget
04/16/15
Cash Basis Worksheet

2018 2018 2018 2019

% Variance
Proposed Annual (projected 2018 % of
Annual Budget YTD Actuals Anticipated Spend Notes
Budget actuals and Budget
2019 budget)

Postage, shipping, delivery 250.00 150.33 250.00 300.00 20%

Printing & copying 2,750.00 2,462.04 2,750.00 3,000.00 9%

Supplies 2,500.00 2,389.38 2,600.00 3,000.00 15% 2019 allocation based on anticipated
needs
Telephone & telecommunications 1,500.00 1,560.73 1,872.88 2,000.00 7%

Total Non-personnel expenses 73,009.00 65,171.6 70,445.3 -100% Category disappears in 2019
ORG/Special Projects
Annual Breakfast Meeting 5,000.00 0.00 2,500.00 5,000.00 100% 2019 allocation based on anticipated
needs
Total ORG/Special Projects 5,000.00 0.00 2,500.00 -100% Category disappears in 2019

Personnel & Related

Staff Personnel 211,521.00 178,661.16 211,521.00 229,418.00 8% This line item includes costs
associated with the Executive
Director, Program Director (15%),
Program Director, and Office and
Marketing Coordinator positions.
Subject to change - allocation based
on OVM's 2019 projected costs.

Training & Prof. Development 4,321.00 4,467.14 4,468.00 5,000.00 12% 2019 allocation based on anticipated
needs
Total Personnel & Related 215,842.00 183,128.30 215,989.000 -100% Category disappears in 2019

Special Projects
Total ORGANIZATION 293,851.00 248,299.89 288,934.292 428,070.00 48% 29%

SOBO (Clean and Safe Enhancements (2019)

Clean and Safe 763,988.00 752,672.35 763,988.00 830,874.00 9%

Misc SOBO expenses 10,000.00 10,227.35 10,500.00 7,553.00 -28% Moves parking expenses to rent line
item.
Program Director 58,177.00 This line item is exclusive to costs
associated with the Program
Director position (85% of total cost of
position divided between
DOA/LMUDA along the 43/57
percentage split).Subject to change -
allocation based on OVM's 2019
projected costs.

Program Coordinator 33,887.00 30,154.26 33,887.00 32,355.00 -5% This line item is exclusive to costs
associated with the Program
Coordinator position (total cost of
position divided between
DOA/LMUDA along the 43/57
percentage split. Subject to change -
allocation based on OVM's 2019
projected costs.
PROW Maintenance 36,793.00 25,500.74 30,600.89 55,512.00 81% Line item allocation reflects focus on
projects such as median
maintenance, hanging plant program,
and public space management

Watering 6,000.00 7,341.35 8,176.00 8,000.00 -2%

Total SOBO 850,668.00 825,896.05 $847,151.89 992,471.00 17% 68%

Total Expense 1,198,019.00 1,120,829.36 1,184,586.18 1,420,541.00 20%

$0.00

Projected Expense Category Underspend $13,432.82

Available non-assessment funds $33,829.00
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Page 2 of 2
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 DOA 2019 Proposed Annual Budget by Category

Revenue
Assessment Revenue 100% Collection $1,957,800.00
Projected Prior Year Balance - Carry
Forward $0.00
Assessment Revenue 97% collection $1,899,066.00
Total Income $1,899,066.00

Expenses

Category of Special Benefit Service Estimated Percentage Estimated Amount

Marketing and Economic
26% $487,991.00
Enhancements
Clean and Safe 71% $1,354,075.00
Reserve 3% $57,000.00
Total 100% $1,899,066.00

All proposed budget allocations are in line with what was proposed in the district management plan.
· Revenues for specific activities within the general activity categories (i.e. Clean and Safe and Marketing and
Economic enhancements) may be reallocated among specific activities from year to year based upon district needs
and budgets developed by the DOA board of directors. Up to 10% of revenues may be moved between the Clean
and Safe and Marketing and Economic Enhancement categories.
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 LMUDA 2019 Proposed Annual Budget by Category

Revenue

Assessment Revenue 100% Collection $1,510,867.00

Projected Prior Year Balance - Carry
Forward $0.00
Assessment Revenue 97% collection $1,465,541.00
Total Income $1,465,541.00

Expenses

Category of Special Benefit Service Estimated Percentage Estimated Amount

Marketing and Economic
29% $428,070.00
Enhancements
Clean and Safe 68% $992,471.00
Reserve 3% $45,000.00
Total 100% $1,465,541.00

All proposed budget allocations are in line with what was proposed in the district management plan.
· Revenues for specific activities within the general activity categories (i.e. Clean and Safe and Marketing and
Economic enhancements) may be reallocated among specific activities from year to year based upon district needs
and budgets developed by the DOA board of directors. Up to 10% of revenues may be moved between the Clean
and Safe and Marketing and Economic Enhancement categories.
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DOWNTOWN OAKLAND ASSOCIATION

388 19th Street  Oakland, California 94612

Phone 510.238.1122  Fax 510.452.4530  info@downtownoakland.org  www.downtownoakland.org
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LAKE MERRITT UPTOWN ASSOCIATION

388 19th Street  Oakland, California 94612

Phone 510.452.4529  Fax 510.452.4530  info@lakemerritt-uptown.org  www.lakemerritt-uptown.org