We the students of Shaheed Sukhdev College of Business Studies, Delhi University,

would like to assure you that this questionnaire is for educational purposes only and
the information hereby collected would strictly be kept confidential.

Questionnaire

Name(optional)______________________________

Age:____________

Gender :______________

Occupation:_____________________

Approximate income/pocket money:________________

Section A

1. Do you use internet?

a.Yes b. No

2.How many hours on an average do you spend on internet?

a. 1-3 b. 3-6 c. More than six

3.Do you use social networking sites?

a. Yes b. No

(if your answer to previous question is no, please move to Q.4 or else move
to Q.5 )

4. If you are NOT participating with any of social networking websites, what is the
main reason why?

I don’t have time

It is not interesting
for me

I do not want any

 publicity

It is against my
religion

Other (please
specify)

5.Out of the time you spend on internet , what is the share of time you are on social
networking sites?

a. Less than 1/4th b. 1/4th c. ½ of the time d. more than ½ of the time

6.Tick on the social networking sites you are aware of:

[ ] a.Orkut
[ ] b. Facebook
[ ] c. Twitter
[ ] d. LinkedIn
[ ] e. MySpace
[ ] h. Yahoo! 360
[ ] i. Other __________

7.Tick on the social networking sites you are a member of:

[ ] a.Orkut
[ ] b. Facebook
[ ] c. Twitter
[ ] d. LinkedIn
[ ] e. MySpace
[ ] h. Yahoo! 360
[ ] i. Other __________

8. How do you use social networking websites? Check all that apply.
[ ] a. Stay in touch with friends
[ ] b. Make new friends I have never met in person
[ ] c. Find out more about people (I may or may not have met)
[ ] d. Find someone to date
[ ] e. As a forum to express my opinions and views
[ ] f. Share photos, music, videos, or other work
[ ] g. For professional activities (job networking, etc.)
[ ] h. Communicate with classmates about course-related topics
[ ] i. Communicate with instructors about course-related topics
[ ] j. Participate in special interest groups
[ ] k. Plan or invite people to events
[ ] l. Respond to site advertisements
[ ] m. Other ______________________
9. Please rate from 1 to 5 how often do you use SN services to:

1 – – this is
my primary
2 – use 3 – use 4 – use 5-Do not
way to use
quite often often rarely use
these
services

Find some
information

Get opinions

Entertain yourself

Socialize

Stay up-to-date
with friends’ lives

Share your
experience(s)

Get freebees

Section B

10. Do you notice ads on these social networking sites?

a. Yes b.No

(If you answered YES go to Q12 or else go to Q11)

11. What is the primary reason(s) you skip the ads messages?

It is not always clear the message is an ad

 It is in the same color as non-ads messages

It is not in a visible part of the screen on my profile

I’m so used to it I no longer look at the place where it is

always placed

It’s completely irrelevant all the time, I no longer notice

it

I use a paid account to avoid ads

Other (please specify)

12. Mention any two of such ads which you recollect this instant (mention the brand
/organization/product advertised)

a)___________________________________________________________________________________
_____________________________________________________________________________________
b)___________________________________________________________________________________
_____________________________________________________________________________________

13. Do you find these ads useful and informative?

Yes, most of the

time

Occasionally

No, never

14. How often do you click on the ads you see on your profile?

Often

Rarely

Occasiona
lly

Almost
never
15. What is the main reason that makes you click an ad?

It is relevant to what I want/interested in

I’m intrigued by a hint in a promotion

I can get anything FREE

I recognize the brand/company/product

I’m attracted by a celebrity on an ad

Other (please specify)

16. Do you trust information you obtain via social networking websites?

Yes

Yes if it comes from my friends/connections

Yes if comes from professional communities

Yes if it comes from company official profiles/pages

No, I’m always critical to such kind of information and

check other sources

17. Have you ever purchased any items advertised on net?

a. Yes b. No

18. If yes, what category would that product fall into?

a. Electronics

b. Clothing and apparel

c. Health and fitness

d. Cosmetics

e. Lifestyle
f. Others(please mention)_________________

19. What all kinds of products would you like your social networking site to
advertise more?

_________________________________________________________

20. What makes you notice such ad. the most?

a. Display position on the page layout

b. b. the Special graphic effects

21. What information in such ads appeals to you the most?

a. Info about deals

b. info about product features

c. Info about the previous products of organization which well acclaimed.