Académique Documents
Professionnel Documents
Culture Documents
ASSIGNMENT
By
Reynaldi
(01619170060)
Submitted in partial fulfilment of the requirements for Relationship & Data Mining course
By
Reynaldi
(01619170060)
1. Executive Summary
Hobby is a regular activity done by someone is his/her leisure time. They do it willingly
and will eventually make them happy and refreshed. Usually, hobby is not their main
job but it can also be their source of money. We believe that most Indonesia are not
able to optimize their hobby or specialty. Most Indonesians “keeps their hobby for
themselves” where they can share it to others. On the other hand, a search engine for
tutoring service of a specified specialty and certain hobbies are still not present. With
and will in time cover the whole nation in the form of a mobile application. Users can
either register themselves as a tutor or a student. As a tutor, they can choose the venue
to tutor the student while as a student, they can search for tutorials they need. Learncube
uses the Global Positioning System or popularly known as GPS to help locate the
Learncube vision is to be a source of income for society as we help people to make use
of their hobbies, skills, and interests, helping users to find nearby tutors and, helping
users to channel their hobbies, interests, and capabilities to make it useful for himself
and other users, Not only providing academic tutors but also non-academic, for
knitting. This allows students of Learncube to not only hone their academic but non-
academic skill as well unlike our rival, ruangguru.com that only provide academic
courses. As it is important to balance between our left and right brain to reach our full
potential
- Maintain the preferences of learners who wants to take a course near their
home
- Train the talent that reside in everyone to be honed for the others
3. SWOT Analysis
guruprivat.com, other official websites of institutions who focuses on providing tutors, and
LesGO! Who have a similar idea with us, which is making a mobile application for tutoring
other companies that is in this education industry but ruanguru.com only provide academic
courses unlike us, who also provides non-academic courses. Ruangguru.com is also a well-
known company in the society (Indonesia) so they will need to make less effort if in the
While LesGO! is a company that has a similar point like us, where they provide a
mobile application for their product (service). But again, LesGO! focuses only on academic
courses and that they are still not well-known in the society, just like Learncube. LesGO!
is not considered as a strong competitor because their brand awareness is quite similar with
us and that brand awareness is important to improve a company. One thing that competes
with Learncube is the fact that they are also using a mobile application and that their mobile
application is available in both Android and iOS store, unlike Learncube that is currently
focuses on providing tutors are considered to be the least competitive competitors because
their brand awareness are still in their primary stage, just like Learncube, and that they use
Brand awareness must always be improved so that we will reach at the bare
minimum, the level of brand awareness like ruangguru.com. With brand awareness,
companies can reduce surprisingly huge costs from their marketing expenses and will then
increase their profit. Making a mobile application, using the GPS function, focusing on
both academic and non-academic courses are some competitive advantages Learncube has
When industries are growing revenue quickly, they are less likely to compete, because
the total industry size is also growing. The only way to grow in slow growth industries
analyst should put more weight into it. "Fast industry growth rate (Learncube)" will
have a long-term positive impact on the this entity, which adds to its value. This
statement will lead to an increase in profits for this entity. "Fast industry growth rate
impact on this entity, which subtracts from its value. This qualitative factor will lead
factor to overcome, so the investment will not have to spend much time trying to
Few competitors mean fewer firms are competing for the same customers and
(Learncube)" will have a long-term positive impact on the this entity, which adds to
its value. This statements will have a short-term positive impact on this entity, which
adds to its value. This statement will lead to an increase in profits for this entity. This
The easier it is to switch suppliers, the less bargaining power they have. Low supplier
(Learncube)" has a significant impact, so an analyst should put more weight into it.
This statements will have a short-term positive impact on this entity, which adds to its
value. This qualitative factor will lead to a decrease in costs. "Low cost of switching
institutions will have an easy time overcoming it. "Low cost of switching suppliers
(Learncube)" will have a long-term negative impact on this entity, which subtracts
from the entity's value. This statement will lead to a decrease in profits. "Low cost of
switching suppliers (Learncube)" is an easy qualitative factor to overcome, so the
investment will not have to spend much time trying to overcome this issue.
5. Marketing Strategy
Learncube, how does it work?, how can Learncube help students and
generate income for tutors, etc. Also google ads in the internet.
Learncube also uses the paid promote service by accounts that have
many followers and that the followers are mostly our target market in
a tutor, they will need to input the specialty they offer and the chosen
place to meet their students. On the other hand, as a student, they can
use the sorting function in the application to find the tutor(s) they need
and the application includes a GPS function which helps students find
online. One way is by using endorsers who acts as an icon or someone that acts as
(Suryadi 2006:132; Belch & Belch, 2014:168). Who will be used as the influencer
of society. This technique is used to attract and make customers use our product.
he has in several social medias such like Facebook, Instagram, and Youtube
(subscribers) and that his followers are mostly in our target customer (13-35 years
are always excited waiting for Raditya Dika’s updates on his social medias. This is
follower engagement is nothing to doubt about. In his recent post on 25th of May
2018, within 3 hours, he received 97,945 likes for his post, and 1,411,989 views for
his video uploaded on 24th May 2018 just within 24 hours. This will increase the
number of times our targeted consumer engagement with our product. Looking to
his own interest, Raditya Dika was once a blogger, now a vlogger but still manage
to use his writing skills by making humor novels like “Marmut Merah Jambu”,
“Manusia Setengah Salmon”, etc. and he seems to enjoy sharing his knowledge to
other people. Once, in a workshop held by PT. Mayora for it’s product Better (a
chocolate wafer biscuit) with the theme of “creativity project”, he become the
speaker that talks about his life on being a writer and tips for writers where the fee
to join the workshop is only Rp 1,000.00. With his histories of being the speaker of
seminars and workshops about writing, we know that he loves sharing his
knowledge, not only for money but for the sake of society themselves. His love in
promote and attract customers on our product. Those creative campaigns are:
a. We will give a sneak peak of our product by giving a preview of our product’s
photos and videos to customers using the social media we have: Instagram,
Facebook, e-mails and asking our endorser to post the sneak peak of our product
as well.
b. Creating a pre-launch video with the storyline of someone who is smart (by the
money, given a Learncube application by his friend and finally become a tutor
for a student and finally having more income. During the scene of giving
Learncube application to the smart guy, there will be an explanation of
Learncube in between.
c. We will give opportunities to people who come to our booth on our upcoming
expo a try on our program (Beta-testing) and then asking them to give feedback
some schools in Jabodetabek to post a hashtag of their hobbies and skills, for
to display their skills and teaching other students who have the interest.
5.4 Micromoment
Always being there for a customer can make a company’s customer
relationship stronger. That is why Learncube is always there for every users’
moments. Being a brand who is always there (be there), useful for users (be useful),
a. Be there
will always be able to open and surf in Learncube to find tutors or register as a
b. Be useful
With Learncube, users can get the benefit of gaining additional income from
c. Be quick
Whenever a student user finds a suitable tutor, student can directly contact and
5.5 E-mail
E-mail is described as ‘the most important innovation since the
development of the printing press’ and that it will ‘transform not just the way
individuals go about conducting their business with each other, but also the very
the old world of business management to the new world of e-customers. Where the
old business is a push marketing (“push”ing products to customers), the new world
business is using the pull marketing (getting customers to search our product)
response).
attracting target customers to use our product. With the e-mail addresses we
gathered from customers, we will frequently e-mail them asking questions like
“Have you studied something new today?” or “Have you share your knowledge
with others today?”. This is to remind them of our product (company) and a way to
re-engage existing customers that will lead to a re-purchase. Using the e-mail, we
will also inform customers on our promotions by giving them voucher codes and
discount dates that can be used to be a premium member. As a tutor, you will be on
top of tutors lists when a student search for a tutor in a field. While as students, you
can see celebrity tutors in the field you choose on top of your list. Learncube also
uses e-mail to make pull marketing. By giving emails about our product and how it
can help people, it will attract people to find and use our product. This means in the
future, we don’t need to make too much marketing effort because customers will