RETAIL STORE COMPARISON

Group Members:

1. Ankit Mathur
2. Aditya Kumar Gautam
3. Chetan Tiwari
4. Avinash Chaudhary
5. Akanksha Pattnaik

Retail Chain chosen: Big Bazaar

Big Bazaar, a uniquely Indian Hypermarket chain, Food Bazaar, a supermarket chain, blends the look,
touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory,
Brand Factory, Blue Sky, Fashion Station, all, Top 10, bazaar and Star and Sitara. The company also
operates an online portal, futurebazaar.com. Big Bazaar is not just another hypermarket. It caters to
every need of your family. Where Big Bazaar scores over other stores is its value for money proposition
for the Indian customers.

Store Selection:

 Big Bazaar, Phoenix Mills Cmpd, Lower Parel, Senapati Bapat Marg, Mumbai
 Big Bazaar, Metro mall Kalyan

Socio-Economic Importance of Big Bazaar in Lower Parel, Mumbai: With upto 25 retail stores in the city
of Mumbai (Future Group., 2014) and still growing at a fast pace Big Bazaar is setting its own benchmark
for all the retailers in the retailing industry. I have chosen the Big Bazaar store located in High Street
Phoenix Mall, Lower Parel, Mumbai as it is one the best and convenience region and also has a very
pressure free atmosphere. This is first big bazaar retail store which was opened in Mumbai at High
Street Phoenix To start off with, the Big Bazaar in Lower Parel is a freestanding or a stand-alone store. It
is isolated and has no adjacent retailers with which they have to share traffic, however mall also has
other electronics retails like Tata Croma, Reliance Digital but what I observe Big Bazaar has its unique
identity and has its location advantage with all in under one roof forte. This type of store has quite a few
advantages which works in the favour of Big Bazaar, Phoenix Mall, Lower Parel.

They are:

 Main location with a lot of front space.

 No competition in close proximity.
 High flexibility in terms of timings and larger space may be obtained.
 Better road and traffic visibility is possible.
 Adaptation of facilities according to individual specification.
 Reduction in costs are possible, leading to lower prices
The disadvantages that Big Bazaar- Phoenix Mall face being a freestanding store are:

 Relatively high rental costs.

 Competition with other electronics retails like Tata Croma, Reliance digital within the mall.
 Continuous and consistent traffic will not flow long distances to visit a specific store.
 Internally they have a limited trade area.
 High advertising expenses.
 Cost such as outside lighting, security, ground maintenance, trash collection is to be borne by
Big Bazaar.

Socio-Economic Importance of Big Bazaar, Kalyan in a category with sparse mainline advertising, Big
Bazaar is looking to make a splash. Bigbazaar is the only Hypermarket of such scale in Kalyan &
immediate nearby area. Located in the biggest Mall & center of Kalyan, it enjoys more than 1000
footfalls daily. With its innovative offers & schemes like “Wednesday bazaar”, “Sabse saste 5 Din”, it has
been able to attract customers in huge quantity. Also, the Population type of Kalyan region synchronizes
well with Big Bazaar’s target audience. Below is the target statistics of population of Kalyan.

Advantages Enjoyed by BigBazaar in Kalyan.

 First Mover advantage as they are only hypermarket of such scale in Kalyan
 Located in Middle of region, So Easily accessible
 Kalyan is a commercial area so lots of working-class people come and go through Kalyan
 Close to suburbs like Karjat, Badlapur, Dombivali, Vithalwadi, Ulhasnagar, Ambernath etc, so
enjoys the traffic from these areas too.
 Metro Central mall is the biggest & most popular mall in the area
 Located in three levels in the mall, so lots of available space
 Good arrangements of parking in the mall
 Located close to inox movie theatre, The only good quality movie theatre of the area

The disadvantages are

 Area is still underdeveloped

 Traffic jams are common in the area
 High advertising costs
 High Rental & maintenance charges.
 High competition from local retailers of different categories Retail industry forms 1/6th of Indian
gdp, with big bazaar contributing almost 7% to retail industry. The trend is common all over the
country with some spikes in some areas, Big bazaar is expanding very fast.

These stores have more than 2,00,000 Stock Keeping Units (SKU) in a wide range of categories, led
primarily by fashion and food products. The retail space of these stores in the metros range between
50,000 and 1,60,000 sq. ft. Following the tradition, Bigbazaar store in Kalyan is a three-level store with
appx 2,20,000 SKUs in wide range of categories covering almost 1,20,000 Sq. Ft of area. Range of
merchandise they have were both branded and unbranded products like: Product Mix Electronics Bazaar
Fashion & Jewellery Furniture Bazaar Childcare & Toys Other Services Tv sets, Footwear bazaar, Kitchen,
Kids wear, Loot Mart, Washing Machines, Beauty Care, Bedroom, Toy Bazaar, Bakery, Refrigerators,
Dining Hall, Stationery, Future Money Personal Care, Living Room, Child Care, Fresh Vegies etc
Conclusion: Big Bazaar, Kalyan is the slower performer of the two based on sales per sq. ft area.
Same-store sales growth at Big Bazaar outlets too dropped to a seven-quarter low. Still, a double-digit
growth of 11%. Slower growth at Kalyan than Lower parell, overall same-store sales growth, impacted
also by the goods and services tax-led price.