Term Paper

on
SUCCESSFUL BUSINESS LEADER: ABDUL MATLUB AHMAD

SUBMITTED TO:

Assoc. Prof. Dr. Ziaur Rahman

Faculty of Business Studies (FBS), BUP

SUBMITTED BY:

Name: Tasnima Ferdousy

ID: EV- 16012028

Section: A

Program: MBA Professionals

DATE of SUBMISSION: 7th December, 2018

 Letter of Transmittal

December 07, 2018

Assoc. Prof. Dr. Ziaur Rahman

Faculty of Business Administration
Bangladesh University of Professionals (BUP)

Subject: Submission of term paper.

Dear Sir

With great enthusiasm, we are submitting the term paper to you on " Successful
Business Leader: Abdul Matlub Ahmad.”

The report consists of the overview of the business leadership of Abdul Matlub Ahmad
and his success and achievements. I tried to gather information to make my report
specific and coherent. I tried my best to make the report as reflective as possible.
Assertively the report will meet the expectations.

I sincerely hope that this report will satisfy the course requirement. I would like to be
caned for the explanation of any queries from you.

Sincerely Yours,

--------------------------------------------

Tasnima Ferdousy

ID: EV-16012028

Acknowledgment
First of all We would like to pay my deep respect to, Dr.Nazrul Islam, PhD, Faculty of
Business Administration, Bangladesh University of Professionals, due to his generous
and friendly guidance. We are also grateful to him for helping us to understand those
issues, which we have failed to understand. It will help us to move on step further to
face the challenges in the real world.

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Table of Contents:
1. Introduction: ........................................................................................................................ 1
1.1 Early Life and Education: ................................................................................................ 4
1.2 Personal Life: ................................................................................................................... 4
2. Career: .................................................................................................................................. 6
2.1 Awards & Achievements: .............................................................................................. 8
Awards: .............................................................................................................................. 8
Achievements:.................................................................................................................... 9
2.2 Establishment of Nitol Niloy Group:.......................................................................... 12
Product: ............................................................................................................................ 13
History ............................................................................................................................. 14
2.3 Journey of Tata Motors in Bangladesh: .................................................................... 15
Recent Developments: ..................................................................................................... 17
Promotion: ....................................................................................................................... 17
Brand value: ..................................................................................................................... 18
2.4 Nitol Motors world's top dealer of TATA ................................................................. 18
3. Conclusion: ......................................................................................................................... 19
4. Bibliography: ...................................................................................................................... 20
Internet Source: .................................................................................................................... 20
Internal Source: .................................................................................................................... 20

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1. Introduction:

Abdul Matlub Ahmad (born 1952) is a Bangladeshi Business leader. Abdul Matlub
Ahmad is one of the Founding Members of one of the biggest multinational companies
of Bangladesh – The Nitol Niloy Group. In 1982, he started his business life by
establishing his flagship company, Nitol Motors Limited. He is the Chairman of Nitol-
Niloy Group and the past President of Federation of Bangladesh Chambers of
Commerce and Industries (FBCCI). He is the founder President of India-Bangladesh
Chambers of Commerce and Industries, Bangladesh Automobiles Assemblers'
Association, past President of Bangladesh-Malaysia Chambers of Commerce and
Industries and President of Bangladesh Cement Manufacturer's Association.

Nitol Motors Ltd., one of the major concerns of the conglomerate, began its journey in
1983, quickly becoming an important marketer of commercial vehicles in Bangladesh.
In 1989, Nitol Motors Ltd. became the sole distributor of TATA vehicles in
Bangladesh. Since then, it never had to look back as it is currently the market leader in
this sector.

Putting forward its motto "One History-One Brand One Industry", Nitol Niloy Group
has grown to become the largest seller of commercial vehicles in the country. The
company has a formidable presence in a wide range of product markets, while it also
operates in the service sector. The diversity of its market presence is apparent in its
marketing of mass-sold products like commercial vehicles as well as its being in the
notably niche market of helicopter transportation services.

In 1991 a joint venture company named Nita Company Ltd. was formed between
TELCO and NITOL for assembly of TATA vehicles in Bangladesh. This company is
the flagship enterprise of Nitol Group and is in the business of assembling commercial
vehicles. Chassis of trucks, buses and minibuses that are imported in completely
knocked down condition (CKD) are assembled by this company. It is currently one of
the leading vehicles assembling organizing corporations in the country.

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1.1 Early Life and Education:

Abdul Matlub Ahmad is an entrepreneur, versatile industrialist and the prime

conglomerates a firm believer of national development, economic growth through
industrial revolution and creating employment opportunity for ever increasing head
counts. He also believes and does mentioned in many of his discussion and meeting the
use of common sense. Work hard but smartly, invest boldly but wisely and discard
mistakes ruthlessly but tactfully. This great quotation goes along very well with his
dynamic nature and pleasant personality. “A little common sense, goodwill, and a tiny
dose of unselfishness could make this goodly earth into an earthly paradise.”

Abdul Matlub Ahmad born in Dhaka in 1952, Matlub Ahmad graduated with a
B.A.(Hons.) and M.A. in Economics from Oxford University. He is one of the leading
business personalities of the country.

He is the worthy son of two extremely high achieving parents. His father was a judge
in the East Pakistan High Court and his mother was one of the Founders of Bangladesh
Women’s Chamber of Commerce and Industry.

1.2 Personal Life:

Ahmad is married to Selima Ahmad, a Women Business Leader and President of

Bangladesh Women Chamber of Commerce and Industry (BWCCI). They have two
sons, Abdul Musabbir Ahmed (Nitol) and Abdul Marib Ahmed (Niloy). He is happily
married to Selima Ahmad winner of Oslo Business for Peace Award and is blessed with
two-star boys- upcoming business leader of the country, Abdul Musabbir Ahmad
(Nitol) and Abdul Marib Ahmad (Niloy) & 4 Grandson from Abdul Musabbir and
Nazia - IMAAN, AMEEN, AMAAN & USMAAN

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Selima Ahmad,. Vice Chairperson of the Nitol-Niloy Group is the quintessential
successful woman. Her dynamic contribution at sales and marketing at Nitol Motors
was remarkable for the growth of NNG.

She also established the first and only Artificial Silk Flower Industry in Bangladesh.
For her continuous tireless work and contribution, the Nitol-Niloy Group now have a
strong, diversified profile, which includes a joint venture with TATA Motors of India
to trade, assemble, and provide after sales support of vehicles, transport and aviation
services, financial institutions, manufacturing of sugar, cement, paper and luggage, real
estate development, and sports promotion. Selima Ahmad is now the Head of HR
division of NNG.

Selima Ahmad is also the founder of the Bangladesh Women Chamber of Commerce
and Industry (BWCCI), she was acutely aware of the need for a national body, which
represented the interests and supported the initiatives of women entrepreneurs. As a
successful business woman herself with longstanding experience in the private sector,
Ahmad took the initiative to form a Chamber of Commerce devoted exclusively to
facilitating the advancement of women entrepreneurs.

Drawing on her business experience and involvement with several trade organizations,
including the Federation of Bangladesh Chambers of Commerce and Industries,
Bangladesh Automobile Assemblers and Manufacturers Association, Bangladesh
Handicraft Manufacturers and Exporters Association, Bangladesh Association of
Publicly Listed Companies, Ahmad convinced and mobilized women entrepreneurs,
the government and development partners of the need for the creation of BWCCI.

Selima had continuous dialogue with the Government for the need to grow women
entrepreneurs and sustain their enterprises. Her persuasion and advocacy finally
resulted in the approval by the Government to establish a separate Chamber of
Commerce for women.

Ahmad feels that with the achievements in women empowerment the developing
economies will hugely benefit. The contribution of women entrepreneurs will help to
achieving MDG goals and the impact will assist in alleviating poverty.

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She has developed 3000 women entrepreneurs by planning, designing and facilitating
different programs. She supports these initiatives by providing training, business
counseling, credit linkages, acting as guarantor, and lobbying government and policy
makers. Despite her many accolades, Ahmad’s proudest achievements are the changes
that are visible in the lives of the members due to the support of BWCCI.

She has been appointed by the Bangladesh Government as board of director of

Bangladesh Development Bank limited. Her work is recognized not only in Bangladesh
but also in the global arena. She has been invited as a speaker in many national and
international seminars.

She obtained graduation and Masters in Business Management from Dhaka University
and did short courses from, Japan, Denmark and Canada. She is a Fellow of Stanford
University, USA.

Her accomplishments have earned her the title of best female entrepreneur in
Bangladesh by different organization in different time, Best women achievers, 2005,
06 by Consortium of Women Entrepreneurs of India and TIAW World of Difference
Award 100, 2010 for bringing a difference for Women in Bangladesh by The
International Alliance for Women (TIAW), Canada. Selected as a laureate of Islamic
Development Bank in ‘Women’s Contribution in Development ‘and awarded for 2012.

2. Career:

Matlub Ahmad started Nitol Motors Ltd. in 1981 and eventually in 1990 he went into
joint venture with Tata Motors under the banner of Nitol Motors. It has spawned many
new employments, business opportunity like Nita Joint Venture, Nitol Cement, Nitol
Insurance, Nitol Leasing Company, Niloy Hero Motors, Nitol Curtis Paper Mill,
Kaliachapra Sugar Mill etc. that has widened business and employment opportunity in
the country as a whole.

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Matlub says: “Technology is advancing fast and demanding rapid innovation, self-
employment is on the rise and becoming an accepted norm. Therefore, companies and
individuals are looking to invest in startups, and governments and business groups are
supporting entrepreneurs with various loans, such as our own Nitol Motors Nano
scheme. Provided that you have a product or service that fills a gap in the market, this
is a great time to be an entrepreneur”

Matlub Ahmad, Chairman of Nitol-Nioly Group. Nitol Niloy Group is one of the
reputed business houses and has 26 companies. Of them, six are joint ventures and three
are public companies. It has presence in automobiles, cement, paper, real estate,
electronics and financial services. The Group has a strong, diversified profile, which
includes a joint venture with TATA Motors of India to trade, assemble, and provide
after sales support of vehicles, transport and aviation services, financial institutions,
manufacturing of sugar, cement, paper and luggage, real estate development, and sports
promotion. Started his business career in 1981 and eventually in 1990 he went into joint
venture with Tata Motors under the banner of Nitol Motors.

It has spawned many new employments, business opportunity like Nita Joint Venture,
Nitol Cement, Nitol Insurance, Nitol Leasing Company, Niloy Hero Motors, Nitol
Curtis Paper Mill, Kaliachapra Sugar Mill etc. that has widened business and
employment opportunity in the country as a whole. Besides his number of other social
activities, he is actively involved and very much concerned with environmental
pollution to keep the world safe and secure place for the future generation. For the first
time car rally has been sponsored by him in 2014 in Dhaka.

Matlub Ahmad is the President of India-Bangladesh Chamber of Commerce &

Industries Vice President (founder President) of Bangladesh Automobiles Assembles
& Manufactures Association. He is the past President of Bangladesh-Malaysia
Chamber of Commerce & Industries, ex-director of Federation of Chamber of
Commerce and Industries.

Abdul Matlub Ahmad, Chairman of Nitol Niloy Group, has been elected President of
the Federation of Bangladesh Chambers of Commerce and Industries (FBCCI).

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2.1 Awards & Achievements:

Awards:
Abdul Matlub Ahmad, Chairman of Nitol-Niloy Group, receiving the 'Distributor of
the Year 2017 Award' of TATA Motors from its CEO Guenter Karl Butschek, at Jaipur
in India recently.

Girish Wagh, President of Commercial Vehicle Business Unit of TATA Motors and
Selima Ahmad, Vice-Chairperson of Nitol-Niloy Group along with top management of
Nitol Motors were also present.

Abdul Matlub Ahmad and his family honoured as Kar Bahadur on 9th November, 2017
and they received the crest of Kar Bahadur.

Last news of Bangladesh, 28th March, Dhaka: Mother Teresa award Committee sends
a letter for confirmation of that FBCCI’s president Abdul Matlub Ahmed gets Mother
Teresa award. They send a confirmation letter of that. The award giving ceremony will
be held on Sunday 16th April, 2017 at Calcutta University Institute Auditorium at
College Street, Kolkata at 5pm. Every year the names of the international award are
announced by a member committee of intellectual of the country. Mother Teresa
International Awards are presented to eminent Personalities/ Institutions who have
excelled in the fields of Education, Science, Culture, Songs, Music, Sports, Social work,
Medicine, Industrialist and politics etc. in the country and aboard.

The committee had already presented “Mother Teresa International award” to more
than 100 renowned personalities who excelled the field of Education, Science, Culture,
Songs, Music, Sports, Social work, Medicine, Industrialist and politics etc. during last
16 years. The Highest Award namely “Mother Teresa Ratna” is presented to those who
have sacrificed glory of their respective nation and rendered long unending service for
the mankind selflessly.

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Attachment of this award:

Achievements:
In the August 2010 issue of TATA Motors' international publication 'Strides', the cover
story featured Nitol Motors Ltd. and the remarkable success of its Project 500 - selling
more than 500 trucks per month on a sustained basis. Nitol Motors was on the verge of
a major expansion and had begun the year 2009 with a focus on projects that would
create more employment opportunities in Bangladesh. Project 500 fit the bill perfectly
and the company had no hesitation in creating an exclusive division for Ace.

Nitol Niloy Group became the highest seller of the TATA Ace models worldwide. In
addition to that, the company's market contribution to Bangladesh was no. 1 in all of
TATA Motors.

Mr. Abdul Matlub Ahmad has a huge contribution in the industrial growth of this
country. In the following are some of his achievements:

• Founder of the India-Bangladesh Chamber of Commerce and Industries.

• President of Bangladesh-Malaysia Chamber of Commerce and Industries

• Founder of Bangladesh Automobiles Assemblers’ Association

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• President of Bangladesh Cement Manufacturers’ Association

• Director of Federation of Bangladesh Chamber of Commerce and Industries

• Director of Bangladesh Insurance Association

• Director of Rupantorito Prakritik Gas Co. Limited

Mr. Abdul Matlub Ahmad has been a vital part of the official government team in
several foreign ventures. He was a member of the delegation lead by Prime Minister
Sheikh Hasina in India in 2010. He was also a member of the foreign delegation led by
Prime Minister Khaleda Zia in Singapore and Pakistan. He participated in the QIC
conference, ‘Intercem Americas’, ‘Intercem Marrakech’, ‘Intercem London’ and
‘Intercem Dubai’. He was the leader of the foreign delegation team to Meghalaya in
2006 and the third World Islamic Economist Forum in 2007.

He is known as a sports fan and has a huge contribution in the history of football of
Bangladesh. Nitol-Niloy Group sponsored the National Football League from 2001 to
2005.

Matlub Ahmad has led and joined some important and significant high level business
delegation with Honorable Prime Minister to many countries of the world. He is always
been active and powerful members of delegate to join and participate leading business
meeting and conferences:

a. He was the member of Honorable Prime Minister entourage during her official visit
to Italy (from 15-18 October 2014), was a leading member to join China official visit
from (06-11 th Jun 2014).

b. He had the privilege and honor to be a member of Honorable Prime Minister’s

entourage during her Bangladesh Business delegation trip to Tripura (Agartala, India
(from 11 -12 January 2012.

c. Participated in India Invest-trade (special focus on Energy Sector & Electrical

Equipment in Ruposhi Bangla Hotel, Dhaka in May 2011.

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d. Led Business Delegation to Hyderabad, Mumbai, Poona and Kolkata 2008-2009.

e. Participated as the Co-Chairman of Task Force Meeting on Bilateral Trade between

Bangladesh and India held on 20' June, 2006, 2007,2008

f. Participated in the INTERCEM ASIA (9th International Conference on Cement) in

New Delhi in September, 2005; INTERCEM AMERICAS in Florida in November,
2005; INTERCEM MARRAKECH in Morocco in February, 2006; INTERCEM 20th
ANNIVERSARY LONDON 2006 in June, 2006; INTERCEM DUBAI Conference
held in February, 2007 and Participated in 9th Asia Cement-Trade 2007 Conference in
Hanoi, Vietnam in April, 2007.

g. As leader of Bangladesh delegation he participated in World Islamic Economic

Forum held on 27-29 May, 2007 in PWTC, Kuala Lumpur, Malaysia

h. Participated in the OIC Conference in Malaysia as a member of the delegation from

FBCCI in June, 2005.

i. Led Business Delegation to Meghalaya on 20' June & Mizoram on 22nd June, 2006
on Purchase, Investment & Trade Issues.

j. He is also known for his sporting achievement; a keen promoter of sports, his
contribution for development of games & sports in Bangladesh is commendable. For
example, he sponsored – NITOL-TATA National Football League for the year 2001,
2002, 2003, 2004, 2005 & 2014.

Besides his number of other social activities, he is actively involved and very much
concerned with environmental pollution to keep the world safe and secure place for the
future generation. The first time car rally has been sponsored by him in the year 2014
in Dhaka and also the 2nd Car Rally has been sponsored in this year 2015.

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2.2 Establishment of Nitol Niloy Group:

Abdul Matlub Ahmad is a leading business personality, an industrialist and an

enterpreneur with a vision of development in Bangladesh. He is the founder of Nitol-
Niloy Group of Companies which is founded in 1983, one of the prime conglomerates
of the country. He established the flagship company Nitol Motors Ltd which is the main
driving force of the group.

He is concerned about the World Environment situation and actively working to keep
Bangladesh environment congenial for the future generation. He is also giving priority
to develop alternative energy sources from Gashol and use of nature gas in Bangladesh.
A keen sportsman, his contribution for development of games & sports in Bangladesh
is commendable.

Very soon the new company became a major player in the commercial vehicle market
and has been growing ever since. With the motto of quality, honesty and efficiency the
company in its beginning started with trading of vehicles. Its high sales figure attracted
international companies and in 1989 Nitol Motors Ltd. became the sole distributor of
TATA vehicles in Bangladesh. In 1991 a joint venture company named Nita Company
Ltd. was formed between TELCO and NITOL for assembly of TATA vehicles in
Bangladesh.

The Nitol-Niloy Group has several renowned companies under its name, namely,

• Nitol Motors Limited

• Nita Co. Limited

• Niloy Cement Industries Limited (Grey Cement)

• Nitol Cement Industries Limited (White Cement)

• Nitol Insurance Company Limited

• Nitol Sugar Mills Limited

• Nitol Pulp & Paper Mills Limited

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• Nitol Tours and Travels Limited

• Nitol Plastic Industries Limited

• Fidelity Assets & Securities Limited

Currently, more than 1500 people are working in Nitol-Niloy Group.

Product:
Nitol Niloy Group's flagship operation is in the commercial vehicles sector as Nitol
Motors Ltd. However, they have further subsidiaries in consumer product sectors such
as grey and white cement, sugar, paper, etc. as well as in the service sector.

Nitol Cement Industries Ltd. is one of the earliest cement industries in Bangladesh. It
has been producing quality cement since its inception and marketing the same to
Khulna-Jessore-SatkhiraKustia-Faridpur-Magura-Jhenidah and to parts of North
Bengal. The group produces two types of cement: grey and white cement. The grey
cement is very popular in the market and is being used to construct mainly bridges,
highways, high rise buildings and other national infrastructures. The annual production
capacity of the grey cement plant is in the tune of 130,000 MT. In the white cement
front, the group produces Birla White cement under the joint venture agreement with
Grasim Industries Ltd., India with an annual production capacity of 20,000 MT. Birla
White cement is currently used for making tiles, ceramic products, paints, etc.

NREACH.NET is an Internet Service Provider from Nitol Group. It is licensed by

Bangladesh Telecom. Regulatory Commission (BTRC) and member of Bangladesh
Internet Service Provider Association (ISPAB). NREACH is in a position to provide
the whole spectrum of internet related services and already the company has alternative
VSAT & Submarine Cable, two technologies that make each other somewhat
redundant. We also provide internet connectivity through prudent and tested
technologies like optical fiber, WiFi, radio connectivity and traditional cable
connectivity.

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NITS Service Ltd. is a leading provider of GPS vehicle tracking systems from Nitol
Group. The company aims at offering innovative and cost effective vehicle tracking
solutions comprising of hardware as well as software. This GPS tracking technology is
best suited for fleet management. It is a unique way for companies and individuals to
monitor and control their cars, jeeps, trucks and other vehicles to precise details by
sitting in the office. NTrack® GPS tracking system will enable customers to monitor
the movements of their employees, drivers, vehicles or any other asset accurately.

The group's products expands to other subsidiary companies including Nitol Bay-
Resort, Nitol Insurance Company Ltd., Central Properties Ltd., Nitol Cement Industries
Ltd., VIP-Nitol Industries Ltd., NITS Service,(Pvt.) Ltd., NREACH NET, Nitol Tours
& Travels and Nitol Aviation Services Ltd.

History
1982 Trading in Automobiles from England and Japan

1985 Dealership: Hindustan Motors Ltd. And Eichner Ltd.

1988 Nitol Motors Ltd: Importer & Distributor of TATA vehicles from TELCO, India

1988 Nikita and Company Ltd: International trading wing for the company

1989 Nikita and Company Ltd: Manufacturing artificial flowers for export

1991 Nita Company Ltd: Assembling TATA vehicles under joint venture with TELCO,
India

1992 Capital Service Centre Ltd.: Countrywide network for after sales servicing of
TATA vehicles in Bangladesh

1994 Central Properties Ltd.: Real Estate Management for Nitol Group

1996 Nitol Construction Company Ltd.: Construction company for Nitol Niloy Group

1996 Niloy Cement industries Ltd: Grey cement plant (Public Limited Company

1999 Niloy Motors Ltd: Motorcycles manufacturing plant

1999 Nitol Insurance Company Ltd.: General Insurance (Public Limited Company)

1999 Nitol White Cement Industry: Manufacturer of white cement

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2000 Peter Khong Aviation Ltd: Private Helicopter Service

2001 Nitol Tyre Ltd: On-Going Project

2001 Nitol Software Development Industry Ltd: On-Going Project.

2004 Nitol Sugar Mills Ltd.

2004 Nitol Paper & Pulp Mills Ltd. (Ongoing Project)

2007 NREACH ISP (Internet Service Provider)

2007 NITS - GPS Unit

2.3 Journey of Tata Motors in Bangladesh:

Nitol-Niloy Group, importer of Tata vehicles in Dhaka, has invited Tata Motors to set
up Tata Ace assembling unit in Bangladesh to cater to north-eastern India and Myanmar
markets.

Abdul Matlub Ahmad, Chairman, Nitol-Niloy Group, wants Tata Motors to leverage
their existing JV, Nita Co, to add the assembling unit. Nita Co, the sole distributor of
Tata Motors’ trucks in Bangladesh, has an assembling unit for medium and heavy-duty
vehicles.

According to Matlub, a mere 25 per cent localisation can help the JV to earn 20 per cent
export subsidy on engineering products. This, coupled with zero-duty imports to India,
can make Bangladesh a cheaper destination for Tata Motors to source original
equipment for Indian operations. “It would be more viable, both logistically and
production-cost wise, if Tata Motors can leverage the Bangladesh facility to cater to the
North-East of India and also to Myanmar,” he told reporters on the sidelines of CII’s
eastern regional meeting here.

In case Tata Motors agrees to this arrangement, Ahmad will have to add a capacity of
nearly 50,000 vehicles annually. Investments towards capacity expansion in
Bangladesh will be made by the Nitol-Niloy Group.

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With an exemplary portfolio and an extensive expanse of cars, trucks and buses, we are
undoubtedly the most widely known automotor brand across the globe. We entered the
Bangladesh car market in 1972 and have made commendable strides since. Timely
launches like the Tata Indigo eCS, the Manza and the Vista in 2012 found favour with
Bangladesh’s new car market while in 2015, the introduction of four new next-
generation heavy commercial vehicles from the Prima range left a lasting impact on the
car market.

Here is the listed of a few noteworthy facts about Tata Motors journey in
Bangladesh :

Fact No. 1: Tata Motors Car Segment Market Share jumped from 5th to 1st position in
last 3 years in Bangladesh.

Fact No. 2: Tata Motors is currently ranked 1st in New Vehicle Market Share-Car
Segment in Bangladesh. This is despite the fact that Bangladesh is nearly a 100%
automatic car market.

Fact No. 3: Bangladesh, which is smaller than the Indian state of Odisha in terms of
area, has Tata Motors Bangladesh present in 36 locations. This extensive reach is for
the sole purpose of satisfying the demand for our automotors. Bangladesh has a varied
topography that accommodates premium cars with the same fervor as it embraces a
sturdy pick up truck.

Fact No. 4: Ministry of Health in Bangladesh bought a fleet of 56 Sumo ambulances in

2016. Against the background of an established player in the transport segment, we
decided to create an automotor that tended to the needs of the people. It was a blend of
both superior motor design and a contribution towards the health services in the
country. An ambulance is a primary means of commute in times of crisis, thus
contributing to this would account for a sizable difference.

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Fact No. 5: We are a preferred brand owing to our technology-driven, fuel efficient
models. Furthermore, our longstanding association with this country has given us a
remarkable acumen into the commuting preferences of the people. Keeping this at the
center of our focus, we build automobiles that are conducive to the Bangladesh terrain.

Recent Developments:
Recent developments The company has recently acquired a sugar mill in Kaliachapra
as well as a paper mill in Sylhet, from the government. This paper mill has acquired a
70tonne capacity paper production setup from Scotland, capable of 60-350 gm paper
production.
It has also started its work to launch operations in the footwear and denim industries.
Recently the company launched NITS Service, a company providing human and
vehicle tracking services on a commercial basis. Using this service, any vehicle or any
person with a mobile phone can be pinpointed.

Promotion:
Nitol Niloy Group believes in relationship marketing. Its customer relationship has
helped the company grow through word-of-mouth promotion, which enabled it to
expand its operations nationwide and into so many sectors. In remote rural regions,
where mobile communication is only just beginning to grow, Nitol Niloy Group's
reliance on viral marketing proved to be a crucial strategy behind the success. The
company also uses heavy trade promotion tools, offering higher than industry-standard
profit sharing programs to its marketing partners. At the same time, it provides
installment buying option. This enables customers to pay over time based on trust rather
than showing collateral, which has been the norm for a long period of time.
An excellent example of the sales promotion tools is providing international tour
packages as gifts to high performing marketing partners. People distributing the
company's products were found traveling to Malaysia, Thailand and other popular
global tourist destinations.

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For the promotion of the TATA Ace under Project 500, the ACE campaign was
launched grandly in April 2009 and was followed up by publicity and brand-building
campaigns in various media such as print, radio, hoardings, etc. The customer contact
program initiated by Nitol Motors supported Product claims with vehicle trials and
clearly communicated the product's advantages on operating economics over other
vehicles in the market.

Brand value:
The core value of Nitol Niloy Group is trust. Especially when marketing high
involvement products such as tractors in remote locations of the country, it is only by
gradually building trust through solid products and genuinely efficient after-sales
service can a brand excel.
The brand also stands for teamwork, not only within its wide network of employees but
also business partners at both supplying and marketing ends.

2.4 Nitol Motors world's top dealer of TATA

Nitol Motors Limited has become the world's top dealer of TATA Motors, a leading
commercial vehicle brand in Bangladesh, says a statement.
TATA Motors made the announcement at its annual distributors' award, 'One World' at
Jaipur in India recently.

NItol-Niloy Group Chairman Abdul Matlub Ahmad, Managing Director Abdul

Musabbir Ahmad, Vice Chairperson Selima Ahmad and other top officials of Nitol
Motors attended the TATA Motors One World-2018 Annual Distributors' Meet held in
the capital of India's Rajasthan state.
More than 500 delegates of various distributors from 60 countries took part in the
programme.

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Tata delegates included Chief Executive Officer (CEO) Guenter Karl Butschek,
Commercial Vehicle Business Unit (CVBU)'s President Girish Wagh and Head of
President of Commercial Vehicle Business Unit (CVBU) Rudrarup Maitra.

The Jaipur program turned out to be a proud event for Bangladesh as Nitol Motors
Limited also won several other prestigious awards there. The awards are: Distributor of
the Year 2017 - Category A Winner, Highest Sales MHCV Trucks 2017 - Category A,
Highest Sales -L&ICV 2017 Category A, Highest Sales - SCV 2017 Category, Highest
Market Share 2017 - MHCV Trucks, Highest Market Share 2017 - SCV, Highest
Growth in Market Share 2017- SCV Highest Growth in Market Share 2017 - L&ICV
Trucks Highest C, Country Market Share 2017 - Category A and Best Customer Care
value added services 2017.

Nitol Motors has been associated with India's Tata Motors for over 30 years.

3. Conclusion:

This is by nature he does creates opportunity for him-self and for other investors to
expedite the economic development of the country by setting platform to work
meticulously with other fast growing countries. Mr. Matlub Ahmed under his brilliant
and charismatic leadership has led and guided many organizations to a grand success
and earned many laurel. In recent time his versatile business merit is attracting many
world reputed Companies and Industrialist for setting up joint venture in Bangladesh
with attractive packages.

From a trading company in early eighties, Nitol Niloy Group has become a household
name in les s than twenty years. While it began its journey with Nitol Motors Ltd. as a
marketer of TATA Motors' commercial vehicles, the company has now expanded its
activities into a wide range of sectors in order to ensure excellent service to the
customers. Because of its continuous diversification, it has metamorphosed into a true
conglomerate from its original identity as a transport-based organization.

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4. Bibliography:

Internet Source:
1. https://en.wikipedia.org/wiki/Abdul_Matlub_Ahmad
2. https://en.wikipedia.org/wiki/Abdul_Matlub_Ahmad
3. https://www.thehindubusinessline.com/news/nitol-niloy-group-invites-tata-
motors- to-set-up-unit-in-bangladesh/article23287072.ece
4. http://reflectionnews.com/abdul-matlub-ahmadchairman-nitol-niloy-group-of-
industries/
5. https://economictimes.indiatimes.com/topic/abdul-matlub-ahmad/4

Internal Source:
Abdul Matlub Ahmad

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