Topic: ASIAN PAINTS

GROUP MEMBERS: ANKUR,DURGESH,SHAMINDER,GURINDER.

Asian Paints

• It is India's largest paint company based in Mumbai. It operates in 17

countries and has 23 paint manufacturing facilities in the world servicing
consumers in over 65 countries. Besides Asian Paints, the group operates
around the world through its subsidiaries Berger International Limited,
Apco Coatings, SCIB Paints and Taubmans.

Forbes listing
• Forbes Global magazine USA ranked Asian Paints among the 200 Best Small Companies
in the World for 2002 and 2003 and presented the 'Best under a Billion' award, to the
company. Asian Paints is the only paint company in the world to receive this recognition.
One of the country's leading business magazine "Business Today" in Feb 2001 ranked
Asian Paints as the Ninth Best Employer.It has been recognized by "economic times" as
well.The veer hues is the OPC of asian Paints. That manufactured lot of Products.

History
• The company has come a long way since its small beginnings in 1942. Four friends who
were willing to take on the world's biggest, most famous paint companies operating in
India at that time set it up as a partnership firm. Its started in Kapadwanj in the Kheda
district in the state of Gujarat as a collection of small plants.

• Over the course of 25 years Asian Paints has became a corporate force and India's
leading paints company. Driven by its strong consumer-focus and innovative spirit, the
company has been the market leader in paints since 1968. Today it is double the size of
any other paint company in India. Asian Paints manufactures a wide range of paints for
Decorative and Industrial use.
• Vertical integration has seen it diversify into products such as Phthalic Anhydride and
Pentaerythritol, which are used in the paint manufacturing process. Asian Paints along
with PPG Inc, USA, one of the largest automotive coatings manufacturer in the world has
begun a 50:50 joint venture, Asian PPG Industries to service the increasing requirements
of the Indian automotive coatings market. Another wholly owned subsidiary, Asian
Paints Industrial Coatings Limited has been set up to cater to the powder coatings market
which is one of the fastest growing segments in the industrial coatings market.
 • This wholly owned subsidiary of Asian Paints has entered into a tie-up with Canada-
based Protech Chemicals which is one of the top ten powder coatings companies in the
world for technological know-how in the area of powder coatings.

Sales
• Most of its revenue from outside India come from the Middle East.

annual results in brief

Mar ' 10 Mar ' 09 Mar ' 08
Sales 5,125.08 4,270.05 3,416.16
Operating profit 1,010.00 561.27 554.01

International operations
• Asian Paints operates in 22 countries across the world. It has manufacturing facilities in
each of these countries and is the largest paint company in ten overseas markets. Asian
Paints operates in five regions across the world viz. South Asia, Southeast Asia, South
Pacific, Middle East and Caribbean region through the five corporate brands viz. Asian
Paints, Berger International, SCIB Paints, Apco Coatings and Taubmans. In ten markets,
it operates through its subsidiary, Berger International Limited; in Egypt through SCIB
Paints; in five markets in the South Pacific it operates through Apco Coatings and in Fiji
and Samoa it also operates through Taubmans.

• The countries that Asian Paints has presence are as follows:

• South Asia : Bangladesh, Nepal, and Sri Lanka

• South East Asia : China, Malaysia, Singapore and Thailand

• Caribbean Islands : Barbados, Jamaica, Trinidad and Tobago

• Middle East : Bahrain, Egypt, Oman and United Arab Emirates

 • South Pacific : Fiji, Solomon Islands, Samoa Islands, Tonga and Vanuatu

Product Name: Asian Paints Tractor Synthetic

Distemper
• Description: Asian Paints Tractor Synthetic Distemper is a water-based, interior wall
paint. It is the most popular distemper brand in India and gives walls a finish that is good
looking, time-tested, durable and value for money. Asian Paints Tractor Synthetic
Distemper gives a uniform matt film, which can be wiped with clean water. Being oil
bound, the paint film becomes harder over a period of time, which gives better
washability and durability.

• Cost Range: Mid-Range

• Finish: Matt

• Availability: Across all Colour World Dealers.

Product Name: Asian Paints Tractor Acrylic

Distemper
• Description:Tractor Acrylic Distemper is a water-based, interior wall paint and gives
walls a delightful, attractive, matt finish that lasts for ages. A time-tested formulation
with acrylic copolymer binder, its special formulation ensures shade retention for a long
time and its fast drying property facilitates quicker completion of painting jobs.

• Cost Range: Mid-Range

• Finish: Matt

• Availability: Across all Colour World Dealers.