Table of Contents

Introduction
Location
Management & Key People
Business Model
 5 Star
 4 Star
 3 Star
 Palace
 Resort
Infrastructure/Facilities Offered
Marketing Strategy
Booking Procedure
 Offline
 Website
 Online
Restaurant with the Hotel
Special Seasonal Offers
Financial data & its interpretation
Growth/Future Plans
Competition
Challenges
Observations/Suggestions
Conclusion
Bibliography
 Introduction
Longtime Chicago restaurateur Marion W. Isbell (1905–1988) founded the

chain in 1953 along with a group of investors including Michael Robinson

of McAllen, Texas (who later went on to start Rodeway Inns in the early

1960s) and Del Webb of Phoenix (who owned the New York Yankees and

went on to establish his own lodging chain, Hiway House, in 1956). Other

original investors of Ramada Inns included Isbell's brother-in-law Bill Helsing;

Max Sherman of Chicago, a produce operator dubbed "The Tomato King";

Chicago attorneys Ezra Ressman and Mort Levin; and Frank Lichtenstein and

Robert Rosow of San Antonio, Texas.

Early in 1952, Marion W. Isbell received a phone call from his brother-in-law,

Bill Helsing. Bill informed him of a hotel deal in Flagstaff, AZ that he was

going to invest in and wanted to know if Marion would be interested in joining

him. This first investment resulted in a rapid return of capital.

Ramada opened its first hotel,a 60-room facility, on U.S. Route 66 at Flagstaff,

Arizona in 1954 and set up its headquarters in Phoenix, Arizona, where the

chain built the Sahara Hotel on North 1st Street downtown in 1956 (which later

became the Ramada Inn Downtown) and a 300-room Ramada Inn in the 3800

block of East Van Buren in 1958 that would become the chain's flagship

property and headquarters. Like his contemporary, Holiday Inn hotel-chain

founder Kemmons Wilson, Isbell devised the idea of building and operating a

chain of roadside motor hotels when, while on a cross-country trip with his

wife Ingrid and their three children, he noted the substandard quality of

roadside motor courts along US highways at the time. He saw the possibility in

the developing market for a chain of roadside motor hotels conveniently

located along major highways which would provide lodgings with hotel-like

quality at near-motel rates plus amenities such as TV, air conditioning,

swimming pools, and on-premises restaurants.

The Ramada name derives from the Spanish term rama (meaning

"branch"). Temporary open air structures called "ramadas", made of brush or

branches (similar to an arbor) were popular in Arizona during harvest

time. Company websites commonly refer to the structure as a "shady resting

place".

Through its early years until the early 1970s, a typical Ramada Inn was built of

colonial-Williamsburg-style architecture to set it apart from the standardized

architectural designs used by competitors such as Holiday Inn and Howard

Johnson's. These are properties that have distinctive triple pillars and a white

overhang in the front of the hotel, in addition to all-brick architecture. Most of

these are now rebranded under various other names, but a few original Ramada

Inns of that colonial design continue as franchises of the chain today.

From its start in the 1950s until around 1976, Ramada's logo featured a friendly

bald innkeeper, dubbed "Uncle Ben". He sported an apron (later a suit and tie)

and held a top hat in one hand; in the other hand was a red trumpeted banner

that read "Ramada Inn Roadside Hotels". From 1976 to 1982, the chain's logo

was a simple rounded rectangle that read "Ramada Inn" in the original design's

gothic Western-style lettering. of the original design. From 1982 to 2004,

Ramada changed to a revised, rounded rectangular design with more "modern"

lettering.

At one point the chain was owned by Ramada Inns, Inc., a holding company

set up by Isbell to oversee Ramada's various divisions including hotel

operations, franchising, real estate, and equipment purchasing. Under Isbell's

leadership, Ramada grew into one of the nation's largest lodging chains during

the 1960s and 1970s with 100 Ramada Inns in operation by 1964, which grew

to 250 in 1970 and nearly 650 by 1976. By the late 1970s, Ramada ranked as

the second-largest hotel chain in the U.S. behind industry leader Holiday Inn.

Also during the 1970s, Ramada expanded into worldwide operation by opening

new hotels in various European nations and on other continents.

Marion W. Isbell served as president and CEO of Ramada until 1970, when he

resigned the presidency and turned it over to his son, William M. Isbell. The

senior Isbell continued as the chain's CEO until his retirement in 1972, then
Chairman of the Board until 1979. William M. Isbell would serve as Ramada's

president and CEO until 1981.

Ramada developed a chain of in-hotel restaurants similar to the Howard

Johnson's restaurants, operating them under various names including Uncle

Ben's Kitchen, Ramada Pancake Cottage, and Chez Bon, as well as other

names used by individual franchises. The company-owned Ramada restaurants

became defunct in 1990, though the franchised hotels still include on-premises

restaurants.

Split of hotel and casino operations

In an attempt to revive the company's lagging business in 1989, Ramada Inns,

Inc. decided to split its hotel/restaurant businesses and its gaming businesses.

The Ramada hotels and restaurants were sold for $540 million to New World

Development Company and the gaming business which included the Tropicana

Las Vegas, Tropicana Atlantic City, and Ramada Express in Laughlin, Nevada,

were spun off to a new company called Aztar Corporation. In the original deal

for the gaming business, Ramada shareholders were to get $7 in cash per share

plus half a share of the new Aztar Corporation. However, this changed quickly

to a new deal where shareholders would receive $1 per share plus one share of

Aztar Corporation. In the late 1990s, Ramada was sold to Cendant

Corporation of New York City.

In February 2018, Interstate Europe Hotels & Resorts took over the

management of Ramada Encore hotel, Bournemouth.

Hotel tiers

The chain offers different hotel "tiers" based on price and services offered.[6]

 Ramada Limited—budget-oriented properties, typically with no on-site

restaurant, though a pool and deluxe continental breakfast are standard.

Some Ramada Limiteds consist of rooms mixed with suites, or are entirely

suites.

 Ramada Inn/Inn & Suites/Suites—full-service properties with swimming

pools, exercise rooms, room service, and free breakfast items. If there is no

restaurant on site, a convenience store is usually on the premises. Some

hotels have mixed rooms and suites, and a few are entirely suites.

 Ramada Hotel/Hotel & Suites/Hotel & Resort—found only outside the US,

these are full-service hotels with room service, a full-service restaurant, and

fully developed fitness centers. Many of the international hotels also offer

suites in addition to rooms, and a few have a resort and hotel together.

 Ramada Plaza—lower "upscale" properties offering business centers, full-

restaurants, enhanced room service, and concierges at many locations.

 Ramada Resorts—found in locations outside the USA; located in tourist

destinations and high-traffic locations.

One of the "tiers" is no longer part of Ramada:

 Ramada Renaissance—a division of upscale business and resort hotels

begun in 1982. When Ramada was sold in 1989, the new owners divided

the Renaissance Hotels brand into its own chain, and then sold it to Marriott

in 1997.

Under Cendant/Wyndham ownership

Under Cendant's (and now Wyndham's) ownership, Ramada

franchises Ramada Inn, Ramada Limited, Ramada Plaza, and Ramada

Suites in the United States and Canada. Ramada itself no longer directly or

indirectly owns or operates any of the Ramada hotels. Outside of the U.S. and

Canada, Ramada hotels are owned and operated or franchised by Ramada

International, which was owned by hotel operator Marriott International.

However, in 2004, Ramada International was purchased by Cendant, giving

Cendant the worldwide rights to the Ramada name. Ramada International

remains separate from the Ramada operations in the United States and Canada.

In 2006, Cendant spun off its hotel operations, including Ramada, to Wyndham

Worldwide.
 Location
Ramada Hotel (Khajuraho)
Town Centre | Khajuraho | Madhya Pradesh
Ramada Hotel (Khajuraho) is categorised as Premium Leisure Hotel ( )
 Ramada Hotel Khajuraho is one of the premium hotels in heart of Khajuraho

near heritage Temples

Reasons to Visit

 Premium Hotel in Khajuraho

 85 Rooms with Electronic Bed side Console, Central Air conditioning, LCD

TV, Spacious work desk, Wi-Fi and Wired connectivity, Electronic safe and

Hair Dryer

 Recreation options include Swimming Pool

 F&B areas include a Bar, Multi Cuisine Restaurant and Italian Specialty

Restaurant

 Conference halls with a capacity from 10 to 750 persons equipped with

facilities like wi-fi/ high speed broadband internet, extensive audio-visual

support

 Outdoor areas for weddings and events (30-1500 persons)

 Other services include Business Centre, Car rental, Currency exchange

 Recommended for all premium travellers to Khajuraho

Know It

 Located at a walking distance from heritage temples of Khajuraho

 Complimentary Bathroom Amenities include

 # Shaving Kit :- Razor, Shaving cream

 # Dental Kit :- Toothbrush, Toothpaste

 # Medical Kit :- Earbuds, Nail Shaper

 # Comb

 # Sewing Kit :- Needle, Thread, Button, Hooks

 # Shower Kit :- Shampoo, Shower Gel, Shower Cap, Soap, Moisturiser and

Loofa Pad

Recommendations

 Premium Hotels in Khajuhrao

"Premium Hotel in Khajuraho offering wide ranging banquet and conference

options. Recommended for premium heritage travellers and corporate groups."

About Khajuraho

The Khajuraho group of monuments has been listed as a UNESCO World

Heritage Site, and is considered to be one of the "seven wonders" of

India more

Things to do in Khajuraho

 Places to Visit

Must Visit Khajuraho Group of Temples

Pilgrimage Jain Temples of Khajuraho

 Activity

Light and Sound Show at Khajuraho (Sound and Light Show)

 Excursion

Raneh Falls and Ken Ghariyal Sanctuary (20 kms), Pandv Falls Panna (35

kms)

Access

 Nearest Railway Station – Khajuraho

 Nearest Airport - Khajuraho

 Distance from Major Cities - Kanpur (216 kms), Gwalior (274 kms), Allahabad

(290 kms), Jabalpur (294 kms), Lucknow (300 kms), Bhopal (382 kms), Agra

(412 kms), Kota (505 kms), Indore (559 kms), Nagpur (580 kms)
 Ramada Jaipur

Rambagh | Jaipur | Rajasthan

Ramada Jaipur is categorised as Premium Business Hotel ( )

Ramada Jaipur is a premium business hotel situated at Govind Raja Marg in

Jaipur, Rajasthan.
 Reasons to Visit

 Premium business hotel located at Jaipur

 160 elegantly appointed rooms categorised as 1 Club Suite, 4 Deluxe Suite, 32

Club Room and 124 Deluxe Room with individual terrace/balcony offering

views of the city and wooden flooring

 In-room amenities AC, LCD TV, tea / coffee maker, electronic safe, study

table, chair, stationery folder, and 24-hour room service

 Recreational facilities include swimming pool on terrace, discotheque, pool

table, gym and spa

 Around the world, a restaurant located at the lobby level serving global cuisine

 Altitude, located at the terrace serving grill and barbeque

 The Fire Ball, located at the lobby level serving pre-plated multi cuisine

 Tulsi, located at the lobby level a restaurant serving Indian vegetarian and

traditional Thali

 2 well equipped conference and 7 banquet halls with a seating capacity of 10 to

500 people

 Internet and WiFi facility available

 Has a well equipped business centre

 Other facilities include 3 hour express laundry service and doctor on call

 Recommended for premium business and leisure travellers

 Know It

 Valet service available

 Choices of smoking or non smoking rooms are available

 The hotel is physically challenged friendly

 Located 9 kms from Jaipur International Airport and 7 kms from Jaipur railway

station

Recommendations

 Hotels for Premium Travellers to Jaipur

"Ramada Jaipur is a premium hotel situated centrally in Jaipur and offers an

excellent base for premium holiday travellers to explore Jaipur."

About Jaipur

Jaipur is capital of Rajasthan and one of the major tourist destinations of India

and part of the famed “Golden Triangle” itinerary route along with Delhi and

Agra. Jaipur has now evolved into a major business center with all requisites of

a metropolitan city. more

Things to do in Jaipur

 Places to Visit

Must Visit Jantar Mantar Observatory

 Moti Doongri, Govind Devji Temple, Galtaji
Pilgrimage
Temple Complex

Jaipur Zoo, Birla Mandir Jaipur, Hawa

Popular Mahal, City Palace Jaipur, Jal Mahal, Amer

Fort, Jaigarh Fort

BM Birla Auditorium, Gems and Jewellery

Museum Jaipur, Ladli Vocational Training

Special Interest Centre for Street Children, Albert Hall

Museum, Jawahar Kala Kendra, Jhalana

Nature Park, Anokhi Museum

While you are Sisodia Rani Palace and Garden, Nahargarh

There Fort, Kanak Vrindavan Gardens

 Activity

Elefantastic Experience (Elephant Experience)

 Excursion

Padampura (35 kms), Mehandipur Balaji Temple (60 kms), Khatu Shyamji

Temple (79 kms), Ghushmeshwar Temple (100 kms), Ajmer Sharief (145

kms), Salasar Balaji Temple (170 kms), Ramgarh Lake (32 kms)

 Places visited Enroute

Abhaneri Stepwells (95 kms)

 Access

 Nearest Railway Station – Jaipur

 Nearest Airport - Jaipur

 Distance from Major Cities - Agra (230 kms), Gurgaon (236 kms), Kota (236

kms), Faridabad (260 kms), New Delhi (260 kms), Noida (282 kms), Gwalior

(325 kms), Jodhpur (331 kms), Kanpur (507 kms), Chandigarh (518 kms),

Dehradun (527 kms), Ludhiana (584 kms), Jalandhar (643 kms)

 Ramada Amritsar

Golden Temple | Amritsar | Punjab

Ramada Amritsar is categorised as Premium Leisure Hotel ( )

 Ramada Amritsar is a premium hotel offering 149 rooms at a walking distance

from the Golden Temple complex in heart of the Old City area of Hall Bazaar.

Reasons to Visit

 Premium Hotel near Golden Temple at Amritsar

 149 spacious rooms with a contemporary decor equipped with AC, TV, sitting

area, tea/coffee maker, writing desk, safety lockers, minibar and Wi-Fi

 F&B areas include multi-cuisine restaurant and a coffee shop

 Recreational facilities include a rooftop swimming pool and a fitness center

 2 audio-visually equipped conference halls, 1 covered outdoor banquet facility

(capacity of 500 persons), rooftop poolside banquet facility (capacity of 150

persons) and 2 well-appointed boardrooms

 Other services offered include laundry, doctor on call, luggage storage,

business center, travel desk, valet parking, car rental, and concierge

 Recommended for premium travellers to Amritsar arriving for Golden Temple

visit

Know It

 Located at 500 meters from Golden Temple and Jallianwala Bagh

 Located at 2 kms from Amritsar Railway Station and 10 kms from Airport

 Disable friendly hotel with special disable friendly rooms

 Hotel does not have a BAR as it is close to Golden Temple complex

Recommendations

 Premium Hotels in Amritsar

"A premier business hotel at Amritsar, within 1 km of the Golden Temple.

Recommended for premium holiday travellers."

About Amritsar

Amritsar is a major destination in India where guests arrive to visit the "Golden

Temple", a Sikh pilgrimage center and a major tourist attraction from visitors

all over India and those arriving into India. more

Things to do in Amritsar

 Places to Visit

Must Visit Golden Temple

Popular Jallianwala Bagh

 Activity

Harike Wetlands (Bird Watching)

 Excursion

Tarn Taran Sahib (23 kms), Khadur Sahib (38 kms), Kandh Sahib (38 kms),

Baba Bakala Gurdwara (40 kms), Goindwal Sahib (46 kms), Dera Baba Nanak
 (49 kms), Kartapur (65 kms), Gurdwara Ber Sahib (73 kms), Wagah Border

(36 kms)

Access

 Nearest Railway Station – Amritsar

 Nearest Airport - Amritsar

 Distance from Major Cities - Ludhiana (142 kms), Jammu (200 kms),

Chandigarh (230 kms), Dehradun (398 kms), Srinagar (463 kms), New Delhi

(463 kms), Noida (473 kms), Gurgaon (488 kms), Faridabad (492 kms),

Jalandhar (80 kms)

Ramada Alleppey

Nehru Trophy Finishing Point | Alleppey | Kerala

Ramada Alleppey is categorised as Luxury Lakeside Hotel ( )

 Ramada Alleppey is a Luxury hotel at Alleppey near Nehru Finishing Point

overlooking lake Vembanad. Ramada Alleppey starts in year 2013 and is

poised to become a major centre for corporate meets and events.

Reasons to Visit

 Luxury leisure hotel located at Alleppey

 121 well equipped rooms and suites categorised as 1 Presidential Suite, 15

Royal Suite, 15 Junior Suite, 40 Deluxe Rooms and 50 Standard Rooms

 In-room amenities include AC, ceiling fan, LCD TV, king size bed, private

refrigerator, safe deposit box, tea /coffee maker and room service

 F&B areas include 2 restaurants and a coffee shop

 Recreational facilities include swimming pool, kiddies’ pool, Ayurveda

facility, spa, jacuzzi, steam, sauna, salon, gymnasium, table tennis, carrom and

chess

 Activities offered include boating

 Well equipped conference and banquet facilities available

 Well equipped business centre available

 Internet connectivity available

 Other facilities include doctor on call, laundry, currency exchange, baby

sitting, ice machine, gift shop and elevator access

 Recommended for luxury getaway seekers, honeymooner and corporates

 Know It

 Parking space and valet service available

 Multilingual staff available

 Pets not allowed

Recommendations

 Premium Backwater and Lakeside Resorts in Alleppey

"Luxury hotel at Alleppey near Nehru Finishing Point overlooking lake

Vembanad. Ramada Alleppey started in year 2013 and is poised to become a

major centre for corporate meets and events."

About Alleppey

Alleppey is renowned for its backwaters and is known as the Venice of the

east. Overnight houseboats in Alleppey lake and backwaters are considered an

experience. more

Things to do in Alleppey

 Places to Visit

The Ambalappuzha Sri Krishna Temple, St Mary's

Pilgrimage
Forane Church

Popular Vembanad Lake

 Special Interest Revi Karunakaran Memorial Museum

While you are

Alleppey Beach
There

 Activity

Backwaters of Alleppey (Village Visit, Kayaking or Canoening or Bamboo

Rafting, Lake Views)

 Excursion

Karumadikuttan (17 kms), Aruthunkal (21 kms), Mannarsala (31 kms),

Chettikulangara Bhagawati Temple (44 kms), Amritapuri Ashram (61 kms),

Pathiramanal Island (15 kms), Marari Beach (15 kms)

Access

 Nearest Railway Station – Alleppey

 Nearest Airport - Cochin (Ernakulam) (65 kms), Trivandrum (152 kms),

Calicut (230 kms)

 Distance from Major Cities - Trichur (129 kms), Trivandrum (152

kms), Calicut (230 kms), Coimbatore(235 kms), Madurai (277

kms), Trichy (375 kms), Mysore (440 kms), Kottayam (48 kms), Cochin

(Ernakulam) (65 kms), Kollam (89 kms)

Ramada Resort

Kumbalam, Cochin (Ernakulam), Kerala

Rates Starting From - Rs.5568

Ramada Udaipur Resort & Spa

Udaipur Outskirts, Udaipur, Rajasthan

Rates Starting From - Rs.6570

Ramada Plaza JHV

Mall Area, Varanasi, Uttar Pradesh

Rates Starting From - Rs.8448

Ramada Plaza Palm Grove

Juhu, Mumbai, Maharashtra

Rates Starting From - Rs.9666

Ramada Powai

Powai, Mumbai, Maharashtra

Business Hotel
Ramada Ajmer

NH-08, Ajmer, Rajasthan

Business Hotel

Ramada Hotel, Jamshedpur

Bistupur, Jamshedpur, Jharkhand

Business Hotel

Ramada Encore Bangalore Domlur

Indiranagar, Bangalore, Karnataka

Business Hotel
 International

Ramada Colombo, January 2016.

In Australia, Ramada Inn is a traditional motel in Parkville, Melbourne

affiliated with the Australian "Golden Chain" group of hotels and motels. It

underwent extensive renovation recently, but is known locally for its use of the

humorous Uncle Ben vintage logo and idiosyncratic abbreviation of the word

"kilometre" on its signage.

In the United Kingdom, Jarvis Hotels Ltd were the largest franchisee of the

Ramada brand. They operated corporately as "Ramada Jarvis Hotels". Six of

the properties were bannered as Country Collection hotels; they are properties

that were historic buildings previously owned by local business magnates and

in beautiful landscaped gardens. Ramada Jarvis went into liquidation in

September 2011, ceasing trade on every hotel formerly franchised from

Ramada. Ramada's United Kingdoms operations came to an end. Shortly after

selected Days Hotels were rebranded as Ramada hotels bringing the brand back

to the United Kingdom.

Ramada currently manages three properties in Indonesia. Two of which located

at Bali, and one at Surakarta.

Ramada International currently manages three hotels on Sri Lanka's western

coast, under the "Ramada" name, including one in Sri Lanka's

capital Colombo. The Ramada Colombo was formerly the Holiday

Inn Colombo but management recently changed.

Ramada International also operates three hotels in Pakistan, under the same

name "Ramada", in cities including Karachi, Islamabad and Multan.

It was announced to open new units in Brazil by 2016.

 Management & Key People

Ramada
Ramada Worldwide Inc.

Founded 1953; 66 years ago

Founder Marion W. Isbell and Michael Robinson

Headquarters Parsippany, New Jersey

,
United States

Area served Worldwide

Parent Wyndham Hotels and Resorts

Website www.wyndhamhotels.com/ramada

Ramada India Headquarter

We are at
36, Sardar Patel Road, Guindy, Chennai, Tamil Nadu 600032
Call us : +91 044 45653333
Mail Us : info@ramadaplazachennai.com
 Business Model
5 Star
Swimming Pool

Annual swimming pool memberships are available for non residents. A

relaxing swim followed by a sumptuous brunch buffet set the perfect agenda

for Sundays.

The azure blue swimming pool facing the beach offers an inviting prospect to

leisure seekers as well as health aficionados. Special swimming workshops are

also conducted for kids during summers.

Health Club / Fitness Centre

The state-of-the-art Gymnasium and Health Club at the hotel offers the best

way for the guest to keep active. It provides a picture perfect view of the

Arabian sea.

After an invigorating workout, guests can relax and rejuvenate themselves

using the jacuzzi, steam bath and massage facilities. Health Club memberships

are also available for non – resident guests.

Unisex Beauty Salon

Step into a world of beauty and aesthetics at Reflection, the fully equipped

unisex beauty salon in Ramada Plaza Palm Grove Juhu.

Reflection offers a wide range of facials and hair treatments, relaxing head

massages, special manicures and pedicures. Refresh yourself as our team of

experienced hair stylists and skin aestheticians pamper you from head to toe.

Wi-Fi

Top-quality Wi-Fi offered at Ramada Plaza Palm Grove, one of the best

Mumbai hotels ensures our guests can surf the internet from their laptop from

any part of the hotel. For the convenience of guests, the hotel is equipped with

high-speed broadband internet facilities.

Bookstore

The range of books and magazines include the latest in business, coffee table

books and fiction books. One can pick up a perfect gift or a souvenir at the

Silver Surf – the books and handicrafts store.

4 Star

3 Star

Palace

Resort
 Infrastructure/Facilities Offered

Restaurants and Bar

Wedding

Banquet Hall
Marketing Strategy
Booking Procedure
 Offline
 Website
 Online
Restaurant with the Hotel
 Special Seasonal Offers

Our Latest Offers & Deals

Ramada Plaza offers you deals and early bird offers that are exclusive through

the website.

Keep yourself updated on the latest offers & deals on rooms & drinks, package

offers and seasonal discounts through the dedicated Offers & Deals section on

the website. Chances are that we will have the perfect offer you are looking for.
Financial data & its interpretation
Growth/Future Plans
Competition
Challenges
Observations/Suggestions
Conclusion
Bibliography