Set Text:
Set Kiss of the
Text: Tide
Wooden typography
looking like a coffn/stake
Cliched typography – link
to over used codes in
Hammer Horror
Male Gaze – Laura
Mulvey. Media
represented women how
men wanted women to
look at them
Red blood connotations
serif typography
Thrusting herself towards
vampire – sexual and
lustful. Patriarchal
hegemonic men?
Red code of dress
connotations of danger,
blood and lust
Link to context of TV/Film
Hand drawn image –
Intertexual references of
Christopher Lee's
Dracula. Eastman Colour
connotes modern
retelling
Submissive position
despite veins signifying
muscle and power. Good
people can be corrupted
Hammer Context – use of
similar plot lines and sets
etc
Audiences will be familiar
with codes of 'monster
movies' and its usual
female victims. Inter-text
reference of 'Evil of
Frankenstein'
Relates to the codes of the genre's
posters put the highest paid actors frst
Vampire
Advert
Dark colour palette key SH Representation – Feminist Theory- David Gauntlet –
signifers to the scary, castle, bats, moon helps the antagonist Theory of Identity –
horror sub genre. The red audience decode familiar contributes to SC female acts as role model
brings colour to forefront generic iconography non traditional GR for women who are
oppressed by men
Feminist Theory-Women are still sexualised with off shoulder code of dress and
hour glass fgure and becomes a vampire through 'penetration' = sex/rape? Aggressive gesture codes
of arm being bitten and
holding man down shows
her being non ST
dominant
Gesture code of woman
on left is passive (holding
with one arm) –
submissive to men?
Moon = night
dichotomy of light vs dark
Good vs evil Binary
Opposites present
Sexualised
representation of woman
with off the shoulder
code of dress.
Female antagonist which
subverts regular view of
women – 1960s
permissive society
context
Iconography of company
production logo
Orgasmic posture. She is
active and he is passive-
1960s liberation context
Semiotics – suspense Semiotics – Structuralism Strauss – Sexual submissive
is created through the vampirism and horror binary opposites of posture
use of relationship conventional codes representations of vampires
Pale dress codes for
between female signifed. vs victims. Romantic kiss
women connotes to
vampire (kiss) and fate Moon and victim connotations opposed to
femininity and highlights
of victims – Barthes sacrifce are signifers idea of a vampire and
curves & breasts= Male
Hermeneutic Code for the genre of flm monster
Gaze, hegemony
1960s permissive society context of women's sexual liberation including events of contraceptive pill.
More women in workforce and rise of feminist movement. Women challenging male dominance