BUILDING CONNECTED HEALTH

ECOSYSTEMS –CHALLENGES AND

STRATEGIES IN HEALTH INSURANCE

Vidya Oruganti
ESR 14, Grenoble Ecole de Management
Supervisor: Vincent Mangematin

KEY STRATEGIC CHALLENGES FOR IMPLEMENTING SOLUTIONS AND

COMPANIES IN THE FIELD: SUSTAINABILITY (Paper 2 –Qualitative
Research Methodology) Case Study: A
 Creating Greater Value: How can Connected Health Insurance Company
companies integrate technologies to create
more value for the end consumer? The key idea is to forge strategic partnerships
with companies and at the same time make
 Implementing Valuable Solutions: How the product appealing to end consumer. But
can companies nudge adoption of connected how?
solutions from end consumers?
 Orchestrating an ecosystem through
 Capturing Value & Sustainability: How can strategic cross-industry partnerships –
companies build on connected health some are exclusive and some non-exclusive
solution and sustain themselves? partners.

 Accommodating double-sidedness in
design of product –incorporating some of
both partner & consumer demands.

CREATING GREATER VALUE FOR

CONSUMERS (Paper 1 -Theoretical)
KEY TAKEAWAYS
The key idea is to unpack the unrealised
value that is created as an ecosystem of  Insurance companies are changing discourse
many stakeholders. But how? from reactive to proactive.

 Explore and accommodate more value  Cross-industry collaborations, such as with

creation elements in companies –such as gym, fitness retailers are used. to nudge
data generated from connected devices. adoption of connected insurance from
consumers
 Adopt aligned business models that
enables targeting the right consumers and  Need to make the product, not mundane,
additional value creation elements. but relatable in daily life activities.

This project has received funding from the European Union's Horizon 2020 research and www.chessitn.eu
innovation programme under the Marie Sklodowska-Curie grant agreement No 676201 @chess_itn
chess@ucd.ie