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Sirius’ Theorem
for CreativeProjectManagement
written by
marcDeGols
C O N T E N T S
v
PREFACE 5
INTRODUCTION 6
8. FINAL THOUGHTS 47
v
P R E F A C E
marcDeGols
Interior Architect
vINTRODUCTION
5
I N T R O D U C T I O N
6
from simple daily counting to advanced science and
business calculations). But it wouldn’t be CreativeProject-
Management if there were no opinions, based upon
subjective feelings or intuition (Not only upon observation
or reasoning), resulting in a new business model.
7
Sirius is the brightest star in our sky after the Sun
Sirius is The Star of CreativeProjectManagement
1. THE SIRIUS’ THEOREM
Sirius = A Cma
6
Sirius’ Theorem: A Cma = ∑ k
∞
k=1
∑ k
∞
= 1∞+ 2∞+ 3∞+ 4∞+ 5∞+ 6∞ = 21∞
k=1
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SOUL1
CONFIDENCE & IMAGINATION
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INCURSION4 Image Building UNITY5
A F
•
CONTROL & TALENT PLACEMENT & WISDOM
Marketing
V
Administration
& Finance
B • Maneuvering Variations
•E
aa’ II
Production III
• •D
Planning
Logistics
Proactive
C VI
bb’
ILLUMINATION2 Communication
REALTIME3
KNOWLEDGE & TECHNICAL EXPERIENCE & PERCEPTION
•
ee’
SUMMATION6
SIRIUS’THEOREM v A Cma = ∑ k
∞
v
k=1
12
v 2. THE SIRIUS’ MODEL
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3. THE SIRIUS’ VERTEXES
3.1 DEFINTIONS
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3.2 HIERARCHY
3.3 CORRELATIONS
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3.4 CORRELATIONS ANALYZED
connected.
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v - Illumination & RealTime with Summation: When making
3. - p15 a prototype or defining a concept first take into account if
you could use (Summation) this prototype, concept,
technical aspects or methods (Illumination & RealTime)
several times for several different objectives.
4. THE DIRECTIONS
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5. THE FLOWS
FLOWS DIRECTIONS
- Confidence & Imagination aa’
- Knowledge & Technical bb’
- Experience & Perception cc’
- Control & Talent dd’
- Placement & Wisdom ee’
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- Control & Talent: You must control the Vertexes and
the Flows of the Creative Triangle (Soul, Illumination and
RealTime) and the Points, before you could sell your
ideas. Control means to be always focused on your
goal(s) while trying to score for you client, employer….
Talent is in the first place the ability to turn your skill(s)
into an efficient tool. Once you’re able to do that, you
can sell your talent(s).
6. THE POINTS
6.1 STRATEGY
You have to be prepared for the competition and you have
to anticipate their moves. Don’t fight the competition!
It takes a lot of energy and costs a lot of money.
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Maybe you will win some attention, but at the end it’s the
competition that will be the beneficiary. You could loose
your reputation and it won’t win sales.
The best plan to win is to use your brain to defeat the
competition by strategy.
The scheme
- The best way to win is by strategy.
- Diplomacy is very important, otherwise find creative
solutions.
- Fight in different areas to win (Price, presentation,
service…).
Offensive plan
- Know the competitions and clients weaknesses before
carrying out your plan.
- Surround your client from all sides. Now you can react
onto every move of the competition or changing moves
from the client or his surrounding.
- If the competition is superior, prepare for defense
(Focus on his weaknesses and your strengths). Avoid at
any time direct confrontation.
- If you’re stronger: Surround, overpower and make your
6.1 THE STRATEGY
move(s).
- Know when to make your move(s) and know when not
to move.
- Wait in anticipation for the unprepared.
- Know at any time the weaknesses and strengths of all
parties.
6. THE POINTS
6.2 MANEUVERING
You must be flexible and prepared to the changing
conditions of a situation.
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- Use your talent and experience to find the shortcuts
and score your goals.
- What is advantageous can also be disadvantageous.
Be prepared.
6.3 PROACTIVE
Be prepared for the unprepared.
- You may have the strategy to win, but you can’t be sure
of victory. That’s why it’s important to be prepared.
- If you think you can win, you should be on the
offensive.
- If you’re not sure to win, you should be on the
defensive.
- If you are well prepared, you will win when you move
at the right moment.
- If you want to win, you must first create opportunities
by planning and by working out a strategy.
6.4 PLANNING
A good tactician ensures the safety of his project and tries
to turn the competitions strength into his by advantage.
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will win or that your client or employer will fire you
increases.
- Act for quick results: Take initiative.
- Make the first move to prevent the others to take
initiative.
- Use baits to attract the client to the position where you
want him to be.
- When your client is at ease, agitate him softly.
- When the competition is still, move them so that they
have to adapt their strategy.
- Use your competitions resources and weaknesses:
- Confuse the competition, so that they can’t make the
moves they want.
- Divide the competitions attention on several subjects.
While you’re concentrating on one subject.
- Avoid the powerful and confront the weak.
6.4 THE PLANNING
6.5 VARIATIONS
You should foresee variations into your strategy.
To prepare different plans for the same situation, can
make a disadvantageous situation turns into your
advantage.
Situation plans
- Never react immediately when the competition gained
the advantage. Reconsider your strategy first and react
there where he you’re not expected.
- In a very difficult situation, scheme to get out without
loss of money and reputation.
- In a desperate situation, do something complete diffe
rent than used to and confront the competition by
playing a psychological game. No matter in what
6. THE POINTS
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Fighting from within
- Make your moves on sides of your client or competition
that are unprotected.
- Move in directions that are unexpected toward or away
the direction of the client or competition.
- Try to disturb the communication between the client
and the competition.
Move to advantage
- Don’t move if there is no gain.
- Go for a direct confrontation with the competition if the
situation is desperate.
6.6 FORMATION
If you’re working on a little project or a very big one, it’s
all a matter of organization and communication.
Creative power
- If you’re capable to surprise, you will win.
- Taking initiative and be prepared are the basics of
victory.
Readiness
- Sudden creative power.
- Perfect timing.
- Opportune moment.
These elements will make you victorious.
Movement
- You need good maneuvering to secure victory.
- An unstoppable creative power is the result of good
6. THE POINTS
maneuvering.
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The six Points are voyaging between the intersections
with the Vertexes while the two extra points are swinging
6.6 between the six Points.
6.7 ESTIMATIONS
Several aspects are to be considered in this study:
Moral law
Be always in complete accord with your own values and
with those of your employer or client.
Nature
Be acclimatized to all situation there may occur:
Victory/defeat, profit/loss, foreseen/unforeseen….
Situation
Be aware of your surrounding and of the moves you
make: - Prepare and notice shortcuts.
- Is it a great opportunity or not?
- Is the victory or defeat close?
- Is it a comfortable or uncomfortable
situation?
- Do I move to fast or to slow?
- Are there obstacles to be foreseen?
-…
Leadership
Courage, wisdom, confidence and firmness are some of
the qualities needed for being an outstanding
CreativeProjectManager. Some qualities you have, other
you haven’t. Compensate if necessary and find the
balance between your qualities.
Discipline
Be severe for yourself and the people working with you.
It’s always better if there is a system of reward and
punishment, installed by the employer, the client or by
you for you.
6. THE POINTS
Forecasting
- With whom lie the advantages?
- On which side is discipline most enforced?
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- Which side is more highly trained? (Experiences,
formations, resources…)
- On which side is there a greater constancy in victory?
Deception
- The capable must pretend to be incapable toward the
competition.
- If you’re incapable, pretend to be capable toward the
client, the employer and the competition. It will give
you time to reconsider your strategy. Have always
in mind that if you abandon, do it without loss of
money and reputation.
- Appear inactive when the competition wants to activate
his plans. It puts you in a position to anticipate or
surprise.
- Work on a closer target when pretending to be looking
for a further objective.
- When looking for a further objective, pretend to work
on a close target.
Exploitation
- Hold out bait to entice the client and the competition.
You should feign disorder and beat him.
- If the competition is secure at all points, be prepared
for him. If he is superior, avoid direct confrontation.
- Pretend to be weak so that arrogance can grow on the
competitions side.
- If the competition or the client seeks contact without
sharing useful information, it shows he’s arbor a plot.
- If the client and the competition are united, try to
6.7 ESTIMATIONS
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6.8 PLAYTIME
Try to play on the emotional side of the client or the
competition.
7. THE ASPECTS
The Aspects of the Sirius’ Theorem are: Image Building
(I), Production (II), Logistics (III), Marketing (IV),
Administration & Finance (V) and Communication (VI).
The Aspects are distinct elements in a project.
The CreativeProjectManager must know the principles of
each Aspect and be conscious in what way they are or
could be valuable for his project. Experience, education,
the project characteristics, the client and other factors will
tell you if you need to elaborate the Aspects and how far
you should go in it.
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analyze how a company and its products are the same and
different from the competition. It’s also important to view
a company from the perspective of the customers and
prospects. Based on the feedback, develop a plan for a
company image through all the communication efforts.
Consider these items when establishing or changing a
7.1 IMAGE BUILDING
company image:
- Marketing Communications.
- Pricing Strategy.
- Sales Strategy.
- Customer Service.
- Publicity.
- Promotions.
7.2 PRODUCTION
it’s a complex process that ensures that materials,
equipment and human resources are available to complete
the work.
Consider change.
7. THE ASPECTS
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7.3 LOGISTICS
Logistics is defined as a business-planning framework for
the management of material, service, information and
capital flows. It includes the increasingly complex
information, communication and control systems required
in today’s business environment.
7.4 MARKETING
marketing plan is a written document that details the
actions necessary to achieve a specified marketing
objective(s). It can be for a product or service, a brand
or a product line.
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All employees of Administration and Finance should
demonstrate a commitment:
- To support the vision and mission of the company.
- To provide excellent customer service through team
work, continuous improvement, and a spirit of
7.5 administration and fiannce
innovation.
- To treat clients and colleagues with respect.
- To develop employee skill to the fullest potential.
- To aspire to excellence both personally and
professionally.
- To conduct the duties with integrity, accountability and
dignity.
- To utilize sound business practices and customer
friendly administrative processes.
- To provide access to information that assists
employees or colleagues in successfully performing
their jobs.
7.6 COMMUNICATION
Using a plan to guide your organization’s communications
efforts to target its diverse audiences will result in more
clear, coordinated, memorable, and effective messaging.
To develop a strategic communication plan
you need to:
- Determine goal(s).
- Identify target audiences.
- Finalize key messages.
- Determine strategies.
- Determine activities.
- Determine evaluation mechanisms.
7. THE ASPECTS
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VERTEXES 3. - p15-21
SOUL 1
ILLUMINATION 2
REALTIME 3
INCURSION 4
UNITY 5
SUMMATION 6
DIRECTIONS 4. - p21
aa’
bb’
cc’
dd’
ee’
FLOWS 3. - p23-25
POINTS 6. - p25-39
Strategy A
Maneuvering B
Proactive C
Planning D
Variations E
Formation F
ASPECTS 7. - p39-45
Image Building I
Production II
Logistics III
Marketing IV
Administration & Finance V
Communication VI
46
8. FINAL THOUGHTS
For every project you work on, if it’s a big one or a small
one, you should always prepare yourself for the
unprepared. You should, every time and all the time, taken
into account all the points mentioned in the Sirius’ Model.
James Corbett
To become a champion, fight one more round.
c 2007 - marcDeGols
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