LIST OF ATTEMPTED QUESTIONS AND ANSWERS

True/False

Question
Data published by the audit bureau of circulation is an external published data.

Correct Answer
True

Your Answer
True

Multiple Choice Multiple Answer

Question
Semantic Differential Scale can be used for :-

Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel Taj , Rating the
success of a new software

Your Answer
Rating the service at Hotel Taj , Rating the success of a new software , Understanding the
differences in two types of cars

Multiple Choice Multiple Answer

Question
This question is based on the case study of "THE BOOKSHOP". Who were the major
competitors?

Correct Answer
University departmental machines , University library , Tinko's

Your Answer
University library , Tinko's

True/False

Question
Histogram is a graphical depiction that uses pictures and symbols to display data.
 Correct Answer
False

Your Answer
False

True/False

Question
In trend analysis Y= L x S x C x I where Time = long term movement, seasonal and cyclical
and irregular.

Correct Answer
False

Your Answer
True

Multiple Choice Multiple Answer

Question
The methods to decide the number of clusters are :-

Correct Answer
The distance at which clusters are combined can be used as a criteria. , Relative size of
cluster should be meaningful. , Theoretical or practical consideration may suggest same
number.

Your Answer
Relative size of cluster should be meaningful. , Optimizing partitioning method.

Multiple Choice Single Answer

Question
In Report writing, letter of transmission indicates :-

Correct Answer
To whom the report is submitted, reason for research and official authorization

Your Answer
To whom the report is submitted, reason for research and official authorization
Multiple Choice Multiple Answer

Question
A town can be classified on the basis of population as

Correct Answer
Class I , ClassIII , Metro

Your Answer
Class I , ClassIII , Metro

Multiple Choice Multiple Answer

Question
Ethics in Marketing Research underline the three basic responsibilities that includes :-

Correct Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility
towards the researcher

Your Answer
Responsibility towards the respondent , Responsibility towards the client , Responsibility
towards the researcher

Select The Blank

Question
Descriptive research requires the ________ analysis.

Correct Answer
Quantitative

Your Answer
Quantitative

Multiple Choice Multiple Answer

Question
Transcribing data is involved :-

Correct Answer
Transferring the coded data from the questionnaires , Coding sheet on to magnetic tapes or
directly into computers , Coding sheet on the disk

Your Answer
Coding sheet on the disk , Transferring the coded data from the questionnaires , Coding
sheet on to magnetic tapes or directly into computers

Multiple Choice Single Answer

Question
Multi dimension scaling method has been used to :-

Correct Answer
Measure image of the company

Your Answer
Measure image of the company

Multiple Choice Multiple Answer

Question
The objectives of marketing research are

Correct Answer
To understand the consumer needs and wants , To explore the new markets , To analyze
the competitors

Your Answer
To understand the consumer needs and wants , To explore the new markets , To analyze
the competitors

Select The Blank

Question
In ________ forecast, he collects all information in his mind and based on his vast
experience he makes forecast.

Correct Answer
Munshi

Your Answer
Munshi

Multiple Choice Multiple Answer

Question
What is the significance of report?

Correct Answer
Quality of report is adjudged by a report , Lead to appropriate actionable policies and
decisions. , For future references as secondary data

Your Answer
Lead to appropriate actionable policies and decisions. , For future references as secondary
data

True/False

Question
In conjoint analysis ranking involves complex trade offs.

Correct Answer
True

Your Answer
True

Multiple Choice Single Answer

Question
Verbalization of Attitude is known as :-

Correct Answer
Opinion

Your Answer
Motive

µ§

Multiple Choice Single Answer

Question
Market Research is done to

Correct Answer
Explore the Opportunities

Your Answer
Explore the Opportunities

µ§

Multiple Choice Single Answer

Question
Which scale places different entities in relative position?

Correct Answer
Ordinal Scale

Your Answer
Ordinal Scale

µ§

Multiple Choice Single Answer

Question
Spices Export Promotion World Trade Center is based at

Correct Answer
Cochin

Your Answer
Chennai

µ§

Multiple Choice Multiple Answer

Question
The respondents in the research of Pharma companies are :-

Correct Answer
Doctors , Patients , Pharmacists

Your Answer
Doctors , Patients , Pharmacists

µ§
Match The Following

Question
Correct Answer
Your Answer

Skewness
Symmetric distribution about mean
Symmetric distribution about mean

Array
Numerical sequence either ascending or descending
Relationship between mean and mode

Simple Tabulation
One variable distribution
One variable distribution

Cross Tabulation
Relationship between two or more variables
Relationship between two or more variables

µ§

Multiple Choice Multiple Answer

Question
Which of the following are the research obligations to the client?

Correct Answer
Explanation of Report Conclusions and aiding client's application , Honest and clear
reporting , Briefing regarding study limitation

Your Answer
Honest and clear reporting , Briefing regarding study limitation , Explanation of Report
Conclusions and aiding client's application

µ§

True/False

Question
Market Research & Marketing Research can be used interchangeably.

Correct Answer
False

Your Answer
False

µ§

Multiple Choice Single Answer

Question
The first step in data acquisition plan is :-

Correct Answer
Formulating Data Objectives

Your Answer
Formulating Data Objectives

µ§

Multiple Choice Multiple Answer

Question
Diagrammatic Rating scale is best used for :-

Correct Answer
Rural Respondents , Children , Illiterate Respondents

Your Answer
Children , Illiterate Respondents

µ§
True/False

Question
Determining the Questionnaire structure is the first step of process of Questionnaire
design.

Correct Answer
False

Your Answer
True

µ§

Multiple Choice Multiple Answer

Question
Multidimensional scaling consist of :-

Correct Answer
Attribute data , Non attribute data , Similarity and preference

Your Answer
Attribute data , Non attribute data

µ§

Select The Blank

Question
________ is the final step of data acquisition plan.

Correct Answer
Data Collection

Your Answer
Data planning

µ§

True/False
 Question
Descriptive research is a type of conclusive research.

Correct Answer
True

Your Answer
True

µ§

Select The Blank

Question
Research carried out based on the existing data is ________

Correct Answer
Secondary research

Your Answer
Secondary research

µ§

Select The Blank

Question
The data must be obtained quickly enough at ________.

Correct Answer
Reasonable costs

Your Answer
Appropriate costs

µ§

Select The Blank

Question
Multiple Choice is a ________type of question.
 Correct Answer
Close ended

Your Answer
Close ended

µ§

Multiple Choice Single Answer

Question
Close ended Questionnaires are structured and closed. They

Correct Answer
are easy to tabulate and analyze

Your Answer
are easy to tabulate and analyze

µ§

Multiple Choice Multiple Answer

Question
Which are the Export Promotion Councils?

Correct Answer
Cashew Export Promotion Council , Handloom Export Promotion Council , Gem &
Jewellery Export Promotion Council

Your Answer
Handloom Export Promotion Council , Gem & Jewellery Export Promotion Council ,
Trade Development Authority

µ§

Multiple Choice Single Answer

Question
The producers in the sellers' market are also forced to take decisions based on the market
information because

Correct Answer
The resources are scarce

Your Answer
There is cut throught competition

µ§

True/False

Question
The starting point of the semantic differential scale is neutral.

Correct Answer
False

Your Answer
False

µ§

Multiple Choice Single Answer

Question
In the Internet era, qualitative research is possible through :-

Correct Answer
Chat sessions

Your Answer
Focus group discussion

µ§

Match The Following

Question
Correct Answer
Your Answer

Question response format

Step 4
Step 4

Typography
Step 7
Step 1

Interviewing process
Step2
Step2

Wording of the question

Step 5
Step 5

µ§

True/False

Question
Balance Sheet is an internal unpublished data.

Correct Answer
False

Your Answer
False

µ§

Select The Blank

Question
________are used for National Panel Studies.

Correct Answer
Quota controls
 Your Answer
Quota controls

µ§

Select The Blank

Question
Complete________ of respondent and secrecy of data should be maintained.

Correct Answer
confidentiality

Your Answer
Privacy

µ§

True/False

Question
The written contract of a research should cover the penalty clause covering deficits such
as delays, inadequate data.

Correct Answer
True

Your Answer
True

µ§

Select The Blank

Question
Spontaneous responses are obtained in ________ questions.

Correct Answer
Open ended

Your Answer
Open ended
µ§

Multiple Choice Single Answer

Question
Where the Railways, Research, Designs & Standards Organisation is based?

Correct Answer
Lucknow

Your Answer
Lucknow

µ§

True/False

Question
In MDS, when the input data is in nominal form, it is called as non-metric MDS.

Correct Answer
True

Your Answer
True

µ§

Multiple Choice Single Answer

Question
Data of market research cannot be maintained :-

Correct Answer
Without experienced and educated research staff

Your Answer
Without experienced and educated research staff

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