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Alternative Scales for Measuring Service Quality—A Comparative-


Assessment Based on Psychometric and Diagnostic Criteria

Article  in  Journal of Retailing · September 1994


DOI: 10.1016/0022-4359(94)90033-7

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A Parsu Parasuraman Valarie A. Zeithaml


University of Miami University of North Carolina at Chapel Hill
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Leonard L Berry
Texas A&M University
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