Sistemas de Distribución

Hernan David Rangel Martínez

Servicio Nacional de Aprendizaje

Gestión de Mercados
Ficha: 1667998
2018
 2. Descargue y lea el documento “Strategic Plan of Distribution”,
que se encuentra en la sección “Let’s listen”. Con base en la lectura,
descargue el documento dentro del objeto de aprendizaje y
complete los párrafos que están en él. Escriba los párrafos
completos en el documento.

1. Distribution channel is the main strategy that helps dealers to penetrate the target
market.
2. A wide diversity of factors such as nature of the products, market, and business,
among others, requires to be analyzed to decide the most convenient distribution
channel.
3. Market is the interchange of prices in which some people offer any merchandise
and others buy it, paid a negotiated price.
4. Consumers obtain services or goods to satisfy their needs.
5. Companies get together people who have similar goals and expect them to satisfy
the consumers’ needs.

3. Elabore un mapa conceptual de la lectura y agréguelo al documento

Strategic plan of distribution

Distribution Producer Intermediary Consumers

Channel

The initial point of the

It is the way that goods People or firms that
distribution channel; The commercial
or services use to pass mediate in transaction
people or companies target of the
from the producer to between producer and
who manufactures distribution channel
the end consumers. consumers.
goods or services.
4. Lea y escuche las oraciones que se encuentran en el objeto de
aprendizaje, complételas y tome capturas de pantalla, tanto de las
oraciones ya completadas, como del resultado. Agregue las capturas al
documento.

Let’s read
 5. Descargue y lea el texto “Distribution Channels” que se encuentra en la
sección “Let’s read”. Elabore un mapa conceptual de la lectura

Types of
distribution
channel

Indirect channel
Direct channel
A distribution channel is
The producer or manufacturer
often indirect, because
sells the product or service
there are intermediaries
directly to consumers without
between the supplier and
intermediaries.
the user or consumer.

Manufacture - consumer
Let’s see in detail some
Short channel Long channel
information about
Manufactures – Retailer- Manufacture – wholesale- intermediaries.
Consumers
Retailer - Consumer

Example: A hairdresser Example: The marketing of

provides the service and automobiles, appliances, designer
sells it without clothes, among, require who could
intermediaries. have exclusivity for area sales.
7. Desarrolle el ejercicio de unir el vocabulario junto con su respectivo
significado. Tome capturas de pantalla, tanto del ejercicio realizado,
como del resultado