LEADERS ON PURPOSE

APRIL 9-11, 2019

Christa Gyori, MBA February 18, 2019
CEO & Co-Founder
Leaders on Purpose
London, England

Dear Christa:

RE: LEADERS ON PURPOSE

APRIL 9-11, 2019

Please accept the following as our warm invitation and official proposal to host the Leaders on Purpose in
April of 2019.

WELCOME TO CONRAD WASHINGTON, DC

At the intersection of New York Avenue and 10th streets, in the Northwest section of the city, sits
Washington DC’s newest luxury hotel, the Conrad Washington DC. Scheduled to open February 12, 2019,
the stylish and sophisticated Conrad is the cornerstone for the city’s most exciting mixed use
development, CityCenterDC. In tandem with CityCenterDC the Hotel will bring an urban chic vibe to a
neighborhood already bolstered by its close proximity to the Walter E. Washington Convention Center,
Capitol One Arena, award-winning restaurants and the hub of the city’s ultra-efficient transit system,
Metro Center.

GUEST ROOM ACCOMMODATIONS

TUE WED THU
TOTAL
4/9/19 4/10/19 4/11/19
Deluxe Rooms 20 20 C/O 40

GUEST ROOM RATES

Single/Double Occupancy: $459.00

Suite Accommodations
Presidential: $1,659.00
Diplomat: $1,259.00
Avenue (Hospitality): $959.00
Park View: $859.00
Studio: $559.00
Sakura Club
Single/Double Occupancy: $659.00
 TAXES & SERVICES
Accommodations
14.95% Hotel Occupancy Tax
14.95% Total Tax on Accommodations

Banquet Food & Beverage

10.00% District Tax
25.00% Banquet Service Charge
35.00% Total Tax on Banquet F&B (taxable @ 10%)

SAKURA CLUB
A Japanese term ‘sakura’ refers to the country’s world-famous ornamental cherry blossoms, 3,000 of
which were first gifted to the city of Washington in 1912 to celebrate a budding friendship between
Japan and The United States. Prized for their stunning beauty and calming essence, cherry blossoms
signal the arrival of spring and universal rebirth. The Sakura Club offers an exclusive environment,
delivered by a dedicated team of professionals, with an emphasis on personalized service and refined
offerings.

 Breakfast, Lunch and Dinner.

 Complimentary hors d’oeuvres and cocktails in the evening.
 Afternoon tea and a Japanese whiskey presentation/tasting.
 Priority access to hotel amenities including Estuary and The Summit (Rooftop Bar/Lounge).
 A network of access beyond the hotel through a dedicated club concierge.
 Prior to arrival, guests will be welcomed to the exclusive Club via digital concierge and will have
access to the modern, personalized service through check-out.
 Twenty-Four hour Club entry.

Just as the cherry blossoms were thoughtfully gifted to the Nation’s Capital with gratitude, hope, and
prosperity, this namesake Club aims to touch each guest in a similar way through the lens of exceptional
hospitality. See “Guest Room Rates” for special Sakura Club pricing that we have offered.

SPECIAL CONSIDERATION
Based on 90% guestroom utilization:
 Complimentary access to internet in guestrooms
 Complimentary access to health club
 10% attrition allowance
 Hilton Honors Event Planner Bonus

FUNCTION SPACE
In reviewing your program requirements we envision the conference and event flow as follows:

Start
Date End Time Function Room Setup No.
Time
9AM 5PM General Session Grand Ballroom A&B Theater 80
WED
9AM 5PM Breakout 1 Canvas Theater 30
4/10/19
9AM 5PM Breakout 2 Motif Theater 30
 12PM 1PM Lunch Grand Ballroom C Buffet 80
5PM 8PM Reception Rooftop Reception 80
8AM 5PM General Session Grand Ballroom A&B Theater 80
THU 8AM 5PM Breakout 1 Canvas Theater 30
4/11/19 8AM 5PM Breakout 2 Motif Theater 30
12PM 1PM Lunch Grand Ballroom C Buffet 80

FOOD & BEVERAGE

Based on the Leaders on Purpose’s requirements, as we understand them, the minimum food and
beverage revenue required (exclusive of tax and service charge) would be $30,000.00.

HHONORS EVENT PLANNER BONUS PROGRAM

A designated HHonors member is eligible to earn an Event Planner Bonus. The individual so designated is
eligible to earn one HHonors bonus point for every eligible dollar spent, up to a maximum award of
100,000 HHonors bonus points. Eligible revenue will include sleeping room and banquet food and
beverage revenue. Full details and rules regarding the Event Planner Bonus Program are available by
visiting www.hilton.com.

THE ESSENCE OF CONRAD HOTELS & RESORTS

The spirit of the Conrad Hotels & Resorts lifestyle can be found in a simple motto:

Never just stay. Stay inspired.

When sophisticated design, intuitive service and smart luxury converge the result is Inspiration. From
signature one-of-a-kind 1/3/5 locally inspired experiences to cutting edge technology that enables us to
anticipate needs and fulfill lofty guest expectations, Conrad Hotels & Resorts enables guests to experience
service and style on their own terms and connect with the world.

CityCenterDC
Presenting more than thirty (30) world-class designer shops and boutiques, as well as, some of the city’s
best known and critically acclaimed restaurants, CityCenterDC is a understated landmark 10-acre, mixed-
use development. Whether living, working, shopping, dining, art or community involvement one word has
come to define this remarkable development known as the District of Joy…style! The
Conrad Washington, DC sits adjacent to CityCenterDC. For more information please visit the CityCenterDC
website at www.citycenterdc.com.

MEETINGS AND EVENTS

The Conrad Washington DC’s 32,000 square feet of meeting and event space will mirror the technological
innovations and smart luxury that define Conrad Hotels & Resorts.
As the only hotel in Washington DC with 100% of its meeting space above street level the two Ballrooms
and Executive Conference Rooms all feature floor-to-ceiling windows. The unique design accentuates a
dynamic play of light and reflection from the expanse of windows. There is no better way to keep
attendees energized and engaged while enhancing productivity.

LUXURY ACCOMMODATIONS
 360 luxuriously appointed rooms with floor to ceiling windows including 32 suites
 Presidential, Diplomat and Hospitality Suites (one each)
 55’’ HDTVs
 Waterworks Rain Shower Heads
 State-of-the-art in-room technology
 Elevated in-room coffee service
 Remote guest check-in
 In-Room Safe
 Choice of Shanghai Tang, Temple Spa and Refinery amenities

ARTISTIC EXPRESSION
Be inspired by the hotel’s inventive art installations and program. A soaring atrium in the center of the
hotel is adorned with a breathtaking 95’ long mesh curtain (“The Veil”) providing a meeting place,
sanctuary and a new perspective at all times of the day. A unique “moonlight pendant” feature, suspended
38’ from the lobby floor, will illuminate the lobby throughout the day and evening. The hotel’s
architecture is influenced by the city’s urban geometry and the layering of diagonal and circular forms.

ROOM TYPES
 Deluxe King 416 – 471 square feet
 Deluxe Double 465 – 471 square feet
 Premier Corner King 459 - 611 square feet
 Studio Suite 628-800 square feet
 Park View Suite 926 square feet
 Avenue Suite 1,231 square feet
 Diplomat Suite 1,396 square feet
 Presidential Suite 2,405 square feet
 Forty-Six (46) Rooms on the Club at Conrad
 Park View, Diplomat, and Presidential Suites feature gas fireplaces
 75% King Accommodations, 25% Double Accommodations

STATE-OF-THE-ART AMENITIES
 Conrad Concierge services
 Fitness Center
 Valet Parking
 Business Center

AN IDEAL LOCATION
 Two (2) blocks from the Walter E. Washington Convention Center
 Two (2) blocks from Metro Center Station, the hub of the DC transit system
 Three (3) blocks from Mount Vernon Square/Convention Center/7th Street Metro Station
 14 minutes (4.5 miles) from Reagan National Airport
 41 minutes (27.5 miles) from Dulles International Airport
 9 minutes (1.3 miles) from Union Station

FORMAL REQUEST FOR OPTION

We are not holding guest rooms or meeting space at this time; however, we would be delighted to
formally reserve guest rooms, function space and/or other arrangements upon further discussion and
analysis of your program requirements. Thank you for your consideration. Please let us know if we can
provide additional information.

CONTACT INFORMATION
Alina Obgolts
Senior Sales Manager
(O) 202.844.5931 (M) 240.529.6544

Hotel Address:
Conrad Washington DC
950 New York Avenue
Washington DC 20001

It’s a funny thing about life; if you refuse to accept anything but the best,
you very often get it.