Vous êtes sur la page 1sur 3

TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO

ABSTRACT iii
LIST OF TABLES xvi
Xviii
LIST OF FIGURES

I INTRODUCTION 1

1.1 ABOUT THE STUDY 1

1.2 NEED FOR THE STUDY 8

1.3 OBJECTIVES OF THE STUDY 9

1.4 INDUSTRYPROFILE 10

1.4.1 COMPANY PROFILE 13

1.5 LIMITATIONS OF THE STUDY 16

II REVIEW OF LITERATURE 17

III RESEARCH METHODOLOGY 21

IV ANALYSIS AND INTERPRETATION 25

V FINDINGS & SUGGESTIONS 57

5.1 FINDINGS 57

5.2 SUGGESTIONS 58

5.3 CONCLUSION 59

BIBLIOGRAPHY 60

APPENDIX 61
LIST OF TABLES

TABLE PAGE

NO TITLE NO

4.1 GENDER 25

4.2 AGE 27

4.3 OCCUPATION 29

4.4 EDUCATIONAL QUALIFICATION 31

4.5 SOURCES OF AWARENESS 33

4.6 CONSUMING DURATION 35

4.7 INFLUENCE FOR CONSUMING ICE CREAM 37

4.8 PREFERRED ICE CREAM BRANDS 39

4.9 PROMOTION ASPECT 41

4.10 INFLUENCE FACTOR OF BOOMERANG 43

4.11 ASPECT TO IMPROVE 45

4.12 CHI SQUARE FOR SOURCES OF AWARENESS AND ICE 47


CREAM

4.13 CHI SQUARE FOR SOURCES OF CONSUMING AND ICE 49


CREAM

4.14 CHI SQUARE FOR SOURCES OF PREFERENCE AND ICE 51


CREAM
4.15 ANALYSIS USING CORRELATION COEFFICIENT BETWEEN 53
RESPONDENTS AGE AND OCCUPATION

4.16 ANALYSIS USING CORRELATION COEFFICIENT BETWEEN 54


RESPONDENTS SOURCE OF INFLUENCE AND CUSTOMER
PREFERRENCE

LIST OF FIGURES

CHART PAGE
NO TITLE NO

4.1 GENDER 26

4.2 AGE 28

4.3 OCCUPATION 30

4.4 EDUCATIONAL QUALIFICATION 32

4.5 SOURCES OF AWARENESS 34

4.6 CONSUMING DURATION 36

4.7 INFLUENCE FOR CONSUMING ICE CREAM 38

4.8 PREFERRED ICE CREAM BRANDS 40

4.9 PROMOTION ASPECT 42

4.10 INFLUENCE FACTOR OF BOOMERANG 44

4.11 ASPECT TO IMPROVE 46