1.1 Yahoo!

’s peanut butter manifesto

1. Why were the issues facing Yahoo! Described as strategic? Refer to Exhibit 1.1.

The issues facing Yahoo; were due to for the deficiency of strategic decisions. Previously
we knew that Yahoo; was spreading its resources too thinly, like peanut butter on a slice
of bread. There was much discussion amongst the company’s senior most leadership
around the challenges they face. Most prominently, now it is recognizing problems like
lack of a focused, cohesive vision for company, lack of clarity of ownership and
accountability, lack of decisiveness etc. However these problems are arising from lack of
strategic decisions, like:
 Long term decisions
 Scope of organizations activities
 Gaining advantages over competitors
 Addressing change in the business environment
 Building on resources and competences
 Values and expectations of stakeholders.

2. Identify examples of issues that fit each of the circles of the model in Exhibit 1.3.

Lack A Focused, Cohesive Vision For Company:

This issue is fit for strategic choice that involves understanding the underlying bases for
future strategy at both the business unit and corporate levels and the options for
developing strategy in terms of both the directions and methods of development.
Here examples like, employees are scared to be left out , reactive instead of
charting an unwavering course, separated into silos that far too frequently don’t talk
each other etc reflects the lack of strategic choice.
1.2 The vocabulary of strategy in different context

1. How do the vocabularies of Nokia and Kingston University fit with each other and
with the definitions given in Exhibit 1.2?

Mission refers the steps and approaches to achieve the ultimate vision. On the other hand
vision refers the position where the organization wants to see it after a certain amount of
time.

In this case Nokia represents:

Mission: The use of technology to connect people.
Vision: Connecting is about helping people to feel close to what matters.
In exhibit 1.2: A person’s first mission was to be healthy and fit in order to run in the
London Marathon. Similarly, Nokia’s vision was connecting people and that could be
achieved by using the technology for connecting.

Kingston University presents:

Vision: Aims to be a comprehensive and community university
Mission: To promote participation in higher education, to strive excellence in learning,
teaching and research, to realize the creative potentialities etc.
In exhibit 1.2: A person’s first mission was to be healthy and fit in order to run in the
London Marathon. Similarly, Kingston University’s vision was aims to be a
comprehensive and community university by using such mission like to promote
participation in higher education, to strive excellence in learning, teaching and research,
to realize the creative potentialities etc.

2. To what extent is strategy different for a commercial organization such as Nokia

and a public organization like Kingston University?
The strategy for a commercial organization such Nokia and public organization such
Kingston University differs from several sectors. A commercial organization’s goal is to
maximize profit where as a public organizations aim is to perform social services.

3. Compare your university’s (or employer’s) strategic statements with Kingston’s or

Nokia’s (use a web search with your organization’s name and terms such as ‘strategy’,
‘vision’ and ‘mission’). What implications might there be for you from any similarities
and differences?
In exhibit 1.2: A person’s first mission was to be healthy and fit in order to run in the
London Marathon. Similarly, Kingston University’s vision was aims to be a comprehensive
and community university by using such mission like to promote participation in higher
education, to strive excellence in learning, teaching and research, to realize the creative
potentialities etc. Ans to the Q: no-2

BRAC

Our Vision
A world free from all forms of exploitation and discrimination where everyone has the
opportunity to realize their potential.
Our Mission
Our mission is to empower people and communities in situations of poverty, illiteracy, disease
and social injustice. Our interventions aim to achieve large scale, positive changes through
economic and social programmes that enable men and women to realize their potential.
Our Values: Integrity. Innovation. Inclusiveness. Effectiveness.

APOLLO HOSPITAL
Our Vision: To be recognized as a health care industry leader, valued by patients and healthcare
providers, respected by the health care community, sought after as an employer and admired by
their competitors.
Our Mission: To be the premier international standard healthcare destination with
comprehensive super specialty excellence touching lives with care and empathy.
Our Values: ‘U & I CARED’ U – Urgency of work I – Integrity & honesty C – Commitment A
– Accountability R – Respect and Mutual Trust E – Empathetic Teams D – Development of
People.

CLOTH

Our Vision: We strive to be a global leader in fashion-knit and fashion outerwear by

empowering innovation and design to provide total customer satisfaction. We strive to be a
caring and well-managed organization for our business partners, customers and employees, and a
responsible corporate citizen to our society.
Our Mission
To innovate, to lead, to enhance, to provide best-value products and services to global customers.
To make a difference through our branding to stay ahead of fashion trends, market changes and
the latest technology. To enhance the quality of life for our business partners, customers and
employees.

National Bank of Malawi

Our Vision
To be the most successful financial institution in Malawi with international visible presence.
Our Mission
To provide the best financial services in Malawi and internationally, distinguished by
outstanding service, product innovation and sustained earning.
Our Values
 Customer Satisfaction:
Always striving to meet our customer’s expectations and putting the customers first
 Employee Recruitment and Development
o Employees are the key to the success of National Bank of Malawi
o The Bank will recruit based on merit and competencies required for the Job.
o The Bank will ensure that employees are properly trained so that it retains a
disciplined and motivated staff.
o The Bank will provide a working environment which is conducive to continuous
employee self development and advancement
 Employee Commitment
The Bank will be committed to excellence in its performance and that the employees will
have a clear understanding of its objectives and goals.
 Integrity and Trust
All Bank employees will fully comply with and share the bank’s commitment to high
moral, ethical and legal standards.
 Team Work
The Bank will build and maintain a culture of mutual respect, recognition and
cooperation and promote feedback, effective communication and group work.
 Corporate Social Responsibility
 As a good corporate citizen, National Bank of Malawi will actively participate in
deserving charitable and social activities.

UIU

Our Vision
The vision of UIU is to become the center of excellence in teaching, learning and research in the
South Asian region.
Our Mission
The mission of UIU is to create excellent human resources with intellectual, creative, technical,
moral and practical skills to serve community, industry and region. we do it by developing
integrated, interactive, involved and caring relationships among teachers, students, guardians and
employers.

ULAB

Our Vision
The University of Liberal Arts Bangladesh will be the best university in Bangladesh and a leader
in South Asia.
Our Mission
The University of Liberal Arts Bangladesh is an institution devoted to developing young minds
to their fullest potential through the free and creative pursuit of knowledge. We are firmly
committed to helping young men and women to become responsible and caring citizens of their
nations and the world.
We fulfill these aims by adopting an array of traditional and innovative academic and extra-
curricular programs, and by bringing to our students the best that has been thought and
accomplished in the arts and sciences throughout the world.
Our Values
ULAB’s core values are the standards that drive our culture, guide our conduct, and set the
minimum expectations for everyone at ULAB.
  Love of Lifelong Learning
 Practicing Integrity and Leadership
 Encouraging Innovation
 Promoting Tolerance
 The Pursuit of Excellence
Conti's Bakeshop and Restaurant

Our Vision
Our VISION is to forever share joy through our finest culinary treasures and heartfelt hospitality.
Our Mission
It is our shared MISSION to:
 Create Good Food
 Enhance Relationships
 Maximize Resources
By creating good food, we affirm our enduring passion for food that brings together people, and
create joyful moments.
By enhancing relationships both within our organization, and with our guests, we affirm how
much we value people and the important part they have played in our continuing story.
By building a culture that inspires everyone to maximize resources, we acknowledge that being
resourceful and taking care of what we have now would allow us to help sustain what we do
tomorrow, and for all time.
Our Values
God-centered: We acknowledge God's central role in our personal and professional lives.
Respect: We treat others consistently with positive intentions, humility, dignity, and
transparency; developing associates into people of sensitivity, and integrity.
Innovation and Continuous Improvement: We think out of the box, and proactively find ways
to do things better and faster.
Quality Focus: We are driven towards the best principles, practices, processes, and products that
challenge the ordinary.
Accountability: We assume personal responsibility and accountability to our tasks, associates,
and company resources, in order to support a high-performing culture.
Teaming and Collaboration: We work together as a team, and value each other's contribution.
Through open communication, we achieve exceptional results.
Some Example:
 To help people stay fit and healthy.
 To have our product in every home in the United States.
 To help people enjoy life, by offering an affordable solution to health care.
 To provide delicious, seasonal food and a fun atmosphere that will bring customers back
again and again.
 As we move towards our goal of being a world-class university, we will support research
on a global scale. Locally, our campus will service the research needs of the learning
community, granting access to many informational resources.
 The XYZ Company will inspire its employees to be the best they can be. We will engage
in sustainable practices and anticipate the needs of our customers. We will maximize
return to the stockholders while still maintaining quality in our products.
 Our vision is to bring our students into the 21st century through innovation and modern
technology. Learning will be enhanced with computer software and educational games
that will allow students to proceed at their own rate according to their ability.
 Online Retailer: "We intend to provide our customers with the best online shopping
experience from beginning to end, with a smart, searchable website, easy-to-follow
instructions, clear and secure payment methods, and fast, quality delivery."
 Hair Salon: "Our salon will change the way you think about a haircut. Full service
comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an
experience that will leave you glowing both inside and out."