A trusted & advanced payment platform

One97 – Parent Organization

10+ years in business – I dia’s largest deployed tele o

applications, platforms company

Team strength of 1200+ across Delhi, Mumbai, Chennai, Kolkata

& Bangalore w/International presence in Nigeria, Dubai & South
Africa

Backed by Marquee Investors like SAIF Partners, Intel Capital,

and SAP Ventures who have also invested in companies like
Makemytrip, Justdial and Network 18.

Fastest growing company- Company of the year 2010, Best

digital innovation 2010

400 million+ unique users and 1.3billion+ IVR

transactions daily on One97 platform
Paytm – I dia’s largest digital goods arketplace

• The Platform currently sells, mobile, DTH, Tollcard, Data

Card Recharges, Mobile and other utility bill payments, Bus
Ticketing and Deals & Coupons

• 15,00,000+ successful transactions a day

• 1,00,000+ Coupon downloads/day

• Loyal Base with repeat usage: Avg. 4 transactions/

customer/ month

• Platform accessible via all platforms: Web, WAP, Mobile

APP, SMS, IVR..

• 500,000+ transaction/ day on Mobile platform alone

• Easy Payments through Payt ’s own Payment Gateway.

Payments accepted through all instruments; Net Banking,
Credit/ Debit/ Cash Cards, as well as Paytm Cash
How do our customers view us?

Product quality verdict - More than 95% of the user reviews

come under 4*/5* category!
Why do our customers love us?

Easy to use transaction flow

Attractive Reduced
Accessible via deals & number of
all mediums discounts clicks

Reliable fulfillment flow

Safe & Secure Card and

money stored Quick & Easy
(PCI DSS ATT < 10 sec
with Paytm
Certified)
wallet

Prompt post sales flow

24&7
Customer TAT for query
service & resolution < 3
support hours
About Paytm Payments
• Processes transactions on IVR, Mobile- WAP,
On Device Apps ( Tablet, Android, Blackberry,
IPhone) as well as on web.
• Transaction Volume - Processing more than 11
lakh successful transactions/day
• Mobile is the future - 500,000 + Transaction
happen on Mobile.
• Consumer Trust -
– 24 million + Semi Closed Wallets with basic KYC
done
– 40 Cr+ user money with us
– 15 Mn+ monthly transactions already through
wallet
– 8 Mn+ saved cards
– 7 Mn+ net banking details saved
– 3 Mn+ users getting acquired per month
Paytm PG – Available across channels

P Credit

M IVR Cards

Customer Checkout A
on Merchant’s side E Y
R T Debit
WEB Cards
C M
H -
A WAP C Net-
Banking
N A
Customer T S
S APP H IMPS
Ecommerce powered by Paytm ….
Paytm PG – Automatic Card Detection

Our system auto

detects type of
card, thus
reducing the
step of customer
choosing which
card he uses
Paytm PG – 6 million Saved Cards

User card details already

saved, only CVV needed,
reducing the most
painful step of
remembering card
details
Paytm PG – Highlights most popular banks

The banks used most

often by your customers
highlighted, saving the
step of going through the
complete dropdown
menu and choosing a
bank
Paytm PG – Real Time Bank Performance

Actual real-time
information on any
a k’s perfor a e
helps user in making
right choice and
reduces failures.
Paytm PG – Painless Re-trial

In case of a
failed
transaction,
customer
returns to the
payment page
instead of
being asked to
start afresh, no
need for
customer to
repeat whole
process
Paytm PG – Cutting Edge Technology
• Dynamic Router
• Load Balancing between gateways for lowest bounce rate
• Selecting best gateway based on - Success Rate, Response Time
• Pro pti g a k’s low perfor a e stats o Net-banking selection
• Quickest decision making in the industry(within minutes) because
of huge volume flow – more than 1000 transactions/minute

• Fraud Detection & Monitoring System

• Largest Negative Database in industry, harvested from an active
customer base of 20 Mn+
• Velocity Checks
• Fraud Prevention Engine
Paytm PG – Maestro Card Acceptance

Many Maestro cards

come without expiry
date & CVV No. Very
few gateways process
these card. We are one
of them.
Paytm PG – Run bank specific promotions

Paytm supports various

type of bank based
campaign for your
customers

Pay through
Pay through only 1
selective BIN
or few net-banking
numbers

Limit number of
transactions on a Cap on the earned
card during amount
campaign
Paytm PG - MIS & Reporting

Bank wise Breakup on Transaction

Amount/Count

Hourly traffic for yesterday and

comparison with last week/month

Complete Transaction and Bounce

rate analysis

Bank-wise performance

Failure Transaction Analysis

Gateway-wise performance
Paytm PG - Dashboard

• On login to our panel, merchant can easily track last few

Refund/Chargeback, Tickets, Alerts & Transaction History Status
Paytm Wallet – Our Merchant Philosophy

To reduce the pain for merchants in

collecting online payments.

To reduce the number of clicks in

completing a transaction.

To drive more traffic and conversions for

partner merchants.
Why does a customer need Paytm Wallet?

• Net Banking not possible/very difficult to carry out

on mobile
• Perceived safety and security when transacting
through the Paytm environment
• Ease of transaction
- Saved card details
- Saved net banking details
- No need to reveal card details and other
details to every merchant when transacting
- Reduced clicks to complete a transaction
Paytm Wallet – in numbers

• 2.4 Cr+ wallet customers

• 40 Cr+ user money with us
• 15 Mn+ monthly transactions already through wallet
• 8 Mn+ saved cards
• 7 Mn+ net banking details saved
• 3 Mn+ users getting acquired per month
• Users with basic KYC done
• Already available on 1000+ merchants
Why does a merchant need Paytm wallet?
• Ride o I dia’s biggest online consumer base
– 18 mn+ wallets with basic KYC done
– 15 mn + txns per month using the wallet
– 3 mn + new unique wallet users added per month

• High trust and success rate

– 1 out of every 4 people transacting online in India hold a Paytm wallet
– 99.8% success rate for all transactions done through the Paytm wallet

• Ideal for mobile txns

– Most of bank sites are incompatible with txn on mobile
– 1 click payment possible now
Why does a merchant need Paytm wallet?

• Building customer trust

– Only consumer brand in payments
– User ratings/KYC – helps in COD orders
– Escrow – Consumer money is safe!

• Available across all channels

– Available on mobile, IVR as well as SMS
– Merchants can build innovative solutions around it

• Expose your offerings to wallet consumers

– Monthly wallet statements
– Wallet offers on Paytm site
– Attractive cash backs*
How do we showcase merchants to our user base?
Banner on Paytm home page – 1,100,000 daily impressions
How do we showcase merchants to our user base?
Banner on Paytm thank you page – 5,00,000 daily impressions
How do we showcase merchants to our user base?
Premium positioning on Paytm coupon page – 9,00,000 daily impressions
How do we showcase merchants to our user base?
Logo placement in wallet summary – 1.8 crore monthly impressions
Annexure – Paytm wallet on bookmyshow
Annexure – Paytm wallet on Zovi
Contact us :
Priyamvada Singh
AM – Payment Sales | +91 97390 59900
One97 Communication Ltd.
B-121, Sec-5 Noida – 201301, India

Write to us :
priyamvada.singh@paytm.com

Website :
www.paytmpayments.com
www.one97.net