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Key Resources
What key resources do our value
propositions require?
Our distribution channels?
Customer relationships?
Revenue streams?
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Customer Relationships Customer Segments
Which type of relationship does For whom are we creating value?
each of our customer segments Who are our most important
expect us to establish and maintain customers?
with them?
Which ones have we established?
How are they integrated with the
rest of our business model?
How costly are they?
Channels
Through which channels do our
customers want to be reached?
How are we reaching them now?
How are our channels integrated?
Which ones work best?
Which ones are most cost
efficient?
How are they integrating with the
customer routines?
venue Streams
what value are our customer really willing to pay?
what do they currently pay?
w are they currently paying?
w much would they prefer to pay?
w much does each revenue stream contributing to overall revenues?