A PROJECT REPORT ON

SALES PROMOTION & ADVERTISING

AT

AIRTEL

Project Report submitted in partial fulfillment for

The award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

BY

Mr. SYED SAMIUDDIN AHMED

ROLL NO: 1402-17-672-038

DEPARMENT OF BUSINESS ADMINISTRATION

AMJAD ALI KHAN COLLEGE OF BUSINESS
ADMINISTRATION
Affiliated to Osmania University
BANJARAHILLS-HYD
(2017-2019)
 DECLARATION

I hereby declare that the project entitled “SALES PROMOTION AND

ADVERTISING AT AIRTEL” submitted by me to Amjad Ali Khan
College of Business Administration, is a bonafide work undertaken by me
in the guidance of M.HIMABINDU, project guide, Amjad Ali Khan College
of Business Administration,
The result embodies in this project work have not been submitted
to any other university or institution for the award of any
degree/certificate or published anytime before.

PLACE: Hyderabad Name: SYED SAMI UDDIN AHMED

Date:
 ACKNOWLEDGEMENT

I take the privilege to submit by sincere gratitude to BHARATI

AIRTEL LIMITED. For giving me the opportunity to do this project
report in their organization. I am very thankful to Mr.RAVI KUMAR
(ASSISTANT Manager) for their co-ordination and help during my study
period of this project with them.

I am highly indebted to Dr. SHEHBAZ AHMED (Director) and my

project guide M.HIMABINDU, - Amjad Ali Khan College of Business
Administration, Hyderabad, for their expert and resourceful guidance
which was of paramount in bringing out this dissertation.

I would like to thank all the faculty members who have been a strong
source of inspiration throughout the project directly or indirectly.

(SYED SAMI UDDIN AHMED)

1402-17-672-038
 ABSTRACT

The basic need of the project is to understand the service of AIRTEL products and identify what
are the gaps in service. The idea behind the projects is to identify what is the brand and service
range of AIRTEL products in Hyderabad market. Advertising and sales promotions are two of
the key components of a business, but they are distinct concepts that people often misunderstand.
For your company to take advantage of both of these marketing strategies, you must have a firm
understanding of advertising and sales promotions, and of how to leverage both to convert
prospects into long-term customers. Advertising is the process of expressing the qualities and
advantages of your products and services, relative to the product and services that your
competitors are offering. In most instances, businesses will use advertising as a means of
expressing the unique selling proposition that makes their products and services superior to those
that their competitors sell. Sales promotion is any initiative undertaken by an organisation to
promote on increase in sales, usage or trial of a product or service. Sales promotions are varied.
Often they are original and creative and hence a comprehensive list of all available techniques
sales promotion includes several communication activities that attempt of provide added value or
incentives to consumers, wholesalers, retailers or other organisation customers to stimulate
immediate sales. The purpose of this article is to stabilise them in the market as well as to retain
its identity to find out sales promotional activities in the context of Airtel broadband services at
Coimbatore. For this article the two objectives are framed. The sampling size of the respondents
is 100 and simple random sampling is used to collect data. The statistical tools used to analyse
the data were percentage chi-square and rank analysis. Both the primary and secondary data are
used to collect data for the study. The study revealed the picture of customer’s perception and
satisfaction which help Airtel broadband to encourage more people to have be the customers and
consumers of Airtel broadband.
 TABLE OF CONTENTS

Chapter No. Description Page No.

Chapter I Introduction 1-8

Chapter -II Review of Literature 9-38

Industry Profile 39-51

Chapter - III

Company Profile
52-69

Chapter - IV Data Analysis and Interpretation 69-84

Chapter - V Findings 85

Chapter - VI Summary and Conclusions 86-87

Bibliography 88
 CERTIFICATE

This is to certify that project report titled “SALES PROMOTION

ADVERTISING AT AIRTEL”TOWARDS BHARTI AIRTEL LIMITED

submitted in partial fulfillment for the award of MBA Programme of Department

of Business Management, O.U, Hyderabad, is carried out by SYED SAMI

UDDIN AHMED,(HT NO: 1402-17-672-038) student of MBA (MARKETING),

under my guidance.

This has not been submitted to any other university or institution for the award of

any degree/diploma/certificate.

PROF: SHEHBAZ AHMED

(DIRECTOR)
 CERTIFICATE

This is to certify that project report titled “SALES PROMOTION

ADVERTISING AT AIRTEL submitted in partial fulfillment for the award of

MBA Programme of Department of Business Management, O.U, Hyderabad, is

carried out by SYED SAMI UDDIN AHMED,(HT NO: 1402-17-672-038) student

of MBA (MARKETING), under my guidance.

This has not been submitted to any other university or institution for the award of

any degree/diploma/certificate.

M.HIMABINDU

ASSOCIATE PROFFESOR

(PROJECT GUIDE)
 CHAPTER - I
INTRODUCTION
CHAPTER - II
LITERATURE
REVIEW
 CHAPTER - III
INDUSTRY & COMPANY
PROFILE
 CHAPTER - IV
DATA ANALYSIS
&
INTERPRETATION
CHAPTER - V
FINDINGS
CHAPTER - VI
SUGGESTIONS
&
CONCLUSION
BIBLIOGRAPHY