Answer:

Stories are common within every organization. The benefits of storytelling are manyfold. The
benefits range from knowledge management, knowledge sharing, employee socialization and
cultural change. Stories should be fostered, leveraged, and managed. In our daily life, we all tell
stories to share our thoughts, knowledge and experiences. It is a powerful way of sharing
knowledge. Sometimes, people share stories formally in meetings and informally at lunches,
cafes, tea parties and etc. Therefore, we cannot deny the fact that stories are shared and they
change the way we think, accept, resist, and persist. Stories make the learning memorable by
putting knowledge in the context. Eventually, it makes the learning experience convincing and
compelling. Hence, stories leverage knowledge sharing, cultural change and organizational
learning.

With storytelling IBM communicates complex messages and situations which employees have
learnt from different experiences. They use this approach as a way to convey complex messages
in a simple manner. This method not only offers a communication platform but also facilitates
creation of new knowledge and training. It also helps to probe into organizational culture and
working. Understanding values and particular ways of knowledge transfer allows IBM to gain an
insight into the organizational environment, help in problem solving, and create innovations
which leads to more experience and efficient processes.