#TC18

Mars Global Enterprise Self-Service

Analytics Journey

Zee Shah
Global Analytics Lead
Mars Incorporated.
Agenda
• Introduction to Mars Incorporated.

• Our journey on Self Service Analytics to date

• Scaling our Self Service capability

• Self Service Analytics Portal

• Lessons Learnt
Can you name a Mars brand?
 In excessof PETCARE

a year in netsales
Ten of our brands
are worth morethan

From humble beginnings in Frank C. Mars’ kitchen

more than a century ago, Mars remains true to our
roots as a family-owned business. We make some of
the world’s best-loved brands, offering diverse
products and services for people and their pets.
We employ

W 72,000+ MARS WRIGLEYCONFECTIONERY

Associates in
Petcare
Creating some of theworld’s

brands and products

We’re made up of morethan

Collaborating in

115,000 talented individuals

454
FOOD

Proudly
The Five Principles
Quality Responsibility Mutuality Efficiency Freedom
operating since

guide all we do, uniting DRINKS

Operating in morethan
Associates acrossgeographies,
cultures and generations
Global HQ drinks

in McLean,
Virginia,U.S.

MARS EDGE
About me
Why we are doing this…
• Market our Digital Mars Incorporated. brand

• Networking with other organizations

• Solving business problems together

• Talent Acquisition
From Traditional to Modern BI & Analytics
• Lots of Excel Spreadsheets!
• Complicated Formulae & Pivot Tables
• Excel files almost 1GB!
• Typical List Reports. Lots of Tables!

• Silo BW Systems

• No trusted centralized Data Source

• Copy & Pasting into PowerPoints and

emailing across in meetings
Digitization of Mars – Data Analytics
• Data Lake – The new data universe!

• Minimum viable products delivered in

Agile 12 week sprints

• “Solving mysteries” through

advanced analytics

• User Centricity & Design Thinking

• Using Tableau to build visualizations

to help the business understand their
data
Our journey on Self
Service Analytics to date
Defining Self Service Analytics in Mars

“Self Service Analytics in Mars is a business

driven initiative to raise data literacy of our
associates by empowering them with the
tools, enablement & an active community
for them to be able to generate their own
insights on local and enterprise data”.
Key Components for Self Service Enablement
Community
Training
Self sustaining analytics community creating
Structured skill path video based
culture of analytics
learning
COMMUNITY TRAINING

Portal Support
Enabling
A landing page for users to PORTAL Self service analytics support
access resources Self-Service SUPPORT
model
Analytics

DATA
GOVERNANCE ACCESS

Governance Data Access

Robust security & data classification policy An effective Data Catalogue for data
access
Our journey so far… 2018
The birth of Self Service
2018 Analytics – 2 man team
Sep
Zee Shah joins Mars
2017 Jan 2018

Oct June

Soft Launch – now 8 myAnalytics Ambassador

man team Programme Launch

50 associates enabled
with self service analytics! “I’ve just unlocked a
2018
potential annual saving of
+ 100 Desktop licenses £1.4m!” Aug
Go-Live moved from
2017 September to June!
Analytics of Us 2018
+ 100 Desktop licenses
Mars & Tableau
Workshop in France Dec 2018 Tableau On-boarding Calls Scaling myAnalytics – Oct
Hagenau begin – Bi/Weekly Ambassador
Upgrade Server to 32 Core Programme Live
April Tableau Doctor Days Begin

Bootcamp’s delivered on
Tableau
Scaling our Self Service
Analytics Capability
Visualization Examples – Analytics of Us

XX XX XX XX XX XX
Self Service Ambassadors
Fairbanks Oslo Sankt-Petersburg Anadyr

Unalaska Moscow Novosibirsk

London Berlin Samara
Astana

+
Seattle Toronto Paris Vienna Ulaanbaatar
Chicago
San Francisco New York Madrid Istanbul Beijing Seoul
Tokyo
Los Angeles Washington Gibraltar Teheran
Shanghai Osaka
New Orleans El Goléa Delhi
Cair
Karachi Dhaka
Dakar o
Mexico-City Mumbai Calcutta
Niamey Asmara Manila
San José N‘Djamena

Accra Mogadishu
Quito
Porto Velho Mbuji-Mayi
Dar es Salaam Jakarta
Port Moresby
Lima Brasilia Benguela Darwin
La Paz Harare
Rio de Janeiro Windhoek
São Paulo Maputo

Cape Town Durban Perth Sydney

Santiago
Buenos Aires
Melbourne Canberra
Wellington

Targeted Site Approach & Standing up Ambassadors Ambassador Approach

Self Service Analytics User Journey

Email
Post in
myAnalytics
Create Yammer group
Word of What is Sign-up for On- Dashboards &
Mouth myAnalytics? boarding Call Reports

1. Self Service Analytics 3. Generate

2. Log onto myAnalytics Portal 4. Community
Awareness Insights & Share

Measuring
Community Success
Events

Ambassador Get trial

License
Web Based
Learning

Publish to
Best Practices Tableau Server
Democratization of Data through Minimal Viable
Products – Data Assets
SELF-SERVICE REPORTING
Users to access Tableau and flexibly
report on the published Data Assets
below searchable via a Data Catalogue

MVP go-live

MVP MVP MVP MVP MVP MVP MVP MVP

Marketing HR Sales Finance Supply chain Manufacturing CRM Corporate

ACHIEVING DATA UBIQUITY - DATA ASSETS IN THE LAKE

Support Model for Self Service Analytics
Enablement team
Self Serve after launch to

Functional Issues
Community help drive
Tableau adoption
Ongoing
SELF Training
SERVICE MyAnalytics Portal
Tableau Doctor
Sessions
Infrastructure/Performance
Issue
T
a
b
l
e
a
Mars Service u
P

Desk Elite Support

r
e
p
What’s next?
Introduce Data
Prep Tools & Data Catalog
Automate Manual
Continue to Build/Nurture
Processes
Ambassadors

Democratize Data

Portal Enhancements
Mobile Analytics Users to
Load Own Data in DL
Collaboration between Mars and Tableau
• Using Tableau to enable Self-Service at Mars as well
as other strategic analytics projects
• Working with Tableau partners (Interworks &
Promatix Ltd) to provide modern analytics
dashboards
• Working hand in hand with the different departments
of Tableau:

• Customer Success – Mars Success Plans for

Strategic Projects & Measuring Success

• Professional Service – Providing Specialist Expert &

Advice on enabling Self Service using Tableau

• Pre-Sales and Sales Team – Tableau Doctor Days,

On-boarding Calls, Hackathon’s, etc.
Self Service Analytics
Portal
Self Service Analytics Portal

Tableau Prep
Lessons Learnt
Lessons Learnt
Have a robust ongoing
enablement plan
Make data as accessible
as possible. Even if it’s
spreadsheets! Building Internal
Champions Programme

Think about the

outcomes of what you
want to achieve

Automate administrative
tasks as much as possible
Measure your success Don’t be afraid to fail – i.e. Licensing
apply learnings
Commencing continuously
the journey
Thank you for listening…

…please don’t forget to provide

feedback via the App!

LinkedIn: Zee Shah – Global Analytics Lead

Email: zee.shah@effem.com