YOUR

Wishing a LOGO
happy life

CONTACT US

Our Address
1st Floor,Office No.1,Chiranjeev Apartment
Karve Road,Kothrud,Pune-411038
Finstrategy
Our Phone
+123456789123 Consultancy LLP
About Us Below is the questionnaire where we assess the company’s present sus-
tainability and stability which is a basic parameter for us to select the
clients for mentoring and other value added services
FINSTRATEGY Consultancy is an initiative of CA Om Mohapatra (ACA, CFP, U.S and Diploma in IFRS, London)
who has vast experience in audit, taxation, personal finance and strategy formulation. He has handled inland
and overseas clients. The consultancy firm was started on December 2017. Its prime area of focus is acting
as a Virtual CFO, finance, business and startup consultant to startups and new budding business having Know Your Client
lifespan of 1-5 years. It not only takes care of statutory compliance (Income tax, GST, PF, ESI and other taxes) Name of the Company/Firm:
of companies but also creates business models and strategies for them for making them scalable. Convert- Business Incorporation Date:
Legal Statute (Pvt.Ltd./OPC/LLP, Partnership firm):
ing ideas into business insights. The consultancy is not focused on quantity of clients but in quality of
clients. It has a target of mentoring 100 startups and business houses run by professionals only each in Tick the sector of business your company fits in with “Yes”. In the comments section give a brief about the
Pune and Delhi. product and service of your business. If it’s a multiple service businesses mention all the services.

• Apparel/Fashion/Event Management/Life-style/Entertainment
• Real-Estate/Constructions/Brokerage House
• FMCG
• Healthcare
• IT/Software Developing Startups
• Transport services/Machinery and Equipment Leasing or Rentals
• Financial Startups
• Restaurants/Food startups
• Manufacturing
• Retailing
• Education
• Others

Comments:
The waves of startups were founded in the dot-com era, included marketplaces, e-commerce vendors, and
portals. The second wave started around 2007-08, and comprised e-commerce, logistics, marketplaces,
and advertising startups. India might have become the third-largest startup ecosystem, but it lacks
successful innovation. A recent study, “Entrepreneurial India,” by the IBM Institute for Business Value and CIN (Company Identification Number) (If any): ..........................................................................
Oxford Economics found that 90% of Indian startups fail within the first five years. The most common
PAN Number of Business (If any): ...............................................................................................
reason for failure is lack of innovation, lack of new technologies and business models. Some other factors
GST Registration of Business (If any): ........................................................................................
are lack of skilled workforce, funding, inadequate mentoring and poor business ethics.
Know Your Promoter
Number of Promoters: ..........................................................................
Name of Promoters: ..........................................................................
DIN (Director Identification Number) (If any): ..........................................................................
PAN of Promoter : ..........................................................................
Educational Background of Promoters: ..........................................................................
Past experience of Promoters in related line of business: (Yes/No)
Comments of Past Experience: ...............................................................................................................
....................................................................................................................................................................
....................................................................................................................................................................
Has the Promoter failed in any other business in the past?
Reason?
Learning’s from it?
Comment:..................................................................................................................................................
...................................................................................................................................................................
...................................................................................................................................................................
...................................................................................................................................................................
Core Values
Does the business have any core values, vision and mission statement? How does it pass on these values
to its employees and customer?
Comments:
...................................................................................................................................................................
...................................................................................................................................................................
Know about Model & Revenue Structure
Any defined Business model. Any Revenue Model?(If any):
Comment:
...................................................................................................................................................................
...................................................................................................................................................................
Turnover/Revenue of last three years (If any):
Year 1: ...................................................................................................................................................................
Year 2: ...................................................................................................................................................................
Year 3: ...................................................................................................................................................................
Does the business any Revenue Recurring contract?
How this contract failure will affect the business going concern? (Yes/No)
Comments:
...................................................................................................................................................................
...................................................................................................................................................................
Compliances and Legal Know-How
Does the business undergoing through any compliance failure? What is the status of litigations? How the
penalty or demand order from the department will affect the business? Steps taken by business in this
regard? What is the probability that there will be a demand notice or penalty against the business for pend-
ing litigations?
Comments :
...................................................................................................................................................................
...................................................................................................................................................................
Capital Structure
Percentage of Promoter share in the business?
Comments : ........................................................................................................................................................
Any outside funding (Debt/Equity). (If any) :( Yes/No)
Comments : ........................................................................................................................................................
Knowing Client’s Customer/Clients
Does the business any USP? (Yes/No)
Comments : ........................................................................................................................................................
Does the business take into consideration of Consumer Behavior? Who are its target customers? (Yes/No)
Comments : ........................................................................................................................................................
Does the business take care of customer delight/satisfaction? (Yes/No)
Comments : ........................................................................................................................................................
Does the business have any “WOW Factor” which gives it an edge over its competitors? Any differentiation
factor? (Yes/No)
Comments : ........................................................................................................................................................
Does the business have any customer whose depart from business/non-renewal of contract will affect the
going concern of business?
Comments : ........................................................................................................................................................
Is there any customer who constitutes at least 10 percent of business turnover?
Comments : ........................................................................................................................................................
What is the credit policy of the business? Does the business is flexible with its credit policy?
Comments : ........................................................................................................................................................
How does the business take care of customer needs? Are the customer needs taken into consideration for
product development or re-engineering of services?
Comments : ........................................................................................................................................................
Does the business take advances from customer or has any scheme of incentives for early payment?
Comments : ........................................................................................................................................................
How does the business retain its existing customers ? Does the business re-targets its customers and how?
How frequent and recent are its present customers?
Comments : ........................................................................................................................................................
How does it assess its potential customers? How it converts them into real time customer? Why the poten-
tial customers are not client’s customers?
Comments : ........................................................................................................................................................
Does the business compromise with the quality of product/services sometimes? Mention the reason.
Comments : ........................................................................................................................................................
Know the Vendor
How dependent is the business on its Suppliers? Do they have any defined credit terms with them? What is
the average credit availed by the business? Does the business have a good command over its Suppliers?
Comments: .......................................................................................................................................................
.......................................................................................................................................................
Know the Workforce
How dependent is the business on Labour/Workforce? (Yes/No). Number of employees (White/Blue
collar)?
Comments: ......................................................................................................................................................
Any Key employee whose exit can threaten the existence of business. Has the business developed any
plan to capture the intelligence/skill to replace in case of his exit?
Comments: ......................................................................................................................................................

Technology , Digital Awareness and Know the challenges and

Social Media into business threats to business

Technology ,Digital Awareness and Social Media into business: What kind of difficulties/challenges does the business face? Put “Yes” against your suitable and mention
in brief in the comments.
How dependent is the business on technology, advertising and social media (Fb, Insta, and Tweeter)? (Yes/No). • Statutory Compliance (Income Tax, GST, PF, ESI and etc.)
Percentage of expense in digital marketing? Other avenue of advertisement? • Funding
• Poor Financial Management/Cash Crunch/Working Capital crunch
Comments:.....................................................................................................................................................
• No ideas/plans/strategy to move ahead your business. What next for expansion?
..................................................................................................................................................... • Lack of Profits.
• Succession planning
• Others
Comments: .....................................................................................................................................................
.........................................................................................................................................................................
Does the business have any threats relating to business? Does the business have emergency plans for
change in development of the industry? Does the business have any threat from its competitors? How well
is the business in adapting to new changes in the industry? Any Emergency Plan?
Comments: ..........................................................................................................................................................
..............................................................................................................................................................................
..............................................................................................................................................................................
CA Om Mohapatra
Founder, Finstrategy, Pune
Business Goals

Does the business have any plans for horizontal/vertical expansion?

Comments: .........................................................................................................................................................
Name of CEO/MD
Company Seal
Where does the promoter want to see their business after 3 years? (Short-term).If the business has any
Date
business plans, mention in brief?
Comments: .........................................................................................................................................................

Where does the promoter want to see their business after 10 years? (Long-term) If the business has any
business plans, mention in brief?
Comments: .........................................................................................................................................................

One good reason why we should accept you as our client and mentor you.
Comments:.........................................................................................................................................................