Pls Bi 6136672092

University of Applied Sciences
Master-Programs
Full-time and part-time Business Management studies
1
Accredited quality
accadis has been pioneering private higher education in Germany since 1980, as already in 1993 we awarded the first
Bachelor degrees in International Business, when these were as yet unheard of in Germany. In the state of Hesse we
were also one of the first universities to provide a graduate dual course of study.
State Institutional Foundation for

recognized accreditation by the International
university of German Council Business
applied sciences of Science and Administration
Humanities Accreditation
2
Table of Contents
Your Study Guide
Content Page
Introduction
International Office | Welcome 4
Why accadis? | Nine points for accadis 5
Programs and study formats

Full-time and part-time studies | At a glance 6
Master programs
Page 8 Page 12 Page 16 Page 20 Page 24 Page 28 Page 32 Page 36 Seite 40
Digital
Business
Strategy
Extras
Doctoral programs 44
Studying worldwide with accadis 46
accadis student life 48
Entry requirements 49
Graduates from accadis Hochschule Bad Homburg 50
Services 51
I’m interested in studying at accadis… what‘s next? 52
Bachelor programs 53
System accreditation 54
3
International Office
Welcome
Welcome to the International Office at accadis Hochschule Bad Homburg
accadis Hochschule is a renowned environment for a good cooperation

University of Applied Sciences recog- with numerous firms and institutions
nized in Germany and beyond for its outside of but adjacent to the acade-
academic excellence, strong links to mic field of teaching and research.
business and the professional success
of its alumni. Within this framework, the Inter-
national Office helps international
As a small private institution with students to apply at the university Britta Laudon-Reece
a strong international focus, the and is in charge of the internatio- Head of International Programs
university provides high standard edu- nal cooperations with universities
cation with a personal atmosphere and and colleges all over the world. At
student-oriented services. our university you will find students
from all continents who wish to
accadis Hochschule is a university study on one of our Master programs.
focused on Business Management
studies. Our excellence is based on
our highly qualified faculty members
who are equipped with a wealth of
Andreas Münch
practical experience in their fields. International Office
At accadis Hochschule you will find a

cooperative and welcoming learning
environment where entrepreneurial
and human values flourish.
accadis Hochschule is located in the For further information see

economically significant Rhein-Main- http://international-students.accadis.com
area, with Frankfurt as Germany´s or contact us at study.abroad@accadis.com Prof. Dr. Werner Meißner
financial center. This creates a favorable or by phone under +49 6172 9842-35 Markus Losert President
Head
accadis of Marketing
Hochschule Bad Homburg
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Why accadis?
Nine points for accadis
There are many universities that offer studies in economic science. Which one is right for you depends especially
on the education institution‘s philosophy – and this is not necessarily a question of good or bad, right or wrong.
Rather, it is important whether the philosophy and profile of an institution matches your expectations and values or not.
Therefore, we openly state our self-image as expressed through the following nine elements.
1. The education corporation accadis 6. accadis Hochschule offers practical Companies our graduates work for
Hochschule has been family-run relevance through guest lecturers
for over 35 years, making it a sym- from the economics sector. As Accenture GmbH
bol of tradition and independence. a full-time student, you will experi- Advisory Commerzbank AG
ence working as a consultant and Commerzbank AG
2. accadis Hochschule trains you in complete internships in Germany or Deutsche Bank AG
methodology, so you will go on to abroad. Deutsche Telekom AG
confidently guide your team as an Ernst & Young GmbH
executive. 7. accadis Hochschule offers you FC Bayern München AG
individual support and excellent Giorgio Armani Retail S.r.l.
3. accadis Hochschule develops your service in small study groups. Hertz Autovermietung GmbH
social competence so that you can IBM Global Business Services
hold presentations effectively, enjoy 8. Due to its proximity to Frankfurt, J.P. Morgan Europe Ltd.
working in a team and do so success- Germany’s financial and economic KPMG Consulting GmbH
fully while also managing personnel. capital, there are many opportuni- McKinsey & Company Inc
ties for our students to network Media-Saturn-Holding GmbH
4. Our reputation as well as with corporations in the region. Microsoft Deutschland GmbH
the official, state-approved uni- accadis is synonymous with em- PricewaterhouseCoopers AG
versity degrees and international ployability. RTL Television GmbH
accreditations (FIBAA) stand for SAP AG
quality and excellence in education. 9. accadis Hochschule offers you a Siemens AG
target-orientated and efficient UNICREDIT BANK AG
5. accadis Hochschule emphasizes path to a degree. It will prepare Yahoo Inc., Korea
internationality: students from all you ideally for the German and and many more …
over the world, study content of international job market. And who
international relevance, lecturers knows, maybe you would actually
from partner universities abroad, like to stay in Germany to work?
semester or internship abroad. 5
Programs and study formats
At a glance
You have the choice

Beyond having to choose the sector or function-related focus of your business management graduate program at
accadis Hochschule, you will also be able to choose what format you wish to study in. The fundamental characteris-
tics of the programs at accadis Hochschule e.g. international concentration and practical relevance, are a given in
all study formats, possibly with varying emphasis. The following overviews will be providing you with indicators on
what you can expect in each of the study formats available to you.
Program Degree Page Full-time Part-time

studies studies
International Management M. A. Master of Arts 8
Digital Business Strategy M. A. Master of Arts 12
Strategic Supply Chain Management M. A. Master of Arts 16
Global Sports Management M. A. Master of Arts 20
International Football Management M. A. Master of Arts 24
International Health Care Management M. A. Master of Arts 28
Brand and Luxury Goods Marketing M. A. Master of Arts 32
Global Marketing Management M. A. Master of Arts 36
Management and Leadership MBA Master of Business Administration 40
Academic and Practical Orientation

The language of instruction of all Our full-time Master program has the Academic Writing module. The diffe-
Master programs is English! most marked emphasis on scienti- rence lies in the fact that the studies are
fic work skills in the full-time format. here concluded with a 20 ECTS thesis
One of the main features of studying With the module Academic Writing, without a defense. The same goes for
towards a graduate versus an under- scientific analysis skills are further our MBA program, as here one pre-
graduate degree is the strong empha- developed. The Master thesis sumes that in the dual or part-time study
sis on the level of academic focus. comprises 30 ECTS and is concluded format the topic chosen will have a
Nevertheless, there are differences to with a defense thereof. The part-time stronger practical orientation.
be found herein as well. Master of Arts programs also has the
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International focus Digitization Organization
Business management without an inter- Omnipresent digital change is also re- A characteristic feature of the study for-
national focus is no longer conceivable flected in our master‘s program. For ex- mats is the varying temporal organization.
today. International content is therefore ample, in our real life consulting cases As a rule, a full-time study program trimes-
the basis of all our degree programs. The our full-time students work with the ter is structured in such a way that you will
lecture language is English without ex- agile variation of project management have three days of lectures per week over
ception. in order to master any digital challen- eight weeks (with about twelve contact
ges. All students attend the functional hours per week). Two further weeks of
While in the full-time program you may lecture Contemporary Internet Marke- the trimester are reserved for an additio-
enroll in a semester abroad, this experi- ting. In parallel, the Strategy modules nal module, which is organized as a block
ence is „simulated“ in the work-study in many instances deal with digital event. This means that international guest
(dual) and part-time format. After all, a transformation. lecturers can also be involved.
semester abroad is not really feasible for
students working in parallel. For that rea- As a work-study (dual) and part-time stu-
son guest lecturers from Newcastle Busi- dent (M. A. and MBA) you will have lec-
ness School (NBS) teach four modules. tures on the first Saturday of a trimester.
This is followed by a complete block week
(Monday to Saturday). Subsequently you
will have lectures on one further Saturday.
You can then use the remaining weekends
of the trimester for self-study, before your
exams take place after the ten-week lec-
ture period. This is how we will meet your
expectations.
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Prof. Dr.
Andreas Huber
Both transnational
reasoning and cul-
ture related action in
complex scenarios in
multinational com-
panies are the most
exciting fields of
activity in International Management.
Globally oriented leadership requires
an integral approach to the challenges
of continual change processes, good
network and team structures as well as
well-founded problem-solving skills for
work in international fields of action.
To this end our graduate program Interna-

tional Management combines practice
related specialist concepts into a genera-
list competence profile. This ensures that
in their business practice the students will
be able deliver cutting edge and competi-
tive results. With creativity, systemic thin-
king as well flexible applications, we
secure an optimal preparation of your
career in an international company. ‘One
step ahead’ has been our long-standing
and successfully applied motto. You will
be implementing this in your international
career, and we greatly look forward to
supporting you in this endeavor.
Prof. Dr. Andreas Huber

Head of Department
Marketing and Media
accadis Hochschule Bad Homburg
8
International Management
Master of Arts M. A.
You already have a clear vision of your future or are currently in the process of exploring your options? The accadis
graduate program International Management provides you with the basis for both – international, cross-function
and cross-sector. You may enroll directly subsequent to your Bachelor studies.
Your future career Program

All-rounders in International Business The program has an international focus These – on the other hand – are
manage projects in global companies in and is for all-rounders on their path to organized according to various topics:
every sector and across varying depart- becoming a management leader, with
ments. Especially the transnational plan- a strong practice relevance or parallel Generic modules with a major-
ning and coordination is particularly employment. The graduate program specific assignment
challenging. Business management and International Management is laid out Applied Global Strategy
leadership skills, broad management over two years with 120 ECTS credits. Applied Global Finance
expertise and creativity – this is what is It can be completed in full-time or in Applied Global Marketing
required of successful graduates. a part-time study format.
Function related main topics
It combines an analytic-systemic International Leadership
approach of management with an Contemporary Internet Marketing
applied-practical one. Management of Risk and
Opportunities
Relevant questions of globalization and
the inherent international manage- Specializiation modules
ment tasks are reproduced in a unique Operations Management
combination of theoretical and practical Shareholder Value Management
lecture content. Contemporary Economics
In order that you are later able to Beyond this there are modules in Philo-
thoroughly satisfy your management sophy and Business Ethics,
responsibilities, the modules in Strate- academic methodology and
gy, Marketing and Finance form the social skills on the schedule
core of your studies. during the program.
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International Management
Full-time Curriculum
1st year 2nd year
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Trimester 5 Trimester 6
International Contemporary Management of Risk International Project- Real Life Master Thesis
Leadership Internet Marketing and Opportunities based Studies or Consulting Case incl. Defence
Applied Global Applied Global Applied Global Semester Abroad
Strategy Marketing Finance
Operations Shareholder Value Contemporary
Management Management Economics
Ethics and Behavioral Research Methods Communication Systemic Leadership -
Economics and Academic Writing Skills “denkberatung”
Function related Generic modules with a Specializiation Leadership skills

main topics major-specific assignment modules Key competences
Part-time Curriculum
1st year 2nd year
International Strategic International Marketing International International Contemporary Master Thesis
Challenges (NBS) Management (NBS) Finance (NBS) Human Resources Internet Marketing
Management (NBS)
Operations Shareholder Value Contemporary Management of Risk Global and
Management Management Economics and Opportunities Transnational Strategy
Ethics and Behavioral Research Methods Communication Systemic Leadership - Project 5:
Economics and Academic Writing Skills “denkberatung” Internationality
Project 1: Project 2: Project 3: Project 4:
Business Modeling Strategy Marketing Finance
NBS - visiting professors from Specializiation Function related Leadership skills Work based
Newcastle in Bad Homburg modules main topics Key competences projects
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Program Components
Full-time or part-time study format A Maximum Our
with one or more companies
120 ECTS credits
of International Network
Structure full-time program Graduate programs at accadis pro- Own achievements are the founda-
per trimester vide you with a maximum of inter- tion for success. Trust-based co-ope-
- eight weeks national focus. In their second year, rations with strong partners are the
at 12 contact hours each full-time students may enroll in a multiplier thereof. The same goes for
- two block weeks semester abroad, while students in accadis Hochschule Bad Homburg,
Structure part-time program the dual or part-time programs profit which is tied into a global network
- five block weeks throughout from visiting professors from Nort- and profits from strong partners.
+ 30 to 35 weekends humbria University, Newcastle.
+ Online supervision In addition to partner universities on
Program held in English language four continents, accadis Hochschule
Part-time study format: Modules by Bad Homburg above all can count
visiting professors from Newcastle on numerous collaborative partners
Business School in the business world. This is the case
for the work-study (dual) program as
Duration well as for joint work-based and re-
24 months = six trimesters search projects. We work together
beginning in October with large corporations such as Fre-
senius SE & Co. KGaA, Deutsche Lea-
Degree sing AG or Ernst & Young GmbH, but
Master of Arts M. A. also with many small and medium-
International Management sized companies from many diffe-
System accredited by FIBAA rent sectors. These co-operations
warrant the practical viability and
applicability of the knowledge
which we impart at accadis Hoch-
schule.
11
Prof. Dr.
Christoph A. Kexel
Digital change drives
both our economy
and society. Keywords
such as Transforma-
tion, Big Data, the In-
ternet of Things or In-
dustry 4.0 accompany
the current market disruption. Entire work
sectors are disappearing, while digitiza-
tion is creating many new positions. The
industry therefore needs leaders who can
confidently manage and strategically
align digital transformation processes ac-
ross national borders. This involves more
than merely automating selected proces-
ses with the aid of technology. In order to
not miss the boat, managers must ques-
tion all previous business models. Suc-
cess requires them to be able to imple-
ment the resulting new approaches into
the existing business environment with
caution. I invite you to learn how to de-
sign and implement digitally oriented
corporate strategies in an innovative and
stakeholder-friendly manner during your
studies here at accadis.
Prof. Dr. Christoph A. Kexel

Managing Partner
accadis University of Applied Sciences
Bad Homburg
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Digital Business Strategy
Are you fascinated by the digital upheavals that are currently driving companies around the world? You are inspired
by new technologies that not only optimize internal processes, but also redefine complete markets based on bold
visions? In that case - for an international career in companies of all kinds - use our Master‘s program in Digital Busi-
ness Strategy to expand both the knowledge achieved in your undergraduate studies as well as your practical ex-
perience by the strategic expertise required to deal with digital transformation processes.

As an expert in digital transformation, During your development as a digitally Generic modules with a major-
you will lead established companies experienced manager, you will study in specific assignment
through digital change or be a market an internationally aligned and practice Applied Global Strategy
driver in innovative start-ups. Exciting oriented manner or with a parallel Applied Global Finance
positions await you in a variety of sec- professional occupation. The Master‘s Applied Global Marketing
tors and departments, whereby the degree in Digital Business Strategy is a
Master‘s program in Digital Business two-year program based on 120 ECTS, Function related main topics
Strategy particularly focuses on tasks in which you can complete in either full- International Leadership
corporate strategy. In addition, you can time or as a work-study (dual) program. Contemporary Internet Marketing
further your career as an internationally Expertise in digital corporate transfor- Management of Risk
active project manager in Process Ma- mation, but also in the required change and Opportunities
nagement or Online Marketing, Custo- processes, will enable you to success-
mer Relationship Management, Con- fully face the challenges set by digital Specialization modules
sulting or Industry 4.0. With the inter- change. Through a coordinated combi- Digital Transformation Strategy
national, business management and nation of theoretical and practical Digitalization and Society
analytical competence you have acqui- lecture content, you will optimally Change Management and
red during your studies, you will be grow into the responsibility of an Intrapreneurship
able to steer companies worldwide on executive in the digital age.
their path to digitization.
13
Digital Business Strategy
1st year 2nd year
International Contemporary Management of Risk International Project- Real Life Master Thesis
Leadership Internet Marketing and Opportunities based Studies or Consulting Case incl. Defence
Digital Transformation Digitalization and Change Management
Strategy Society and Intrapreneurship
Ethics and Behavioral Research Methods Communication Systemic Leadership –
Function related Generic modules with a Specialization Leadership skills

1st year 2nd year
Management (NBS)
Digital Transformation Digitalization and Change Management Management of Risk Global and
Strategy Society and Intrapreneurship and Opportunities Transnational Strategy
Ethics and Behavioral Research Methods Communication Systemic Leadership – Project 5:
NBS - visiting professors from Specialization Function related Leadership skills Work-based
14
Program Components
120 ECTS credits
Structure full-time program Graduate programs at accadis pro- Our own performance is the founda-
per trimester vide you with a maximum of inter- tion of our success. The trusting co-
- eight weeks at 12 contact national focus. In their second year, operation with strong partners acts
hours each full-time students enroll in a semes- as a multiplier. This also applies to
- two block weeks ter abroad, while students in the dual accadis University of Applied Scien-
Structure part-time program five or part-time programs profit from ces Bad Homburg, which is part of a
block weeks throughout visiting professors from Northumbria worldwide network and benefits
+ 30 to 35 weekends University, Newcastle. from strong partners. In addition to
+ Online supervision partner universities on four conti-
Program held in English language nents, accadis University of Applied
Part-time study format: Modules by Sciences Bad Homburg has many
visiting professors from Newcastle cooperation partners in industry -
Business School both in the work-study (dual) pro-
grams and in joint work-based and
Duration research projects. We work together
24 months = six trimesters with large corporations such as
beginning in October Fresenius SE & Co. KGaA or Deutsche
Leasing AG, but also with numerous
Degree small and medium-sized companies
Master of Arts M. A. as well as start-ups and start-up net-
Digital Business Strategy works, which all wish to proactively
System accredited by FIBAA shape digital change in their own
way. These cooperations ensure the
practical suitability and applicability
of the knowledge imparted here at
accadis.
15
Cirkeline
Möller
In order to exploit
the efficiency poten-
tial of globalization, it
is necessary to have a
comprehensive per-
spective of the integ-
rated supply chain.
This is not about the management of
isolated logistics sub-areas, but about
the strategic corporate goal of opti-
mally aligning networking in the inter-
national flow of goods with the respec-
tive business model. This requires fun-
damental strategic management
knowledge gained in a business stu-
dies degree program together with the
know-how of design and planning pa-
radigms of Supply Chain Management.
Positions in this area additionally requi-
re confidence when working in an in-
ternational environment. Students at
accadis are optimally prepared for this.
Cirkeline Möller
Guest lecturer
Bad Homburg
Supply Chain Manager Global SCM
Fresenius Kabi Germany GmbH
16
Strategic Supply Chain Management
Are you fascinated by global procurement and global sales markets? With our Master‘s program Strategic Supply
Chain Management, you will be well prepared for the challenges of a corporate role that is becoming increasingly
important in all industry sectors. With this program you will successfully start your career in Supply Chain Manage-
ment (SCM) or further develop it.

Today almost all companies are trying On your way to becoming an execu- The Core Supply Chain Processes mo-
to take advantage of the opportunities tive, the Master‘s program Strategic dule forms the basis on which the cur-
provided by globalization. This results Supply Chain Management prepares rently relevant topics Strategic SCM
in international supplier structures, glo- you to think, optimize and control sup- Paradigms and Supply Chain Planning
bally distributed production sites and ply chains holistically. With a strong and IT are built, so that you can fulfill
global sales markets. Controlling the practice orientation or parallel employ- your responsibilities as a manager of
flow of goods in this global network is ment, the accadis Master‘s degree pro- global supply chains to perfection. To-
a particular challenge for companies. gram is two years in duration and is gether with the international know-
Industry and retail companies are designed for 120 ECTS credits. You can how in the areas of strategy, marketing
therefore seeking qualified managers study in full-time or in part-time in the and finance required by an executive,
who can analyze, design and control dual work/study program. As a these form the core of your studies.
complex supply chains holistically i.e. Bachelor‘s degree graduate in logistics Furthermore modules on business
excellent and exciting perspectives for management as well as students with a ethics, academic methodology and so-
graduates of the Master‘s degree pro- general business studies degree you cial skills are also on the program.
gram in Strategic Supply Chain Ma- will extend your know-how to include
nagement. the current topics of globally steered
supply chains.
17
1st year 2nd year
International Contemporary Management of Risk International Project- Real Life Consulting Master Thesis
Leadership Internet Marketing and Opportunities based Studies or Case incl. Defence
Core Supply Chain Strategic SCM Supply Chain Planning
Processes Paradigms and IT
Ethics and Behavioral Research Methods Communication Systemic Leadership –

1st year 2nd year
Management (NBS)
Core Supply Chain Strategic SCM Supply Chain Planning Management of Risk Global and
Processes Paradigms and IT and Opportunities Transnational Strategy
Ethics and Behavioral Research Methods and Communication Systemic Leadership – Project 5:
Economics Academic Writing Skills “denkberatung” Internationality

18
Program Components
120 ECTS credits
Structure full-time program Graduate programs at accadis pro- accadis Hochschule looks back on a
per trimester vide you with a maximum of inter- long tradition and as a result works
- eight weeks at 12 contact national focus. In their second year, with a comprehensive network of ma-
hours each full-time students enroll in a semes- nufacturing and tradie companies as
- two block weeks ter abroad, while students in the dual well as logistics service providers. Be it
Structure part-time program five or part-time programs profit from Fresenius SE & Co. KGaA, Hertz Auto-
block weeks throughout visiting professors from Northumbria vermietung GmbH or Biotest AG - our
+ 30 to 35 weekends University, Newcastle. regular contact to the real world of
+ Online supervision skills results in the relevance and appli-
Program held in English language cability of the course content impar-
Part-time study format: Modules by ted in the Strategic Supply Chain Ma-
visiting professors from Newcastle nagement program. Furthermore the
Business School specialist discussions with practi-
tioners provides us with the assurance
Duration that well-trained supply chain mana-
24 months = six trimesters gers are currently more than ever in
beginning in October demand.
Degree
System accredited by FIBAA
19
Prof. Dr.
Gerhard Trosien
The sports business in
a global context has
been undergoing ra-
dical changes. Leaders
in sports manage-
ment must be prepa-
red! Sport talents from
around the globe are pushing their way
onto sport markets (sport clubs, sport
leagues, sport events, sport businesses),
which have already been operating at an
international level for a long time. These
sport talents expect skillful staff to recog-
nize their potential and to foster and pro-
mote it. Strategies and skills, being able
to adopt an intercultural mentality,
understand diversity as a beneficial quali-
ty and take up on opportunities for res-
ponsible development - all of these fac-
tors are what is called for here. Attaining
all of these skills is indeed possible, and a
sustainable graduate program as this
one at accadis, will successfully prepare
you for all of these challenges.
I am looking forward to sharing with

you my extensive experience from
both practice and theory.
Prof. Dr. Gerhard Trosien

Founder and long-term Dean of
various sport management programs
20
Global Sports Management
If sports is your passion and your greatest wish is a major career in sports management, then the accadis graduate
program Global Sports Management will optimally prepare you for the challenges of this fascinating sector. This
program provides the basis to improving your career in this sector or to changing the focus of your current career.

The sports industry has developed into The graduate program Global Sports In order that you can later thoroughly
a multi-billion-Euro business, which Management prepares its students on fulfill your responsibilities as a manager
when seen on a global scale, by far has their path to becoming leaders in glo- in the global sports industry, the key
not yet reached its growth potential. bally engaged sports enterprises. With sports management topics Global
For that reason those businesses invol- a strong practice-relevance or parallel Sports Industries, Global Sports Profes-
ved in the sports industry are currently employment, the Master in Global sionals and Global Sports Events
in search of qualified and specialized Sports Management is laid out over 2 together with the modules Strategy,
managers, who have the ability to years with 120 ECTS credits. It can be Marketing and Finance form the core
actively recognize the opportunities at completed in full-time or in a part-time of this program. Beyond this there are
hand, and are able to derive strategic study format. modules in Philosophy and Business
and operative action plans therefrom. Ethics, academic methodology and
Wonderful and exciting perspectives Graduates with an undergraduate social skills on the program.
for graduates of the Global Sports degree in Sports Management have a
Management program! seamless transition within their speciali-
zation and can expand their know-how
with global and strategic aspects.
Students with a general business
degree will experience the required
focus for a successful career in the sports
industry. Nonetheless also sports science
graduates under certain prerequisites
may enroll in this program. Please con-
tact us directly if this pertains to you.
21
1st year 2nd year
Global Sports Global Sports Events Global Sports
Professionals Industries

1st year 2nd year
International Strategic International Marke- International International Contemporary Master Thesis
Challenges (NBS) ting Management Finance (NBS) Human Resources Internet Marketing
(NBS) Management (NBS)
Global Sports Global Sports Events Global Sports Management of Risk Global and
Professionals Industries and Opportunities Transnational Strategy


22
Program Components A Maximum Our
Full-time or part-time study format
120 ECTS credits Graduate programs at accadis pro- accadis Hochschule Bad Homburg is
Structure full-time program vide you with a maximum of inter- one of the first universities in Germany
per trimester national focus. In their second year, to provide a program in International
- eight weeks at 12 contact full-time students enroll in a semes- Sports Management.
hours each ter abroad, while students in the dual
- two block weeks or part-time programs profit from These many years of experience have
Structure part-time program five visiting professors from Northumbria allowed for the resulting extensive
block weeks throughout University, Newcastle. network of renowned clubs (e.g.
+ 30 to 35 weekends Eintracht Frankfurt), associations
+ Online supervision (e.g. German Soccer Association DFB),
Program held in English language sports agencies (e.g. Sportfive), sport
Part-time study format: Modules by marketing research and consulting
visiting professors from Newcastle (e.g. Repucom, formerly Sport + Markt)
Business School and companies specialized in the
branded goods industry (e.g. Nike).
Duration Consequently our students benefit
24 months = six trimesters from the resulting cutting-edge curri-
beginning in October cula and the many work experience
phases.
Degree
23
Prof. Dr.
Kyung-Yiub Lee
Digital change and the
internationalization of
marketing are driving
the highly professio-
nalized football busi-
ness. New jobs are
being created in these
areas and companies are testing comple-
mentary business models - all with the
aim of monetizing a football club‘s brand
in various sectors and an increased glo-
bal reach. In order to achieve this, the in-
dustry needs business management ex-
perts who have a basic knowledge of
sports business and an understanding of
the opportunities and challenges of digi-
talization. In addition, they must be able
to work with confidence in an interna-
tional arena. Together with guest lec-
turers from the working world, we will
optimally prepare you for these require-
ments in the International Football
Management degree program.
Prof. Dr. Kyung-Yiub Lee

Professor of Sports Marketing
Bad Homburg
Teammanager U-National Teams
Deutscher Fußball-Bund (German
Soccer Association) e. V.
24
International Football Management
Is football your passion? Are you looking for a top career in the global football business market? Then prepare your-
self for a fascinating and dynamic industry with our International Football Management Master‘s program. Begin
or boost your career in a football club or related business enterprise with a well-founded, internationally oriented
degree course.

Football is undoubtedly a commercia- The graduate program in International In order for you to fulfil your responsi-
lised sport. Internationalisation and di- Football Management prepares you bilities as a manager in the global
gitisation are also driving the transition for your career as an executive in glo- football business perfectly, the core of
from sports to media company. A look bal and digital marketing football your studies is made up of the key to-
at the US Major Leagues reveals the companies. With a strong practice ori- pics of the industry such as Digitaliza-
path being taken by European club entation or parallel employment, the tion in the Football Business, Internati-
football. The companies in the Euro- accadis Master‘s degree program is onalization of Sports Marketing and
pean football business are therefore two years in duration and is designed Intercultural Challenges of HR Ma-
looking for qualified managers who will for 120 ECTS credits. You can study in nagement. This, together with the in-
market football internationally and de- full-time or in part-time in the dual ternational modules in strategy, mar-
velop complementary digital business work/study program. As a Bachelor‘s keting and finance represents the
models. The graduates of the Master‘s degree graduate in sports manage- heart of your studies. There are fur-
program in International Football Ma- ment or general business administra- thermore modules on business ethics,
nagement will have excellent and exci- tion, you will expand your know-how academic methodology and social
ting prospects. to include the current trends in global skills on the program.
and digital marketing as well as the
management challenges in compa-
nies that are internationalizing in this
market.
25
1st year 2nd year
Digitalization in the Team Internationalization
Football Business Management of Sports Marketing
Ethics and Behavioral Research Methods and Communication Systemic Leadership –
Economics Academic Writing Skills “denkberatung”

1st year 2nd year
Management (NBS)
Digitalization in the Team Internationalization Management of Risk Global and
Football Business Management of Sports Marketing and Opportunities Transnational Strategy
Ethics and Behavioral Research Methods Communication Systemic Leadership – Project 5:


26
Program Components
120 ECTS credits
Structure full-time program Graduate programs at accadis pro- accadis Hochschule Bad Homburg is
per trimester vide you with a maximum of inter- one of the first universities in Germany
- eight weeks at 12 contact national focus. In their second year, to provide a program in International
hours each full-time students enroll in a semes- Sports Management.
- two block weeks ter abroad, while students in the dual
Structure part-time program five or part-time programs profit from These many years of experience have
block weeks throughout visiting professors from Northumbria allowed for the resulting extensive
+ 30 to 35 weekends University, Newcastle. network of renowned clubs (e.g.
+ Online supervision Eintracht Frankfurt), associations
Program held in English language (e.g. German Soccer Association DFB),
Part-time study format: Modules by sports agencies (e.g. Sportfive), sport
visiting professors from Newcastle marketing research and consulting
Business School (e.g. Repucom, formerly Sport + Markt)
and companies specialized in the
Duration branded goods industry (e.g. Nike).
24 months = six trimesters Consequently our students benefit
beginning in October from the resulting cutting-edge curri-
cula and the many work experience
Degree phases.
27
Prof. Dr.
Marcus Oehlrich
The pharmaceutical
and medical techno-
logy industry is an
exciting and highly
dynamic growth sec-
tor. Particularly the
marketing and sales
departments provide attractive oppor-
tunities for entry and advancement in
this sector.
The condition nonetheless is a

thorough understanding of the special
structures and mechanisms in this
industry. In a unique module combina-
tion of theory and practice this gradua-
te program International Health Care
Management conveys the know-how
and skills which you will need to be
equipped with in order that you can
successfully support your company in
contributing to people’s health
Prof. Dr. Marcus Oehlrich

Master of Science in Pharmaceutical
Medicine (Witten/Herdecke)
Head of Department
Finance and Accounting
28
International Health Care Management

The International Health Care Manage- The modules in this program will train Generic modules with a major-
ment program addresses undergradua- you to become a generic leader in the specific assignment
tes degree holders which wish to grow health care sector. Applied Global Strategy
into a leadership role in the health care Applied Global Finance
sector or who are simply very interested Beyond the management modules Applied Global Marketing
in this industry. Beyond the advance- you will also be enrolled in modules
ment of your management skills (also such as Introduction to Health Care Function related main topics
see M.A. International Management on Management and Health Care specific International Leadership
the previous pages), you will learn all work based projects, which above all Contemporary Internet Marketing
about the structures and stakeholders focus on the marketing challenges in Management of Risk and
in the incessantly growing health care the health care industry, but also Opportunities
market. This will not only be limited to address questions of ethics and quality
the German market, but we will also be management. Health Care specializiation modules
drawing international comparisons. Health Care Market and Health
Care Policy
Stakeholders I: Health Insurances,
Pharmaceutical Companies,
Pharmacies
Stakeholders II: Hospitals, Doctors,
Integrated Health Care
29
International Health Care Management
1st year 2nd year
Health Care Market Stakeholders I: Health Stakeholders II:
and Health Care Policy Insurances, Pharmaceutical Hospitals, Doctors,
Companies, Pharmacies Integrated Health Care

1st year 2nd year
Management (NBS)
Health Care Market Stakeholders I: Health Stakeholders II: Management of Risk Global and
and Health Care Policy Insurances, Pharmaceutical Hospitals, Doctors, and Opportunities Transnational Strategy
Companies, Pharmacies Integrated Health Care
30
Program Components
120 ECTS credits
Structure full-time program per Graduate programs at accadis pro- Own achievements are the founda-
trimester vide you with a maximum of inter- tion for success. Trust-based co-
- eight weeks at 12 contact hours each national focus. In their second year, operations with strong partners are
- two block weeks full-time students enroll in a semes- the multiplier thereof. The same
Structure part-time program five ter abroad, while students in the dual goes for accadis Hochschule Bad
block weeks throughout or part-time programs profit from Homburg, which is tied into a global
+ 30 to 35 weekends visiting professors from Northumbria network and profits from strong
+ Online supervision University, Newcastle. partners.
Program held in English language
Part-time study format: Modules by In addition to partner universities on
visiting professors from Newcastle four continents accadis Hochschule
Business School Bad Homburg above all can count
on numerous co-operation partners
Duration in the business world. This is the case
24 months = six trimesters for the work-study (dual) program as
beginning in October well as for joint work-based and
research projects. We work together
Degree with large corporations such as
Master of Arts M. A. Fresenius SE & Co. KGaA, Deutsche
International Health Care Leasing AG or Ernst & Young GmbH,
Management but also with many small and
System accredited by FIBAA medium-sized companies from
many different sectors. These
co-operations warrant the practical
viability and applicability of the
knowledge which we impart at
accadis Hochschule.
31
Prof. Dr.
Andrea Hüttmann
The fascination and si-
gnificance of the
luxury goods world
remains unabated.
Nevertheless, brand
and luxury goods do
not only stand for qua-
lity with a corresponding price tag. The
emotional benefit and the special added
value which the goods instill also warrants
a high level of customer satisfaction For
this reason not only top earners show in-
terest in high quality product groups, but
also an epicurist clientele which wishes to
avail itself of exclusivity as a unique pro-
duct reference. High quality, specific
worlds of experience and the prominent
significance of objects of fascination be-
long to the classic luxury consumer world
to the same extent as does the extraordi-
nary status of a top customer. This rela-
tively new and professionally developed
marketing sector includes dealing with a
broad group of exclusive products; the
factors of success you will learn to be fami-
liar with and apply creatively and innova-
tively. Our location in Bad Homburg is your
starting point for the development of
high-grade product profiles for top clients!
Prof. Dr. Andrea Hüttmann

Vice President
Head of Department
Communication Skills
accadis Hochschule Bad Homburg 32
Brand and Luxury Goods Marketing
With your skills and know-how in dealing with premium brands on the global stage you are perfectly equipped to
take on management challenges with leading businesses in the luxury goods and services sector. In your role as
Account Manager, Marketing Manager or Business Development Manager you understand that the product port-
folio of your target group is not only a status symbol but also an expression of a lifestyle which is strongly charac-
terized by a quality mentality and sensory perception.

The global luxury goods industry inclu- Based on the cultural foundations The accadis graduate program Brand
des fashion and accessories but also which the luxury goods industry and Luxury Goods Marketing provides
capital goods such as real estate or art- requires, the students focus on the its students with a maximum of
work. Managers in the premium or management instruments relevant for international concentration. Full-time
luxury goods and services sector successful leadership in a luxury goods students may complete a semester ab-
recognize economic, cultural and tech- company. Special focus is given to road in the second year, while part-time
nological developments in a complex, brand management and an efficient format students profit from visiting pro-
discerning and globally focused high- supply chain strategy as a key to a sus- fessors from Northumbria University,
end market. This is the basis from which tainable growth strategy. The graduate Newcastle.
you will derive the strategies for your program Brand and Luxury Goods
company. To this end you will combine Marketing prepares the students for
your business expertise with strategic leadership roles in globally active com-
thinking and creativity. panies in the luxury goods industry.
The program is laid out over 2 years

with 120 ECTS credits. It can be com-
pleted in full-time or in a part-time
study format.
33
Brand and Luxury Goods Marketing
1st year 2nd year
Brand Management Luxury Markets Distribution and
Communication
of Luxury

1st year 2nd year
Management (NBS)
Brand Management Luxury Markets Distribution and Management of Risk Global and
Communication and Opportunities Transnational Strategy
of Luxury
Ethics and Behavioral Research Methods and Communication Systemic Leadership - Project 5:
34
Program Components
120 ECTS credits
trimester vide you with a maximum of inter- tion for success. Trust-based co-ope-
- eight weeks at 12 contact hours national focus. In their second year, rations with strong partners are the
each full-time students enroll in a semes- multiplier thereof. The same goes for
- two block weeks ter abroad, while students in the dual accadis Hochschule Bad Homburg,
Structure part-time program five or part-time programs profit from which is tied into a global network
block weeks throughout visiting professors from Northumbria and profits from strong partners.
+ 30 to 35 weekends University, Newcastle.
Program held in English language four continents accadis Hochschule
visiting professors from Newcastle on numerous co-operation partners
Brand and Luxury Goods sized companies from many diffe-
Marketing rent sectors. These co-operations
System accredited by FIBAA warrant the practical viability and
schule.
35
Prof. Dr.
Andreas Huber
The global success fac-
tors of products do
not make halt at bor-
ders. Instead they
open a perspective for
comprehensive strate-
gy scenarios. Those
products which can be standardized and
are therefore less culture-bound, e.g. fast
food or high-tech products, belong to the
range of services provided by global busi-
nesses. An increasingly significant and
also culturally observable comparability
of need and demand in turn requires
competitive offerings. With the focused
competence development in our Global
Marketing Management program we
give you access to this extremely exciting
worldwide perspective which encompas-
ses all significant marketing activities as a
global player. You will sharpen your trans-
national focus on cross-cultural groups,
i.e. target audiences of global relevance,
with conceptual and application oriented
reasoning as well as with practice orien-
ted case studies of a global nature. Our
Global Marketing Management program
will make you a global professional for the
spheres of activity reigned by multinatio-
nal corporations!
Prof. Dr. Andreas Huber

Head of Department
Marketing and Media
accadis Hochschule Bad Homburg 36
Global Marketing Management
As a marketing professional with a global orientation you are trained for the requirements profile of an internationally
operating business in a B2B and B2C environment. You have an extensive knowledge covering international
marketing theory and practice and move confidently in a multicultural environment.

The trend towards increasing extensive The graduate program Global Marke-
co-operations between national eco- ting Management is tailored to the
nomies in business, culture, politics international marketing environment.
and technology is providing globally Students focus on the strategic and
oriented companies with the opportu- operative marketing tools which are
nity to tap into new growth potential. relevant in a global context. The M.A.
Managers in global marketing analyze Global Marketing Management pro-
the international competitive environ- gram prepares students for leadership
ment. In doing so they plan and imple- roles in an international B2B and B2C
ment the global marketing strategy, company.
position the product portfolio, develop
pricing strategies for the various mar- The program is laid out over 2 years
kets or are responsible for identifying with 120 ECTS credits. It can be com-
appropriate co-operation partners in pleted in full-time or in a part-time
business development. They further- study format.
more define the requirements for all re-
levant channels of distribution.
37
Global Marketing Management
1st year 2nd year
Brand Management Consumer Behavior Innovative Marketing
Concepts

1st year 2nd year
Management (NBS)
Brand Management Consumer Behavior Innovative Marketing Management of Risk Global and
Concepts and Opportunities Transnational Strategy
Ethics and Behavioral Research Methods and Communication Systemic Leadership - Project 5:
38
Program Components
120 ECTS credits
trimester vide you with a maximum of inter- tion for success. Trust-based co-ope-
- eight weeks at 12 contact hours national focus. In their second year, rations with strong partners are the
each full-time students enroll in a semes- multiplier thereof. The same goes for
- two block weeks ter abroad, while students in the dual accadis Hochschule Bad Homburg,
Structure part-time program five or part-time programs profit from which is tied into a global network
block weeks throughout visiting professors from Northumbria and profits from strong partners.
+ 30 to 35 weekends University, Newcastle.
Program held in English language four continents accadis Hochschule
visiting professors from Newcastle on numerous co-operation partners
Global Marketing Management sized companies from many diffe-
System accredited by FIBAA rent sectors. These co-operations
schule.
39
Robert
Hattemer
Cross-functional
know-how in busi-
ness administration is
the prerequisite for
a career path into
senior management.
Beyond a strong
grasp of one’s own expertise, it is impor-
tant to be able to carry out discussions
with colleagues on equal footing.
Strategic options need to be assessed
from all sides in order to identify the
best decision for the company. To this
end, future managers head back “to
school” in order align their practical
experience from their own functional
areas of responsibility with the most
current theoretical approaches. More-
over their knowledge and skills in other
functional areas of business admini-
stration are expanded as they gain a
stronger international perspective and
an understanding of the present
challenges faced by individual business
divisions.
Robert Hattemer
Head of Department
Management and Strategy
40
Management and Leadership
Master of Business Administration MBA
You continue to work in your current position and parallel to that our MBA program will help you obtain the skills
and tools which will support you in mastering entrepreneurial challenges you will be experiencing. This path will
lead you to your future leadership role.

Management leaders are able to apply The accadis MBA is a program for appli-
their entrepreneurial skills and at the cants which already have work experi-
same time keep an eye on the big ence and bear responsibility in their
picture. They manage change with an current job. This is a program for those
awareness of ethical questions and the that wish to qualify for the top positions
social impacts of their business decisions. in their companies. International leaders
With the help of an entrepreneurial often manage staff and departments
mentality and the ability to recognize across numerous locations. They often
opportunities you will learn to translate share responsibility for their company’s
these into strategies and to how to corporate global strategy.
communicate these to internal and
external stakeholders. This program has a strong strategic con-
centration with an international focus
and a strong practice relevance
through-out. The MBA program does
not only address graduates with a busi-
ness or economics degree but explicitly
also such professionals as engineers,
lawyers or natural scientists with experi-
ence in management positions.
41
Management and Leadership
Master of Business Administration MBA
1st year 2nd year
Trimester 1 Trimester 2 Trimester 3 Trimester 4 Final phase
International Strategic International Marketing International International Human Master Thesis
Challenges (NBS) Management (NBS) Finance (NBS) Resources Management
(NBS)
International Elective Communication Management of Risk and
Leadership Skills Opportunities
Ethics and Behavioral Systemic Leadership -

Economics “denkberatung”
NBS - visiting professors from Core Specializiation Leadership skills

Newcastle in Bad Homburg Subjects modules Key competences
Recognition of Credits – A Closer Look at the Rules of the Bologna Process

In Germany bestowal of a graduate ECTS), once you add the ECTS of the This might initially all sound rather
degree – and this also goes for MBA accadis graduate degree, you will have involving, but the advantage of this
degrees – requires successful comple- surpassed the 300 ECTS. If you have German singular approach concerning
tion of 300 ECTS, which is the sum of beforehand completed an under- the 300 ECTS quickly becomes evident.
credits attained in the first degree, i.e. graduate degree with 180 or 120 ECTS, With a German graduate degree you
Bachelors or the German Diplom, and then the difference can be made up by have automatically achieved the right
the second degree i.e. Masters. recognition of any earlier work experi- to apply for doctoral studies.
ence, further education or from supple-
The MBA program at accadis Hochschule mentary courses or work-based
totals 70 ECTS. If you previously com- projects you accomplished before
pleted a German Diplom-program beginning your studies. We are happy
(which is generally credited with 240 to advise you on this matter.
42
Program Components A Maximum Our
MBA in part-time format
70 ECTS credits
Structure Graduate programs at accadis pro- Own achievements are the founda-
four block weeks throughout vide you with a maximum of inter- tion for success. Trust-based co-op-
+ 25 to 30 weekends national focus. In their second year, erations with strong partners are the
+ Online supervision full-time students enroll in a semes- multiplier thereof. The same goes for
Program held in English language ter abroad, while students in the dual accadis Hochschule Bad Homburg,
Modules by visiting professors from or part-time programs profit from which is tied into a global network
Newcastle Business School visiting professors from Northumbria and profits from strong partners.
Selected course from all graduate University, Newcastle.
programs In addition to partner universities on
four continents accadis Hochschule
Duration Bad Homburg above all can count
MBA 20 months = five trimesters on numerous co-operation partners
beginning in November in the business world. This is the case
Degree well as for joint work-based and re-
Master of Business Administration search projects. We work together
MBA - Management and Leadership with large corporations such as Fre-
System accredited by FIBAA senius SE & Co. KGaA, Deutsche
Leasing AG or Ernst & Young GmbH,
but also with many small and medi-
um-sized companies from many dif-
ferent sectors. These co-operations
schule.
43
Doctoral Programs
in co-operation with Northumbria University Newcastle
Obtain your Doctorate as a Research Assistant (Full-time) or Externally (Part-time)

In Germany universities of applied The doctoral thesis is submitted in
science do not have the authority to English and you are jointly supervised
award doctorates. They are, neverthe- by a supervision team made up of one
less, permitted to provide doctoral supervisor from accadis Hochschule
programs in co-operation with other and the other from Newcastle Business
universities. Based thereon, this is School. You will be graduating with one
something we do together with our of the above mentioned postgraduate
long-standing international partner degree titles which permit you to use
Newcastle Business School. We provide the doctoral title.
a whole range of postgraduate pro-
grams such as the DBA (Doctor of Busi- Research topics are preferentially chosen
ness Administration), the DBL (Doctor from the following topics: Sports
of Business Leadership) and the PhD. Management, Social Media/Internet,
Marketing or Business Ethics.
All programs can be completed in part-
or full-time. During the two to five years Please contact us by email if this
of the program you concentrate on is of interest to you and you wish
your doctoral thesis. You will be accom- to become a Doctoral candidate -
panied by modules on methodology Prof. Dr. Florian Pfeffel,
(e.g. Research Methods, Academic studienberatung@accadis.com.
Writing, Academic Ethics) and doctoral
seminars.
44
Cooperation between Northumbria University and accadis Hochschule
Newcastle Business School is one of This collaboration between accadis
four faculties within Northumbria and Northumbria University allows
University and is situated in both accadis as well as other
Newcastle upon Tyne. NBS fosters a graduates to apply for enrollment in a
strong international focus and has a PhD or a DBA programme. It needs
total of 5,500 enrolled students. to be mentioned that in Germany
both degrees are officially recognised
Newcastle Business School proudly doctoral degrees.
holds full AACSB accreditation. NBS
is renowned for its outstanding accadis pre-selects candidates for
reputation for business manage- the programme and final admission
ment education. is determined by Northumbria
University. Joint supervision is pro-
NBS’ research largely focuses on vided by Northumbria University
interdisciplinary themes and strongly (1st supervisor) and accadis (2nd
emphasizes practical application. supervisor).
Following subject areas are encom- Programme delivery is based on

passed in Postgraduate research: Northumbria University’s Regula-
Strategic Management and Interna- tions & Code of Practice for research
tional Business, Analysis Systems and degree programmes.
Supply Chain Management, Accoun-
ting and Financial Management, accadis candidates will receive
Organisation and Human Resource administrative support by their
Management, Marketing, Travel and home institution.
Tourism Management.
45
Studying worldwide with accadis
An ideal address for what you have in mind
For students at accadis Hochschule it is the international focus that is an essential element of their program of study.
This allows students in the full-time graduate programs to study abroad for one semester at the beginning of their second
year of studies.
46
Studieren in Bad Homburg
Newcastle Business School

Inspiring excellence with accadis Hochschule
The link with undergraduate programmes have Our collaboration has been deepened
accadis Hochschule held EPAS accreditation since 2010. In since 2007 by NBS staff teaching on
is one of Newcastle 2014 we were awarded AACSB accadis Masters programmes at Bad
Business School’s accreditation for both Business and Homburg – sometimes meeting
most durable part- Accounting programmes – the first students who studied in Newcastle
nerships, with 22 Business School in Europe to hold this as part of their undergraduate
years of coopera- joint accreditation. programme. More recently, we have
tion. The foundation of this very suc- explored further collaboration with
cessful partnership is the commit- One of the main attributes of NBS accadis on Doctoral level programmes.
ment of both partners to high quality graduates is employability. We design We look forward to the continuing
teaching. We can see this quality in programmes and modules to develop evolution of the partnership.
the excellent performance of the stu- transferrable skills which will be useful
dents that accadis send to Newcastle to employers. We teach business Dr. Ceridwyn Bessant
each year – their marks are normally in theory but our focus is on application Associate Dean
the upper quartile of marks from all of theory to solve problems. We aim International Department:
students including UK students in to help students become indepen- Newcastle Business School
their third year of study at NBS. dent and lifelong learners. The strong
performance of accadis students in
The excellence of the teaching at NBS is evidence that the teaching
Newcastle Business School is philosophies of both institutions are
recognised externally. Most of our very similar.
47
accadis student life
What matters in lectures is relevant for leisure time also. That is why the ideals of the accadis-
family are also present in the many extracurricular activities, initiatives and events happening all
year round. Different sports, festivities, excursions and competitions complement lectures and
thus offer an intense and varied university experience.
Bad Homburg lies a mere 15 kilome- most recognized in the world. The Ger-
ters from the financial metropolis of man Emperor as well as many Russian
Frankfurt am Main (federal state of Tsars enjoyed spending their summers
Hesse). Frankfurt is home not only to here. Even today, it has a rich cultural
the headquarters of Deutsche Bank life with events big and small, concerts,
and European Central Bank (ECB), but art exhibits and festivals, but also well-
to many international corporations. It ness and sports all year round.
is one of the most relevant cities in the
country, with a globally recognized Due to its central position within
reputation, largely due to the many Germany, many cities like Cologne,
fairs and exhibitions held here, some Dusseldorf, Stuttgart, Berlin and
of which are the biggest in the world. Munich can be easily reached from Bad
From Bad Homburg, you can reach Homburg. International destinations
Frankfurt city center in about 20 minu- like Strasbourg (France), Prague (Czech
tes by train or subway. Frankfurt is also Republic) and Brussels (Belgium) are
one of the biggest university cities in also quickly accessible.
Germany, creating a pleasant, interna-
tional atmosphere. This European Thanks to the many international
metropolis is full of cultural and enter- corporations residing here,
tainment opportunities. Bad Homburg can legitimately lay
claim to the title of important
Life in Bad Homburg is pleasant, business location in the Frankfurt
appealing and culturally diverse. and Rhein-Main-area.
Bad Homburg, with its 52,000 inhabi-
tants, also has much to offer. Since the
19th century, this spa town is one of the 48
48
Entry requirements
Prerequisites | Admission Procedure
University Degree Language Skills Further prerequisites

You are an applicant if you have pre- Minimum entry level according to the Good final grade in your undergra-
viously graduated from a recognized/ Common European Framework of Refe- duate degree; minimum B level
approved international Higher Educa- rence for Languages (CEFR):
tion Institution (HEI). Successful interview (for applicants
English B2-C1: from abroad this can also be
In addition, those students who are in arranged via Skype)
their last year of undergraduate univer- IELTS 6.5
sity studies and are qualified to apply, TOEFL iBT 94 Application before the deadline:
admission remains conditional until the or comparable June 15th
final university degree diploma and
transcript have been received. Work experience | for MBA only
skills in business management
If you are not sure whether your univer- principles attained during two
sity certificate complies with the entry years’ work experience at a
requirements in Germany or not, do management level
not hesitate to contact the International
Office at accadis Hochschule by submit- Two references | for MBA only
ting a scanned copy of the documents
to study.abroad@accadis.com contract of service or employment
during the program | for MBA only
Applicants without an undergraduate de-
gree in a business or management rela-
ted subject (or comparable) will be requi-
For international students without any previous knowledge in Business Ma-
red to partake in a preparatory course in
nagement, accadis Hochschule accepts a pass in the GMAT for the MBA
September in order aid them in acquiring
program application process. The student should have achieved at least 500
the necessary basics in business manage-
points. However, a GMAT is not a prerequisite for a successful application!
ment before the start of the program.
49
Graduates from accadis Hochschule Bad Homburg
Be inspired!
Anika Marie Florian Maximilian Ferdinand

Kennaugh Krenz Diem
graduated 2017 graduated 2013 graduated 2013
MBA Management M.A. International M.A. International
and Leadership Management Management
Berufliche Stationen Professional background Professional background

Product Manager, Corporate Communication Advisor, Senior Associate , EY Innovalue
adidas Football Global, ING-DiBa Management Advisors GmbH
adidas AG
Studying parallel to the job and imme- I chose to do my Master degree at accadis I consciously chose a graduate pro-
diately implementing new knowledge. Hochschule as the program allowed me gram at accadis Hochschule as the
These are the two pillars which built to continue working full-time while newly acquired theoretical knowledge
my decision to study at the accadis studying in parallel. Reasons such as can immediately be adopted to topics
Hochschule Bad Homburg. On a closer personal support and supervision along involved in my daily job. The combina-
look this translates to a curriculum inte- with a strong practical orientation of the tion of small groups and an internatio-
grating daily business whilst conveying lectures are something that already nal focus provided by bilingual lectures
industry-relevant knowledge. The in- had me fully convinced during my pre- is something that had me convinced
ternational flair of the university paired vious undergraduate studies at accadis from the beginning and supported me
with the warmth of a family business to Hochschule. The combination of practice in my profession. During my academic
me is the foundation of a successful concentration and reconcilability with training I was able to apply many helpful
range of programs. In summary I can my current occupation were not just methods which I acquired in lectures
say that I was able to apply my newly empty promises but were flawlessly put to my duties in my job. I definitely
acquired skills 100 percent and to 360° into action. would choose this study format again.
into my daily work.
50
What else you should know about us
Services
The staff at accadis Hochschule distinguish themselves through its friendliness and helpfulness. Personal support
and excellent service are natural to us. Don’t hesitate to contact the International Office, Student Services and the
Career Center. We are here for you.
There is always a contact person The students are assisted in finding periences about all aspects of your per-
available at the International Office accommodation in Bad Homburg or sonal and academic life. It is a great op-
who can support you in all organiza- Frankfurt. Whether it is a student hall portunity for a successful integration.
tional matters. You will be guided of residence, flat or shared flat, we
through the application process help you find the right place to stay. The International Office organizes
and matriculation and all necessary excursions and extracurricular activi-
information and documents will be The campus is equipped with a state- ties in the Bad Homburg and Frankfurt
provided for you. of-the-art infrastructure. Students area.
receive efficient IT support. They are
All academic questions about the daily also set up with a personal email Buddy Program: German students
course of studies may be directed to account from accadis Hochschule. partner with new students and exp-
the lecturers and the Head of Studies. lain to them how the campus works.
They will support you in all aspects of Through the Student Association, you This helps you to get to know your
your academic career, like studies, can meet new friends and exchange ex- fellow students quickly.
exams and internships.
51
I’m interested in studying at accadis… what‘s next?
Application + enrolment + visa
1. Check requirements, fees and 3. The Skype interview

deadlines
The Skype interview allows us to get
2. Submit application (by email or to know you personally and to learn
regular mail) about your motivation for wanting
to study at our institution. The inter-
If applying electronically, view will last approximately half an
please attach the required hour.
documents as PDF files and
email your application to 4. Accept our offer by signing the
study.abroad@accadis.com contract
If applying by mail, please send 5. Enrolment will only be effective

copies of the required documents upon receipt of the admission fee.
along with your application to You will receive a confirmation of en-
accadis Hochschule Bad Homburg rolment immediately upon receipt.
PO Box 11 01
61281 Bad Homburg Do you need a visa? Once all
Germany steps mentioned above have been
completed successfully, accadis
Once we have received the Hochschule will issue all necessary
complete application, you will documents you need to apply for a
immediately be assigned a personal student visa for Germany.
contact at accadis’ International
Office, who will guide you through
the complete application and
enrolment process.
52
Bachelor programs
Full-time studies | Dual course of studies | Part-time studies
As a provider of private higher education, accadis has more than 35 years’ experience in this sector. As a pioneer in Germany
accadis already awarded the first Bachelor degrees in International Business in 1993.
We provide students in both undergra- competences at accadis Hochschule in

duate and graduate programs with an additional lectures in order that they
individual atmosphere with personal will later on be able to hold convincing
supervision in small groups”, is the pro- presentations, enjoy teamwork and ex-
mise made by Prof. Dr. Florian Pfeffel, cel at it and be strong leaders. Interna-
President of accadis Hochschule. “Our tionality is also key. Guest lecturers
graduates set off into the working from abroad and partnerships with for-
world well-equipped and with highly- eign universities are a must. Practical
trained reasoning skills”. This further- orientation is among other things war-
more includes many cross-curricular ranted by guest lecturers from the
skills such as methodological and social business world as well as internships
skills. Students are trained in these with academic supervision.
Bachelor programs and study formats

Bachelor of Arts B. A. Program Full-time studies Dual course of studies Part-time studies
General Management
Digital Business Management
International Sports Management
International Marketing Management
Marketing and Event Management
Media and Creative Industries Management
Business Communication Management
Tourism Marketing Management
53
Was Sie accreditation
System noch über uns wissen sollten
First University in Hesse to Receive Seal of Approval for Quality Assurance

accadis Hochschule Bad Homburg - tems certified by a panel of independent than six percent have successfully under-
First University in the State of Hesse to experts. What has been tried and tested in gone a system accreditation.
Receive Seal of Approval for Quality business has now been available to uni-
Assurance versities in Germany since 2008: By under- accadis Hochschule relies on indepen-
going a system accreditation, these insti- dent certification
First-class quality in research and teaching tutions can now have their internal
are key factors for successful study pro- research and teaching quality assurance Apart from the system accreditation,
grams. Consequently, accadis Hochschule systems validated by experts. As the first for many years accadis Hochschule
Bad Homburg has been working with an university in Hesse, accadis Hochschule Bad Homburg has relied upon indepen-
individual quality assurance system which Bad Homburg has now successfully dent certifications for the assurance of
has guaranteed the high standards of its undergone the process of certification quality research and teaching. Before the
programs for many years. Just how well and has officially been system accredited system accreditation was undertaken, all
this quality assurance has worked in prac- by the FIBAA accrediting agency since programs regularly underwent the proce-
tice has now been evaluated by a panel of 28 November 2014. dures of program accreditations and
independent experts within the frame- re-accreditations. As a university, accadis
work of a system accreditation. The result: The accadis Hochschule Bad Homburg was already institutionally accredited by
As the first university in Hesse accadis system accreditation was carried out by the German Council of Science and
Hochschule has been bestowed the seal the FIBAA accreditation commission and Humanities in 2010.
of approval for internal quality assurance, is valid with unconditional clearance until
and thereby may now count itself among the year 2020. “We are proud that FIBAA is
the 6 percent of universities Germanywide honoring our many years of work in the
which been awarded a system accredita- area of quality assurance and has been
tion to date. convinced by our system”, explains
Professor Dr. Werner Meißner, President of
System accreditation warrants quality accadis Hochschule Bad Homburg.
of research and teaching Throughout Germany, accadis
Hochschule Bad Homburg hence
Among German businesses the proce- belongs to a small circle of system accred-
dure has been long-established: Compa- ited universities: Of over 400 state, church
nies may have their quality assurance sys- and privately run universities, so far less
54
55
How to find us
Bad Homburg
accadis
Hochschule
15 mins. from Frankfurt

accadis Hochschule
Bad Homburg Our academic advisors
Du-Pont-Straße 4 Phone +49 6172 9842-34
D-61352 Bad Homburg studienberatung@accadis.com
Germany
Fon +49 6172 9842-0
Fax +49 6172 9842-20
info@accadis.com
www.accadis.com A company in the accadis Bildung GmbH group
56

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University of Applied Sciences

State Institutional Foundation for

Programs and study formats

Welcome to the International Office at accadis Hochschule Bad Homburg

accadis Hochschule is a renowned environment for a good cooperation

At accadis Hochschule you will find a

accadis Hochschule is located in the For further information see

You have the choice

Program Degree Page Full-time Part-time

Academic and Practical Orientation

To this end our graduate program Interna-

Prof. Dr. Andreas Huber

Your future career Program

Function related Generic modules with a Specializiation Leadership skills

Prof. Dr. Christoph A. Kexel

Your future career Program

Function related Generic modules with a Specialization Leadership skills

Your future career Program

Function related Generic modules with a Specialization Leadership skills

Project 1: Project 2: Project 3: Project 4:

I am looking forward to sharing with

Prof. Dr. Gerhard Trosien

Your future career Program

Function related Generic modules with a Specializiation Leadership skills

Ethics and Behavioral Research Methods Communication Systemic Leadership - Project 5:

Project 1: Project 2: Project 3: Project 4:

Prof. Dr. Kyung-Yiub Lee

Your future career Program

Function related Generic modules with a Specialization Leadership skills

Ethics and Behavioral Research Methods Communication Systemic Leadership – Project 5:

Project 1: Project 2: Project 3: Project 4:

The condition nonetheless is a

Prof. Dr. Marcus Oehlrich

Your future career Program

Function related Generic modules with a Specializiation Leadership skills

Prof. Dr. Andrea Hüttmann

Your future career Program

The program is laid out over 2 years

Function related Generic modules with a Specializiation Leadership skills

Prof. Dr. Andreas Huber

Your future career Program

Function related Generic modules with a Specializiation Leadership skills

Your future career Program

Ethics and Behavioral Systemic Leadership -

NBS - visiting professors from Core Specializiation Leadership skills

Recognition of Credits – A Closer Look at the Rules of the Bologna Process

Obtain your Doctorate as a Research Assistant (Full-time) or Externally (Part-time)

 Following subject areas are encom-  Programme delivery is based on

Newcastle Business School

University Degree Language Skills Further prerequisites

Anika Marie Florian Maximilian Ferdinand

Berufliche Stationen Professional background Professional background

1. Check requirements, fees and 3. The Skype interview

If applying by mail, please send 5. Enrolment will only be effective

We provide students in both undergra- competences at accadis Hochschule in

Bachelor programs and study formats

First University in Hesse to Receive Seal of Approval for Quality Assurance

15 mins. from Frankfurt

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