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ABSTRACT

The project entitled “A study on customer satisfaction on patanjali products in


Coimbatore” is used for analyzing customer satisfaction towards patanjali products
consumption in Coimbatore. Customer satisfaction can be addressed as a strategic business
development tool and it does have a positive effect on an organization’s profitability.
Satisfied customers form the foundation of any successful business as customer satisfaction
leads to repeat purchase, brand loyalty, and positive word of mouth. On the bases of my
research I recommend organizations to implement a customer satisfaction model to enhance
their business development and improve their overall level of quality.

The objective this project is to provide results that are relevant, reliable, and valid and
have predictive customer satisfaction analysis towards patanjali products. Customer
satisfaction research should be done with greatest care. Measuring customer satisfaction must
be a continuously, consistent, timely, accurate and reliable process. This is where a new
customer satisfaction approach becomes a powerful strategic business development tool for
organization.

Theory and best practices have proven that sustainable customer satisfaction models
needs to be built on well-defined transparent processes and on a consistent approach. The
means by which (customer) satisfaction is build may differ from time to time and from
customer group/segmentation, whether this is based on geographic zone, business unit,
country, product, or demographic culture is not relevant as long as accountable managers and
marketers understand the relevance of each model (latent and manifest) variable in relation to
the target group. As a consequence of the above, organizations could benefit from a well-
defined customer satisfaction model

i
LIST OF TABLES

Table No. Name of the table Page No.

4.1 Table showing gender

4.2
Table showing age

4.3 Table showing occupation

4.4
Table showing education qualification

4.5
Table showing awareness about patanjali products

4.6
Table showing purpose

4.7
Table showing consuming duration

4.8 Table showing influence in consuming

4.9
Table showing future consumption

4.10
Table showing reason for not consumption

4.11
Table showing reason for not consumption

4.12
Table showing satisfaction for consumption

4.13
Table showing about reason for satisfaction

4.14 Table showing dissatisfaction level

4.15
Table showing about level for dissatisfaction

ii
4.16 Table showing family consumption of patanjali products

4.17
Table showing family member age consumes

4.18
Table showing family member age not consumes

4.19
Table showing reason for not consuming

4.20
Table showing level of quit patanjali products

Table to find correlation coefficient between satisfaction


4.21
for consumption and influence in consuming

Table to find correlation coefficient between consuming


4.22 duration and purpose of consumption

Relationship between satisfaction and consuming


4.23 duration of patanjali products

Relationship between consumption and influencing


4.24
factors
Relationship between satisfaction and reason for
4.25
consuming patanjali products

Relationship between satisfaction and education


4.26
qualification

iii
LIST OF CHARTS

Chart No. Name of the Chart Page No.

4.1 Chart showing gender

4.2
Chart showing age

4.3 Chart showing occupation

4.4
Chart showing education qualification

4.5
Chart showing awareness about patanjali products

4.6
Chart showing purpose

4.7
Chart showing consuming duration

4.8 Chart showing influence in consuming

4.9
Chart showing future consumption

4.10
Chart showing reason for not consumption

4.11
Chart showing reason for not consumption

4.12
Chart showing satisfaction for consumption

4.13
Chart showing about reason for satisfaction

4.14 Chart showing dissatisfaction level

4.15
Chart showing about level for dissatisfaction

iv
4.16 Chart showing family consumption of patanjali products

4.17
Chart showing family member age consumes

4.18
Chart showing family member age not consumes

4.19
Chart showing reason for not consuming

4.20
Chart showing level of quit patanjali products