Effects On Youth After The

Inception Of Online
Streaming Sites
A Thesis by Ajay Nigam

Post Graduate Diploma In Mass

Communication(English Journalism)
Indian Institute of Mass Communication

March, 2019
 Acknowledgement

I would like to thank Dr. D. B. Gadling for rendering necessary help and guidelines
through the research and being my guide for this research. Also I would like to
thank Rinku Pegu mam for giving me her help regarding this topic whenever
required.

I would like to thank my professors Mr. Anil Jadhav for their support at every step.

At last I would like to thanks our Director Mr. Vijay Satokar for his constant
guidance and sharing his knowledge about the subject.

I would also like to thank my friends for their support and help regarding the
findings of this research.

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 Declaration

I Ajay Nigam, declare that this dissertation, to the best of my knowledge, is the
result of my independent and original work. Information and material obtained
from other sources have been duly acknowledged in the dissertation. A
bibliography is appended.
I further declare that this work has not been previously accepted for any degree and
is not being concurrently submitted in candidature for any other degree.
I hereby give consent for my dissertation, if accepted, to be available for
photocopying and for interlibrary loan and for the title and summary to be made
available to outside organizations.

Ajay Nigam Dr.D. B. Gadling

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 Certificate

This is to certify that Ajay Nigam has completed the research on “Effects on youth
after the inception of online streaming sites” under my supervision for the partial
fulfillment of the requirements for the Post Graduate Diploma of English Journalism
from Indian Institute of Mass Communication(IIMC), in the academic year2018-2019
He consulted me for all aspects of the research project.
To the best of my knowledge, this research is his original work. Information and
material obtained from other sources have been duly acknowledged in this
dissertation.

Dr.D. B. Gadling
Research Guide
Date:

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 Abstract

The Internet is an integral part of most youths with almost 85 percent of them in have access to the
Internet. The era of cable TV is on its end. The youth of today is giving way to a digital world
where everything has digital form whether text, graphics, sound or serials. The digitized world
being fast and current, the younger generation is moving fast towards the digital way. Netflix and
chill, Amazon Prime, voot, Alt Balaji are the new worlds of the young generation who exploit and
experiment all possibilities of the online environment. The rapid growths of online streaming sites
with all their potential to change the pattern one gathers and communicates information have
brought about positive and negative possibilities of using and misusing the Internet. On the positive
side, there are some web series which are really informative and give some message to the youth,
these web series is made in a way that youth enjoys and learn as well. On the negative side, it
causes concern about the possibility of adapting the habit and style of the character they follow or
watch. Web series shows sex, crudity, sexual or discriminatory language, and various levels of
violence without any restriction and youth has direct access to them.

Today’s youth watched these series and can directly relate to them as well, as these series are
made by keeping the youth in mind. The consequences can be dangerous. This research paper
examines the behavior of youth and what effect it has done to them and to what level.

Key Words: Streaming Sites, Youth, Effects, Content

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 Contents
Page
1. Introduction…………………………………………………..
1.1 Streaming definition…………………………………………….
1.2 Web Addiction……………………………………………………..
1.3 Interpretation of web series…………………………………
1.4 Objective of study………………………………………………..

2. Review Of literature…………………………………………….
2.1 Introduction………………………………………………………
2.2 Analysis Of Various Effects Of Web Series
Streaming Online On Internet On Indian Youth……
2.3 Articles…………………………………………………………………
2.4 Conclusion……………………………………………………………

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 CHAPTER I
Introduction

The way we watch television has dramatically changed over the past decades. New
technologies such as digital recorders and streaming services have ended the era of
appointment viewing. People now-a-days are more inclined towards online streaming sites in
comparison to the traditional Cable TV. 55% of the youth chose online streaming sites over
cable TV as they find streaming sites to be less restricted and more expanded. Online
streaming sites have programs which youth can relate to, unlike the cable TV programs.

1.1 Streaming Definition:

Streaming means listening to music or watching a video in ‘real time’, instead of

downloading a file to your computer and watching it later. With internet videos and
webcasts of live events, there is no file to download, just a continuous stream of data. These
services provide an alternative to cable and satellite on-demand service, often at a lower
cost. Use of streaming services often requires fees, either per view or subscription. The
videos come from a network that is typically cloud-based. The availability, content and
price of services may vary from one region to another. Some services feature wide hardware
support for numerous devices such as smart TVs, streaming media receivers, computers,
tablets and smart phones. Others may be more limited in the type of devices, like Hulu, or
tailored to a specific brand’s devices, much like iTunes for Apple devices

Examples of pay video streaming services include Netflix, Amazon Prime, Hulu, Viu, Voot,
Alt Balaji and many others.

1.2 Web Addiction:

We are living in the Internet world. The sky is the limit with the assistance of Internet and
mobile gazettes. People are progressively dependent on Internet and Mobile gazettes. One
new disorder is touching base in Youth "Web addictiont Disorder". Indian youthful youth
now a days only follows Netflix, Amazon prime, Hot star, You tube. They overlook their
Studies, work, family, and friends. Every time each second youth opens the mobile screen,

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Laptop screen, Tab screen what's more, watching the web series onlye. In Oct 2018 India’s
first Netflix addicted individual found in Bangalore. crime based web series are well known
in youth of India. Individuals don't only invest incredible energy while watching crime
shows however they likewise learn explicit thoughts and musings.

1.3 Interpretation of web series:

Web series can be instructive just as engaging. It can offer individuals the chance to travel the
world over, open them to new thoughts that they probably won't have experienced from their
locale and furthermore an opportunity to find out about various societies. Pro-social messages
from shows on web series will give a positive effect on the conduct of today’s youth. In any case,
these adolescents are bound to take in negative qualities from these web series. A day in a
youth’s life will by and large be loaded up with exercises, for example, playing with
companions, reading, doing homework and being physically dynamic however this can be
effectively supplanted with the nearness of web series. This is adverse to their physical and
mental improvement. Consequently if these adolescent are stuck and end up dependent on these
programs on web they will have lesser time to cooperate with people. This is crucial, as it can
impede their ordinary physical and social improvement and abilities. Henceforth, the consuming
inquiry here is, do web series programs influence the mentality of today’s youth? As we all
know, young people are bound to emulate and adjusts ones conduct into their own since they can
without much of a stretch identify with what is appeared on web series. There clearly will be a
great deal of conduct changes in young people today on the off chance that they are presented to
exorbitant savagery appeared on web series. These sorts of projects will urge these young people
to be forceful in both their conduct and in their considerations. Not just that, they will likewise
be bound to be affected with what they have seen consistently like smoking and drinking scenes
which are appeared regularly in these web series programs and even advertisements. This will
energize the improvement of such undesirable propensities at an early age. Here are some points
we should think properly.

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1. Indian Youth watch over the top measures of web series on web. The normal Indian
Youth observes about 6-8 hrs of web series every day. By his/her graduation, the normal
adolescent will have invested more energy watching web series than in the classroom .

2. There is a connection between watching savage web series programs and an increment in
savage conduct by Youth.

3. Inordinate web series viewing adds to the expanded rate of misery, stoutness and Eyes
issue.

4. Excessive web series watching may deleteriously affect learning and scholastic execution.

5. Watching certain programs may empower reckless sexual conduct.

6. Sexuality - Today, web series has turned into a main sex teacher in India. Web series
opens kids to grown-up sexual behaviors‟ in manners that depict these activities as ordinary
and hazard free, sending the message that in light of the fact that these behaviors‟ are visit,
„everybody does it‟. Sex between unmarried accomplices is indicated multiple times more
regularly than sex between companions (32– 35), while explicitly transmitted diseases and
undesirable pregnancy are once in a while referenced.

7. Liquor and smoking-Tobacco and liquor items are promoted straightforwardly on web
series Youth watches and endeavoring to act like the saint does on series. Youth attempting
to embrace that Macho man way of life.

Every Indian human being needs 3 basic needs in life “Roti,Kapada aur Makaan.” But now a
days one more thing added in this and that is “Roti ,Kapada,Makaan aur Internet(web series).

1.4 Objective of study:

a) To examine the effects of online streaming sites on youth.

b) To examine the behavior of youth after the inception of online streaming sites.

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 CHAPTER II
Review of Literature

2.1: Introduction

To carry out the research perfectly and to come to a proper conclusion the researcher must know
the happenings of the past and the studies that have been carried out in the past. A literature
search is the correct solution to accelerate the research study.

The idea behind writing this literature review is to convey the previously done researches and to
know from where the idea has been obtained.

The topic of the present research is to study the effects on youth after the inception of online
streaming sites and this has been done analyzing the behavior of youth and how they adopt the
habits of the characters of web series

A past study on the subject similar to that of this researcher has been done by Mr. Vinod S.
Koravi , who is an assistant professor in Yashwant Ayurved College, Kodoli, His research is
titled as “analysis of various effects of web series streaming online on internet on Indian youth”

All the studies available to this researcher served the purpose of the comprehensive
understanding related to the topic.

2.2: Analysis Of Various Effects Of Web Series Streaming Online

On Internet On Indian Youth

Author: Vinod S. Koravi

Page number – 15

The author has designed this chapter for the people who wants to study the Netflix effects on
individuals. The author mentioned about the time spend by youth on streaming sites. Netflix,
Amazon Prime , Alt Balaji are mentioned in his paper.

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.2.3 Articles
Other articles related to this topic of research were found from www.academia.edu and

www.researchgate.net

These are the websites where one can find and upload researches on different topics. Academia
on one hand is an American social networking website for academics. The platform can be used
to share papers, monitor their impact, and follow the research in a particular field. Whereas
ResearchGate is a social networking site for scientists and researchers to share papers, ask and
answer questions, and find collaborators.

2.4 Conclusion
The researcher found one study on similar topic and that helped him in his findings.

The researcher has found some related articles and he made a content analysis of those articles.

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 CHAPTER III
Research Methodology and Design

3.1 Statement of problem

Effects on youth after the inception of online streaming sites
Explanation:
The researcher has attempted to understand the effects of web series on the youth of India
and to know whether there are any behavioral changes after watching the web series, how much
time youth spend on streaming sites.

3.2 Methodology:

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